[Marketing] OOo Promo for my podcast

2007-11-15 Thread Savoia Computer Support
Hi, About a year ago I produced a promo spot for OpenOffice.org for my
podcast, The Force Field. At the time something happened in the Marketing
group that sort of soured me to the idea of promoting it on my own so I
pulled it before it was finished. I did, however, keep the OOo banner link
on my web site.

Now I am willing to give it another try, but I will not produce anything
like what I did before. I will just do a short read during the news and
comment segment of the show. If anyone here is interested, you can send me
three or four lines of copy to read and I will include it in the next
episode. It can be a collaborative effort but it needs to be positive.

HOWEVER, this needs to be a clean, cut and dry promo. I would need it within
the next week or so. If it needs committee approval fine, but no
bureaucratic nonsense, please.

Sorry for that statement, but I've been on this list a long time so I know
how it works sometimes. All I need is a little promo. 

This is a free promo on my podcast with a personal endorsement for OOo. The
podcast is aimed at IT Service Providers, field service technicians and
resellers, most of whom resell, recommend and/or install hardware and
software to end users. To get an idea of what I am referring to you can
listen to an episode of the podcast here
http://www.theforcefield.net/wordpress and the web site is here
http://www.theforcefield.net.

As a community distributor I welcome the opportunity to promote OOo on the
podcast and my site with the support of the community.


Rick Savoia
Savoia Computer
Host of The Force Field podcast for IT Professionals
www.theforcefield.net

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RE: [Marketing] OOo Promo for my podcast

2007-11-15 Thread Savoia Computer Support
So, I guess I'm confused. What is the final copy?

I don't have a problem reading the earlier one written in the first person
because I actually do use OpenOffice.org in lieu of MS Office but I do agree
that it sounds better if it is compared to other office suites in general
instead of a specific suite.

Post the final copy and as long as it is factual and legal and in a positive
tone I will read it on the podcast.

Rick
The Force Field podcast for IT Service Providers
http://www.theforcefield.net



-Original Message-
From: Stefan Weigel [mailto:[EMAIL PROTECTED] 
Sent: Thursday, November 15, 2007 5:24 PM
To: dev@marketing.openoffice.org
Subject: Re: [Marketing] OOo Promo for my podcast

Alexandro Colorado schrieb:

> That's what happened when engineers talk to marketers. They just talk 
> different languages.

Who do you think is an engineer and who is an marketer in this thread?

;-)

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Re: [Marketing] OOo Promo for my podcast

2007-11-15 Thread Alexandro Colorado
On Thu, 15 Nov 2007 16:12:48 -0600, Stefan Weigel <[EMAIL PROTECTED]>  
wrote:



John McCreesh schrieb:


OpenOffice.org, the free software alternative. It
reads and writes all my old Microsoft files


This means that you have not been using MS Outlook, MS Access, MS  
Project and a couple of other applications that all belong to Microsoft  
Office.


I think we should not raise expectations that OOo is a complete  
replacement for MSO. Wrong expectations produce disappointment, anger  
and a bad reputation.


That's what happened when engineers talk to marketers. They just talk  
different languages.



--
Alexandro Colorado
Help the Tabasco Relief efforts:
http://rootcoffee.blogspot.com/2007/11/race-to-save-mexico-flood-victims.html

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Re: [Marketing] OOo Promo for my podcast

2007-11-15 Thread Stefan Weigel

John McCreesh schrieb:


OpenOffice.org, the free software alternative. It
reads and writes all my old Microsoft files


This means that you have not been using MS Outlook, MS Access, MS 
Project and a couple of other applications that all belong to 
Microsoft Office.


I think we should not raise expectations that OOo is a complete 
replacement for MSO. Wrong expectations produce disappointment, 
anger and a bad reputation.


I wonder if we manage to set up this promo text without referring to 
Microsoft at all.


"When's the last time you gave a thought to the office software you 
use? Have a look at OpenOffice.org, the free office suite. It's 
great software and it's easy to use. The open-source licence
means you can install it on as many PCs as you like without any 
licence worries. It's a wonderful value-add for any PC resellers, 
support folks, or repair shops. Give it a try today - just go to 
download.openoffice.org."


IMHO, OpenOffice.org is not in need of always presenting itself as 
the un-Microsoft. And we should not always compare OOo to MSO. In 
this manner we grade up Microsoft as a benchmark.


Stefan
:-)


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Re: [Marketing] OOo Promo for my podcast

2007-11-15 Thread Stefan Weigel

Alexandro Colorado schrieb:

That's what happened when engineers talk to marketers. They just talk 
different languages.


Who do you think is an engineer and who is an marketer in this thread?

;-)

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RE: [Marketing] OOo Promo for my podcast

2007-11-15 Thread Savoia Computer Support
Hi John,

I think that can work. My only real concern is the line about immunity to
Microsoft viruses. I assume it refers to Word macro viruses and the like. If
so, it may not be a general assumption for listeners and they may take it to
mean any and all viruses and/or malware. Perhaps we can cut this particular
line to avoid misinterpretation?

I also suggest a slight modification to the statement about it being more
polished than MS Office, which is true in some aspects but somewhat depends
on which application we are referring to in the suite and its particular
use. Perhaps if we add "I think in some ways it's just a more polished
product." That will endorse it and keep it within expectations of the user.
Other than that I don't have any trouble endorsing the statements in the
script.

Thanks!

Rick

-Original Message-
From: John McCreesh [mailto:[EMAIL PROTECTED] 
Sent: Thursday, November 15, 2007 2:12 PM
To: [EMAIL PROTECTED]
Cc: dev@marketing.openoffice.org; [EMAIL PROTECTED]
Subject: Re: [Marketing] OOo Promo for my podcast

So, a short personal endorsement aimed at PC resellers etc. in a mature
market. Would you be comfortable with us putting these words into your
mouth:

"When's the last time you gave a thought to the office software you use?
If you assume that word processor means Word, spreadsheets means Excel,
and presentations means Powerpoint, then think again. I've dumped
Microsoft Office for OpenOffice.org, the free software alternative. It
reads and writes all my old Microsoft files, it works much the same, but
it's just a more polished product. What's more, its open-source licence
means you can install it on as many PCs as you like without any licence
worries. It's also immune to Microsoft viruses. It's a wonderful
value-add for any PC resellers, support folks, or repair shops. Give it
a try today - just go to download.openoffice.org."

If you'd like a supporting link on your site, I'd suggest
http://why.openoffice.org/why_oem.html

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org

On Thu, 2007-11-15 at 10:22 -0500, Savoia Computer Support wrote:
> Hi, About a year ago I produced a promo spot for OpenOffice.org for my
> podcast, The Force Field. At the time something happened in the Marketing
> group that sort of soured me to the idea of promoting it on my own so I
> pulled it before it was finished. I did, however, keep the OOo banner
link. 
> on my web site.
> 
> Now I am willing to give it another try, but I will not produce anything
> like what I did before. I will just do a short read during the news and
> comment segment of the show. If anyone here is interested, you can send me
> three or four lines of copy to read and I will include it in the next
> episode. It can be a collaborative effort but it needs to be positive.
> 
> HOWEVER, this needs to be a clean, cut and dry promo. I would need it
within
> the next week or so. If it needs committee approval fine, but no
> bureaucratic nonsense, please.
> 
> Sorry for that statement, but I've been on this list a long time so I know
> how it works sometimes. All I need is a little promo. 
> 
> This is a free promo on my podcast with a personal endorsement for OOo.
The
> podcast is aimed at IT Service Providers, field service technicians and
> resellers, most of whom resell, recommend and/or install hardware and
> software to end users. To get an idea of what I am referring to you can
> listen to an episode of the podcast here
> http://www.theforcefield.net/wordpress and the web site is here
> http://www.theforcefield.net.
> 
> As a community distributor I welcome the opportunity to promote OOo on the
> podcast and my site with the support of the community.
> 
> 
> Rick Savoia
> Savoia Computer
> Host of The Force Field podcast for IT Professionals
> www.theforcefield.net

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