I definitely agree with the message Grant is promoting, which
basically challenges/discards the turn-offs of cycling that prevent
more people from getting out there and riding.

Don't "not-ride" because you think you have to wear special clothes to ride.
Don't "not-ride" because you think you need to have an uncomfortable
racer bike to ride.
Don't "not-ride" because you think you need to suffer to get a good
ride and you don't want to suffer today.
etc...

One danger I could see, perhaps one could "take offense" is that if
you do wear special clothes to ride, then you are "un-Rivendell". If
you do like clipless pedals, then you are "un-Rivendell" etc...

I could see how one might come up with that interpretation upon
reading some of Grant's writing, but Rivendell makes or has made bikes
like the Legolas and the Roadeo that cater to different crowds than a
Betty Foy, for example. I'm sure Grant will appreciate that for some
people, some "racer" gear makes sense for them and their style of
riding, and that they are still in the Riv family, but his message is
centered around the "most of you" crowd, which is perfectly reasonable
and makes sense from the Riv marketing perspective too :).

Best,
Toshi in Oakland, CA

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