Re: [Marketing] Next Marketing Campaign
On Mon, 2007-12-03 at 17:45 +1100, Jonathon Coombes wrote: We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. The idea is to be ready with a pitch when or if further funds become available.in the next quarter. I agree with Graham in regards to getting in on the new school year. One particular focus for Australia in particular is based on a new government coming in and putting forward new education policies for the coming years. A number of open source groups are combining their focus on this potential market at the moment, both at the government level and at the school level. It is currently aimed at primary and high school level, The advantage of doing this is that if you hit an element of mainstream IT education and have a compelling argument to get it into the curriculum it will affect every person in the target group. FE and HE are strategically more difficult because the courses are specialist and fragmented into different departments. If you target eg computer science, it's a very much smaller number of people than the 5-16 school population. I am unaware of a push toward the university market, but I am sure it will be complemented nicely with the overall campaign direction. Of course if you hit all 16 year olds, in a couple of years they will all be at university. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
Hi Graham, all, Graham Lauder wrote (3-12-2007 6:32) A new quarter will be upon us soon, for me in NZ and Jonathon in Aussie it will be leading up to the beginning of the new school year and first semester for '08 in the Universities. I would like the project to create a campaign aimed at this for the new year to be run in Australia, NZ and Other southern Hemisphere countries and then the same campaign to focus on the Northern hemisphere after the Summer break if it works in the South.. [...] Great initiative! I've been playing with this idea, some time ago. See http://www.nouenoff.nl/officekopen/index.html , which is a very ugly concept, but the idea is: Three personages, Now, Later, In the end. Scholar buying an office-suite? MS knows very well what it does with prices. Now - scholar - 15,- Later - student - 75,- In the end - grown up - 400,- Pls use and improve, if you like it :-) Would be great to have something that we can translate in Dutch and use. (I've not yet met much graphical power at our Dutch language community ...) Regards, Cor -- Cor Nouws Arnhem - Netherlands nl.OpenOffice.org - marketing contact - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Monday 03 December 2007 22:28:36 Cor Nouws wrote: Hi Graham, all, Hi Cor, Graham Lauder wrote (3-12-2007 6:32) A new quarter will be upon us soon, for me in NZ and Jonathon in Aussie it will be leading up to the beginning of the new school year and first semester for '08 in the Universities. I would like the project to create a campaign aimed at this for the new year to be run in Australia, NZ and Other southern Hemisphere countries and then the same campaign to focus on the Northern hemisphere after the Summer break if it works in the South.. [...] Great initiative! I've been playing with this idea, some time ago. See http://www.nouenoff.nl/officekopen/index.html , which is a very ugly concept, but the idea is: Three personages, Now, Later, In the end. Scholar buying an office-suite? MS knows very well what it does with prices. Now - scholar - 15,- Later - student - 75,- In the end - grown up - 400,- Pls use and improve, if you like it :-) I'm not so keen on negative campaigns and I'm not so keen on specifically mentioning the opposition. However I see what you're trying to get at Perhaps a more positive slant would be: Upgrade + upgrade + upgrade = $$ How about Free upgrades for Life? Ask your software Vendor if he can match that Then come and get OpenOffice.org. Your Office Partner for life Probably not best for our target market here but a really good marketing strategy all the same Filip Molcan said he has contacts with Photographic Stock firms. He may be able to score samples if we were to ask nicely for specific scenes and they could then be bought as part of the campaign cost if we were to use them Would be great to have something that we can translate in Dutch and use. (I've not yet met much graphical power at our Dutch language community ...) Regards, Cor Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On 03/12/2007, at 7:58 PM, Ian Lynch wrote: On Mon, 2007-12-03 at 17:45 +1100, Jonathon Coombes wrote: We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. The idea is to be ready with a pitch when or if further funds become available.in the next quarter. I agree with Graham in regards to getting in on the new school year. One particular focus for Australia in particular is based on a new government coming in and putting forward new education policies for the coming years. A number of open source groups are combining their focus on this potential market at the moment, both at the government level and at the school level. It is currently aimed at primary and high school level, The advantage of doing this is that if you hit an element of mainstream IT education and have a compelling argument to get it into the curriculum it will affect every person in the target group. FE and HE are strategically more difficult because the courses are specialist and fragmented into different departments. If you target eg computer science, it's a very much smaller number of people than the 5-16 school population. Agreed, but in these levels the computers are not used just for computer science, but also maths, spelling, art etc. This means that you have to have a solution to address the bigger area. I am unaware of a push toward the university market, but I am sure it will be complemented nicely with the overall campaign direction. Of course if you hit all 16 year olds, in a couple of years they will all be at university. Of course this is true, but unfortunately they don't decide what software the university uses or teaches. If they are smart enough, they can work within the confines e.g. OOo vs MS Office documents etc, but if the university wants to teach MS Visual Basic, then no matter how many Linux stations they use, they cannot convince the university of its value. I think if we can provide an environment that works on both Linux and Windows (and Mac as well) then the schools will soon realise that they don't need to be forced into one operating system. This can be done now for a range of applications as seen in the OpenCD project which provides many applications that work across the platforms and are suitable for school use. The added advantage FLOSS provides is that you can give the applications to the students for use at home, for their parents to use, their churches etc. Rather than being forced to use what the students have at home. Regards Jonathon -- Jonathon Coombes OOo Knowledgebase:- http://mindmeld.cybersite.com.au http://www.cybersite.com.au http://www.training4linux.com - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
Hi Graham, Graham Lauder wrote (3-12-2007 11:10) I'm not so keen on negative campaigns and I'm not so keen on specifically mentioning the opposition. However I see what you're trying to get at Perhaps a more positive slant would be: Upgrade + upgrade + upgrade = $$ How about Free upgrades for Life? Ask your software Vendor if he can match that Then come and get OpenOffice.org. Your Office Partner for life Probably not best for our target market here but a really good marketing strategy all the same More positive indeed, and a good direction to go further, IMO. Filip Molcan said he has contacts with Photographic Stock firms. He may be able to score samples if we were to ask nicely for specific scenes and they could then be bought as part of the campaign cost if we were to use them :-) -- Cor Nouws Arnhem - Netherlands nl.OpenOffice.org - marketing contact - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On 03/12/2007, at 9:22 PM, Ian Lynch wrote: On Mon, 2007-12-03 at 20:56 +1100, Jonathon Coombes wrote: On 03/12/2007, at 7:58 PM, Ian Lynch wrote: SNIP! Agreed, but in these levels the computers are not used just for computer science, but also maths, spelling, art etc. This means that you have to have a solution to address the bigger area. Yes, in schools nearly all teach general IT courses to all the students at some point so that is the place to reach the biggest market - English or maths would do too but the teachers are likely to give office software less of a priority in those subjects. Right, but IT is rather specific areas of application, some years may not even cover office applications. If we look at solutions based around a range of FLOSS software, I think that we cover a much wider audience than just the IT courses. There is software out there for all courses and this takes away the influence of what particular platform is required. Of course this is true, but unfortunately they don't decide what software the university uses or teaches. Doesn't really matter if they personally use OOo - and if 90% of students were doing that it's likely to affect the university decision making. Its going to be very hard to get a whole university to switch to OOo from the top down. Quite often departments can make individual procurement decisions so here at Birmingham the comp sci department use FOSS extensively but the rest of the uni doesn't. Obviously the universities of there are very different to the ones in Australia. :) Here you don't get a choice, no matter how many people want it, it is the choice of the lecturer or faculty as to what you are taught and what is utilised. Maybe after a few years of hearing where is OOo? all the time, they might start thinking about looking into it, but that is not what makes it happen. I agree that different departments can use different software, and often the comp sci areas are more open to FOSS, but I have seen universities that are totally Microsoft in the comp sci and accepting of FOSS in the maths and science areas? So it is often the people in charge who make the final decision, not the masses in this sense. If they are smart enough, they can work within the confines e.g. OOo vs MS Office documents etc, but if the university wants to teach MS Visual Basic, then no matter how many Linux stations they use, they cannot convince the university of its value. I think it's a lot easier to get 16 year olds in large numbers using OOo than to try and get Unis to change technologies such that it has the same effect on take up. I think it would be great to see it happen, but I think you are swimming upstream. It is not that it is impossible, but it seems very difficult to achieve. I think if we can provide an environment that works on both Linux and Windows (and Mac as well) then the schools will soon realise that they don't need to be forced into one operating system. This can be done now for a range of applications as seen in the OpenCD project which provides many applications that work across the platforms and are suitable for school use. The added advantage FLOSS provides is that you can give the applications to the students for use at home, for their parents to use, their churches etc. Rather than being forced to use what the students have at home. Agreed, but getting them to know and understand this exists is also none trivial. Obvious to us but not obvious to the people in control and to most of them fairly low down on their list of priorities. I think getting them to know it exists is the easy part - they can see this through Internet, promotions, conferences etc. The hard part is trying to get them to understand why it is beneficial for them to use it, even if it requires a small amount of change. Regards Jonathon -- Jonathon Coombes OOo Knowledgebase:- http://mindmeld.cybersite.com.au http://www.cybersite.com.au http://www.training4linux.com - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Mon, 2007-12-03 at 20:56 +1100, Jonathon Coombes wrote: On 03/12/2007, at 7:58 PM, Ian Lynch wrote: On Mon, 2007-12-03 at 17:45 +1100, Jonathon Coombes wrote: We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. The idea is to be ready with a pitch when or if further funds become available.in the next quarter. I agree with Graham in regards to getting in on the new school year. One particular focus for Australia in particular is based on a new government coming in and putting forward new education policies for the coming years. A number of open source groups are combining their focus on this potential market at the moment, both at the government level and at the school level. It is currently aimed at primary and high school level, The advantage of doing this is that if you hit an element of mainstream IT education and have a compelling argument to get it into the curriculum it will affect every person in the target group. FE and HE are strategically more difficult because the courses are specialist and fragmented into different departments. If you target eg computer science, it's a very much smaller number of people than the 5-16 school population. Agreed, but in these levels the computers are not used just for computer science, but also maths, spelling, art etc. This means that you have to have a solution to address the bigger area. Yes, in schools nearly all teach general IT courses to all the students at some point so that is the place to reach the biggest market - English or maths would do too but the teachers are likely to give office software less of a priority in those subjects. Of course this is true, but unfortunately they don't decide what software the university uses or teaches. Doesn't really matter if they personally use OOo - and if 90% of students were doing that it's likely to affect the university decision making. Its going to be very hard to get a whole university to switch to OOo from the top down. Quite often departments can make individual procurement decisions so here at Birmingham the comp sci department use FOSS extensively but the rest of the uni doesn't. If they are smart enough, they can work within the confines e.g. OOo vs MS Office documents etc, but if the university wants to teach MS Visual Basic, then no matter how many Linux stations they use, they cannot convince the university of its value. I think it's a lot easier to get 16 year olds in large numbers using OOo than to try and get Unis to change technologies such that it has the same effect on take up. I think if we can provide an environment that works on both Linux and Windows (and Mac as well) then the schools will soon realise that they don't need to be forced into one operating system. This can be done now for a range of applications as seen in the OpenCD project which provides many applications that work across the platforms and are suitable for school use. The added advantage FLOSS provides is that you can give the applications to the students for use at home, for their parents to use, their churches etc. Rather than being forced to use what the students have at home. Agreed, but getting them to know and understand this exists is also none trivial. Obvious to us but not obvious to the people in control and to most of them fairly low down on their list of priorities. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Monday 03 December 2007 21:58:21 Ian Lynch wrote: On Mon, 2007-12-03 at 17:45 +1100, Jonathon Coombes wrote: We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. The idea is to be ready with a pitch when or if further funds become available.in the next quarter. I agree with Graham in regards to getting in on the new school year. One particular focus for Australia in particular is based on a new government coming in and putting forward new education policies for the coming years. A number of open source groups are combining their focus on this potential market at the moment, both at the government level and at the school level. It is currently aimed at primary and high school level, The advantage of doing this is that if you hit an element of mainstream IT education and have a compelling argument to get it into the curriculum it will affect every person in the target group. FE and HE are strategically more difficult because the courses are specialist and fragmented into different departments. If you target eg computer science, it's a very much smaller number of people than the 5-16 school population. I agree wholeheartedly but my main reasoning behind this is because of limited funds we can tackle University Cities. Universities tend to be focussed in terms of location and that gives us synergies in terms of a multi level and multi medium campaign in a small geographical area. One medium that I pinpointed with a little research some months back was Buses. Sun used such a campaign in Redmond. A lot of students use Buses. While it would be interesting to get CompSci Students on board, they are not the focus for mine, it's the students that use it for assignments and so forth that we should be targeting as well, the entire student population... which will of course include Student Teachers, then when they go out to work, they take it with them and they pass it on to their schools. I am unaware of a push toward the university market, but I am sure it will be complemented nicely with the overall campaign direction. Of course if you hit all 16 year olds, in a couple of years they will all be at university. Heh it's that viral thing! Ian Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Mon, 2007-12-03 at 21:38 +1100, Jonathon Coombes wrote: On 03/12/2007, at 9:22 PM, Ian Lynch wrote: On Mon, 2007-12-03 at 20:56 +1100, Jonathon Coombes wrote: On 03/12/2007, at 7:58 PM, Ian Lynch wrote: SNIP! Agreed, but in these levels the computers are not used just for computer science, but also maths, spelling, art etc. This means that you have to have a solution to address the bigger area. Yes, in schools nearly all teach general IT courses to all the students at some point so that is the place to reach the biggest market - English or maths would do too but the teachers are likely to give office software less of a priority in those subjects. Right, but IT is rather specific areas of application, some years may not even cover office applications. You only need one that does - that will hit everyone and after that it's use in any case. But then I think the argument is stronger to go for open systems and open standards rather than particular apps. OOo will get taken up as a natural consequence of that in any case. If we look at solutions based around a range of FLOSS software, I think that we cover a much wider audience than just the IT courses. I agree with range of apps, but try going into schools and see the none IT teachers glaze over when you talk about issues like open standards. You have to hit the people likely to influence them first and to an extent that is the students. There is software out there for all courses and this takes away the influence of what particular platform is required. Of course this is true, but unfortunately they don't decide what software the university uses or teaches. Doesn't really matter if they personally use OOo - and if 90% of students were doing that it's likely to affect the university decision making. Its going to be very hard to get a whole university to switch to OOo from the top down. Quite often departments can make individual procurement decisions so here at Birmingham the comp sci department use FOSS extensively but the rest of the uni doesn't. Obviously the universities of there are very different to the ones in Australia. :) Here you don't get a choice, no matter how many people want it, it is the choice of the lecturer or faculty as to what you are taught and what is utilised. Maybe after a few years of hearing where is OOo? all the time, they might start thinking about looking into it, but that is not what makes it happen. I agree that different departments can use different software, and often the comp sci areas are more open to FOSS, but I have seen universities that are totally Microsoft in the comp sci and accepting of FOSS in the maths and science areas? So it is often the people in charge who make the final decision, not the masses in this sense. Quite so, but FOSS is a grass roots phenomenon, those in charge won't change without a lot of obvious grass roots support because it's too risky so you need a combination of both factors. If they are smart enough, they can work within the confines e.g. OOo vs MS Office documents etc, but if the university wants to teach MS Visual Basic, then no matter how many Linux stations they use, they cannot convince the university of its value. I think it's a lot easier to get 16 year olds in large numbers using OOo than to try and get Unis to change technologies such that it has the same effect on take up. I think it would be great to see it happen, but I think you are swimming upstream. It is not that it is impossible, but it seems very difficult to achieve. Well so far we have 55 paying schools in the UK and another 50 in the pipeline and 3 EU projects started or close to it. People are now cold calling us as the word of mouth gets round. I think the opposite is true from swimming upstream. Now we have full government accreditation, people are coming to us. It's taken 4 years of graft and planning and probably around 500k in investment. If it was easy, it would have been done by now. I think getting them to know it exists is the easy part - they can see this through Internet, promotions, conferences etc. Try going into schools and talking to teachers. You will find even people in technical departments that haven't heard of OOo - I came across such a person only on Friday. It's improving but still a long way from universal. The hard part is trying to get them to understand why it is beneficial for them to use it, even if it requires a small amount of change. And that requires building those things into the mainstream curriculum and giving all a reason for studying it. QED. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
Re: [Marketing] Next Marketing Campaign
On Mon, December 3, 2007 05:32, Graham Lauder wrote: [snip] We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. OK, so you want to aim at students directly (this is different from selling to the educational institutions they attend, which is the focus of http://why.openoffice.org/why_edu.html). Usual marketing type questions then: - What unique benefits does OOo provide to this market? - Is there something about this market that means we can target it accurately and cost effectively? - Are people in the target market likely to adopt / change to OOo? - Can growing our users in this market provide benefits back to OOo? Understanding this will help you shape your campaign and help the rest of the MP give you advice. John -- John McCreesh Marketing Project Lead OpenOffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Tuesday 04 December 2007 00:28:21 John McCreesh wrote: On Mon, December 3, 2007 05:32, Graham Lauder wrote: [snip] We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. OK, so you want to aim at students directly (this is different from selling to the educational institutions they attend, which is the focus of http://why.openoffice.org/why_edu.html). Yep, different needs and different demographic and entirely different methodology. Any online type component would best be aimed at the front of why.openoffice.org IMO Usual marketing type questions then: - What unique benefits does OOo provide to this market? Cost, interoperability, features (PDF export being one significant difference ) - Is there something about this market that means we can target it accurately and cost effectively? Tight demographic, Fixed location, media savvy and non-cynical - Are people in the target market likely to adopt / change to OOo? Arguably more likely than any other group - Can growing our users in this market provide benefits back to OOo? Perhaps not immediately, but certainly in the future. we are dealing with future movers and shakers and from this group will also come future developers Understanding this will help you shape your campaign and help the rest of the MP give you advice. Amen My first thoughts Additionally my thought is to target specific University Cities. (ie: Those cities that have a substantial proportion of their population is students) for the On the Ground component. Possibly with a variation on the Google:OOo idea I had a few months ago. Goggling Why OOo brings the why page to the top of the search result. John Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On Tue, 2007-12-04 at 06:55 +1300, Graham Lauder wrote: On Tuesday 04 December 2007 00:28:21 John McCreesh wrote: [snip] Usual marketing type questions then: - What unique benefits does OOo provide to this market? Cost, interoperability, features (PDF export being one significant difference ) - Cost of OOo = 0; cost of pirate copy of MS-O = 0 - Interoperability: most of the files they will be exchanging will be in MS-O formats, so why is OOo better than MS-O? - Features: pdf export yes, but is it enough? how often do you need it? - Is there something about this market that means we can target it accurately and cost effectively? Tight demographic, Fixed location, media savvy and non-cynical Fixed location is good (fly posters on campus walls are cheap :-) and campus ambassadors can cover the territory in person) - but I'm not convinced about your other factors - Are people in the target market likely to adopt / change to OOo? Arguably more likely than any other group Why? they probably already have a copy of MS-O on the laptop their parents bought them ... so why waste good drinking / party time on geeky activities like downloading office software when what you've got is good enough? - Can growing our users in this market provide benefits back to OOo? Perhaps not immediately, but certainly in the future. we are dealing with future movers and shakers and from this group will also come future developers This has certainly been the traditional view of the IT industry. OK, so I'm playing devil's advocate here, but for this to be effective with our available resources it has to be really focused. I think you're on to something; let's see if we can get all the experience on this list to turn it into something really powerful... John -- John McCreesh Marketing Project Lead OpenOffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Next Marketing Campaign
A new quarter will be upon us soon, for me in NZ and Jonathon in Aussie it will be leading up to the beginning of the new school year and first semester for '08 in the Universities. I would like the project to create a campaign aimed at this for the new year to be run in Australia, NZ and Other southern Hemisphere countries and then the same campaign to focus on the Northern hemisphere after the Summer break if it works in the South.. We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. The idea is to be ready with a pitch when or if further funds become available.in the next quarter. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Next Marketing Campaign
On 03/12/2007, at 4:32 PM, Graham Lauder wrote: A new quarter will be upon us soon, for me in NZ and Jonathon in Aussie it will be leading up to the beginning of the new school year and first semester for '08 in the Universities. I would like the project to create a campaign aimed at this for the new year to be run in Australia, NZ and Other southern Hemisphere countries and then the same campaign to focus on the Northern hemisphere after the Summer break if it works in the South.. We need to come up with a campaign aimed at an 18 - 24 yr old demographic with best punch for a limited budget. The idea is to be ready with a pitch when or if further funds become available.in the next quarter. I agree with Graham in regards to getting in on the new school year. One particular focus for Australia in particular is based on a new government coming in and putting forward new education policies for the coming years. A number of open source groups are combining their focus on this potential market at the moment, both at the government level and at the school level. It is currently aimed at primary and high school level, I am unaware of a push toward the university market, but I am sure it will be complemented nicely with the overall campaign direction. Regards Jonathon -- Jonathon Coombes OOo Knowledgebase:- http://mindmeld.cybersite.com.au http://www.cybersite.com.au http://www.training4linux.com - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
