> fra: Kostas Kavoussanakis <[EMAIL PROTECTED]> > > On Wed, 12 Oct 2005, [EMAIL PROTECTED] wrote: > > >> fra: Sylwester Pietrzyk <[EMAIL PROTECTED]> > >> > >> Cotty wrote on 12.10.05 9:54: > >>> <http://www.dpreview.com/news/0510/05101201samsung_pentaxdslrs.asp> > >>> > >>> 'Samsung announces agreement with Pentax to co-operate and jointly > >>> develop new digital camera products. This will broaden the product range > >>> to offer consumers greater choice'. > >> Great news! Now the future of DSLRs with K-mount is much brighter, > >> althought > >> not every of these products would carry Pentax logo! Samsung is now > >> powerful > >> company - both economic and marketing wise! > > > > The Pentax trademark is worth a lot more than Samsung in this market so my > > bet is that they keep using it > > both on the cameras and on the lenses. > > The announcement reads like Pentax will be second fiddle.
In sensor technology, maybe, but my interpretation is that Pentax wants Samsungs CMOS technology, while Samsung wants Pentax' lenses and camera related technology. They are trading technology, knowhow and patents and making new products, just like Pentax and Casio did with the optio series. DagT
