Important to emphasize this. The issue raised on the call was not
trademark but brand. This entire thread is noise :)

On Thursday, December 17, 2009, Justin Erenkrantz <[email protected]> wrote:
> On Thu, Dec 17, 2009 at 11:24 AM, Greg Brown <[email protected]> wrote:
>> In all seriousness, what, if anything, should we be doing about this? Do we 
>> need to change the project name? Are there other options? This is obviously 
>> a big deal for us because any re-branding is going to take time and is 
>> likely to hold up any announcements about our recent graduation.
>
> I would suggest following the advice of counsel (Larry) as a first step.
>
> If an alternative name comes to mind easily to the community, now is a
> great time to re-brand.  If it doesn't, then go ahead with the
> migration and announcement as Apache Pivot.  (You can view a later
> rename as another opportunity for publicity!)  At this point, the
> Pivot app by Microsoft is only a trademark application - not a
> definitive registration.  However, Roy's point during the Board
> meeting yesterday was that Microsoft marketing is going to extensively
> promote "Microsoft Pivot" and relegate "Apache Pivot" to the
> netherworlds in the Google indexes...  -- justin
>
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