[Marketing] Focus groups for OOo
I had a talk with some marketing people and I learned about this 7 O's and what we can do to work for us. Basically is about getting to know better our userbase and even monitor and track the relationship with OpenOffice.org. The better knowledge we have of our clientbase will give us a better outlook on how to keep them and expand to new target users. So the 7 O's are the following: * Occupants (who are the costumers) * Objects (what are their needs) * Objectives (what do they want to solve) * Organizations (who participate on the decision making) * Occassions (to what point consumers take the decision) * Operations (how do they do the decision making process) * Outlet (what are their preffer method of gettiing it) The idea is to start getting more feedback from focus groups and regular users that have different experience level. A 10people focus group might help us get to this points, we most target regular users as opposed to community members which will be a different goal. So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
Hi Alexandro, happy new year! So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. Do you want to modify the existing questionnaire that is being asked for when installing the OOo vanilla distribution, or do you want to set-up a completely different survey? Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] 2008 - will it be your year?
John McCreesh wrote (1-1-2008 11:52) Wishing everyone a successful 2008 - the year of 3! Thanks John. May 2008 also be a year in which we can bring peace and happiness. Cor -- Cor Nouws Arnhem - Netherlands nl.OpenOffice.org - marketing contact - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] eliberatica.ro 2008
Hi all, The call for papers is open :) http://eliberatica.ro/2008/ I wish you all a wonderful and happy new year ! Kind regards Sophie - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
RE: [Marketing] Focus groups for OOo
Talking about surveys. Has anyone ever thought running a survey? Marketing is based on what surveys show, that's how marketing strategies are created. We could run a survey asking OOo users some basic questions like: age, gender, country, UI friendliness, deciding factor for OOo use, if switching from proprietary office suites as them why? I hate long surveys, we could make this small one page survey to collect data on our users more efficiently and without guesstimating. After all, this is what every company does to increase marketing efficiency. viktor -Original Message- From: Alexandro Colorado [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 01, 2008 8:14 AM To: OpenOffice Mktg Subject: [Marketing] Focus groups for OOo I had a talk with some marketing people and I learned about this 7 O's and what we can do to work for us. Basically is about getting to know better our userbase and even monitor and track the relationship with OpenOffice.org. The better knowledge we have of our clientbase will give us a better outlook on how to keep them and expand to new target users. So the 7 O's are the following: * Occupants (who are the costumers) * Objects (what are their needs) * Objectives (what do they want to solve) * Organizations (who participate on the decision making) * Occassions (to what point consumers take the decision) * Operations (how do they do the decision making process) * Outlet (what are their preffer method of gettiing it) The idea is to start getting more feedback from focus groups and regular users that have different experience level. A 10people focus group might help us get to this points, we most target regular users as opposed to community members which will be a different goal. So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
Hi, Talking about surveys. Has anyone ever thought running a survey? Marketing is based on what surveys show, that's how marketing strategies are created. We could run a survey asking OOo users some basic questions like: age, gender, country, UI friendliness, deciding factor for OOo use, if switching from proprietary office suites as them why? I hate long surveys, we could make this small one page survey to collect data on our users more efficiently and without guesstimating. After all, this is what every company does to increase marketing efficiency. did you have a look at Erwin Tenhumberg's speeches at the last two OOoCons? He presented the data collected in the OOo registration survey there which was quite interesting. :-) Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
Hi Viktor, we have already a survey that is mentioned everytime users install OOo (on windows) which let them know about what is the most common used module etc. However this is rather scattered and not on a focus group manner which the main point is the 'focus'. We don't need that many people just 7 - 10 but keep it short and to the point and format the questions in a way that are not so ambiguos. Highly specialized surveys and recruiting of the group should not be taken lightly since the results can vary a lot depending on them. So my suggestion is for us to base a survey on this 7 O's and get a response from that. And be able to work with the results. So first step is to define the questions, the second is to recruit users, and third is to get a survey web app to get the answers from the 10 users we choose. I am against having a public survey since it will affect the result in a negative way because we fall into 'mob mentality'. Most of these surveys are filled out individually as opposed to 1 survey for the whole group. On Tue, 01 Jan 2008 14:28:36 -0600, Viktor [EMAIL PROTECTED] wrote: Talking about surveys. Has anyone ever thought running a survey? Marketing is based on what surveys show, that's how marketing strategies are created. We could run a survey asking OOo users some basic questions like: age, gender, country, UI friendliness, deciding factor for OOo use, if switching from proprietary office suites as them why? I hate long surveys, we could make this small one page survey to collect data on our users more efficiently and without guesstimating. After all, this is what every company does to increase marketing efficiency. viktor -Original Message- From: Alexandro Colorado [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 01, 2008 8:14 AM To: OpenOffice Mktg Subject: [Marketing] Focus groups for OOo I had a talk with some marketing people and I learned about this 7 O's and what we can do to work for us. Basically is about getting to know better our userbase and even monitor and track the relationship with OpenOffice.org. The better knowledge we have of our clientbase will give us a better outlook on how to keep them and expand to new target users. So the 7 O's are the following: * Occupants (who are the costumers) * Objects (what are their needs) * Objectives (what do they want to solve) * Organizations (who participate on the decision making) * Occassions (to what point consumers take the decision) * Operations (how do they do the decision making process) * Outlet (what are their preffer method of gettiing it) The idea is to start getting more feedback from focus groups and regular users that have different experience level. A 10people focus group might help us get to this points, we most target regular users as opposed to community members which will be a different goal. So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
On Tue, 01 Jan 2008 08:06:38 -0600, Florian Effenberger [EMAIL PROTECTED] wrote: Hi Alexandro, happy new year! So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. Do you want to modify the existing questionnaire that is being asked for when installing the OOo vanilla distribution, or do you want to set-up a completely different survey? Florian No I dont think the survey i am talking about obvey the goals of the existing one that is being asked during installation. Actually I want to avoid that metodology since we need a very direct response. The current questionaire is more like an ongoing statistic of the users however the results might vary or get very disjointed. That is why a focus group will keep data to the point and have a starting and ending period. So I hope we can get this project of the ground and be able to assemble a good and diverse individuals into a focus group. We can start asking for people wanting to join the focus group and then get a selection of just 10 users to qualify for this survey. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] 2008 - will it be your year?
--- Cor Nouws [EMAIL PROTECTED] wrote:
John McCreesh wrote (1-1-2008 11:52)
Wishing everyone a successful 2008 - the year of 3!
Thanks John.
May 2008 also be a year in which we can bring peace and happiness.
Cor
+1 8^)
And thanks to John as well!
-Randy
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RE: [Marketing] Focus groups for OOo
I see where you are coming from Alexandro. However, for surveys to be successful with low margin for errors we need a bigger sample. I studied sociology and psychology, and I learned that in any survey the sample (people used in a survey) has to be big. 10 users will not represent OOo community appropriately. Basing marketing strategies on a survey with 10 people participating would be disastrous. 10 people do not represent 6 billion people on this planet. The survey would have to be public, and be offered upon registration at the website, and we could redefine the survey during installation to match the websites format. They would be collected by a centralized database, and the results could be viewed real-time. We could set a specific quota for the survey and stop after we reach it, or it could be ongoing project, a sub-project of marketing as results would be used for market research and see what market share we own. Also, it would provide us with another way of tracking the number of people who have OOo. viktor -Original Message- From: Alexandro Colorado [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 01, 2008 4:31 PM To: dev@marketing.openoffice.org Subject: Re: [Marketing] Focus groups for OOo On Tue, 01 Jan 2008 08:06:38 -0600, Florian Effenberger [EMAIL PROTECTED] wrote: Hi Alexandro, happy new year! So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. Do you want to modify the existing questionnaire that is being asked for when installing the OOo vanilla distribution, or do you want to set-up a completely different survey? Florian No I dont think the survey i am talking about obvey the goals of the existing one that is being asked during installation. Actually I want to avoid that metodology since we need a very direct response. The current questionaire is more like an ongoing statistic of the users however the results might vary or get very disjointed. That is why a focus group will keep data to the point and have a starting and ending period. So I hope we can get this project of the ground and be able to assemble a good and diverse individuals into a focus group. We can start asking for people wanting to join the focus group and then get a selection of just 10 users to qualify for this survey. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
RE: [Marketing] Focus groups for OOo
where would I find the speeches Florian? Wiki? viktor -Original Message- From: Florian Effenberger [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 01, 2008 4:14 PM To: dev@marketing.openoffice.org Subject: Re: [Marketing] Focus groups for OOo Hi, Talking about surveys. Has anyone ever thought running a survey? Marketing is based on what surveys show, that's how marketing strategies are created. We could run a survey asking OOo users some basic questions like: age, gender, country, UI friendliness, deciding factor for OOo use, if switching from proprietary office suites as them why? I hate long surveys, we could make this small one page survey to collect data on our users more efficiently and without guesstimating. After all, this is what every company does to increase marketing efficiency. did you have a look at Erwin Tenhumberg's speeches at the last two OOoCons? He presented the data collected in the OOo registration survey there which was quite interesting. :-) Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
Hi, I see where you are coming from Alexandro. However, for surveys to be successful with low margin for errors we need a bigger sample. I studied I agree. We first need an idea on where to ask whom. But in general, I like the idea of getting some statistics and data. :-) Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
Hi Viktor, where would I find the speeches Florian? Wiki? you can find them at http://marketing.openoffice.org/conference/ - look for OOoCon 2006 and 2007. The title in 2006 was What Open Source Lovers want, but I don't remember the title for 2007. Just look for Erwin, and you got it. :-) Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
On Tue, 01 Jan 2008 16:19:26 -0600, Viktor [EMAIL PROTECTED] wrote: I see where you are coming from Alexandro. However, for surveys to be successful with low margin for errors we need a bigger sample. I studied sociology and psychology, and I learned that in any survey the sample (people used in a survey) has to be big. 10 users will not represent OOo community appropriately. Basing marketing strategies on a survey with 10 people participating would be disastrous. 10 people do not represent 6 billion people on this planet. The survey would have to be public, and be offered upon registration at the website, and we could redefine the survey during installation to match the websites format. They would be collected by a centralized database, and the results could be viewed real-time. We could set a specific quota for the survey and stop after we reach it, or it could be ongoing project, a sub-project of marketing as results would be used for market research and see what market share we own. Also, it would provide us with another way of tracking the number of people who have OOo. viktor This is only true for statistical surveys. Which can't give qualitative data. Thats why focus groups are formed and usually cant be too big. Qualitative data has to do more with things like behavioral and decision making and involve more open questions because you can't predict the answer. Having to review 6 billion or even 50 person open answers will be too task cosuming. -Original Message- From: Alexandro Colorado [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 01, 2008 4:31 PM To: dev@marketing.openoffice.org Subject: Re: [Marketing] Focus groups for OOo On Tue, 01 Jan 2008 08:06:38 -0600, Florian Effenberger [EMAIL PROTECTED] wrote: Hi Alexandro, happy new year! So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. Do you want to modify the existing questionnaire that is being asked for when installing the OOo vanilla distribution, or do you want to set-up a completely different survey? Florian No I dont think the survey i am talking about obvey the goals of the existing one that is being asked during installation. Actually I want to avoid that metodology since we need a very direct response. The current questionaire is more like an ongoing statistic of the users however the results might vary or get very disjointed. That is why a focus group will keep data to the point and have a starting and ending period. So I hope we can get this project of the ground and be able to assemble a good and diverse individuals into a focus group. We can start asking for people wanting to join the focus group and then get a selection of just 10 users to qualify for this survey. -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
If we decide to go with this new sub-project, I can offer webspace and means to collect the survey responses, and track results. As this is a beginning of the new year, it would be a good idea to start now and collect data for 2008. I can write a survey and post it for review and approval. Then we could concentrate on how to offer it. I've noticed that some softwares, at the end of installation, offer a link to a survey as well as a link in the Help menu, so it can be taken at any time. Let's hear what you got to say guys, viktor Florian Effenberger wrote: Hi Viktor, where would I find the speeches Florian? Wiki? you can find them at http://marketing.openoffice.org/conference/ - look for OOoCon 2006 and 2007. The title in 2006 was What Open Source Lovers want, but I don't remember the title for 2007. Just look for Erwin, and you got it. :-) Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
Most people fall into categories as they follow the main stream. We can define these categories in a survey and if for some reason they do not fit into one of the categories, we can always ask them to specify. We can use LimeSurvey (opensource/free) program that I can install on my server. LS offers automated result gathering, and it is a really good survey program. In order to market OOo, we need to tap into the mind of the main body, the publicthe mainstream that everyone follows. And instead of letting them go whitewater rafting with MS like everyone else does, we will give them an option of going with OOo on a beautiful FREE yacht in calm waters. viktor Alexandro Colorado wrote: On Tue, 01 Jan 2008 16:19:26 -0600, Viktor [EMAIL PROTECTED] wrote: I see where you are coming from Alexandro. However, for surveys to be successful with low margin for errors we need a bigger sample. I studied sociology and psychology, and I learned that in any survey the sample (people used in a survey) has to be big. 10 users will not represent OOo community appropriately. Basing marketing strategies on a survey with 10 people participating would be disastrous. 10 people do not represent 6 billion people on this planet. The survey would have to be public, and be offered upon registration at the website, and we could redefine the survey during installation to match the websites format. They would be collected by a centralized database, and the results could be viewed real-time. We could set a specific quota for the survey and stop after we reach it, or it could be ongoing project, a sub-project of marketing as results would be used for market research and see what market share we own. Also, it would provide us with another way of tracking the number of people who have OOo. viktor This is only true for statistical surveys. Which can't give qualitative data. Thats why focus groups are formed and usually cant be too big. Qualitative data has to do more with things like behavioral and decision making and involve more open questions because you can't predict the answer. Having to review 6 billion or even 50 person open answers will be too task cosuming. -Original Message- From: Alexandro Colorado [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 01, 2008 4:31 PM To: dev@marketing.openoffice.org Subject: Re: [Marketing] Focus groups for OOo On Tue, 01 Jan 2008 08:06:38 -0600, Florian Effenberger [EMAIL PROTECTED] wrote: Hi Alexandro, happy new year! So my first suggestion is to make a questionaire involving key questions that will answer this 7 O's and we can get a better reference to our targets on content and design. Do you want to modify the existing questionnaire that is being asked for when installing the OOo vanilla distribution, or do you want to set-up a completely different survey? Florian No I dont think the survey i am talking about obvey the goals of the existing one that is being asked during installation. Actually I want to avoid that metodology since we need a very direct response. The current questionaire is more like an ongoing statistic of the users however the results might vary or get very disjointed. That is why a focus group will keep data to the point and have a starting and ending period. So I hope we can get this project of the ground and be able to assemble a good and diverse individuals into a focus group. We can start asking for people wanting to join the focus group and then get a selection of just 10 users to qualify for this survey. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Focus groups for OOo
Florian Effenberger wrote: Hi Viktor, where would I find the speeches Florian? Wiki? you can find them at http://marketing.openoffice.org/conference/ - look for OOoCon 2006 and 2007. The title in 2006 was What Open Source Lovers want, but I don't remember the title for 2007. Just look for Erwin, and you got it. :-) Erwins talk was on Wednesday evening: Who is using OOo http://marketing.openoffice.org/ooocon2007/programme/wednesday.html OOo has a survey infrastructure at http://survey.services.openoffice.org John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
