On Sep 6, 2013, at 5:57 AM, Tom C <caka...@gmail.com> wrote: > From wikipedia: > > "A disruptive innovation is an innovation that helps create a new > market and value network, and eventually goes on to disrupt an > existing market and value network (over a few years or decades), > displacing an earlier technology. The term is used in business and > technology literature to describe innovations that improve a product > or service in ways that the market does not expect, typically first by > designing for a different set of consumers in a new market and later > by lowering prices in the existing market. > > In contrast to disruptive innovation, a sustaining innovation does not > create new markets or value networks but rather only evolves existing > ones with better value, allowing the firms within to compete against > each other's sustaining improvements. Sustaining innovations may be > either "discontinuous"[1] (i.e. "transformational" or "revolutionary") > or "continuous" (i.e. "evolutionary"). > > The term "disruptive technology" has been widely used as a synonym of > "disruptive innovation..." > > That's basically what I believed they were conveying, but I'd argue > it's not the first thought that comes to mind. > > I guess since they had a huge chance of disruptive innovation with the > advent of digital imaging and blew it, they're going to try again.
I would argue that they indeed achieved disruptive innovation when they started the world of digital imaging. And it was so successful it disrupted them too. G -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
