Hi Ben,

I added LuzSans to the page for comparison. What I don't like about it
is the angle bracket. Mainly that it doesn't line up with the letters.


On Wed, Jul 21, 2010 at 11:35 AM, Benjamin Schuster-Boeckler:
> Molengo: The rounding of the "p" and "d" characters have different shapes, 
> disturbing the balance between these two letters.

They have the exact same shape, rotated 90 degrees. If you take the d
and rotate it 90 degrees, it is the exact same shape as the p. The
only difference is that the "stick" on the d is a tiny bit longer,
which makes sense.


> Also, the point of Futura and LuzSans were their clean, minimalistic look, 
> whereas the "l" in Molengo has a curve ending which breaks that style.

Heh. I actually *liked* that curve. The very small curves in Molengo
are what I liked about it. I thought it looked interesting without
being fuzzy or complicated.

> Also, the vertical lines in the "p" and "d" are too fat and too short at the 
> same time.

They are the exact same thickness as LuzSans Book (which is my
favourite Luz variant). I tested it. LuzSans does have unusually tall
letters.

> FreeSans: It's better, but it lacks sophistication. If you compare it with 
> Futura, you'll see that the cirlces in "p" and "d" are narrower in FreeSans. 
> Also, the version you showed is too bold, a light face looks much better

It seems odd to say that Futura is more "sophisticated" because it
uses simpler shapes (the circles are more circular).


> Sawasdee: The serif-like angled lines in the "p" and "d" just totally go 
> against the initial idea of the logo. Also, the ">" is much too fat

You've mentioned the thickness three times. I think that we just have
a different taste on how fat we like our letters. I purposely made
Sawasdee fatter because I like it better that way. Likewise, I like
LuzSans Book rather than LuzSans Light. I find the stronger contrast
easier to read (I have poor vision).

Maybe if I had looked for lighter fonts you might have liked the
results better. But then, I would have liked them less :-)


> Now, I guess this discussion is more suited to a Font forum :-) I strongly 
> believe a logo is a logo, and doesn't need to match any "corporate" font. If 
> we use Luz or Futura in the logo, and a different font in any printed 
> material, it's just fine and no cause for concern.

I think that having the website or printed material match the logo is
simply "nice to have". But I still think I have reasons to prefer a
free font:

1. At a minimum, I want a font I can download and experiment with. So
Luz beats Futura for example.

2. I am not a lawyer. Unless a lawyer tells me that using a
proprietary font is not going to be a problem, I would prefer an open
font.

-- 
Intolerant people should be shot.

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