Interesting reply from my website guy after he reviewed this thread:
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Hi Mike,
A few things about SEO:
1) The only page that had a "This is a test description" META
description tag was the home page. We updated that. I can show you how
to do this. All other pages read the first lines from the body and use
that as the description.
2) META tags, including the description and keywords, haven't been
relative to SEO for a long time (over 7 years). Keywords are completely
ignored. The gentleman who suggested this, does in fact use META
keywords on his site. Interestly enough, he does not have a META
description tag on his site at all.
There is a long history with this, that basically had to do with web
developers spamming META tags. Since META tags are not shown to the
visitor, developers would put stuff like "Watch Game of Thrones FREE,
Mila Kunis Bikini" in the META keywords. (Most of these were the latter
type.)
Sometimes they would even use a competitors name and slogan in there, to
game the search engines to show the wrong page. As such, these keywords
have been ignored from search engines for many years.
Instead, search engines now use the VISIBLE content (the stuff actually
displayed to visitors) to index your web site. This was a great move for
the ethical web developer, and the person utilizing the search engine.
If you're interested in the history behind this, there is a good article
here:
https://www.firstscribe.com/blog/shouldnt-we-be-using-meta-keywords-internet-marketing-mysteries/
It may be that the gentleman who provided these suggestions had his site
developed prior to 2009, during which time his suggestions would have be
on point.
3) Some search engines will use the META description tag when displaying
results to visitors, to provide the small excerpt you see under the
link. Google already filled this text in, when looking at your site,
with actual content that the visitor sees.
4) There are things you can do to optimize your page for search engines.
- Mostly, this includes putting key phrases or words into the actual
content of your site. Stuff that is in <title> or heading tags <h1>
through <h6> is given a higher weight. We've tried to create your site
with these things in mind.
- Another SEO practice is to have your stylesheets, javascript, etc...
loaded from another file as opposed to be inline. This is because search
engines may only index the first X number of characters or bytes while
reading your page. We took care in making sure that the relevant content
is near the top of the HTML code. Keep in mind, content you see near the
top of the page, may be farther down in the code, and vice versa. There
are rules we use to position things on the page, that don't necessarily
correlate to where that content is within the code that the search
engines read.
- Inbound links from relevant web sites will increase your ranking. For
example, a link to your site from a Dog Agility web site, will do
nothing to increase your ranking. So, avoid the temptation to cross link
with just anyone. Inbound links from a web site dedicated to reviewing
estimating software applications WILL increase your rank.
I agree with needing a better description of what the application
actually does. Let me know when you come up with something.
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On 2016-12-16 13:12, Ted Roche wrote:
Gene makes a good point.
While the site is "pretty," you've got a ways to go to optimize the
Search Engine Optimization features. The meta tag for description says
"This is a test description." and there doesn't seem to be a keywords
meta, which can also carry some weight.
For reference, my site, which is hardly SEO-optimized, has:
<meta name="keywords" content="HTML5, CSS3, Responsive, Mobile, LAMP,
Linux, Apache, MySQL, PostgreSQL, Python, Perl, PHP, Ruby, Rails,
software development, consulting, New Hampshire, New England, LUG,
visual foxpro, sourcesafe, linux, foxpro" />
because "Will code for food" sounds a bit desperate.
The body text as well should say "FABMate is a software service to
provide estimating to the mid- and large-scale manufacturing and
fabrication industry focused on medium and large construction widgets"
or whatever it is it does.
At a minimum, I recommend you sign up with Google Analytics and
Webmaster Tools and follow some of their recommendations on promoting
your site.
On Fri, Dec 16, 2016 at 11:58 AM, Gene Wirchenko <ge...@telus.net>
wrote:
At 13:00 2016-12-15, mbsoftwaresoluti...@mbsoftwaresolutions.com
wrote:
http://mbsoftwaresolutions.com
Check it out...all comments welcome!
I took a quick look. It is pretty, but it fails big time in what
I
consider a key area.
What do your products do? The "OUR PRODUCTS" tab should tell
that.
Instead, there is a bit of an answer hidden in "ABOUT US". If I had
not
decided to hit all the tabs, were I a potential customer, I might have
skipped to the next Website.
If I have never heard of your products -- and I had not -- how
would I
find out what they do?
Sincerely,
Gene Wirchenko
[excessive quoting removed by server]
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