Many of you will remember, and all of you can relate to Keith
Bontrager's maxim from the late '80s:

Light Strong Inexpensive: Pick Two

It works to some extent with all bike parts, but even IT can't come to
the rescue when the thing is just too light.

Do you know the thickness of the braking surface on a typical road
rim? It's about 1.2mm. Some are 1.1. That's what fails when rims wear
out and blow out. Well...1.1 or 1.2mm looks like nothing, which you
consider the abrasion they're subject to and can't possibly avoid.
(Disc brakes have their own set of problems, so let's stay on track.)

It used to be common practice to inspect brake pads AND rims, but
raise you hand if you can remember the last time you did that.

How much should a non-racing 700c rim weigh? How thick should the
braking surface be, and how tall? How wide should it be?
Reasonable answers,  kind of, could be: Weight: 500g. Thickness of
braking surface: 2.5mm. Height: 11mm. Width: 24mm.
But a rim with those specs would weigh about 800g. I believe this
because we're having a NOBS rim made to our specs, and it has 1.6mm
braking surface, 10.5mm brake surface height, is 25.4 (1) mm wide, and
weighs about 650g. It's wider than 24, but way thinner than 2.5, and
the 10.5<11. I think this is a totally reasonable rim, in every way. I
wanted 2mm of braking surface, but that would have meant zero buyers,
so we settled on the world-record 1.6, bringing the weight down to a
near world record 650g, and even though I think it's a perfectly
fantastic rim for general nonracing use---touring, trails, commuting,
all purpose riding when there's not a timer or a finish line with a
banner---I believe we'll end up selling it mostly to guys who weigh
300 pounds and are sick and tired of wheel problems...because most
riders like the idea of stout stuff, but don't really want the weight
that comes with it.
We'll continue to offer other rims....but this new rim will be the way
to go when you truly, really, want a durable rim and wheel.
(Anyway....the new stouty won't be available for many months).

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