Re: McDonald's Start's Organic Bid

2003-01-16 Thread Peter Michael Bacchus





  Embattled fast-food chain 
  McDonald's is to start sellingorganic produce in its 
  restaurants from next month in adesperate attempt to curry 
  public favour. The company willreplace all cartons of 
  non-organic milk with organic milk,but it will continue to 
  use non-organic milk in milkshakesand 
  sundaes.Every great journy begins with the first step. Keep encouraging them 
  and they may complete the journey.The global 
  outfit, famous for its processed food, says thechange is in 
  response to customer demand. It claims it wasunable to offer 
  organic milk before because it could notguarantee adequate 
  supplies.The news comes as the fast-food 
  giant warns it will make aquarterly loss for the first time 
  in its 47-year history forthe period ending December 31, 
  2002. It is in the process ofclosing restaurants around the 
  world, including at least sixsites in 
  London.In August last year, its Swedish 
  restaurants began sellingorganic milk and organic ice cream. 
  Sweden's McDonald's alsosaid it was considering organic 
  coffee, but had ruled outselling organic 
  burgers.In the UK, McDonald's has been 
  selling free-range eggs forthe past two years in its 
  breakfast products.In June, the company 
  announced a three-year #300,000sponsorship of the Food 
  Animal Initiative (FAI), a researchproject launched by 
  Oxford University to find a mid-waypoint between organic 
  farming and modern farming 
  methods.McDonald's says it is considering 
  selling other organicproducts, such as ice cream, in the 
  future, but adds thatits strategy will be influenced by 
  developments at the FAI.--END 
COPY--


Re: McDonald's Start's Organic Bid

2003-01-13 Thread The Korrows



Dairy CAFOs ([EMAIL PROTECTED]) 
Posted: 01/10/2003 By [EMAIL PROTECTED] 
The 
first clip comes from: SEAFOOD.COM (Foodservice) "web site 
forcommercial seafood buyers, sellers and consumers" Jan 8, 2003 
fromhttp://www.seafood.com/news/current/84887.html--START 
COPY--McDonald's Starts Organic Bid to Lure Customers in UK and 
Europe - Marketing Week 
-Embattled fast-food chain McDonald's is to 
start sellingorganic produce in its restaurants from next 
month in adesperate attempt to curry public favour. The 
company willreplace all cartons of non-organic milk with 
organic milk,but it will continue to use non-organic milk in 
milkshakesand sundaes.The 
global outfit, famous for its processed food, says thechange 
is in response to customer demand. It claims it wasunable to 
offer organic milk before because it could notguarantee 
adequate supplies.The news comes as the 
fast-food giant warns it will make aquarterly loss for the 
first time in its 47-year history forthe period ending 
December 31, 2002. It is in the process ofclosing restaurants 
around the world, including at least sixsites in 
London.In August last year, its Swedish 
restaurants began sellingorganic milk and organic ice cream. 
Sweden's McDonald's alsosaid it was considering organic 
coffee, but had ruled outselling organic 
burgers.In the UK, McDonald's has been 
selling free-range eggs forthe past two years in its breakfast 
products.In June, the company announced a 
three-year #300,000sponsorship of the Food Animal Initiative 
(FAI), a researchproject launched by Oxford University to find 
a mid-waypoint between organic farming and modern farming 
methods.McDonald's says it is considering 
selling other organicproducts, such as ice cream, in the 
future, but adds thatits strategy will be influenced by 
developments at the FAI.--END 
COPY--2003 Centaur Communications Ltd or its 
licensors.The second story 
comes from:AnanovaJan 8, 
2003fromhttp://www.ananova.com/news/story/sm_737567.html--START 
COPY--McDonald's switches to organic 
milkMcDonald's is to start selling cartons 
of organic milk inits UK 
outlets.The chain will switch to selling 
only carton milk fromorganically-reared British cows from next 
month.It said the move was a "natural 
progression", having alreadychanged to free-range eggs in its 
breakfasts.The decision only affects milk in 
cartons and will not, fornow, extend to other ingredients such 
as milkshakes.McDonald's has been forced to 
make major changes aftersuffering falling sales. It issued a 
profits warning lastmonth and is expected to post its first 
quarterly loss inits 47-year history later this 
month.The company already sells organic milk 
and ice cream at itsoutlets in Sweden. In the UK, it will use 
organic milksupplied by processor Express Dairies at its plant 
inAshby-de-la-Zouch, 
Leicestershire.The milk, which goes on sale 
on February 2, will besemi-skimmed and cost 41p to take-away 
and 49p to drink inthe restaurant - the same as for the 
current 
non-organicmilk.Amanda 
Pierce, McDonald's spokeswoman, said: "Up untilrecently there 
hasn't been enough supply of organic milk inthe UK but it's 
something we are able to do now."We estimate 
that the milk we sell will represent 3.4% ofthe total market 
for liquid organic milk in the UK."--END 
COPY--How 
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  - Original Message - 
  From: 
  [EMAIL PROTECTED] 
  To: [EMAIL PROTECTED] 
  Sent: Sunday, January 12, 2003 4:43 
  PM
  Subject: Re: McDonald's Start's Organic 
  Bid
  
  Christy,
  I can search "Marketing Week" for this article, but do you have more 
  definate source info? at least date?
  
  ___Barry 
  Lia \ [EMAIL PROTECTED] \ Seattle 
  WA
  
  On Sat, 11 Jan 2003 19:48:50 -0600 "The Korrows" [EMAIL PROTECTED] 
  writes:
  
McDonald's Starts Organic Bid to Lure Customers in UK and 
Europe - Marketing Week 
-Embattled fast-food chain McDonald's is 
to start sellingorganic produce in its restaurants from 
next month in adesperate attempt to curry public favour. 
The company willreplace all cartons of non-organic milk 
with organic milk,but it will continue to use non-organic 
milk in milkshakesand 
s

McDonald's Start's Organic Bid

2003-01-12 Thread The Korrows



McDonald's Starts Organic Bid to Lure Customers in UK and 
Europe - Marketing Week 
-Embattled fast-food chain McDonald's is to 
start sellingorganic produce in its restaurants from next 
month in adesperate attempt to curry public favour. The 
company willreplace all cartons of non-organic milk with 
organic milk,but it will continue to use non-organic milk in 
milkshakesand sundaes.The 
global outfit, famous for its processed food, says thechange 
is in response to customer demand. It claims it wasunable to 
offer organic milk before because it could notguarantee 
adequate supplies.The news comes as the 
fast-food giant warns it will make aquarterly loss for the 
first time in its 47-year history forthe period ending 
December 31, 2002. It is in the process ofclosing restaurants 
around the world, including at least sixsites in 
London.In August last year, its Swedish 
restaurants began sellingorganic milk and organic ice cream. 
Sweden's McDonald's alsosaid it was considering organic 
coffee, but had ruled outselling organic 
burgers.In the UK, McDonald's has been 
selling free-range eggs forthe past two years in its breakfast 
products.In June, the company announced a 
three-year #300,000sponsorship of the Food Animal Initiative 
(FAI), a researchproject launched by Oxford University to find 
a mid-waypoint between organic farming and modern farming 
methods.McDonald's says it is considering 
selling other organicproducts, such as ice cream, in the 
future, but adds thatits strategy will be influenced by 
developments at the FAI.--END COPY--