[e-gold-list] Re: advertising to the gold community
Hi Marco, Here is a place where you can list your website if you accept gold-backed currencies. http://www.thegoldcafe.com Cheers! Mark The Gold Cafe --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] Use e-gold's Secure Randomized Keyboard (SRK) when accessing your e-gold account(s) via the web and shopping cart interfaces to help thwart keystroke loggers and common viruses.
[e-gold-list] Re: advertising to the gold community
At 12:00 PM 10/16/2002 +0200, marco wrote: Does anybody know of any media/ad agency that targets specifically the community of users of the various digital gold currencies? Automated Press Releases takes e-Gold. http://automatedpr.com George ___ George Matyjewicz, Chief Global Strategist GAP Enterprises, Ltd. http://www.gapent.com/ Book Author and Doctoral Candidate in Training Moderator of E-Tailer's Digest http://www.etailersdigest.com/ Automated Press Releases http://www.automatedpr.com/ Board Member AIB #34 http://www.aib-world.org/ --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] Use e-gold's Secure Randomized Keyboard (SRK) when accessing your e-gold account(s) via the web and shopping cart interfaces to help thwart keystroke loggers and common viruses.
[e-gold-list] Re: advertising to the gold community
Hi Marco, I have developed e-specie.com for the purpose of bringing the user, the merchant and the exchange provider together. You are welcome to make use of this service with a user base of more than 4800 e-gold account holders. Visit http://www.e-specie.com Thanks, Lourens Does anybody know of any media/ad agency that targets specifically the community of users of the various digital gold currencies? == Book all your travel arrangements online from a selection of partners on Ananzi Travel. http://www.ananzi.co.za/cgi-bin/goto.pl?Travel --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] Use e-gold's Secure Randomized Keyboard (SRK) when accessing your e-gold account(s) via the web and shopping cart interfaces to help thwart keystroke loggers and common viruses.
[e-gold-list] Re: Advertising on the spend page
Here's what I perceive to be the fundamental problem with this idea: I order some widgets from Bob's Kickass Discount Widgets. Bob has paid for the development and maintenance of his web site, and so far so good ... maybe he paid for some television ads (very expensive) but he wouldn't have done that; he would have used banner ads on the e-gold page, or, this mailing list. that would have been a stupid business decision! :) that got my attention and brought me to his web site. Now his investment starts to pay off as I click him some grams. Super. But wait, when I get to the confirmation page I see a banner ad for Joe Blow's Super Duper Discount Widgets. Excellent. I decide I'd better do some comparison shopping before I confirm that spend. What do you know? Joe Blow's prices are lower. Why are they lower? Because he's a better businessman, ie, he runs a more efficient business! Is it because he runs a more efficient business? Yes - exactly! His competitors are so dumb they are buying *TV ADS*, for god's sake. Obviously, with all products and services, the (vast) majority of what you are paying for is marketing. In the example, Bob is incompetent. Anyone who is that incompetent at the marketing (ie, major, central) part of their business, probably isn't even any good at the other minor sections that you are paying for, like tax management, employee relations, systems developments, product manufacturing, legal and liability management and so on. No, it's because he didn't have the overhead cost of that expensive advertising campaign. Bob's KDW spent all the money on development and marketing, Au contraire, you said that he blew all the money on an incredibly expensive TV campaign. Here's the perfect example: Bananagold spend $25 million on some TV ads -- what the heck do you think would happen to bananagold.com ?? poof! :) and Joe Blow got to piggy-back off of it by buying just one banner ad that he knew would be seen by all of Bob's customers. Joe Blow's merchandise is cheaper only because he is able to foist virtually all of his advertising costs onto Bob's KDW. This is at most one step removed from simple theft. And no, I do not think it an unlikely scenario, especially as e-gold grows. - - - - - - - - - - - - - - - - - - - - - - - - Advertising is commercial grease, oil, silicon spray to commerce. - Bob Nugent --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: Advertising on the spend page
but he wouldn't have done that; he would have used banner ads on the e-gold page, or, this mailing list. that would have been a stupid business decision! :) Lots of web sites use television advertising. Is it because he runs a more efficient business? Yes - exactly! His competitors are so dumb they are buying *TV ADS*, for god's sake. Firstly, whether or not TV ads are a good medium is irrelevant. Lots of web sites use them, and whether or not they work well today they could work very well ten years from now when virtually all TV viewers have internet access. But again, the medium is beside the point. The point is Bob's KDW spent money on marketing, and now their efforts are bringing customers to Joe Blow. The fact that this could happen will cause Bob to insist on one of three things happening: 1. The spend page not have ads for his competitors, or 2. The shopping cart interface not take the customer to the e-gold site at all, or 3. His business not accept e-gold at all. Number three it is. Obviously, with all products and services, the (vast) majority of what you are paying for is marketing. In the example, Bob is incompetent. My example was to show the scenario with which Bob would be faced and why he would obviously not accept e-gold. I don't think I could have made that point any more painfully obvious. Bob's KDW spent all the money on development and marketing, Au contraire, you said that he blew all the money on an incredibly expensive TV campaign. Again, a red herring. Here's the perfect example: Bananagold spend $25 million on some TV ads -- what the heck do you think would happen to bananagold.com ?? poof! :) Once again, a red herring, utterly irrelevant to anything I said. As long as a business's shopping cart shows customers an ad for a competing business, no sane businessperson is going to want to accept e-gold. If all his marketing efforts are going to be used to direct customers to a competitor who has spent relatively little on marketing, then he can either not bother with marketing and go out of business or stop accepting e-gold. No way is this going to fly with a serious business. --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: advertising
Michael, That is an excellent idea, we need to spread the gospel of gold currency, to gain more widespread acceptance. The problem is far more acute, here in Europe, ask the average person and he doesn't know what you are talking about. Some time ago, I conducted a survey in an office of close to 40 computer literate people (almost all of whom have computers at home), and only 5 had ever heard of e-gold, and none had accounts (they do now!). Euro Gold Line is addressing the other cause for many Europeans failing to use Gold currency, mainly the cost of sending funds. Our clients in all of the Euro countries, plus a number of other countries will be able to avoid the high cost of international transfers and unexpected intermediatory bank charges as we open banking relationships in those countries over the next few weeks. Our clients in the UK and N. Ireland have, repeatedly told us that in order to fund their accounts it is costing them a minimum of $45 to $55 or more. When these accounts are in place, the cost will be a LOCAL transfer and our new all inclusive fee of $15 (at the low end of funding), thereby saving the client $30 to $40. A side benefit to this will be faster receipt/sending of funds. In the relatively short time that Euro Gold Line has been in operation we have been able to build up a solid base of loyal clients, of which we are proud. Furthermore most new business comes from referrals by these clients. Not only do we look for ways we can better serve our clients needs, we encourage them to let us know how we can better serve them. Spreading the word is always difficult. Just for laughs, I spoke to a Yahoo representative the other day, about a ad campaign. However, the first thing I bought out is that although Euro Gold Line is found in the YAhoo search engine the text reflects our counter, and that there form to modify does not work. The answer I don't know anything about that, but you should consider and advertising campaign of at least $5000. My answer was if you can't the listing right why would I spend a MINIMUM of $5000 with you? I am still awaiting a reply for that. Regards, Frank Euro Gold Line tel: +31-26-844-0113 fax: +31-26-844-0342 --- Michael Moore [EMAIL PROTECTED] wrote: I dunno if e-gold has considered it but they might want to consider sending an electronic newsletter to all its account holders periodically, new businesses could advertise in the newletter. It could be as simple as sending the most recent news from the e-gold News page. If the newsletter had other items of interest such as on privacy, liberty, etc, it might end up be forwarded to others and end end up pulling in new customers. Of course, people should be able to opt out from receiving the news letter. this is one of the most sensible ideas I have seen yet. 1)It would enable advertisers to reach e-gold account holders. 2)provide further income for e-gold 3)provide a platform for e-gold to promote their cause. 4)keep alive the e-gold dream and improve activity of e-gold accounts. [EMAIL PROTECTED] www.gold-today,com - Receive faxes 24x7, no second line necessary. http://www.mbox.com.au/ --- You are currently subscribed to e-gold-list as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] __ Do You Yahoo!? Get personalized email addresses from Yahoo! Mail http://personal.mail.yahoo.com/ --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: advertising
Michael, That is an excellent idea, we need to spread the gospel of gold currency, to gain more widespread acceptance. The problem is far more acute, here in Europe, ask the average person and he doesn't know what you are talking about. Some time ago, I conducted a survey in an office of close to 40 computer literate people (almost all of whom have computers at home), and only 5 had ever heard of e-gold, and none had accounts (they do now!). Euro Gold Line is addressing the other cause for many Europeans failing to use Gold currency, mainly the cost of sending funds. Our clients in all of the Euro countries, plus a number of other countries will be able to avoid the high cost of international transfers and unexpected intermediatory bank charges as we open banking relationships in those countries over the next few weeks. Our clients in the UK and N. Ireland have, repeatedly told us that in order to fund their accounts it is costing them a minimum of $45 to $55 or more. When these accounts are in place, the cost will be a LOCAL transfer and our new all inclusive fee of $15 (at the low end of funding), thereby saving the client $30 to $40. A side benefit to this will be faster receipt/sending of funds. In the relatively short time that Euro Gold Line has been in operation we have been able to build up a solid base of loyal clients, of which we are proud. Furthermore most new business comes from referrals by these clients. Not only do we look for ways we can better serve our clients needs, we encourage them to let us know how we can better serve them. Spreading the word is always difficult. Just for laughs, I spoke to a Yahoo representative the other day, about a ad campaign. However, the first thing I bought out is that although Euro Gold Line is found in the YAhoo search engine the text reflects our counter, and that there form to modify does not work. The answer I don't know anything about that, but you should consider and advertising campaign of at least $5000. My answer was if you can't the listing right why would I spend a MINIMUM of $5000 with you? I am still awaiting a reply for that. Regards, Frank Euro Gold Line tel: +31-26-844-0113 fax: +31-26-844-0342 --- Michael Moore [EMAIL PROTECTED] wrote: I dunno if e-gold has considered it but they might want to consider sending an electronic newsletter to all its account holders periodically, new businesses could advertise in the newletter. It could be as simple as sending the most recent news from the e-gold News page. If the newsletter had other items of interest such as on privacy, liberty, etc, it might end up be forwarded to others and end end up pulling in new customers. Of course, people should be able to opt out from receiving the news letter. this is one of the most sensible ideas I have seen yet. 1)It would enable advertisers to reach e-gold account holders. 2)provide further income for e-gold 3)provide a platform for e-gold to promote their cause. 4)keep alive the e-gold dream and improve activity of e-gold accounts. [EMAIL PROTECTED] www.gold-today,com - Receive faxes 24x7, no second line necessary. http://www.mbox.com.au/ --- You are currently subscribed to e-gold-list as: [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] __ Do You Yahoo!? Get personalized email addresses from Yahoo! Mail http://personal.mail.yahoo.com/ --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: advertising
I dunno if e-gold has considered it but they might want to consider sending an electronic newsletter to all its account holders periodically, new businesses could advertise in the newletter. It could be as simple as sending the most recent news from the e-gold News page. If the newsletter had other items of interest such as on privacy, liberty, etc, it might end up be forwarded to others and end end up pulling in new customers. Of course, people should be able to opt out from receiving the news letter. this is one of the most sensible ideas I have seen yet. 1)It would enable advertisers to reach e-gold account holders. 2)provide further income for e-gold 3)provide a platform for e-gold to promote their cause. 4)keep alive the e-gold dream and improve activity of e-gold accounts. [EMAIL PROTECTED] www.gold-today,com - Receive faxes 24x7, no second line necessary. http://www.mbox.com.au/ --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: Advertising (was The issue that is holding e-gold commerce back.
At 09:38 PM 2/10/2001 -0500, Bob wrote: [EMAIL PROTECTED] wrote: I'm talking about THE ABILITY OF EGOLD-USING COMMERCIAL ENTERPIRES, TO ADVERTISE TO THE EGOLD COMMUNITY. We have no way other than hit or miss. You're absolutely right, JP. One of the most important reasons for advertising is simply to let people know that you exist, or what you sell, or what a current special is. It's a means of communicating. Not in my book (or in Sergio Zyman's book - "End of Marketing As We Knew It"). The main reason to advertise is to sell products! Marketing or PR may be a way of communication. For those of us in the US, do you remember the Coca Cola ads around the Super Bowl a couple of years ago where Mean Joe Green was going in to the lockers and a youngster tried talking to him, and finally got his attention with a Coke? The ad won awards, is one of the best known ads on TV, yada, yada, yada. Yet Zyman (who was CMO at Coca Cola at the time) pulled the ad very quickly. Why? "Because it didn't bring more customers into the stores." Advertising needs to be consistent, timely and focused. That story is not really relevant George - sure, some ads work and some don't. (Have you ever met Sergio, BTW?) However advertising, generally speaking, certainly works. That payment page is the choke point. The funnel. http://www.bananagold.com/howitshouldbe.gif Man, would that be valuable to have a banner there for a while, every now and then. 68,459 funded accounts divided by 9111 spends/day equals about 8 days to be exposed to some large percentage of the spenders. You're right JP. Advertising is commercial grease, oil, silicon spray to commerce. Banner ads are the least effective way to advertise. The return is less than 1/2 of 1% return. Where do you get that figiure from and what does it mean? Are you talking ROI, % retainment or what? I have run many ad banner campaigns for different entities and clients, and some work some don't. (No different from TV ads, really.) Which is why ad companies like iVillage, Yahoo and others are suffering and looking for new ways to generate revenue. Banner ads are supposedly good for generating brand awareness, but I haven't seen any definitive facts on that. Advertising is definitely needed, but you need to use effective advertising, which is an art in itself. Well whatever but I want you, George, or anyone, to state in English the following: How do I put a message in front of people who actually use e-gold. Now, so far, I have thought of two ways: (i) if one could get the complete list of all the email addresses of all e-gold account users who make a spend more than once per month (that would rock) or (ii) by putting a message on the spend confirm page in the egold spend mechanism. I am absolutely wanting to know any OTHER WAY of reaching people who actually use e-gold. Actually, i'm offering a 5 gram bounty RIGHT NOW to anyone who can state in English without waffling any other method for reaching people who actually use e-gold. I'd be very happy to send on the 5 grams! George __ George Matyjewicz, President Standard Reserve Corp. -- Atlanta, GA World Wide Currency for the World Wide Web http://www.standardreserve.com mailto:[EMAIL PROTECTED] --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: Advertising (was The issue that is holding e-gold commerce back.
At 09:54 AM 2/14/2001 +1100, [EMAIL PROTECTED] wrote: For those of us in the US, do you remember the Coca Cola ads around the Super Bowl a couple of years ago where Mean Joe Green was going in to the lockers and a youngster tried talking to him, and finally got his attention with a Coke? The ad won awards, is one of the best known ads on TV, yada, yada, yada. Yet Zyman (who was CMO at Coca Cola at the time) pulled the ad very quickly. Why? "Because it didn't bring more customers into the stores." Advertising needs to be consistent, timely and focused. That story is not really relevant George - sure, some ads work and some don't. Sure it is. Doesn't matter how good the ad appeals to customers or how many awards it gets, the important thing is how much business did it bring in. (Have you ever met Sergio, BTW?) Sure did. Helluva nice guy. However advertising, generally speaking, certainly works. Absolutely. I always say there is no such thing as bad advertising. Of course, some is better than others. And you have to spend your money wisely. George __ George Matyjewicz, President Standard Reserve Corp. -- Atlanta, GA World Wide Currency for the World Wide Web http://www.standardreserve.com mailto:[EMAIL PROTECTED] --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: Advertising (was The issue that is holding e-gold commerce back.
George Matyjewicz wrote: At 09:38 PM 2/10/2001 -0500, Bob wrote: [EMAIL PROTECTED] wrote: I'm talking about THE ABILITY OF EGOLD-USING COMMERCIAL ENTERPIRES, TO ADVERTISE TO THE EGOLD COMMUNITY. We have no way other than hit or miss. You're absolutely right, JP. One of the most important reasons for advertising is simply to let people know that you exist, or what you sell, or what a current special is. It's a means of communicating. Not in my book (or in Sergio Zyman's book - "End of Marketing As We Knew It"). The main reason to advertise is to sell products! Marketing or PR may be a way of communication. George, The first order of an e-gold business once it's open for business is to get the word out that the *business exists*! Just how are funded e-gold account holders to even know that an e-gold business exists if you have no means to *communicate* that fact to them? For those of us in the US, do you remember the Coca Cola ads around the Super Bowl a couple of years ago where Mean Joe Green was going in to the lockers and a youngster tried talking to him, and finally got his attention with a Coke? The ad won awards, is one of the best known ads on TV, yada, yada, yada. Yet Zyman (who was CMO at Coca Cola at the time) pulled the ad very quickly. Why? "Because it didn't bring more customers into the stores." Makes sense to me. Pull it. Why spend the money if it doesn't make a *measurable* difference. Now, if I put a brand new e-gold accepting business on the Web, put in a bunch of legitimate key words after the tag, and a good description after the tag and do some good work making submissions to the search engines, and then wait 3 months, I'll bet I get next to no or very little hits. But, if I do all that *and* have a banner on e-gold's confirm payment page real close to the day the site went public on the Web, I'll bet the 2 hits rates are like *night* and *day*. In the long run? That's another story. Advertising needs to be consistent, timely and focused. Agreed. Every year people are dying off and being born. In fact the founder of Coca Cola understood the importance of your above remark. That payment page is the choke point. The funnel. http://www.bananagold.com/howitshouldbe.gif Man, would that be valuable to have a banner there for a while, every now and then. 68,459 funded accounts divided by 9111 spends/day equals about 8 days to be exposed to some large percentage of the spenders. You're right JP. Advertising is commercial grease, oil, silicon spray to commerce. Banner ads are the least effective way to advertise. The return is less than 1/2 of 1% return. Which is why ad companies like iVillage, Yahoo and others are suffering and looking for new ways to generate revenue. No body is saying the banners are the be all and end all of it. Promoting a business in the long run should involve any number of actions. Particularly those that cause word of mouth advertising. 'course one has to offer something worth talking/recommending about. And, of course no business will do well no matter the amount spent of advertising if they are selling something nobody wants. Banner ads are supposedly good for generating brand awareness, but I haven't seen any definitive facts on that. If you run across any, please let us know. Advertising is definitely needed, but you need to use effective advertising, which is an art in itself. George Bob --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
[e-gold-list] Re: Advertising
Bearerinstruments.com intends to provide a rotating banner ad at the bottom of it's home page. There's an example there now: http://www.bearerinstruments.com/ Info is at: http://www.bearerinstruments.com/html/advertising.html If anybody has a suggestion before programing begins, please send it to mailto:[EMAIL PROTECTED] Bob Looks great! I reckon it should be at the TOP, Bob -- just as all ads are at the top of web pages (search engines, or whatever) i bid one gram ... --- You are currently subscribed to e-gold-list as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED]
