Beer, Stafford. 1972. Brain of the Firm (NY: Wiley. 2nd ed. 1981). 
  246: "I myself was proceeding with many affairs, when a letter arrived
from Chile.  It is true that I had had vicarious dealings with Chile
before, since my (then) consulting firm SIGMA (Science in General
Management) had undertaken work for the steel industry and for the
railways there in the early sixties.  But although I had been concerned
with that work, I had never been to Chile:  teams of SIGMA people had
been there for several years, but as Managing Director I did not then
conceive that I had the time to go.  So what now, dated 13th July 1911,
was this letter from Chile?  Like most Englishmen, I was aware that Dr
Salvador Allende had become president of Chile the previous autumn
(1970)." 
  247: "... the letter that I received come from there, under the
signature of the Technical General Manager, by name Fernando Flores.  He
introduced himself also as the President of INTEC (lnstituto
Technologico de Chile), which bears organizational comparison with the
National Physical Laboratory in Britain -- although it is of course much
smaller.  This letter spoke of 'the complete reorganization of the
public sector of the economy, for which it appeared its author would be
primarily responsible." 248: "The primary point of which I had to
convince my friends was that we should firmly take the wholly innovatory
step of seeking to regulate the social economy in real time.  Even the
most advanced countries in the world suffer from a vast lag in the
receipt of economic data, and they suffer too from the bureaucratic time
it takes to process these data towards any kind of conclusion." 
  248: "The country's electronic technology was antiquated:  there was
no foreign exchange to buy a lot of computers, teleprocessing equipment,
video units, and so on, even though their scientists well knew how to
use them.  How could we develop a system that would be twenty years
ahead of its time, using equipment that was already out of date?  The
answer to that was that was that the rich world had never understood the
managerial cybernetics of electronic technology, and had therefore
absurdly misused it." 
  252: The code-name Cybersyn "is an abbreviation of 'cybernetic
synergy'.  If we were going to work in real time, we should need a
communications network extending down the three thousand miles of Chile.
This was nicknamed Cybernet.  Cybernet was a system whereby every single
factory in the country, contained within the nationalized social
economy, could be in communication with a computer.  Now ideally, this
computer would have been a small machine, local to the factory, and at
best within it, which would process whatever information turned out to
be vital for that factory's management.  But such computers did not
exist in Chile, nor could the country afford to buy them.  Therefore it
was necessary to use the computer power available in Santiago:  it
consisted of an IBM 360/50 machine and a Burroughs 3500 machine." 
  252: "Chile could not afford teleprocessing equipment either.  And so
we resolved the problem by the only means available, namely the telex
network already instituted in the country, linked together by microwave
communication that had already been established for other purposes
(namely the tracking of satellites).  These microwave linkages existed
from Arica in the far north of Chile down to Santiago, and beyond to
Puerto Montt.  And there were in addition radio links that could
complete the network down to the world's most southerly city, Pun to
Arenas.  The plan for Cybernet, therefore, called for the requisitioning
of telexes, and the use of the communications links to put everyone in
touch with everyone else -- and with the computer system in Santiago.
The plan allowed just four months for this to be accomplished." 
  253: "Readers of this book by now understand the concept of the triple
index, which measures productivity, latency, and their product -- the
overall measure of performance.  But the problem remained:  to which
activities in factories ought these measures to be applied?
Accordingly, under the direction of Raul Espejo, the Senior Project
Manager in Chile, and Jorge Barrientos, another senior member of the
directing group, operational research teams were to make analyses of
every sector of the social economy, down to plant level.  Their primary
job was to construct a quantitative flow chart of activities within each
factory that would highlight all important activities." 
  253: "We needed to measure any process that might prove to be a
bottleneck in the system.  And there were other standard measures too:
for example, it has always been my ambition to find a measure of social
unease.  The best approximation to such a measure that I could envisage
at this time was the ratio of employees on the payroll to those present
on any given day. In short, absenteeism is some kind of measure of
morale." 
  260-1: "President Allende wrote to me on 28th April, 1972, saying that
he considered it 'of prime importance to count on your presence in Chile
in a more permanent way and in a more executive role'.  In May 1972 I
was confirmed as Scientific Director of the work of which Fernando
Flores was Political Director.  It seems necessary to record this; for
had it not been so, the momentum of the work at large could not have
been sustained.  There is a limit to what anyone can do in an advisory
capacity, unless he accepts responsibility too." 
  261: "The Cyberstride Program Suite is to monitor information flow at
all levels of recursion; to provide alerting signals to any Incipient
change so that action could be taken to avert trouble before it arises."

  284: "Algedonic Participation" was a technological module of the
system to allow people to give immediate feedback to the system. 
  312: The Gremio Strike "The gremios were . for example, the owners of
small fleets of lorries, by which the country's transportation system
largely operated.  They were also retailers, owners of local shops and
small distribution centres for daily requisites.  The gremios were
insistent on the protectionist line; they saw themselves as threatened
by the potential nationalization of transportation and distribution
under the government of Popular Unity.  Indeed, they had the power to
paralyse both these systems on a nationwide scale; and they had made
half-hearted efforts to do so before.  Their problem was that they could
not sustain their 'strike' action for long -- because they ran out of
money." 
  313: "Instability continued to grow; the President declared a State of
Emergency, and appointed a military governor in Santiago.  From the rate
at which the crisis escalated, it was evident that this was a serious
attempt to pull the government down.  Far from being a 'ridiculous'
gesture, it was a massive assault, and it was soon obvious that external
resources were being made available in its support.  Fernando Flores was
appointed as Coordinator of Interior Government." 
  313: "Within twenty-four hours messages were flowing, non-stop round
the clock, at the rate of two providing the requisite variety to handle
such an inundation.  Two of the senior cyberneticians organized a
filtration system:  some signals were algedonic [pertaining to
regulation in a nonnalytic mode], requiring instant decisions, while
others could be attenuated into elements of the pattern that established
the factual situation in real time." 
  313: "The ,first cybernetic point is that the huge surge of
information into the loops sprang into being, and instant decisions were
available.  This contrasted loops sprang into being, and instant
decisions were available.  This contrasted with the turgid operation of
the bureaucratic system, the entropy of which was close to unity -- as
is so common.  Secondly, the inefficiency of the existing distribution
system had lead to high physical redundancy -- again, as is normal in
unplanned economies (think of idle motor transport pools, railway
marshalling yards, demurrage); the ability of the cybernetic regulator
to survive the hostile action, derived from the effective use of the few
physical facilities remaining under the government's control."


Michael Perelman
Economics Department
California State University
michael at ecst.csuchico.edu
Chico, CA 95929
530-898-5321
fax 530-898-5901
www.michaelperelman.wordpress.com

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