Re: Impression count UI vs API - gaps of a factor of ~2

[Tal Lipits]

Thank you for the clarification.

On Mon, Jul 6, 2020 at 8:02 PM Google Ads API Forum Advisor Prod <
adsapiforumadvi...@gmail.com> wrote:

> Hi Tal,
>
> For your first question, even if the settings match, it is expected that
> the results would differ. There is no way to check the server-side settings.
>
> For your second question, there is no expected factor difference between
> the values. As long as you have specified the desired settings, then the
> values returned are the expected values.
>
> Regards,
> Mitchell
> Google Ads API Team
>
> ref:_00D1U1174p._5004Q21AoHC:ref
>

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Re: Impression count UI vs API - gaps of a factor of ~2

[Google Ads API Forum Advisor Prod]

Hi Tal,

For your first question, even if the settings match, it is expected that the 
results would differ. There is no way to check the server-side settings.

For your second question, there is no expected factor difference between the 
values. As long as you have specified the desired settings, then the values 
returned are the expected values.

Regards,
Mitchell
Google Ads API Team
ref:_00D1U1174p._5004Q21AoHC:ref

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Re: Impression count UI vs API - gaps of a factor of ~2

[Tal Lipits]

Hi Mitchell,

Thanks a lot for a quick reply.

Looks like indeed the settings are all identical.

I ran another test, with matchType=EXACT and got gaps with similar factor 
of 2:
Keyword=’55 inch tv’  UI Impressions= 
2,592API impressionsPerDay (average of max and min)= 
1135
Keyword=’baby stuff’ UI Impressions= 
988API impressionsPerDay (average of max and min)= 389
Keyword=’converse boots’  UI Impressions= 1508
API impressionsPerDay (average of max and min)= 748


   1. Is there anyway to check that the settings are identical on the 
   server side too? In other words - how do I make sure that there aren't any 
   gaps after all. I could only compare settings I'm using on the client side 
   (whether it is the API or the UI).
   2. I understand that these are different systems, and gaps are expected. 
   Just to make sure I'm inline with the expected behavior - Is it also 
   expected to see a factor of 2?


Thanks a lot,
Tal

On Wednesday, July 1, 2020 at 9:47:51 PM UTC+3, adsapiforumadvisor wrote:
>
> Hi Tal,
>
> Thank you for reaching out. The keyword planner UI and 
> TrafficEstimatorService actually run on different back-end systems so it is 
> expected that their results will differ even with the same settings. With 
> that in mind, I will answer your questions below: 
>
>1. Yes, that is correct. Is is the estimated metrics per day. 
>2. No, it is not necessarily the estimate for tomorrow or any specific 
>day. Just the projected average daily amount. 
>3. You should use the networkSettings 
>
> 
>  
>to specify your desired search networks. If not set, it will default to 
>just targetGoogleSearch. 
>4. You can specify the match types in the UI by using the symbols 
>explained here 
>. 
>5. Making sure the network and match type settings are the same should 
>help but as I mentioned, it is expected that the values would be 
> different. 
>6. There are no reports for the TrafficEstimatorService. You can only 
>see the values returned in the TrafficEstimatorResult 
>
> 
>. 
>
> Regards,
> Mitchell
> Google Ads API Team
>
> ref:_00D1U1174p._5004Q21AoHC:ref
>

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RE: Impression count UI vs API - gaps of a factor of ~2

[Google Ads API Forum Advisor Prod]

Hi Tal,

Thank you for reaching out. The keyword planner UI and TrafficEstimatorService 
actually run on different back-end systems so it is expected that their results 
will differ even with the same settings. With that in mind, I will answer your 
questions below:

Yes, that is correct. Is is the estimated metrics per day.
No, it is not necessarily the estimate for tomorrow or any specific day. Just 
the projected average daily amount.
You should use the networkSettings to specify your desired search networks. If 
not set, it will default to just targetGoogleSearch.
You can specify the match types in the UI by using the symbols explained here.
Making sure the network and match type settings are the same should help but as 
I mentioned, it is expected that the values would be different.
There are no reports for the TrafficEstimatorService. You can only see the 
values returned in the TrafficEstimatorResult.

Regards,
Mitchell
Google Ads API Team
ref:_00D1U1174p._5004Q21AoHC:ref

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Impression count UI vs API - gaps of a factor of ~2

[Tal Lipits]

[Note: I do know that this is not the first time the topic is raised, 
however I didn't see in the replies a solution for my problem, so I'm 
raising it again]


Hi,

 

Comparing the impression count I get using UI (keyword planner - forecast) 
vs the API (TrafficEstimatorService), I notice gaps – roughly a factor of 2.

For example:

   - Keyword=’55 inch tv’  UI Impressions= 4,282

   API impressionsPerDay (average of max and min)= 1965 
   - Keyword=’baby stuff’ UI Impressions= 2,313 
   
   API impressionsPerDay (average of max and min)= 899 
   - Keyword=’converse boots’  UI Impressions= 1,548
   API impressionsPerDay (average of max and min)= 906 

 

Config:

   - UI: 
  - Locations: United States 
  - Language: English 
  - Max CPC:10 (my currency) 
  - Date: July 2, 2020 
  - And also: 
 - Search networks: Google 
  - API (campaignEstimateRequest):   
  - Locations: United States 
  - Language: English 
  - microAmount: 10,000,000 
  - Date - I executed the script that accessed the API today (July 1, 
  2020) 
  - And also: 
 - matchType: BROAD 
  - In both cases I use the same client account 

 

Questions:

   1. In the API - I didn’t specify: date. I understand that the API 
   returns the impression results per day. Is that correct? 
   2. Is the API based estimation made per the subsequent date of current 
   date (i.e. impression estimates for tomorrow)? 
   3. In the API - I didn’t specify: search networks. Can this be a cause 
   for the gaps? 
   4. In the UI - I didn’t specify: matchType (may be I missed this setting 
   elsewhere). Can this be a cause for the gaps? 
   5. Any idea why I see these gaps? 
   6. How do I create report definition 
   

 to 
   see some more data? 

Thanks a lot,
Tal

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