Re: OO YES YES YES
--- In [email protected], "John" <armstong5717@...> wrote:
>
> Lets bring back OO gauge.
> I will play the lottery this week.
>
> John Armstrong
> ----- Original Message -----
> From: Bob Werre
> To: [email protected]
> Sent: Thursday, April 21, 2011 11:07 AM
> Subject: Re: {S-Scale List} RMC Feature
>
>
>
> To all,
> Any magazine that sees a way to make advertising bucks, perhaps satisfy
> some reader curiousity while at the same time not losing customers will
> put together a supplement for their readers & advertisers. The nitch
> market thing is good for those who are curious about things on the
> fringe of the typical HO/0 three rail market served by the various
> magazines.
>
> If we use Classic Toy Trains as an example, they generally include one
> feature about AF while the overwhelming bulk will be Lionel--that's
> their usual fair. If they suddenly devoted an issue mostly to AF it
> would be great--but if they devoted a whole year to AF the magazine
> would likely die. If the S Gaugian devoted an issue with strong Erector
> content, that might work, but again if they ran a whole year of the
> stuff, subscribtions would fall. So I commend RMC for taking a chance
> on this wild bunch of old geezers. Remember if they do it
> again--hopefully they will have better content. The only problem right
> now is that was intended as a promo piece for the entire organization.
> This will be your 'tax dollars' at work.
>
> Model Railroader sends me a monthly newsletter talking about where they
> will put special emphasis thus trying to encourage advertisers to spend
> their dollars on that particular issue in order to make it 'special'. I
> believe the July issue will feature N scale, while August will feature
> the National Train Show part of the NMRA. Remember, the August issue
> will hit newstands in late June. Are we in that issue pushing our
> commintment to that show, or how about our participation in the
> convention itself?
>
> The real tough thing about advertising is the time it takes to really
> get things rolling, if the market is tough. Case in point, I was
> approached by a new one man company who introduced a device that mounted
> a spotlight on the top of a pickup/SUV. His personal experience of
> getting his boat out of the water, camping and trying to find tools at
> night lead to this product. He designed and produced the product for
> about $20. I shot a wonderful color ad for the guy, which he ran in
> some 'truck' magazine. Trouble was, getting the product made and
> running that first ad took most of his money. He went and hired a
> person to take mail and phone orders--after the ad ran he sold 14
> units! What were his problems (this guy was a marketing pro with many
> years of experience)? Well, first off they're tons of 4 Wheel, Pickup
> trucks, SUV and car magazines, so the market was split just like our's
> is. Second he didn't have staying power, it takes years of running ads,
> promotion, marketing and some luck to get a brand recognized (again in a
> tight market). His third problem was he didn't sell to dealers, face it
> a good dealer will do much of the marketing for you. Fourth, you had to
> cut a hold in your roof--many guys aren't going to do that (just like
> many guys won't do scale wheels on SHS cars)! To finish up, the company
> did succeed somewhat by going after the industrial market, but it never
> really made it with the SUV crowd.
>
> If we were trying to start a new scale (call it X scale)--give me two
> million, two years and we'd be talking some serious turn-around!
>
> Bob Werre
> PhotoTraxx
>
> > (snip)
> > > well. No other magazine is doing something like that. You also don't see
> > > a 16-page insert of "This is N-scale" or "This is G-scale". They singled
> > > out S, and I think that is fantastic.
> > (snip)
> >
> > RMC has been doing these yearly inserts for several years now. I think
> > last year was on traction, before that there was one on laser-cut kits,
> > Civil War modeling, etc. They seem to be selecting niche areas of
> > railroad modeling, but I do not know their selection criteria.
> >
> > Take care
> > Bill
> >
> > --
> > == Scale Model Railroad Products ==
> > == Manufacturer - Retailer - Importer ==
> >
> > Bill& Diane Wade
> >
> > B.T.S.
> > RR 1 Box 141A
> > Belington, WV 26250
> >
> > Phone: 304-823-3729
> > FAX: 304-823-2901
> > http://www.btsrr.com
> >
> > We wish you Fair Winds and Following Seas.
> >
> >
>
> [Non-text portions of this message have been removed]
>
>
>
>
>
> __________ Information from ESET NOD32 Antivirus, version of virus
> signature database 6061 (20110421) __________
>
> The message was checked by ESET NOD32 Antivirus.
>
> http://www.eset.com
>
>
>
> __________ Information from ESET NOD32 Antivirus, version of virus signature
> database 6061 (20110421) __________
>
> The message was checked by ESET NOD32 Antivirus.
>
> http://www.eset.com
>
>
>
> [Non-text portions of this message have been removed]
>
------------------------------------
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/S-Scale/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/S-Scale/join
(Yahoo! ID required)
<*> To change settings via email:
[email protected]
[email protected]
<*> To unsubscribe from this group, send an email to:
[email protected]
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
