On Thu, Jan 20, 2022 at 05:43:35PM -0800, Larry Colen wrote:
> https://petapixel.com/2022/01/20/ricoh-to-stop-mass-producing-cameras-sell-direct-to-consumer-only/
> 
> As of April 1, 2022 (no fooling) Ricoh will stop selling Pentax and GR 
> branded cameras through the distribution network and will only sell through 
> their own website and branded stores.

As best I can tell that announcement was specifically talking about the 
Japanese market.

More than anything else this sounds a lot like the way computers are sold.  
Sure, I could go to a variety of stores (online or physical) and buy an 
off-the-shelf computer, but I've hardly ever actually done that (the exception 
being a couple of ready-built systems I picked up from Tiger Direct at 
clearance prices). Most of the time I've gone to the manufacturer's web site 
(Gateway 2000, HP, Dell, ...), configured the system there, and had them ship 
it to me.

While cameras today aren't as configurable as computers have been for the last 
few decades, there have been some options (a couple of variants of an otherwise 
identical camera).  And as we see every time a new body is rumoured to be 
forthcoming, we get people posting saying what the camera must have to make it 
desirable as far as they are concerned. If Ricoh could actually offer a system 
where a camera body could be configured in a variety of ways (anti-aliasing 
and/or IR filters, sensor dimensions, pixel count, flip-out screen, screw drive 
focussing, power zoom, fastest shutter speed, ...) might they be able to do 
that and still keep the price reasonable?  I don't know.
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