Hi Bipin:

In preparation for our trip, I bought some memory cards, and was appalled at 
the packaging waste as well—so much so I photographed it.  Consider the 
packaging on the left and the actual product size on the right!

http://www.caguila.com/sd/content/_IGP8318_large.html

When my husband and I started recycling, excessive packaging become VERY 
apparent, since all the paper and plastic headed to our recycling bin—at least 
there is that recourse for consumers.

Cheers, Christine



On Jun 25, 2014, at 10:25 PM, Bipin Gupta <bip...@gmail.com> wrote:

> Sharing info on the topic of providing a small storage case for
> SanDisk SDHC Card through cost reduction of the giant packaging fot
> the tiny card.
> The official reply from sanDisk - see last mail - makes me think it
> was sent to a village moron with no education or intelligence - why
> SanDisk uses a giant sized costly packaging measuring 15 x 10 inches
> for a tiny card. Read on:-
> 
> My 1st email:-
> Dear Sir, yesterday the 22nd of June 2014 my son bought me a SanDisk
> 32 GB Ultra SDHC Card costing some CAD 31 for my DSLR from COSTCO. My
> son’s name is xxxx xx xxxxx and his Costco membership # is
> xxxxxx111813.
> The tiny card came in a HUGE 26 x 38 cm packing which would have
> costed quite a large amount of money.
> But alas there was no Card Storage Plastic Case or Pouch included??
> How do we safely store the bare card??
> What a SHAME that a big and famous company like SanDisk should package
> their Card in a huge and expensive contraption, yet leave out a little
> box to hold the card safely.
> That 26 x 38 cm packaging is a JOKE for a tiny SDHC Card.
> I own some 5 #s high speed SanDisk Cards which all came in their
> separate cases or pouches.
> The card cases also come in handy for inserting small notes such as
> “photos to be downloaded”, “format and use card”, or “ready for use”.
> I will now have to consider purchasing other card brands for my DSLRs.
> Thank you for your insensitivity and corporate greed.
> 
> Reply from sanDisk:-
> Thanks for emailing SanDisk Technical Support. It is our goal to make
> sure you have all the resources you need to get the most from your
> product.
> My name is Brad and I am one of the supervisor with SanDisk technical
> support. I thank you for your valued feedback, this helps us to
> improve our customer service. I understand that your issue has not
> been addressed as per your satisfaction and I am sorry for the
> inconvenience caused to you. I would like to inform you that we
> provide plastic cases only with the Extreme line cards not with the
> Ultra cards. I would suggest you to to buy the cases from any online
> or retail stores. You can do a search for Jewel cases and you may find
> them on Amazon's website. I will surely share your feedback with the
> marketing team. Please reply if you need any further assistance from
> sandisk.
> 
> My 2nd email as a reply:-
> Hello Brad, thank you for the fast response.
> I am afraid you have missed the point totally:-
> a) What was the need for a huge and expensive packaging?
>    My God! a package size of 26 x 38 cm for a tiny card, when
>    a smaller 10 x 150 cm packaging could have been sufficient,
>    and the money saved used for a plastic case.
> b) A giant packaging just eats up more storage space at your
>   warehouse and shelf space at the Retailer.
>   Who pays for all this wasted money? The Consumer Mr. Brad??
> c) Please note other manufacturers of high speed Class 10 Cards
>    do provide cases.
>    In fact all my older SanDisk cards came with black pouches or
>    plastic cases. Now I don't remember whether they were Ultra
>    or Extreme cards - all semantics and a bad excuse wrt to Sl. a)
>    & b) above.
> Thanks for pointing me to Amazon and more money.
> 
> Reply from SanDisk:-
> Thanks for emailing SanDisk Technical Support. It is our goal to make
> sure you have all the resources you need to get the most from your
> product.
> I appreciate your quick response. I would like to inform you that the
> packaging size is 26 x 38 cm because of the information that has to be
> there on the packaging. The terms and conditions and the policy
> information for the customers has to be there on the packaging. We no
> longer provides the plastic cases now with the Ultra cards. If you
> need the cases then you can buy them from any retail or online stores.
> Please reply if you need any further assistance from sandisk on this
> issue.
> 
> I give up.
> 
> Thanks for reading.
> Bipin
> camp: Thornhill, Ontario
> 
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