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Of the smaller logos, I prefer simplestyle2.jpg.  The font choice credit
goes to Barbara Hallock.


Marlon


On 4/13/11 11:51 AM, Rolf van der Steen wrote:
> Hi all,
> 
> I created new logo designs. I started merging the white label / record label
> ideas of Scott, Marlon and myself. Some notes:
> 
> - I like the font Marlon uses, especially the "A" style. It makes the word
> "RAVE" look really distinctive. So I used a similar but slightly heavier
> font with a more symmetrical cross-bar and adjusted the kerning to give it
> more body and balance.
> - I agree with Hadrians "simplicity is good" statement. So I removed a lot
> of elements from the concept2.
> 
> This resulted in:
> http://people.apache.org/~ate/rave/logo/rave_logo_appstyle.jpg
> 
> Doing this I realized the symmetry of the "A" and the "V" is a truly strong
> style element, and combined it with the 'hole' of the label. I also thought
> the 'appstyle' logo still looks too iconic. It needs to be even simpler IMO.
> Therefore I've created two variants of a more abstract logo, still based on
> the white label idea (and using a black/white color scheme to emphasize
> that). Here they are:
> 
> http://people.apache.org/~ate/rave/logo/rave_logo_simplestyle1.jpg
> http://people.apache.org/~ate/rave/logo/rave_logo_simplestyle2.jpg
> 
> Like to hear your comments.
> 
> Rolf
> 
> 
> On Thu, Apr 7, 2011 at 2:18 PM, Scott Wilson <[email protected]
>> wrote:
> 
>>
>> On 7 Apr 2011, at 12:38, Ross Gardler wrote:
>>
>>> On 07/04/2011 08:36, Ate Douma wrote:
>>>> On 04/05/2011 04:47 PM, Franklin, Matthew B. wrote:
>>>>> I think it would be best to restart the logo contest since we didn't
>> have
>>>>> the last one on this list.
>>>>
>>>> I've put the initial logos we discussed before under:
>>>> http://people.apache.org/~ate/rave/logo/
>>>>
>>>> - three initial concepts made by Rolf van der Steen (Hippo UI designer):
>>>> http://people.apache.org/~ate/rave/logo/rave_logo_concept_1.jpg
>>>> http://people.apache.org/~ate/rave/logo/rave_logo_concept_2.jpg
>>>> http://people.apache.org/~ate/rave/logo/rave_logo_concept_3.jpg
>>>>
>>>> - white label design by Scott Wilson:
>>>> http://people.apache.org/~ate/rave/logo/rave.png
>>>>
>>>> Rolf van der Steen from Hippo also is available for further help
>>>> designing/refining the Rave logo (I'll ask him to sign up to this list
>>>> too).
>>>
>>> I'd love to see something from Rolf merging his ideas in concept 2 and/or
>> 3 with those of Scotts white label interpretation.
>>
>> I really like #2 in terms of how its framed in a kind of app icon - nice!
>>
>>>
>>> Ross
>>>
>>>
>>>>
>>>> Ate
>>>>
>>>>>
>>>>> -Matt
>>>>>
>>>>> On 4/5/11 10:31 AM, "Marlon Pierce"<[email protected]> wrote:
>>>>>
> Reviewing the old AWESOME emails (subject: "logo contest"), it looks
> like
> the white label logo had support. This is fine with me. I agree with
> Ross that the handwritten one needed some clean up. Do we want to go
> with this? If so, who has some resources to improve? If not, do we
> restart the logo contest?
> 
> 
> Marlon
> 
> 
> On 4/1/11 9:57 AM, Ross Gardler wrote:
>>>>>>>> On 01/04/2011 14:34, Franklin, Matthew B. wrote:
>>>>>>>>> I was looking through list archives and didn't see that we ever
>>>>>>>>> decided on
>>>>>>>>> a logo. I think it would be good to get one finalized and committed
>>> to
>>>>>>>>> the site repository so that we can begin to finish the website.
>>> Anyone
>>>>>>>>> want to narrow the candidates or propose a new logo?
>>>>>>>>
>>>>>>>> I'm happy to narrow down to the "white label" versions. I'd like to
>>> see
>>>>>>>> a few variations on that theme. I wasn't too keen on the hand written
>>>>>>>> one I saw on the list as it seemed a little "scruffy" (although
>>>>>>>> accurate
>>>>>>>> to a white label).
>>>>>>>>
>>>>>>>> Maybe it would work if the ASF feather was "writing" the label and
>>> the
>>>>>>>> text were neater (but still script).
>>>>>>>>
>>>>>>>> I don't know, I'll leave it to the design gurus.
>>>>>>>>
>>>>>>>> Ross
>>>>>
>>>>
>>>
>>
>>

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