On 15/01/2014 10:54 AM, Attila Boros wrote:
"The owners seek $1.1m (£670,000) in damages."
No damage done at all. If anything, this will attract even more
visitors, women who want their photo taken in the same spot just like
that model (maybe not all of them topless). This is now a sensation /
free publicity / whatever, they should be happy about it.
On the other hand, how the heck did they come up with that number?
Even if they supposed it to be an absolute top grade photo sold all
over the world, I doubt the photog could make $1.1m out of it.
The Psychology of Price.
By putting a very high price tag on a very low value item (in this case,
their "damages"), they are planting a seed in the heads of prospective
jurors that there is, indeed, a high level of damage that wouldn't be
there if they set their price at a more realistic level (in this case,
they should be paying the photographer and model handsomely for creating
this publicity for them.
It's a well known fact that you can do a blind test where you pour two
glasses of wine from the same bottle, tell a consumer that one glass is
from a 10 dollar bottle and the other is from a hundred dollar bottle
and the person will derive more enjoyment from the glass they think has
the more expensive wine inside.
It's also why Cadillac can tart up a Chevy Malibu with some cheap and
cheerful bling, charge 3 times the price for essentially the same car
with a different name plate and get people to buy the Caddy. There is
more perceived value in a 50K vehicle than an 18K vehicle even if they
are the same vehicle.
bill
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