On Apr 30, 2010, at 04:34 , paul stenquist wrote:

On Apr 30, 2010, at 4:30 AM, eckinator wrote:

2010/4/30 Graydon <gray...@marost.ca>:

As a camera company, the only thing Pentax has to sell is a particular aesthetic. (The "good small primes" thing is a part of the aesthetic.
So are the specifics of the in-camera image rendering.)

Apple was at this point as a computer maker several times throughout
their company history after they'd run out of killer apps. They made a
monster comeback and have been responsible for some of the most
annoying trends in the world such as making rich idiots buy janitor
mobile colored Ferraris and the like plus everyone thinks having their
products is exclusive and so on and so fort... may Pentax should look
to them for lessons to be learned
Cheers
Ecke

I believe their comeback began with the return of Jobs and the fruity colored transparent iMac blobs, did it not? Now those have transmogrified into the sleek iMac flat-screened beauties (like that which adorns my desktop) that Apple has paid good money to be in almost every scene on every prime time TV show. Most seem to be the newest MacBooks, Apple logo brightly back-lit. If they don't pay enough, the MacBook/iMac is still there, but with some sort of sticker covering the logo.

And what exactly is a "janitor mobile colored Ferrari"?

Of course Apple did it with innovation as well. The first practical GUI interface, a music player that actually worked and a library to go with it, and a phone that was truly smarter than the herd. Exclusivity and product appeal aren't enough. There has to be something real behind the veneer



Joseph McAllister
Pentaxian

http://gallery.me.com/jomac
http://web.me.com/jomac/show.me/Blog/Blog.html


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