I'm sure the photo came from Pentax marketing. Adorama didn't choose the lens. 
Why is it a disappointing replacement for the K3? It seems to be a step up in  
high ISO capability, and I won't be surprised if the autofocus is excellent.

Paul via phone

> On Jan 25, 2017, at 7:00 PM, P. J. Alling <webstertwenty...@gmail.com> wrote:
> 
> I guess Adorama doesn't realize that the DA 40mm f2.8 isn't a weather sealed 
> lens...
> 
> The fact that it's the replacement for the K-3 series is just a bit 
> disappointing, actually that's an understatement, but I expected it probably 
> was...
> 
> 
>> On 1/25/2017 5:47 PM, Paul Stenquist wrote:
>> Adorama is offering it for $1099. Says it replaces K3 II.
>> https://www.adorama.com/ipxkpb.html?emailprice=t&utm_source=slgt&utm_medium=email&utm_term=Sale&utm_content=Body&utm_campaign=Email012517PentaxNPA
>> 
>> Paul via phone
> 
> 
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