On Thu, Dec 17, 2009 at 11:24 AM, Greg Brown <[email protected]> wrote: > In all seriousness, what, if anything, should we be doing about this? Do we > need to change the project name? Are there other options? This is obviously a > big deal for us because any re-branding is going to take time and is likely > to hold up any announcements about our recent graduation.
I would suggest following the advice of counsel (Larry) as a first step. If an alternative name comes to mind easily to the community, now is a great time to re-brand. If it doesn't, then go ahead with the migration and announcement as Apache Pivot. (You can view a later rename as another opportunity for publicity!) At this point, the Pivot app by Microsoft is only a trademark application - not a definitive registration. However, Roy's point during the Board meeting yesterday was that Microsoft marketing is going to extensively promote "Microsoft Pivot" and relegate "Apache Pivot" to the netherworlds in the Google indexes... -- justin
