Nedad,
Thats a damn good idea, maybe they should give you a job as Marketing
Manager. :)
Cya
----- Original Message -----
From: "Nenad Djurdjevic" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Wednesday, August 01, 2001 11:55 AM
Subject: Re: Pentax's Amatuer MZ-S and LX Autofocus
> Darryl wrote:
>
> > Marketing is building a product and then having ability to make people
> > "lust" after it until they actually purchase it. Canon has this ability
> > Pentax do not. Every camera manufacture has some gimmick that they use
> > to market except Pentax. Canon uses technology and on site professional
> > service at major sporting events. Minolta tries to use technology.
> > Poor Nikon is trying to live off the ruggedness manual focus days as the
> > camera of choice at Life magazine. Lecia has everyone convinced that it
> > has out standing optics and that their SLRs have the same quality of
> > construction of their rangefinders. To my knowledge the Lecia SLRs are
> > still based on the Minolta chassis of the 1970s. Yashica parent company
> > now markets their camera with a Carl Z lens and calls them a Contax.
> > Where oh where is the Pentax marketing gimmich that would make a
> > professional photographer want to switch brands.
>
> Pentax's angle should be to market their high end SLR's as compact,
> professional quality, weather sealed ADVENTURE TRAVEL CAMERAS. It has
> worked for Olympus in the past and to a lesser extent Pentax with the MX
and
> ME series.
>
> People that climb mountains, trek in remote areas, backpack to the far
> corners of the world are screaming out for a camera such as this. And
many
> others who only dream of doing this will also buy such a camera.
>
> Nenad
> Perth, Western Australia
>
>
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>
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