--- In [email protected], "Ed" <Loizeaux@...> wrote:
>
> > the advertisers just were not interested.
> > Bill (Fraley)
>
> Being one of many former Publishers of an S scale magazine, I do have an
> interesting tale to tell. My favorite rag, 3/16 "S"cale Railroading, went
> belly-up after about three years. Before making the fateful decision, I
> called around to speak with advertisers and was told more or less the same
> story by several folks. The story was:
>
> "We know who our customers are because we maintain mailing lists of everyone
> interested in our products. This includes customers of past models,
> potential customers met at RR conventions/events, word-of-mouth referrals,
> responses from major model RR magazines, NASG membership lists (then public),
> S club membership lists (semi-public) and so forth. An S scale-only magazine
> reaches pretty much the same people we already know about. We can reach
> those same people via direct mail much cheaper. Our advertising with you is
> more of a favor to a friend than anything else."
>
> Right or wrong, I sensed a reluctance to spend hard-earned advertising money
> for the purpose of finding new and different customers when the good old gang
> was sufficient.
>
> These days, with the internet and various forums all over the place, I
> suspect the situation is even worse.
>
> Bummer.........Ed Loizeaux
>
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