In thinking about it, another interesting part of the MF sensor
company being SONY is that there have been no rumors of Sony-branded
cameras in the MF space (at least to this point). With their other
sensor sizes, there is a bit of a conflict of interest: Use it in a
Sony-branded camera and give it a lead time in the marketplace before
allowing other companies to put the sensors in their cameras. But if
Sony has "no dog in this fight" (if you will pardon the expression)
then it is in Sony's interests to sell as many as they can produce. It
is doubtful, in my mind, that any one company (like Hasselblad) could
dictate terms that would keep other manufacturers from getting their
share of the sensors they produce.

If that is true, the question is whether Ricoh will be different from
Hoya when it comes to paying the price for a first generation product
rather than wait for the component price to come down.

I don't think there is any question that a 645D II will be coming out
sometime in 2014. I think putting a CMOS in makes sense, but I'm
wondering if it can be done at the original price point of the 645D
(which was $9995, if memory serves).



On Tue, Jan 21, 2014 at 10:16 AM, Darren Addy <pixelsmi...@gmail.com> wrote:
> The line between the dots (that Dario is connecting) is that the
> manufacturer that is making the CMOS sensor to be used in the
> Hasselblad is SONY. That is not insignificant.
> http://www.pocket-lint.com/news/126702-hasselblad-reveals-first-medium-format-cmos-sensor-opening-the-door-for-other-photography-brands
>
> While every company wants to make a profit on everything that they
> make, the camera body is (in essence) the razor that can be given away
> at cost in order to sell the razor blades (lenses, grips, flashes, and
> other accessories). If there are no bodies there is no demand for
> those. It also provides a "bragging rights" territory. If Pentax comes
> out with a camera that closely matches the functionality of the
> Hasselblad at a fraction of the price, then we are back to occupying
> the same territory that made the Pentax 67 and 645/645n such popular
> cameras with the medium format demographic.
>
> It is worth remembering that the new PRIME III (Fujitsu image
> processor) has the capabilities to handle the input from a medium
> format sensor. And a CMOS would have video capabilities, meaning a
> whole new video market for Pentax 645 lenses. Add in the other things
> that Pentax has learned from the K-3 line (and before) and you have
> the potential for a separate processor to help with exposure and white
> balance, improved AF performance, and perhaps even the adjustable AA
> of the K-3 (or no AA at all, like the K-5 IIs).
>
>
> On Tue, Jan 21, 2014 at 9:46 AM, Dario Bonazza
> <dario.bona...@virgilio.it> wrote:
>> Nothing for granted, of course. I wrote that just because:
>>
>> 1 - A new CMOS sensor means a new generation of MF cameras. If Ricoh want to
>> stay in that business (and I understand they want), they have to keep on
>> pace.
>> 2 - If Hasselblad now has a CMOS sensor suitable for them, Pentax can have
>> it too.
>>
>> Dario
>>
>> -----Messaggio originale----- From: John
>> Sent: Tuesday, January 21, 2014 4:42 PM
>> To: Pentax-Discuss Mail List
>> Subject: Re: CMOS sensor for MF
>>
>>
>> On 1/21/2014 9:21 AM, Dario Bonazza wrote:
>>>
>>> Looks like we'll see an updated 645D sooner or later, featuring CMOS
>>>  sensor technology:
>>> http://press.hasselblad.com/press-releases/2014/2014-01-21_h5d-50c.aspx
>>>
>>>  Dario
>>>
>>
>> That's interesting, but someone is going to have to explain how
>> Hasselblad's new sensor means anything about the 645D?
>>
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> ~ Alfred Stieglitz



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~ Alfred Stieglitz

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