Yeah that makes alot of sense.  Spend several years designing what you will 
advertise as a superior product, but don't anticipate selling that many... 
LOL.  So how many sales will be lost?

This is what several of us were saying months back.   It's simple.  Anyone 
wanting to purchase a higher end body than the now, arguably passe 6MP 
bodies, will be comparing Canon's bottom end offering to the other offerings 
available and will see that 6MP is the bottom rung.  Since Pentax has just 
one body with more than 6MP, the 10MP K10D, that would logically be the 
camera most potential customers would be eyeing when comparing among brands.

Yes it's good for Pentax that the new K10D is in such high demand.  It's bad 
that they will inevitably lose some sales (bodies and lenses) because of 
non-supply, especially those potential customers with no reason to have any 
brand-loyalty to Pentax.

Tom C.



>From: "K.Takeshita" <[EMAIL PROTECTED]>
>Reply-To: Pentax-Discuss Mail List <pdml@pdml.net>
>To: Pentax-Discuss Mail List <pdml@pdml.net>
>Subject: Another interview articles
>Date: Mon, 04 Dec 2006 23:27:18 -0500
>
>Hi folks,
>
>There are a couple of interviews on K10D cropped up in Japanese articles.
>One is a bit more technical with a few participants by Pentax.  Another is
>with Mr.Tatamiya (nick named "Tatamy" in Japan :-) talking about the
>marketing side.  According to him (Tatamy), they really screwed up the
>forecasting of expected sales.  In Japan, pre-booking of K10D exceeded that
>of K100D by more than double.  In overseas market, it was even worse.  In
>certain country wherein the sales have been traditionally week, they
>estimated the first shipment be approx 50 units, but the actual order was
>1000 units.  This situation is reflected in Japanese site where a lot of
>people are still waiting.  First shipment apparently went to satisfy the
>pre-booked orders.  Next sale would be around Dec 11.  It appears that 
>Japan
>is most suffering.  Pentax employees are not allowed to buy it (I guess 
>they
>are talking about in-company sale).
>Technical interview reveals the inner working of their engineering,
>
>Anyway, as soon as I find time, I will translate both interviews 
>(preempting
>the sharp-eyed finding these articles).
>
>Ken
>
>
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