Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

['Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum]

Hi Nelson,

This is Carmela from the Google Ads API support team as well. Thank you for 
getting back to us.

Moving forward, kindly note that Google Ads API does have criteria. You may 
check this API documentation as it contains the criteria available in the 
Google Ads API. As per this document, it states here that the Google Ads API 
currently supports several targeting options at the campaign and ad group 
level. Depending on the criteria type, you can use the Google Ads API to: 
"Target or exclude criteria at the campaign or ad group level", "Set absolute 
bids for specific criteria at the ad group level" and "Modify bids for criteria 
at the campaign or ad group level.". In addition, you may also check this guide 
which is specifically about Ad Group Level Target Overrides. I also suggest 
referring to this document for more information about URLs.

Furthermore, as for this "However, this does state or confirm that, if an ad X 
is served because of some keyword Y, Y's final URLs will replace X's final 
URLs. I don't actually understand why we would define the final URLs at the 
keyword-level, but, like you suggested, I think I should ask this question to 
the Google Ads team.", yes. I would also suggest reaching out to the Product 
team via this link as they are better equipped to provide insights to this.

Let us know if you have further concerns.

Regards,

Carmela
Google Ads API Team
ref:_00D1U1174p._5004Q2h3uM4:ref

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Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

[Nelson Brochado]

I've also read the Google Ads articles Customize landing page URLs for 
keywords  and About 
the different types of URLs 
 but they don't 
clarify my doubts. For example, the first article says

*You can use keyword landing page URLs to take people to pages on your 
website related to particular keywords. For example, if you have the 
keyword "paris tee shirt," you could define a keyword landing page URL that 
sends people to the part of your website that sells Paris tee shirts.*

However, this does state or confirm that, if an ad X is served because of 
some keyword Y, Y's final URLs will replace X's final URLs. I don't 
actually understand why we would define the final URLs at the 
keyword-level, but, like you suggested, I think I should ask this question 
to the Google Ads team.

I've also read this  and this 
 articles.

Thanks a lot.
On Saturday, December 17, 2022 at 1:20:28 PM UTC+1 Nelson Brochado wrote:

> To be more specific about my doubts, the documentation describes the final 
> URL as follows
>
> *The final URL represents the actual landing page for your ad, keyword, or 
> sitelink*
>
> So, this confirms that a final URL can be associated with a keyword (which 
> is an ad group criterion), which I had already understood from the fact 
> that this property exists in ad_group_criterion.
>
> The documentation also says
>
> *Final URLs follow the same override rules as destination URLs. For 
> example, a final URL at the keyword level overrides a final URL at the ad 
> level*
>
> This is fine. 
>
> Now, my question is: *in which sense the final URLs of a keyword override 
> the final URLs of an ad?* A keyword is associated with an ad group. *Does 
> this mean that, if an ad is served because of some keyword, then the 
> keyword's final URLs will override the final URLs of the served ad, so the 
> user will be redirected to the final URLs of the keyword (that made the ad 
> to be served)? Is this the relationship between 
> ad_group_criterion.final_urls and ad_group_ad.ad.final_urls, or is there 
> something more?*
>
> On Saturday, December 17, 2022 at 1:05:17 PM UTC+1 Nelson Brochado wrote:
>
>> Hi Peter.
>>
>> Thanks for pointing me to that article.
>>
>> I understand why URLs are associated with ads. 
>>
>> However, I don't understand why they are associated with ad group 
>> criteria, which is a concept that exists only in the Google Ads API. Or do 
>> criteria also exist in Google Ads?
>>
>> So, could you please tell me what do the final URLs of ad group criteria 
>> represent and how they are related to ads? 
>>
>> The Google Ads team will tell me that the concept of an ad group 
>> criterion does not exist in Google Ads and they will redirect me to you.
>>
>>
>> On Friday, December 16, 2022 at 9:39:57 PM UTC+1 adsapi wrote:
>>
>>> Hi Nelson,
>>>
>>> This guide 
>>> 
>>>  
>>> discusses what final URLs are for and here 
>>> ,
>>>  
>>> on which entities these can be applied to.
>>>
>>> For discussing Google Ads concepts such as the relevance of these URLs 
>>> in either ads or ad group criteria, I would once more recommend reaching 
>>> out to the Google Ads Product Support 
>>>  team for guidance.
>>>
>>> This is because our API support team specializes in the implementation / 
>>> troubleshooting of Google Ads API features, and the Product Support team 
>>> should be more equipped in discussing the design on the how and why these 
>>> upgraded URLs are associated to Google Ads entities.
>>>
>>> Best regards,
>>>
>>> [image: Google Logo] 
>>> Peter Laurence 
>>> Google Ads API Team 
>>>   
>>>
>>> ref:_00D1U1174p._5004Q2h3uM4:ref
>>>
>>

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Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

[Nelson Brochado]

To be more specific about my doubts, the documentation describes the final 
URL as follows

*The final URL represents the actual landing page for your ad, keyword, or 
sitelink*

So, this confirms that a final URL can be associated with a keyword (which 
is an ad group criterion), which I had already understood from the fact 
that this property exists in ad_group_criterion.

The documentation also says

*Final URLs follow the same override rules as destination URLs. For 
example, a final URL at the keyword level overrides a final URL at the ad 
level*

This is fine. 

Now, my question is: *in which sense the final URLs of a keyword override 
the final URLs of an ad?* A keyword is associated with an ad group. *Does 
this mean that, if an ad is served because of some keyword, then the 
keyword's final URLs will override the final URLs of the served ad, so the 
user will be redirected to the final URLs of the keyword (that made the ad 
to be served)? Is this the relationship between 
ad_group_criterion.final_urls and ad_group_ad.ad.final_urls, or is there 
something more?*

On Saturday, December 17, 2022 at 1:05:17 PM UTC+1 Nelson Brochado wrote:

> Hi Peter.
>
> Thanks for pointing me to that article.
>
> I understand why URLs are associated with ads. 
>
> However, I don't understand why they are associated with ad group 
> criteria, which is a concept that exists only in the Google Ads API. Or do 
> criteria also exist in Google Ads?
>
> So, could you please tell me what do the final URLs of ad group criteria 
> represent and how they are related to ads? 
>
> The Google Ads team will tell me that the concept of an ad group criterion 
> does not exist in Google Ads and they will redirect me to you.
>
>
> On Friday, December 16, 2022 at 9:39:57 PM UTC+1 adsapi wrote:
>
>> Hi Nelson,
>>
>> This guide 
>> 
>>  
>> discusses what final URLs are for and here 
>> ,
>>  
>> on which entities these can be applied to.
>>
>> For discussing Google Ads concepts such as the relevance of these URLs in 
>> either ads or ad group criteria, I would once more recommend reaching out 
>> to the Google Ads Product Support 
>>  team for guidance.
>>
>> This is because our API support team specializes in the implementation / 
>> troubleshooting of Google Ads API features, and the Product Support team 
>> should be more equipped in discussing the design on the how and why these 
>> upgraded URLs are associated to Google Ads entities.
>>
>> Best regards,
>>
>> [image: Google Logo] 
>> Peter Laurence 
>> Google Ads API Team 
>>   
>>
>> ref:_00D1U1174p._5004Q2h3uM4:ref
>>
>

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Re: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

[Nelson Brochado]

Hi Peter.

Thanks for pointing me to that article.

I understand why URLs are associated with ads. 

However, I don't understand why they are associated with ad group criteria, 
which is a concept that exists only in the Google Ads API. Or do criteria 
also exist in Google Ads?

So, could you please tell me what do the final URLs of ad group criteria 
represent and how they are related to ads? 

The Google Ads team will tell me that the concept of an ad group criterion 
does not exist in Google Ads and they will redirect me to you.


On Friday, December 16, 2022 at 9:39:57 PM UTC+1 adsapi wrote:

> Hi Nelson,
>
> This guide 
> 
>  
> discusses what final URLs are for and here 
> ,
>  
> on which entities these can be applied to.
>
> For discussing Google Ads concepts such as the relevance of these URLs in 
> either ads or ad group criteria, I would once more recommend reaching out 
> to the Google Ads Product Support 
>  team for guidance.
>
> This is because our API support team specializes in the implementation / 
> troubleshooting of Google Ads API features, and the Product Support team 
> should be more equipped in discussing the design on the how and why these 
> upgraded URLs are associated to Google Ads entities.
>
> Best regards,
>
> [image: Google Logo] 
> Peter Laurence 
> Google Ads API Team 
>   
>
> ref:_00D1U1174p._5004Q2h3uM4:ref
>

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RE: What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

['Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum]

Hi Nelson,

This guide discusses what final URLs are for and here, on which entities these 
can be applied to.

For discussing Google Ads concepts such as the relevance of these URLs in 
either ads or ad group criteria, I would once more recommend reaching out to 
the Google Ads Product Support team for guidance.

This is because our API support team specializes in the implementation / 
troubleshooting of Google Ads API features, and the Product Support team should 
be more equipped in discussing the design on the how and why these upgraded 
URLs are associated to Google Ads entities.

Best regards,

Peter Laurence
Google Ads API Team
ref:_00D1U1174p._5004Q2h3uM4:ref

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https://googleadsdeveloper.blogspot.com/
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What is the difference between ad_group_ad.ad.final_urls and ad_group_criterion.final_urls?

[Nelson Brochado]

Hello.

My understanding is that an *ad group criterion* can be applied to an *ad 
group* and, in the Google Ads API, we can have criteria of type 
"keyword".The concept of "ad group criteria" doesn't seem to exist in 
Google Ads but just in the API. So, my conclusion is that we can say that 
we have "keyword criteria". 

The documentation describes *ad_group_ad.ad.final_urls* 

 
as follows

*The list of possible final URLs after all cross-domain redirects for the 
ad.*

while it describes *ad_group_criterion.final_urls* 

 
as

*The list of possible final URLs after all cross-domain redirects for the 
ad.*

So, *according to the documentation, there's no difference, but how is this 
possible and in which sense they are not different? In general, how are 
these 2 related? *

*What does ad_group_criterion.final_urls actually represent?* 

The ad_group resource doesn't actually provide the field final_urls, but 
it's provided by the ad_group_criterion. For some unknown (to me) reason, 
ad_group only provides final_url_suffix. 

So, it seems that it makes sense to have "final URLs" at the "ad group 
criterion" and "ad" level. To me, it makes sense that we have a URL at the 
ad level, but it's unclear what *ad_group_criterion.final_urls *actually 
represents and how it relates to *ad_group_ad.ad.final_urls.* Can you 
clarify this?

Thanks.

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