--- In [email protected], "Bob" <bobnalbone04@...> wrote:
>
>
>
> --- In [email protected], "Ed" <Loizeaux@> wrote:
> >
> > > the advertisers just were not interested.
> > > Bill (Fraley)
> >
> > Being one of many former Publishers of an S scale magazine, I do have an
> > interesting tale to tell. My favorite rag, 3/16 "S"cale Railroading, went
> > belly-up after about three years. Before making the fateful decision, I
> > called around to speak with advertisers and was told more or less the same
> > story by several folks. The story was:
> >
> > "We know who our customers are because we maintain mailing lists of
> > everyone interested in our products. This includes customers of past
> > models, potential customers met at RR conventions/events, word-of-mouth
> > referrals, responses from major model RR magazines, NASG membership lists
> > (then public), S club membership lists (semi-public) and so forth. An S
> > scale-only magazine reaches pretty much the same people we already know
> > about. We can reach those same people via direct mail much cheaper. Our
> > advertising with you is more of a favor to a friend than anything else."
> >
> > Right or wrong, I sensed a reluctance to spend hard-earned advertising
> > money for the purpose of finding new and different customers when the good
> > old gang was sufficient.
> >
> > These days, with the internet and various forums all over the place, I
> > suspect the situation is even worse.
> >
> > Bummer.........Ed Loizeaux
> >
>
------------------------------------
Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/S-Scale/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/S-Scale/join
(Yahoo! ID required)
<*> To change settings via email:
[email protected]
[email protected]
<*> To unsubscribe from this group, send an email to:
[email protected]
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
