I am currently consulting for a small retailer. They have been using an online email service provider for the past few years to blast personalized emails to their customers (opt-in, and 100-200 thousand emails at a time). They have asked me to see if we can install an email server in house to accomplish the same thing and eliminate the monthly costs. I am fairly familiar with Linux/Unix and with databases (mysql and postgresql). I have not done anything with Sendmail or Postfix but feel comfortable following the documentation. I have also ordered the two books that I could find on Postfix.
My questions are: has anyone used Postfix for this purpose? Do the online ESP's develop their own email servers? Do any of them use Sendmail, Postfix or qmail? Thanks in advance for any information or links.