Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Florian Effenberger

Hi,


a - OpenOffice.org recommends Mozilla Thunderbird / Lightning


+1

Florian

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Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Cor Nouws

Hi,

( cc to [EMAIL PROTECTED]  - we are talking about wording on a banner that can be 
used on the Thunderbird/Lightning website )


Florian Effenberger wrote (5-9-2008 8:05)


a - OpenOffice.org recommends Mozilla Thunderbird / Lightning


+1


+ 1
And maybe it is possible ( we are talking about a banner ) to replace 
recommends by an visual element.


A big  for example, or something as   -
   -
Anything that expresses cooperation...

Cor

--
The Year of 3 -2008- Het jaar van 3

Cor Nouws - Arnhem - Netherlands
   marketing contact - http://nl.OpenOffice.org
   Zeker van OpenOffice.org - www.nouenoff.nl


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[marketing] Partnership program

2008-09-05 Thread Alexandro Colorado
A few days back Florian mentioned the idea of a Marketplace for OOo. There  
has also been some talk about a partnership program. I guess I want to  
bring the discussion back on track.


What exactly do we need to create this program. Should bizdev be the  
project involved. Who is part of bizdev (project lead?).


What exactly do we need.

There is also the thing of the domain. Ugly 4 level domains are not very  
friendly, services. A satelite website is also not very recomended.


http://bizdev.openoffice.org might be the best URL to have people come to,  
is more friendly URL and also not very well used (Is Erwin still in OOo  
now that he is at SAP?)


The challenge is how to make this site dynamic. Hopefully with new AJAX  
technology mostly all sites  (html) can be dynamic if they are routed  
correctly.


I went to IRC to consult this case and got a quote from a developer. He  
told me is possible as long as we can get a datasource from within the  
same domain. Something I need to verify.


Technical things aside, I think this is a good oportunity that would like  
to know if there is any list of goals that we want to achieve with this.


Should all companies listed be free? does that mean that we endorse them  
fully? Should we have a QA process to award them with a certified  
membership?


--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org

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Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Alexandro Colorado

So here is an idea:

And maybe it is possible ( we are talking about a banner ) to replace  
recommends by an visual element.


A big  for example, or something as   -
-
Anything that expresses cooperation...

Cor



If anyone watch this month linux journal cover it has T-Bird in some  
boxing gloves versus mutt.

http://www.linuxjournal.com/files/linuxjournal.com/linuxjournal/issues/173/cover173.png

What about having Otto and T-Bird singing on a Bird of the same feather  
drum.


The idea is pretty hillarious and marketing friendly. We do need some  
great artists to provide the artwork but I think is doable.


--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org

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Re: [marketing] Partnership program

2008-09-05 Thread Ian Lynch
On Fri, 2008-09-05 at 01:29 -0500, Alexandro Colorado wrote:
 A few days back Florian mentioned the idea of a Marketplace for OOo. There  
 has also been some talk about a partnership program. I guess I want to  
 bring the discussion back on track.
 
 What exactly do we need to create this program. Should bizdev be the  
 project involved. Who is part of bizdev (project lead?).

Take a look at Moodle. They have a partnership programme which gives
them a sustainable income. Moodle partners get rights to use the Moodle
name officially in return for a small cut of their business earnings.

-- 
Ian
Ofqual Accredited IT Qualifications
A new approach to assessment for learning
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Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Kay Koll

Hi,


We saw a start on [EMAIL PROTECTED] for a banner that can be used 
together with the announcement on the Thunderbird/Lightning website, 
just as we expect some materials from Mozilla.
Alexandro and Luke Jones were already making a start, but I asked 
something about the wording, the message. And to pick up this 
subject: what do we think of:


a - OpenOffice.org recommends Mozilla Thunderbird / Lightning

b - OpenOffice.org recommends using Mozilla Thunderbird as an Outlook 
replacement


c - OpenOffice.org  Mozilla Thunderbird / Lightning

d -  (better ideas),

Ciao,

Cor

I will go for a but I will also add 'Messaging' or E-Mail (second is 
more understandable).


I have checked the structure of the Mozilla.com web site and they did 
not use banners nor have rooms to add one but it would be good to have a 
banner for other location.  Without being on the Mozilla page, we need 
to describe what TB does.

* OpenOffice.org recommends Mozilla Thunderbird / Lightning for your emails

Beside that in my opinion the TB Feature page is the best location for 
adding OO.o

http://www.mozilla.com/en-US/thunderbird/features.html

My first proposal (Based on the current page structure)

Office Productivity
OpenOffice.org s the leading open-source office software suite  for word 
processing, spreadsheets, presentations, graphics, databases and more


or

Office Productivity
Are you looking for a full featured Open Source Office suite ?
OpenOffice.org is your choice, tens of million users already using it 
all other the world


Kay

--
Sun Microsystems GmbH   Kay Koll
Nagelsweg 55Technical Marketing
20097 Hamburg   Desktop Systems
Germany Phone: +49 (0)40 23 646 742
http://www.sun.de   Mobile: +49 (0)172 831 45 60
mailto:[EMAIL PROTECTED] Fax: +49 (0)40 23 646 750

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Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Kay Koll



Alexandro Colorado wrote:

So here is an idea:

And maybe it is possible ( we are talking about a banner ) to replace 
recommends by an visual element.


A big  for example, or something as   -
-
Anything that expresses cooperation...

Cor



If anyone watch this month linux journal cover it has T-Bird in some 
boxing gloves versus mutt.
http://www.linuxjournal.com/files/linuxjournal.com/linuxjournal/issues/173/cover173.png 



What about having Otto and T-Bird singing on a Bird of the same 
feather drum.


The idea is pretty hillarious and marketing friendly. We do need some 
great artists to provide the artwork but I think is doable.



+1

--
Sun Microsystems GmbH   Kay Koll
Nagelsweg 55Technical Marketing
20097 Hamburg   Desktop Systems
Germany Phone: +49 (0)40 23 646 742
http://www.sun.de   Mobile: +49 (0)172 831 45 60
mailto:[EMAIL PROTECTED] Fax: +49 (0)40 23 646 750

Sitz der Gesellschaft: Sun Microsystems GmbH, Sonnenallee 1, D-85551 
Kirchheim-Heimstetten
Amtsgericht Muenchen: HRB 161028
Geschaeftsfuehrer: Thomas Schroeder, Wolfgang Engels, Dr. Roland Boemer
Vorsitzender des Aufsichtsrates: Martin Haering 



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Re: [marketing] Partnership program

2008-09-05 Thread Alexandro Colorado

On Fri, 05 Sep 2008 02:35:35 -0500, Ian Lynch [EMAIL PROTECTED] wrote:


On Fri, 2008-09-05 at 01:29 -0500, Alexandro Colorado wrote:
A few days back Florian mentioned the idea of a Marketplace for OOo.  
There

has also been some talk about a partnership program. I guess I want to
bring the discussion back on track.

What exactly do we need to create this program. Should bizdev be the
project involved. Who is part of bizdev (project lead?).


Take a look at Moodle. They have a partnership programme which gives
them a sustainable income. Moodle partners get rights to use the Moodle
name officially in return for a small cut of their business earnings.



Yes Mozilla is a very protective organization of their brands and products  
too. I would also want to encourage having a set of guidelines on how to  
use our brand. We  have been too relax on this aspect and already have  
companies like Siemens screwing us up by copyrighting open office

For their voip product.
--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org

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Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Kay Koll

Hello Florian,

Florian Effenberger wrote:
+1, sounds good. Did you already come up with a draft text? We may 
also mention it in the 3.0 PR directly, if no one objects.



No draft available yet but we should start soon.

* Mentioned on the OO.o product page (with real live example)
  Each section get extend by just a single sentence.
  * Why OpenOffice.org


Both sound okay to me. We never did this before, but I'm willing to 
give this a try. We should look that it doesn't clutter the page, but 
basically, I see benefits in that, so let's go! :-)

I will come back with a proposal soon



* Adding TB+LG on the thank you pages
  * OO.o 3.0 thank you page
http://update.services.openoffice.org/ooo/index.html?cid=920897
AI: KK

  * Registration thank you page
 
http://registration.services.openoffice.org/OOo3.0Beta/thankyou.html

AI: KK


Hmmm... where do you want to put it there? We already have 
complimentary products and solutions listed, and I want to avoid 
cluttering the pages. But, another idea, maybe we can add it to the 
extensions repository, even if it is no real extension?
A PIM client is considered as an integrated part of a Office suite be 
many users, by using this page we address these demands  and if we are 
removing the first 'Download' link, which is due the new OO.o page not 
necessary anymore, we have the space. Beside that we should use the 
Extension Repository for OO.o Extensions only



* OpenOffice.org Solutions page


Definitely a good idea!


* English FAQ
 - Update Outlook related FAQ questions


+1


* FAQ pages from other locals
 AI: ?


If we agree on mentioning Lightning in the 3.0 PR, I'll of course use 
it in the Germanophone PR as well. We might also modify our local 
product pages accordingly.



Excellent !

--
Sun Microsystems GmbH   Kay Koll
Nagelsweg 55Technical Marketing
20097 Hamburg   Desktop Systems
Germany Phone: +49 (0)40 23 646 742
http://www.sun.de   Mobile: +49 (0)172 831 45 60
mailto:[EMAIL PROTECTED] Fax: +49 (0)40 23 646 750

Sitz der Gesellschaft: Sun Microsystems GmbH, Sonnenallee 1, D-85551 
Kirchheim-Heimstetten
Amtsgericht Muenchen: HRB 161028
Geschaeftsfuehrer: Thomas Schroeder, Wolfgang Engels, Dr. Roland Boemer
Vorsitzender des Aufsichtsrates: Martin Haering 



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Re: [marketing] Partnership program

2008-09-05 Thread Florian Effenberger

Hi Alexandro,

Yes Mozilla is a very protective organization of their brands and 
products too. I would also want to encourage having a set of guidelines 
on how to use our brand. We  have been too relax on this aspect and 
already have companies like Siemens screwing us up by copyrighting open 
office

For their voip product.


Louis currently works on the trademark policy. It has been in the draft 
for long, but I hope to have some idea of it soon. :-)


Florian

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Re: [marketing] Partnership program

2008-09-05 Thread Florian Effenberger

Hello Alexandro,

what exactly do you mean with a partnership program? Do you want to 
award companies official partner status, instead of just listing their 
solutions at our website?


Florian

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Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Florian Effenberger

Hello Kay,


Office Productivity
OpenOffice.org s the leading open-source office software suite  for word 
processing, spreadsheets, presentations, graphics, databases and more


or

Office Productivity
Are you looking for a full featured Open Source Office suite ?
OpenOffice.org is your choice, tens of million users already using it 
all other the world


how about something that links more to Lightning? Something like The 
perfect companion for Lightning in office producivity needs is 
OpenOffice.org, the free office suite... etc. pp..


Florian

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Re: [marketing] Partnership program

2008-09-05 Thread Alexandro Colorado
On Fri, 05 Sep 2008 04:26:30 -0500, Florian Effenberger  
[EMAIL PROTECTED] wrote:



Hello Alexandro,

what exactly do you mean with a partnership program? Do you want to  
award companies official partner status, instead of just listing their  
solutions at our website?


Florian



I want to do both. Think of ebay's regular users and the 'certified'  
sellers. Anyway right now we might not have infrastructure for either. But  
would be good on how this marketplace if there is any should work.


--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org

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Re: [marketing] Partnership program

2008-09-05 Thread Florian Effenberger

Hi Alexandro,

I want to do both. Think of ebay's regular users and the 'certified' 
sellers. Anyway right now we might not have infrastructure for either. 
But would be good on how this marketplace if there is any should work.


may I suggest we pick up that idea after 3.0 has been released? This 
clearly requires lots of work, and I guess most people don't have much 
time before 3.0 is out :-)


Florian

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Re: [marketing] Detailed list of OO.o+TB cross promotion activities

2008-09-05 Thread Florian Effenberger

Hi,

A PIM client is considered as an integrated part of a Office suite be 
many users, by using this page we address these demands  and if we are 
removing the first 'Download' link, which is due the new OO.o page not 
necessary anymore, we have the space. Beside that we should use the 
Extension Repository for OO.o Extensions only


okay, then let's try this and see what user feedback we receive. :-)

Florian

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Re: [marketing] OpenOffice.org Social network

2008-09-05 Thread andylockran

Benjamin Horst wrote:
One of the benefits of Launchpad is that it's a central place for all 
projects to work together. Thus, installing a separate Launchpad 
instance for certain projects could serve to fracture it and make it 
less useful globally, right?


I don't think so, as Launchpad uses an OpenID system for 
authentication.. and I'd hazard a guess that any Open Source system that 
they pump out should be able to integrate with the mothership - in that 
Launchpad.net OpenIDs could work (once registered) on the OOo site, 
therefore making it a satellite, rather than a parallel entity.




The part of this that I'm focusing my thoughts on is the marketing and 
promotion side, since I think we are at the chasm where we need to get 
the word about OOo out to non-technical, normal computer users. Firefox 
crossed that chasm but many great foss projects have not, so I have 
looked to methods they used, like Spread Firefox, as an example for OOo. 
Just like politicians are building for themselves, we want a set of 
online tools that people in the real world use to coordinate actions and 
interpersonal communication. Real-world, actual human contact and 
communication is essential when crossing the chasm!


Yeah, the chasm is about getting to that critical tipping point. 
Students go back to University in the UK over the next couple of weeks. 
 Pushing OOo as a valuable resource for them requires human contact (at 
some level).  Posters such as Spent all your student loan on booze 
during freshers week, and can't afford to buy your Computer Software? 
Don't download illegally, download OpenOffice.org for FREE! could be 
quite catching.. however, the scale on which they'd need to be produced 
in order to be succesful is prohibitive (I'd suggest).




Lightweight project management and discussion tools could be sufficient, 
but social networking would add a new layer of interest to casual users 
and promoters, and help them plug in more quickly to the nerve center of 
the marketing and PR efforts. Hence, Elgg or a Drupal site like Spread 
Firefox seem to be the tools to consider from this side.


Are you suggesting that the social network site be a quasi-internal 
method of communicating, or something you'd expect end-users to join?


Regards,

Andy


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Re: [marketing] OpenOffice.org Social network

2008-09-05 Thread Charles-H. Schulz


Hi,

Le 5 sept. 08 à 15:15, andylockran a écrit :



Benjamin Horst wrote:
One of the benefits of Launchpad is that it's a central place for  
all projects to work together. Thus, installing a separate  
Launchpad instance for certain projects could serve to fracture it  
and make it less useful globally, right?


I don't think so, as Launchpad uses an OpenID system for  
authentication.. and I'd hazard a guess that any Open Source system  
that they pump out should be able to integrate with the mothership -  
in that Launchpad.net OpenIDs could work (once registered) on the  
OOo site, therefore making it a satellite, rather than a parallel  
entity.


The part of this that I'm focusing my thoughts on is the marketing  
and promotion side, since I think we are at the chasm where we  
need to get the word about OOo out to non-technical, normal  
computer users. Firefox crossed that chasm but many great foss  
projects have not, so I have looked to methods they used, like  
Spread Firefox, as an example for OOo. Just like politicians are  
building for themselves, we want a set of online tools that people  
in the real world use to coordinate actions and interpersonal  
communication. Real-world, actual human contact and communication  
is essential when crossing the chasm!


Yeah, the chasm is about getting to that critical tipping point.  
Students go back to University in the UK over the next couple of  
weeks.  Pushing OOo as a valuable resource for them requires human  
contact (at some level).  Posters such as Spent all your student  
loan on booze during freshers week, and can't afford to buy your  
Computer Software? Don't download illegally, download OpenOffice.org  
for FREE! could be quite catching.. however, the scale on which  
they'd need to be produced in order to be succesful is prohibitive  
(I'd suggest).


Lightweight project management and discussion tools could be  
sufficient, but social networking would add a new layer of interest  
to casual users and promoters, and help them plug in more quickly  
to the nerve center of the marketing and PR efforts. Hence, Elgg or  
a Drupal site like Spread Firefox seem to be the tools to consider  
from this side.


Are you suggesting that the social network site be a quasi-internal  
method of communicating, or something you'd expect end-users to join?


I don't think that would be something to do right now, but at least  
for certain portion of the web site it could be a great idea.
Some thought of secundary importance just crossed my mind: if we  
implement this network right, using sets of tools such as DiSo (mostly  
microformats et al) we could get some really good buzz about OOo.


Cheers,

Charles.

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Re: [marketing] Partnership program

2008-09-05 Thread Alexandro Colorado
On Fri, 05 Sep 2008 06:00:47 -0500, Florian Effenberger  
[EMAIL PROTECTED] wrote:



Hi Alexandro,

I want to do both. Think of ebay's regular users and the 'certified'  
sellers. Anyway right now we might not have infrastructure for either.  
But would be good on how this marketplace if there is any should work.


may I suggest we pick up that idea after 3.0 has been released? This  
clearly requires lots of work, and I guess most people don't have much  
time before 3.0 is out :-)


Florian


I bet there i a lot of focus on 3.0 release but clearly we are not talking  
about developing right now just to think about what would be involved or  
features could we have in this.


Here is a great example of what I am trying to get at.
http://bizdev.openoffice.org/consultants.html

Here we mention a label when we say that we don't endorse any of these  
vendors.. What if we have a methodology to endorse this vendors for a  
cost, regardless if the cost is monetary or donating developers?


--
Alexandro Colorado
CoLeader of OpenOffice.org ES
http://es.openoffice.org

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Re: [marketing] Partnership program

2008-09-05 Thread Florian Effenberger

Hi Alexandro,

I bet there i a lot of focus on 3.0 release but clearly we are not 
talking about developing right now just to think about what would be 
involved or features could we have in this.


I definitely like the idea, but I won't be able to join the discussion 
until 3.0 is out - already too much on my todo list. :-)


Florian

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