Re: Newspaper Ads (was Berner Ads in the Washington Post)

[Karyn Waugh]

Good morning all:

I have a question, and I don't mean to stir any trouble, just something that 
I wondered about.

I have seen posts here about berners in newspaper ads and I realize that 
many do not approve of advertising puppies in newspapers.  But I'm curious, 
what's the difference between advertising in the newspaper and advertising 
in the internet?  When it comes down to it, isn't it all the same?  There 
are breeders, what some may consider good and what some in their opinion 
that they consider not as good, all have done ads of some sort, correct?  
And they have internet web pages.  There's nothing wrong with it in my 
opinion (web pages that is), however in a way it's still advertising.  Just 
a different means of it.

Is it the advertising that's bad or what's behind the advertising?  Does 
this person advertise for puppies every month?  Do they educate the ppos 
when they inquire, or do they just sell it to the first person who calls 
with no regard to where the puppy is being placed?  Do we care?

I'm just curious if everyone just thinks advertising is just a bad way to 
sell puppies, or are they just looking for those advertising that are 
looking to sell puppies that are from puppy mills, etc.  Also, when we see 
ads in the paper, what do we do about them?  Just make people aware of the 
ads and to be weary?

I just get the impression, with a few exceptions, that people just see ads 
in the newspaper and immediately think they are all bad.  Just my 
perception.  Perception can be decieving, so please do not take what I said 
with any weight, it's just how I see it and I welcome any education in this 
matter.

Thanks,
Karyn Waugh




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Re: Newspaper Ads

[Ruth Reynolds]

Karyn--

In this breed, traditionally conscientious breeders do not advertise in
newspapers.probably because they do not have a perceived need to do so.
There are, of course, exceptions.  The exceptions are relatively rare, hence
all newspaper advertising raises the curiosity of concerned fanciers.

Newspaper ads have revealed seedy or helpful things like:
1) dogs on limited registration being bred without the dog's breeder's
knowledge
2) dogs whom breeders sold with contracts being bred outside the tenets of
the contractual agreement
3) a breeder's heightened awareness of a need to follow up more closely on
progeny
4) a reference for future contact with the breeder of a dog later found in a
shelter
5) puppies offered whose parents are tested for some genetic diseases and
who are offered for sale with spay/neuter agreements

I don't think advertising is, in and of itself, a bad thing.

As to the differences between Internet and newspaper advertising?  They
reach two different markets.  The latter is more expensive.  I'm sure there
are other differences as well.

Ruth Reynolds