> Bob W wrote: > > The 'rating factors' are Picture Quality, Performance, > Operation, and > > Appearance. Presumably J D Power (if not them, then who?) > decided that > > these were the key factors on which to rate cameras and question > > consumers, so J D Power thinks rating DSLRs on their appearance is > > significant. QED. > > I don't think that's the case: J D Power is simply *aware* of > the fact > that *consumers* consider appearance in buying decisions. I > don't think > cunsumers are right to do so in the case of cameras, but it's > certainly > not inappropriate for J D Powers to acknowledge the fact. >
That sounds rather mystical to me. Whenever I've been interrogated by market researchers they've had a list of questions and rating factors. Not one of the market researchers has ever asked me what rating factors I consider important, whatever type of product they've asked me about. It's like asking 'Which is your favourite colour: Puce, Taupe or Red'. They then tell us that 73.51% of consumers prefer red to any other colour. Bob -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
