Re: Conversions in report with no cost or clicks
Kevin, thanks for responding. At this point, I wonder if there may be a bug in the adwords reports. Please tell me if you agree. I ran across http://adwords.google.com/support/aw/bin/answer.py?hl=enanswer=145453ctx=top5src=top5 while trying to solve something unrelated. I can see how reason #3 given there would explain why, generally speaking, it might be possible to sometimes have a keyword on a given day that has a conversion but no cost or clicks [to summarize: b/c the click(s) were determined to be invalid clicks and removed]. For one of the three examples I gave, that seems plausible. However, I took your advice and looked in the adwords UI for this client, looking at the keywords tab and limiting it to just the individual days of interest. For the occasion on 5/22/2011, the adwords UI agrees and shows the conversion and matching conversion value, with 0 clicks and 0 cost. However, for the 5/19/2011 and 6/4/2011 instances, the adwords UI does not agree with the v201101 keyword performance and search performance reports. Both v201101 reports return that there were 0 clicks and 0 cost for the given keywords on that day, yet a conversion with some value, but the adwords UI agrees with the conversion and its value, but list a click and associated cost. Shouldn't the adwords UI and the reports agree? Thanks, Greg On Jun 14, 10:40 am, Kevin Winter kevin.win...@google.com wrote: Greg, You might also want to post this on the regular AdWords forums if you can see the same discrepancy in both AdWords UI and API. - Kevin Winter AdWords API Team -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: Conversions in report with no cost or clicks
Greg, You might also want to post this on the regular AdWords forums if you can see the same discrepancy in both AdWords UI and API. - Kevin Winter AdWords API Team -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Conversions in report with no cost or clicks
Hi, We're using the v201101 API and seeing what seems like odd behavior to us in the SEARCH_QUERY_PERFORMANCE_REPORT and the KEYWORDS_PERFORMANCE_REPORT for at least one client. We are doing daily aggregation, and the reports indicate some instances where a given keyword has a conversion and a conversion value on a given day, but there are no clicks or cost for the keyword for that day. This client is using google conversion tracking [not google analytics]. For someone on the google team with access, an example search query performance report showing this is report 39628884. There are currently 3 rows in the report that show this oddity: on 5/19/2011, 5/22/2011, and 6/4/2011. This would seem like incorrect data. Does this kind of data make sense? Thanks, Greg -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: Conversions in report with no cost or clicks
Those are most likely latent conversions. The impression and click occured on a prior day, but the conversion didn't happen until the day that you are reporting on. The conversion on an impression can occur up to 30 days after the actual impression (30 days is the life of the cookie set on the user's browser by the impression). Example would be someone doing a search, clicking through to your site,but not going to the conversion page. Then a day or two later they decide to make the purchase, and go to the page and continue through to the page that you have tagged as a conversion page. That's day's keyword performance files will not show the click or impression, but will show the conversion. -reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: Conversions in report with no cost or clicks
Thanks for your response, Reed. However, I don't think that's what's going on. Based upon past experience and official information from google like at http://adwords.google.com/support/aw/bin/answer.py?hl=enanswer=86282 [Please note that when viewing conversions for a specified time period, conversions are assigned to the date on which the ad click occurs, not the date on which the conversion occurs], all conversions should be attributed to the day on which the click occurred. This is why seeing reports with data that there were no clicks or cost for a keyword on a given day and yet there's a conversion [and conversion value] is confusing, and is making me wonder if there's a bug in google's reports or if there's some explanation for why this would be accurate. Thanks, Greg On Jun 10, 1:07 pm, Reed r...@powellgenealogy.com wrote: Those are most likely latent conversions. The impression and click occured on a prior day, but the conversion didn't happen until the day that you are reporting on. The conversion on an impression can occur up to 30 days after the actual impression (30 days is the life of the cookie set on the user's browser by the impression). Example would be someone doing a search, clicking through to your site,but not going to the conversion page. Then a day or two later they decide to make the purchase, and go to the page and continue through to the page that you have tagged as a conversion page. That's day's keyword performance files will not show the click or impression, but will show the conversion. -reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: Conversions in report with no cost or clicks
Greg - I thought that you meant that you were pulling back-dated data and saw the conversions, which is what should happen for latent conversions. But it sounds like you're pulling data today (for instance) for date xx/xx/xx and seeing conversions but previous data pulls saw no clicks? That would be pretty interesting. Theoretically I guess that could happen if the conversion occured more than 30 days after the click because the browser cookie would have expired and so adWords would not know how to attribute the conversion. Or if the user did something else to erase cookies, or got to the conversion page directly without going through a search. The conversion JS snippet would still fire in those cases. Good luck tracking it down! -reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups AdWords API Forum group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
