> > >Of course, the right wing churches are already there. Where is the > > >social gospel????
> Ordinary consumer behavior > would suggest that the working-class people would want to partake of the same > religion as their more affluent brethren. Highly related to this is David Rushkoff's work will air as a PBS Frontline documentary this coming Tuesday, Nov 9, 2004. From http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/ : "FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public. In this documentary essay, correspondent Douglas Rushkoff (correspondent for FRONTLINE's "The Merchants of Cool") also explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power." >From Rushkoff's BLOG this week (specific entry at >http://www.rushkoff.com/2004/11/let-them-eat-myth.php ) he argues that myth is >needed to speak to the masses, but essentially that what is needed is a >different myth than indicated in the Frontline documentary -- essentially a >divisive, exclusionist one -- self-serving to current power brokers. Life is choice. The simple answer to the mess we are in is for the leaders who create the next economic wave to understand the need for unification in order to have survival for our species, and so to create the next major techno-economic innovations intact with an inclusive social component ( http://AikidoActivism.xwiki.com/ ).
