JW wrote: >Tim the Taller (I presume he's taller; he's Dutch) and the other critics >fail to realize is that no one reads "content". > >I'm assured that in print ads the only "content" anyone reads is in >picture captions, and you damn well better make sure your message is >conveyed there. Any other "content" only wastes space. I see no reason to >think that a web page should be designed using any other assumption. > >If anything, Tim the Shorter (I presume he's shorter; he's not Dutch) has >too much "content" and too few images. The beta page is a great >improvement over the current "content-intensive" page. > > Yep, unfortunately the majority of people consider 'looks' important (even when they say they think they don't) and judge a page before they've read a single word. A recent article concluded that it can sometimes take less than a tenth of a second for form a lasting opinion.
http://edition.cnn.com/2006/TECH/internet/01/17/canada.websites.reut/index.html But obviously the site has also got to contain relevant content and be attractive to the majority of developers also. >I recommend David Ogilvy's "Ogilvy on Advertising" for a enthusiastic but >somewhat cynical view of the subject. It is a very old book, but nothing >about human nature has changed since it was written. > > It's a very good book and still as relevant today as ever (I wish I had my original copy.. altough it's still in print in multiple versions.) Tim -- http://mail.python.org/mailman/listinfo/python-list