Re: Avg. CPC is higer than (Max. CPC * BidModifer)

[Jay Zou]

Thank you, Shwetha.

On Friday, October 21, 2016 at 3:55:04 PM UTC-4, Shwetha Vastrad (AdWords 
API Team) wrote:
>
> Hi Jay,
>
> If you have set more than one bid adjustment in your campaign, those 
> adjustments are typically multiplied together to determine how much your 
> bid will increase or decrease. This might be the cause for the higher Avg. 
> CPC value. You can retrieve existing bid adjustments using 
> CampaignCriterionService 
> 
>  or AdGroupBidModifierService 
> 
>  as 
> described here 
> .
>  You 
> can find more information about bid modifiers here 
> . I suggest that you 
> post this question in the AdWords community forum 
> 
>  as 
> they are better equipped to answer this query. 
>
> Regards,
> Shwetha, AdWords API Team.
>

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Re: Avg. CPC is higer than (Max. CPC * BidModifer)

['Shwetha Vastrad (AdWords API Team)' via AdWords API Forum]

Hi Jay,

If you have set more than one bid adjustment in your campaign, those 
adjustments are typically multiplied together to determine how much your 
bid will increase or decrease. This might be the cause for the higher Avg. 
CPC value. You can retrieve existing bid adjustments using 
CampaignCriterionService 

 or AdGroupBidModifierService 

 as 
described here 
.
 You 
can find more information about bid modifiers here 
. I suggest that you 
post this question in the AdWords community forum 
 
as 
they are better equipped to answer this query. 

Regards,
Shwetha, AdWords API Team.

-- 
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Also find us on our blog and Google+:
https://googleadsdeveloper.blogspot.com/
https://plus.google.com/+GoogleAdsDevelopers/posts
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

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