So, as has been pointed out, someone broke their non-disclosure agreement and posted the news about the new Pentax K-X online.
> http://photorumors.com/2009/09/16/breaking-new-pentax-k-x-coming-out-tomorrow/ But the NDA officially expired at midnight, so... A few hours ago, Pentax put on a big press-conference/party at the International Center of Photography in New York (http://www.robertstech.com/blog/photos/gallery14/icp.html). Part of the presentation was about the new camera (which is pretty amazing: 12MP, HD Video, 4.7 fps, etc. for $650 with kit lens) but there was a lot more on the relationship with Hoya, their coming marketing push and more. I'll post more about this stuff tomorrow. I met with John Carlson, director of marketing, whom many of us met at GFM this year. I also got to meet Ned Bunnell (http://www.robertstech.com/temp/ned_2.jpg), who was very enthusiastic and supportive of the PDML Book. Both he and John Carlson were quite interested in the gallery exhibit that will accompany next year's edition. (BTW: Rick Womer has made some connections with helpful people at CureSearch who will be spreading the word about the book more in the near future.) The new K-X probably won't excite the hard-core PDML people, but it looks like it will be a big seller for Pentax, and the press and dealer representatives present seemed genuinely excited about it. Many will scoff at the availability of multiple colors (after the big success of the white K-2000, the K-X will come in black, white, navy blue and red), but if it brings in new users to Pentax it will be good for all of us in the long run. More in the morning. -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
