Sounds like a wonderful opportunity for an experiment John. Arrange for half of the subscribers to receive the next issue with some other sans-serif, and the other half with a serif font. Record how many complaints you get about readability from each half of the list. I would expect that the final tally will be 3-2. I.e., 5 people will object, one or the other fonts will "win." Meanwhile the other hundreds/thousands of subscribers will never notice nor care. Unless it is a typography journal . . .
stan On Sep 15, 2011, at 1:36 AM, John Coyle wrote: > Interesting discussion: a journal I edit has just been criticised for using a > sans-serif > font (Arial 10-point) as body text. My reaction was that it's a > modern-looking, clean and > easy-to-read font . > Any comments? > > John Coyle > Brisbane, Australia > > > > -----Original Message----- > From: pdml-boun...@pdml.net [mailto:pdml-boun...@pdml.net] On Behalf Of Paul > Stenquist > Sent: Thursday, 15 September 2011 11:08 AM > To: Pentax-Discuss Mail List > Subject: Re: PESO - Healing Vibrations > > > On Sep 14, 2011, at 8:54 PM, Mark Roberts wrote: > >> Paul Stenquist wrote: >> >>> I hate comic sans. Chalkboard is slightly better, but it's still a silly >>> font. >>> As far as being an imitation goes, that's true of many, many fonts. >>> Futura is an imitation of Helvetica, >> >> Futura predates Helvetica by about 25 years. (Arial is the imitation >> Helvetica.) >> > > Well then, Helvetica is an imitation of Futura:-). In truth, I can see that > arial is > closer to helvetica than is futura. > > My point is that many fonts differ only slightly from their bretheren. There > are so many > fonts available that choosing one over the other is usually just splitting > hairs. I > recently had to help write specs for a magazine redesign. Since i'm no font > expert, I > merely looked at what was used in the pubs that won awards. (The majority of > mags use two > fonts, with a san serif in headlines and a serif in body copy, with some > playful switching > here and there.) The resulting recommendation was adobe garamond pro and > arial. They are, > of course, totally different, so they're happy together > > > -- > PDML Pentax-Discuss Mail List > PDML@pdml.net > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
