Its not pure extra profit, its cost reduction And consequent selling price reduction too. A model ( I am Not saying to put it in the cheapo bottom line Models ) with the cam sensor in there would sell For a higher price, high enough to justify the Inclusion. jco
-----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Pål Jensen Sent: Saturday, October 21, 2006 10:27 AM To: Pentax-Discuss Mail List Subject: Re: The JCO survey Five million dollars in extra profit is great for any comapany; particularly in a field that traditionaly loose money.... ----- Original Message ----- From: "J. C. O'Connell" <[EMAIL PROTECTED]> To: "'Pentax-Discuss Mail List'" <pdml@pdml.net> Sent: Saturday, October 21, 2006 4:20 PM Subject: RE: The JCO survey His provided numbers are stupid in that they are not meaningful by themselves. If you sell a million Cameras at $1000, that's 1 $BILLION in revenue And the extra $5 million in cost is very small at that scale so it's all relative. Secondly, I honestly feel a separate model AT A HIGHER PRICE (just like anti-shake feature is marketed) could certainly overcome the extra production cost and be actually profitable on the body. jco -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net
