> There is also the factor of who do you think the newbies ask 
> before even trying the product if it is a good road to go or 
> if they should invest their time in something different ?
> 
> They tend to ask someone they know, if they do not know 
> anyone they go on the lists and ask around there.
> 
> For example then the majority of all Einhugur sales to new 
> customers come from word of a mouth from happy existing customers.

I agree that word of mouth is a factor. Ive converted quite a few Director
users to either REALbasic or Revolution since Valentina supports just about
all dev tools out there. Word of mouth though is a much harder sort of
metric and many companies I know simply ignore what is not easily measured.

Best regards,

Lynn Fredricks
President
Paradigma Software, Inc

Joining Worlds of Information

Deploy True Client-Server Database Solutions
Royalty Free with Valentina Developer Network
http://www.paradigmasoft.com


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