On Jun 29, 2009, at 4:30 PM, Michael Madigan wrote: > Small business owners are the most stubborn group of people in the > world. if they didn't think of it, then it isn't good.
The trick is to make them *think* it is their idea. One common way to cut through it is to take the brainstorming approach. In a meeting of multiple players, solicit, then put up on a board reasons that this might be happening. Actively solicit "wild" ideas, and prompt them with questions, like "Are there factors leading up to the customers getting to this page that could be effecting this?" and "Could there be any issues not related specifically to the site?" But you have to be comfortable in the facilitator role -- questions like the above need to look like they are "out of the blue," not "shoved down their throat." Likely, they know what is going on, but a social component is stopping them from telling the truth. Opening up a brainstorming session has many times brought out common ideas and created an atmosphere of trust. I have done this many times in many contentious situations. Ken _______________________________________________ Post Messages to: [email protected] Subscription Maintenance: http://leafe.com/mailman/listinfo/profox OT-free version of this list: http://leafe.com/mailman/listinfo/profoxtech Searchable Archive: http://leafe.com/archives/search/profox This message: http://leafe.com/archives/byMID/profox/191de7bd-2f37-4f59-b0f1-6b23e881a...@information-architecture.com ** All postings, unless explicitly stated otherwise, are the opinions of the author, and do not constitute legal or medical advice. This statement is added to the messages for those lawyers who are too stupid to see the obvious.
