My cost for matting and framing is only $30. Gallery makes some nice wood 
frames that sell for around $15, and I use precut mats that sell for $10. I 
print my own pigment inkjets on an Epson R2400. So even when using the best 
Epson papers my cost is only about $5 a print. The gallery where I sell most 
often gets as much as $3000 for some very large prints and typically more like 
$500 for a print in the range of 11 x 14. But I have found that it's better to 
go for volume. But most of my sales are in conjunction with fee-based shoots, 
so the print sales are just gravy on top of the fee. If a subject buys three 
prints at $30 per, I pocket an extra $75. 
Paul
 -------------- Original message ----------------------
From: Adam Maas <[EMAIL PROTECTED]>
> That's fairly cheap. I sell (for minimal definitions of sell, I'm not 
> actively 
> selling prints, but have made sales) 10x15 pigment inkjet prints on 13x19 
> paper 
> for $175, unmatted. As I don't do my own printing above 8.5x11 size, my cost 
> there is around $80 to get the image printed professionally. I haven't priced 
> out matted & framed, but I'd probably go in the $250-300 range depending on 
> framing costs. 
> 
> I base my pricing on what photographers I know who are actively selling 
> charge. 
> That said, I do live in a much larger art market than you(Toronto, which has 
> a 
> very strong market for Photography including a major month-long yearly 
> Photography festival, Contact), so I suspect my market allows for higher 
> pricing.
> 
> -Adam 
> 
> 
> [EMAIL PROTECTED] wrote:
> > In gallery shows, I sell matted and framed 11 x 14s for $200. (My cost is 
> about $30 in materials.) If I do a shoot for a commercial client or editorial 
> client, I charge an hourly or daily fee. If the subject wants a print, I 
> usually 
> sell them an 11 x 14 for $30 or an 8 x 10 for $20.
> > Paul
> >  -------------- Original message ----------------------
> > From: Norm Baugher <[EMAIL PROTECTED]>
> >> 8'x10 ; 11x14 RC paper.
> >> Norm
> >>
> >>
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