[IWETEL] PricewaterhouseCoopers - The future of eBooks
The future of eBooks [http://www.pwc.com/en_GX/gx/entertainment-media/assets/eBooks-Trends-Developments-standard-pub_standard_th.jpg]http://www.pwc.com/en_GX/gx/entertainment-media/pdf/eBooks-Trends-Developments.pdf Downloadhttp://www.pwc.com/en_GX/gx/entertainment-media/pdf/eBooks-Trends-Developments.pdf This new study examines trends and developments in the eBooks and eReaders market in the United States, United Kingdom, the Netherlands, and Germany, and discusses major challenges and key questions for the publishing industry worldwide. It also identifies market opportunities and developments for eBooks and eReaders, and makes recommendations for publishers, traditional retailers, online retailers, and intermediaries. Given that publishers, internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry, the study asks if a new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink. http://www.pwc.com/gx/en/entertainment-media/publications/future-of-ebooks.jhtml José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] The New York Times - Under Pay Model, Little Effect Seen on Papers' Web Traffic
[cid:image001.gif@01CBB72F.92E15D20]http://www.nytimes.com/ January 17, 2011 Under Pay Model, Little Effect Seen on Papers' Web Traffic By JEREMY W. PETERShttp://topics.nytimes.com/top/reference/timestopics/people/p/jeremy_w_peters/index.html?inline=nyt-per While newspapers around the world are anxiously asking themselves what would happen if they started charging readers to view articles online, a few answers have started to emerge. Steven Brill's Journalism Onlinehttp://www.mypressplus.com/ experiment, which developed a system that allows newspapers to charge their most regular online visitors, has analyzed its preliminary data and found on average that advertising revenue and overall traffic did not decline significantly despite predictions otherwise. The sample size of Journalism Online's data was small - about two dozen mostly small- and medium-size papers that had been charging readers for several months - so divining any potential pattern for large newspapers is difficult. But the initial findings showed that newspapers found success with a pay model by setting a conservative limit for the number of articles visitors could read free each month, and by making clear that most readers would not be affected. Journalism Online said monthly unique visits to the Web sites included in its study fell zero to 7 percent, while page views fell zero to 20 percent. No publishers reported a decline in advertising revenue. Unlike a strict pay wall - which requires a subscription to view almost all editorial content - a model like the one Journalism Online employed does not choke off huge amounts of Web traffic. If you set this meter conservatively, which we urge people to do, it's a nonevent for 85, 90, 95 percent of the people who come to your Web site, Mr. Brill said. Mr. Brill said most papers set a limit on the number of free articles readers could view from five to 20 each month. Papers charged a range of monthly subscription fees from around $3.95 to $10.95. L. Gordon Crovitz, a former Wall Street Journal publisher who is helping run the project, said one lesson to be taken from the numbers so far is that readers were willing to pay for some, but not all, content online. Consumers will pay for the few news brands they really rely on, if they use them a lot, he said. The newspapers using the Journalism Online venture were focused on local news and included The Columbus Dispatch in Mississippi and The York Daily Record in Pennsylvania. With the exception of The Wall Street Journal, large American newspaper Web sites have so far remained free. The New York Times will become the largest American newspaper to employ a subscriber option for its Web site when it beginshttp://www.nytimes.com/2010/01/21/business/media/21times.html a system early this year to charge the heaviest users of NYTimes.comhttp://NYTimes.com. Tim Ruder, chief revenue officer of Perfect Market, a news media consultant, said that what worked for small papers would not necessarily work for large papers. But he added that since no larger national papers have switched from free to partial pay, it was difficult to make any guesses. How well that success will translate to larger sites depends on many things, including the quality, nature and exclusivity of content, he said. http://www.nytimes.com/2011/01/18/business/media/18brill.html?_r=1ref=media José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html inline: image001.gif
[IWETEL] The New York Times: Computers That Trade on the News
[cid:image001.gif@01CBA2A1.E60EE000]http://www.nytimes.com/ December 22, 2010 Computers That Trade on the News By GRAHAM BOWLEYhttp://topics.nytimes.com/top/reference/timestopics/people/b/graham_bowley/index.html?inline=nyt-per The number-crunchers on Wall Street are starting to crunch something else: the news. Math-loving traders are using powerful computers to speed-read news reports, editorials, company Web sites, blog posts and even Twitterhttp://topics.nytimes.com/top/news/business/companies/twitter/index.html?inline=nyt-org messages - and then letting the machines decide what it all means for the markets. The development goes far beyond standard digital fare like most-read and e-mailed lists. In some cases, the computers are actually parsing writers' words, sentence structure, even the odd emoticon. A wink and a smile - ;) - for instance, just might mean things are looking up for the markets. Then, often without human intervention, the programs are interpreting that news and trading on it. Given the volatility in the markets and concern that computerized trading exaggerates the ups and downs, the notion that Wall Street is engineering news-bots might sound like an investor's nightmare. But the development, years in the making, is part of the technological revolution that is reshaping Wall Street. In a business where information is the most valuable commodity, traders with the smartest, fastest computers can outfox and outmaneuver rivals. It is an arms race, said Roger Ehrenberg, managing partner at IA Ventures, an investment firm specializing in young companies, speaking of some of the new technologies that help traders identify events first and interpret them. Many of the robo-readers look beyond the numbers and try to analyze market sentiment, that intuitive feeling investors have about the markets. Like the latest economic figures, news and social media buzz - unstructured data, as it is known - can shift the mood from exuberance to despondency. Tech-savvy traders have been scraping data out of new reports, press releases and corporate Web sites for years. But new, linguistics-based software goes well beyond that. News agencies like Bloomberg, Dow Joneshttp://topics.nytimes.com/top/news/business/companies/dow_jones_and_company_inc/index.html?inline=nyt-org and Thomson Reutershttp://topics.nytimes.com/top/news/business/companies/thomson-reuters-corporation/index.html?inline=nyt-org have adopted the idea, offering services that supposedly help their Wall Street customers sift through news automatically. Some of these programs hardly seem like rocket science. Working with academics at Columbia Universityhttp://topics.nytimes.com/top/reference/timestopics/organizations/c/columbia_university/index.html?inline=nyt-org and the University of Notre Damehttp://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_notre_dame/index.html?inline=nyt-org, Dow Jones compiled a dictionary of about 3,700 words that can signal changes in sentiment. Feel-good words include obvious ones like ingenuity, strength and winner. Feel-bad ones include litigious, colludes and risk. The software typically identifies the subject of a story and then examines the actual words. The programs are written to recognize the meaning of words and phrases in context, like distinguishing between terribly, good and terribly good. Vince Fioramonti, a portfolio manager at Alpha Equity Management, a $185 million equities fund in Hartford, uses Thomson Reuters software to measure sentiment over weeks, rather than minutes or hours, and pumps that information directly into his fund's trading systems. It is an aggregate effect, Mr. Fioramonti said. These things give you the ability to assimilate more information. Bloomberg monitors news articles and Twitter feeds and alerts its customers if a lot of people are suddenly sending Twitter messages about, say, I.B.M.http://topics.nytimes.com/top/news/business/companies/international_business_machines/index.html?inline=nyt-org Lexalytics, a text analysis company in Amherst, Mass., that works with Thomson Reuters, says it has developed algorithms that make sense out of Twitter messages. That includes emoticons like the happy-face :) and the not-so-happy :\. Skeptics abound, but proponents insist such software will eventually catch on with traders. This is where the news breaks, said Jeff Catlin, the chief executive of Lexalytics. You have a leg up if you are a trader. The computer-savvy traders known as quants are paying attention. According to Aite Group, a financial services consulting company, about 35 percent of quantitative trading firms are exploring whether to use unstructured data feeds. Two years ago, about 2 percent of those firms used them. Quants often use these programs to manage their risks by, say, automatically shutting down trading when bad news hits. But industry experts say the programs are also moving the
[IWETEL] The New York Times: Google TV Faces Delays Amid Poor Reviews
December 19, 2010 Google TV Faces Delays Amid Poor Reviews By ASHLEE VANCEhttp://topics.nytimes.com/top/reference/timestopics/people/v/ashlee_vance/index.html?inline=nyt-per and CLAIRE CAIN MILLERhttp://topics.nytimes.com/top/reference/timestopics/people/m/claire_cain_miller/index.html?inline=nyt-per Googlehttp://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org TV has just enacted its first programming cancellation. The Consumer Electronics Showhttp://topics.nytimes.com/top/reference/timestopics/subjects/i/international_consumer_electronics_show_ces/index.html?inline=nyt-classifier next month in Las Vegas was meant to be the great coming-out party for Google's new software for televisions, which adds Web video and other computer smarts to TV sets. Although Google already has a deal with Sonyhttp://topics.nytimes.com/top/news/business/companies/sony_corporation/index.html?inline=nyt-org for its Internet TVs, other television makers - Toshibahttp://topics.nytimes.com/top/news/business/companies/toshiba-corporation/index.html?inline=nyt-org, LG Electronics and Sharphttp://topics.nytimes.com/top/news/business/companies/sharp-corporation/index.html?inline=nyt-org - were prepared to flaunt their versions of the systems. But Google has asked the TV makers to delay their introductions, according to people familiar with the company's plans, so that it can refine the software, which has received a lukewarm reception. The late request caught some of the manufacturers off guard. And it illustrates the struggles Google faces as it tries to expand into the tricky, unfamiliar realm of consumer electronics, and drum up broad interest in a Web-based TV product that consumers want. Google has a long history of putting out new products and then revising them on the fly. But in the consumer electronics market, companies place big, well-timed bets - to attract holiday buyers, say, or back-to-school shoppers. This year, for example, computer makers waited for Google's new ChromeOS software so they could ship new types of Web-based laptops. But delays at Google led the manufacturers to miss this year's holiday season. Google has notched a big win with its Android software for smartphones. But, again, phone and computer makers have been forced to push back their plans to release tablets based on a refined version of the software, leaving Applehttp://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html?inline=nyt-org's iPadhttp://topics.nytimes.com/top/reference/timestopics/subjects/i/ipad/index.html?inline=nyt-classifier as the tablet king this Christmas. Now similar problems may be plaguing Google TV. With its push to improve the lackluster software, Google, like so many companies before it, appears to be confronting the technical challenges that have kept Web TV from becoming mainstream. Industry analysts also say Google's sudden change of plans reflects a weakness in the company's business culture around managing relationships with partners. Google as a company is not a particularly partner-friendly or partner-focused company, said James L. McQuivey, an analyst at Forrester, who added that because of the delay, it might take another year before Google TV has a chance to catch fire. Executives at the television makers played down the idea that they were reacting to an abrupt change in marching orders from Google, but according to people familiar with the negotiations, they were caught by surprise. Gina Weakley, a Google spokeswoman, declined to discuss rumors and speculation about unannounced products. Our long-term goal is to collaborate with a broad community of consumer electronics manufacturers to help drive the next-generation TV-watching experience, and we look forward to working with other partners to bring more devices to market in the coming years, Ms. Weakley said. Under Sony's deal with Google, the first Google TVs were shipped in October, starting at $600 for a 24-inch HD flat-screen unit to $1,400 for a 46-inch TV. Sony and Logitechhttp://topics.nytimes.com/top/news/business/companies/logitech-international-sa/index.html?inline=nyt-org also sell complementary appliances that let people tap into the Google TV software without replacing their televisions. Samsung now appears set to be the only new entrant to the Google TV market at the show, where it will present two appliances similar to those from Sony and Logitech, according to people familiar with the company's plan. Vizio will also demonstrate its take on a Google TV, but will do so in private demonstrations off the show floor. The Google TV products on the market are close to full-fledged computers. They run on Intelhttp://topics.nytimes.com/top/news/business/companies/intel_corporation/index.html?inline=nyt-org's Atom chips, most often found in laptops, and can process software common on PCs. The biggest promise of Internet television - the
[IWETEL] Yahoo revs up search results in turnaround quest
Yahoo revs up search results in turnaround quest By MICHAEL LIEDTKE (AP) - 18 hours ago SAN FRANCISCO - Yahoo Inc. is jazzing up its Internet search results in an effort to orchestrate a revenue revival. The additional features were beginning to appear Thursday on Yahoo's U.S. website. The new tools are designed to get people to the information they seek more quickly, especially when searching about entertainment, sports and major events. Some of these shortcuts have already been available on Yahoo, but now there will be even more options and snapshots featured in capsules appearing at the top of the results page. More marketing messages, including the online billboards known as display ads, may also crop up on searches that appear to be spurred by a quest to buy merchandise. Yahoo hopes to distinguish itself from its Internet search partner, Microsoft Corp.'s Bing, by making its own results more useful. Although it's relying on Microsoft for most of its search results to save money, Yahoo still has the ability to dip into its own bag of technological tricks. Standing apart from Bing is important to Yahoo because it only gets a cut of ad revenue from searches that are done on its site. Yahoo keeps $88 of every $100 from search advertising clicked on its site, with the rest going to Microsoft. All the ad revenue from searches done on Bing goes to Microsoft. Yahoo needs to do something different because its ad revenue from searches has been steadily declining. Through the first half of this year, Yahoo's revenue from search ads totaled $674 million, an 11 percent drop from last year. That erosion has contributed to financial funk that has battered its stock price and recently raised doubts about the turnaround plan drafted by Yahoo CEO Carol Bartz, who took the job 21 months ago and negotiated the Microsoft alliance. The partnership was spurred by the dominance of Google Inc., which has established itself as the Internet's most powerful and prosperous company. Copyright © 2010 The Associated Press. All rights reserved. http://www.google.com/hostednews/ap/article/ALeqM5j5zMD9DXuM3L9VwqL1WmRuUSK4MwD9IMVO8O0?docId=D9IMVO8O0 José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] The New York Times - New Media's Trust Sources (parte de Can Twitter Lead People to the Streets?)
El Debate completo en: http://www.nytimes.com/roomfordebate/2010/09/29/can-twitter-lead-people-to-the-streets Saludos. New Media's Trust Sources Updated September 30, 2010, 11:48 AM Burt Hermanhttp://www.burtherman.com/ is co-founder and chief executive of Storifyhttp://storify.com/, a platform for telling stories with social media, and founder of Hacks/Hackershttp://hackshackers.com/, an international organization of journalists and technologists. We all now have a megaphone to reach the entire world. For whatever cause or interest, one person alone has the ability to broadcast a message on the Internet that can potentially be heard by billions of people. The barrier to publishing is basically zero. In the Internet roar, trusted 'curators' are filtering the most relevant information for their communities. This wasn't the case in the age of mass media. Just a few years ago, the power to reach mass audiences was confined to those who had access to a printing press, radio tower or television studio. Gatekeepers like journalists and broadcast executives controlled how messages spread. Now, anyone with a mobile phone can send a message to Twitter and instantly become a global publisher. Anyone with a YouTube account has their own TV station. This democratization of media means anyone can reach out and find others who share their vision, regardless of geographic boundaries. Causes can spread at the speed of light, and go viral as they are shared on social networks. That means everyone is competing for attention in a media environment that now is flooded with information. The noise from all these personal megaphones has come together in one global roar, so overwhelming that we are struggling to hear the voices that matter. Many people are now trying to find ways to solve this problem. Technology companies try to sift through this information flood algorithmically. But so far, technology only gets us part of the way there, helping tame this river of information into a stream. To filter that stream, a new class of gatekeepers has arisen, people whose reputations are built on their ability to highlight relevant information to their audiences. We are still looking for the right word to call these new gatekeepers, but so far curator is what appears most appropriate. Rather than the mass media of before, where audiences were grouped together based on how far radio waves reached or the distance newspaper delivery trucks drove, curators find audiences with shared interests. They filter the most relevant information and add context through their commentary and insight, like the explanations on the gallery walls of an art exhibition. The most successful curators build a following based on knowing what their audiences want. And that's where things come back to where we started. At its heart, social media is about being social and building genuine connections between people. The most authentic voices are what move people to act, something that will always be the case regardless of the technology used to transmit the message. http://www.nytimes.com/roomfordebate/2010/09/29/can-twitter-lead-people-to-the-streets/new-medias-trust-sources José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html
[IWETEL] Facebook and Skype Readying Deep Integration Partnership
Exclusive: Facebook and Skype Readying Deep Integration Partnershiphttp://kara.allthingsd.com/20100929/exclusive-facebook-and-skype-readying-wide-ranging-integration-partnership/ by Kara Swisher Posted on September 29, 2010 at 12:34 AM PT You didn't think Facebook would integrate with Google (GOOG) Voice, did you? Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect. The move by the pair-which have tested small contact importer integrations before-is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media. Facebook's goal, according to sources: To mesh communications and community more tightly together and add more tools to allow users to do so. Since it was not going to create an Internet telephony service of its own-kind of like not creating a mobile operating system-Facebook has apparently turned to the Web's Internet telephony leader. Interestingly, Facebook has previously tested a video chat product. Skype had 124 million people using it at least once a month and 560 million registered users, which will be bolstered by the 500 million Facebook users who will now be able to use it more seamlessly within Skype. That will include allowing users to SMS and call Facebook friends from Skype, which will now deploy Facebook Connect. And also do video chat using Facebook in Skype, which you can see below, in a very odd screenshot sent to me by a source-Walt Mossberg's code name is not Daniel Matthews and I am not Allison Brown. (Click on the image to make it larger.) [cid:image001.jpg@01CB60CD.398523A0]http://kara.allthingsd.com/files/2010/09/image1.png This all will be available in Skype's newest version, 5.0, which emerges from beta in a few weeks. This is a big win for the Luxembourg-based Skype, which is currently readying a public offeringhttp://mediamemo.allthingsd.com/20100809/big-tech-ipo-of-the-day-skype-tries-to-dial-up-100-million. While it now dominates the online calling space, it needs to be present where users are now moving, such as Facebook. And for Facebook, this is also helpful to its international push, making it more appealing globally since Skype is much more popular outside the U.S. It will be interesting to see if both cross-integrate into their popular mobile apps too. Facebook has been doing a lot of integrations with other communications services, such as a massive upcoming one with Yahoo (YHOO) and also one with Microsoft (MSFT). Skype is also increasing its partnerships. Today, for example, it will announce a deal with Avaya, which makes office phones and related software aimed at businesses. The pair called it a strategic unified communications and collaboration partnership, and is centered on business and personal videoconferencing. http://kara.allthingsd.com/20100929/exclusive-facebook-and-skype-readying-wide-ranging-integration-partnership/ José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html inline: image001.jpg
[IWETEL] The Economist - Two cyber-gurus take a second look at how the internet is changing the world
BUSINESS Schumpeter The wiki way Sep 23rd 2010 From The Economist print edition Two cyber-gurus take a second look at how the internet is changing the world [cid:image001.jpg@01CB5C06.D6E14DC0] AFTER Kenya's disputed election in 2007 Ory Okolloh, a local lawyer and blogger, kept hearing accounts of atrocities. State media were not interested. Private newspapers lacked the money and manpower to investigate properly. So Ms Okolloh set up a website that allowed anyone with a mobile phone or an internet connection to report outbreaks of violence. She posted eyewitness accounts online and even created maps that showed where the killings and beatings were taking place. Ms Okolloh has since founded an organisation called Ushahidi, which puts her original idea into practice in various parts of the world. It has helped Palestinians to map the violence in Gaza and Haitians to track the impact of the earthquake that devastated their nation in January. It even helped Washingtonians cope with the snowmaggedon that brought their city to a halt this year. Ushahidi's success embodies the principles of wikinomics. Don Tapscott and Anthony Williams coined the term wikinomics in their 2006 tome of that name. Their central insight was that collaboration is getting rapidly cheaper and easier. The web gives amateurs access to world-class communications tools and worldwide markets. It makes it easy for large groups of people who have never met to work together. And it super-charges innovation: crowds of people can develop new ideas faster than isolated geniuses and disseminate them even faster. Mr Tapscott and Mr Williams have now written a follow-up to their bestseller. They solicited 150 suggestions online for a snappy title. The result, alas, was a bit dull: Macrowikinomics: Rebooting Business and the World. But the book is well worth reading, for two reasons. The first is that four years is an eternity in internet time. The internet has become much more powerful since Wikinomics was published. YouTube serves up 2 billion videos a day. Twitterers tweet 750 times a second. Internet traffic is growing by 40% a year. The internet has morphed into a social medium. People post 2.5 billion photos on Facebook every month. More than half of American teens say they are content creators. And it is not only people who log on to the internet these days. Appliances do, too. Nokia, for example, has produced a prototype of an ecosensor phone that can detect and report radiation and pollution. The second reason is that the internet's effects are more widely felt every day. In Wikinomics the authors looked at its impact on particular businesses. In their new book they look at how it is shaking up some of the core institutions of modern society: the media, universities, government and so on. It is a Schumpeterian story of creative destruction. Two of the most abject victims of wikinomics are the newspaper and music industries. Since 2000, 72 American newspapers have folded. Circulation has fallen by a quarter since 2007. By some measures the music industry is doing even worse: 95% of all music downloads are illegal and the industry that brought the world Elvis and the Beatles is reviled by the young. Why buy newspapers when you can get up-to-the-minute news on the web? Why buy the latest Eminem CD when you can watch him on YouTube for free? Or, as a teenager might put it: what's a CD? Other industries are just beginning to be transformed by wikinomics. The car industry is a model of vertical integration; yet some entrepreneurs plot its disintegration. Local Motors produces bespoke cars for enthusiasts using a network of 4,500 designers (who compete to produce designs) and dozens of microfactories (which purchase parts on the open market and then assemble them). Universities are some of the most conservative institutions on the planet, but the Massachusetts Institute of Technology has now put all of its courses online. Such a threat to the old way of teaching has doubtless made professors everywhere spit sherry onto the common-room carpet. Yet more than 200 institutions have followed suit. Wikinomics is even rejuvenating the fusty old state. The Estonian government approved a remarkable attempt to rid the country of unsightly junk: volunteers used GPS devices to locate over 10,000 illegal dumps and then unleashed an army of 50,000 people to clean them up. Other governments are beginning to listen to more entrepreneurial employees. Vivek Kundra, now Barack Obama's IT guru, designed various web-based public services for Washington, DC, when he worked for the mayor. Steve Ressler, another American, created a group of web-enthusiasts called Young Government Leaders and a website called GovLoop. FixTheState.com How can organisations profit from the power of the web rather than being gobbled up by it? Messrs Tapscott and Williams endorse the familiar wiki-mantras about
[IWETEL] France24 - Newspaper publishers want control over iPad subscriptions
Newspaper publishers want control over iPad subscriptions By blade Created 23/09/2010 - 00:12 Newspaper publishers must control subscription services offered on the iPad and other digital devices, top industry executives said Wednesday. Apple is reportedly accelerating efforts to launch a newspaper subscription service, which could theoretically help newspapers stem massive losses incurred from years of declining print sales and relatively thin online ad revenue. The foray into newspaper subscriptions would be a new one for Apple, which currently offers free access to The New York Times among dozens of others and sells individual editions of magazines. Apple has allowed some publishers -- like The Wall Street Journal -- to control the subscriptions to their iPad editions. But the Journal reported Monday that the subscription service Apple is developing would not allow publishers easy access to customer names or other personal information. Another sticking point in negotiations is reportedly over revenue sharing. The San Jose Mercury News reported last week that the current model would involve Apple taking a 30 percent cut of subscription sales and up to 40 percent of ad revenue generated from the applications. Don't concede control of the customer -- just don't do it, said Todd Larsen, president of Dow Jones Co. which publishes The Wall Street Journal. If we start allowing third party companies to own those relationships and fragment the way we talk to our customers we believe that is a very hard model, Larsen told the Executive Club of Chicago. It's hard to regain the relationship with the customer once you've ceded it. Publishers have to be careful not to simply seek to grow audiences without maintaining revenues, cautioned Tony Hunter, chief executive of the Chicago Tribune Co. It's not hard to drive audience if you provide interesting content, Hunter said. Who's going to pay? That's the question on the business model side. The Tribune Co. has reoriented its business model to use the value of its brand to direct traffic to revenue generating projects like cars.com and using its subscription data to provide customized solutions for marketers and advertisers, Hunter said. While tablets can be a great content delivery device the current model doesn't seem like a savior by any means if it means we create the value and have to siphon off a large part of the revenue and don't own the relationship with the customer, he said. The Journal developed a completely new format for the iPad, and Larsen said he thinks it's an open question as to whether there will be a true migration from print to tablets because of the limitations of the tablet format. We would want people to still get the print paper, but to use tablets as a way to augment how they read it, he said. While the tablet is certainly intriguing, it's also not clear if there are sufficient readers and subscribers out there who would be willing to pay 10 to 15 dollars a month for access to a newspaper, added Jeremy Halbreich, chief executive of the Sun-Times Media Group. · AFPhttp://www.france24.com/en/taxonomy/term/19312 · Economyhttp://www.france24.com/en/category/wire-category/economy Source URL: http://www.france24.com/en/20100923-newspaper-publishers-want-control-over-ipad-subscriptions José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] La Vanguardia - Youtube pone a prueba su servicio de emisión en directo
Youtube pone a prueba su servicio de emisión en directo 'Live on YouTube' es una plataforma con cuatro canales que pretende ser un primer paso hacia la retransmisión de vídeo en directo 13/09/2010 | Actualizada a las 21:00h | Internet y Tecnologíahttp://www.lavanguardia.es/internet/index.html Washington. (EFECOM).- El portal de vídeos Youtube puso hoy a disposición de los internautas la emisión en pruebas de 'Live on YouTube', una plataforma con cuatro canales que pretende ser un primer paso hacia la retransmisión de vídeo en directo. La emisión en pruebas comenzó a las 15:00 horas GMT y estará disponible únicamente hoy y mañana, según anunció el portal en su blog oficial. Basándonos en los resultados de este test inicial, evaluaremos la posibilidad de conseguir que la plataforma esté disponible de una forma más amplia para todos nuestros socios, señala el comunicado. Por el momento, los usuarios sólo podrán ver la programación en directo de los canales Howcast, Next New Networks, Rocketboom y Young Hollywood. La herramienta también dispone de un apartado para comentarios en directo, que permite la interacción con la cadena y con el resto de usuarios. No es la primera vez que Youtube emite contenidos en directo: el portal propiedad de Google ya ha puesto a disposición en tiempo real un concierto de la banda irlandesa U2, un discurso del presidente estadounidense Barack Obama y la totalidad de los partidos de la liga india de cricket. Sin embargo, el proceso de apertura a los contenidos en directo aún enfrenta obstáculos, como las dificultades de infraestructura o las mayores posibilidades de que se incluya contenido inapropiado entre la oferta. Aunque Youtube se mantiene líder en el mercado de vídeos en Internet, la adaptación al directo le permitiría competir con plataformas exclusivamente dedicadas a ello, como Live Stream o UStream. Según la revista especializada PC World, la iniciativa también puede encajarse en la estrategia de Google para competir con la red social Facebook, que recientemente logró superar al gigante de Internet http://www.lavanguardia.es/internet-y-tecnologia/noticias/20100910/54001016932/facebook-supera-por-primera-vez-a-google-en-tiempo-de-uso-en-ee.uu.-yahoo-eeuu-angeles.html como el portal web en el que los usuarios pasan la mayor parte de su tiempo. http://www.lavanguardia.es/internet-y-tecnologia/noticias/20100913/54003817584/youtube-pone-a-prueba-su-servicio-de-emision-en-directo.html Para darse de baja IWETEL pincha y envia el siguiente url mailto:iwetel-signoff-requ...@listserv.rediris.es
[IWETEL] El País: Google agiliza su sistema de búsquedas con Instant
Google agiliza su sistema de búsquedas con Instant La nueva función ahorra entre 2 y 5 segundos por resultado. Los resultados aparecen sólo con teclear ROSA JIMÉNEZ CANO - Madrid - 08/09/2010 Un día después de la presentación de Google TVhttp://www.elpais.com/articulo/tecnologia/Google/TV/llegara/2011/todo/mundo/elpeputec/20100907elpeputec_6/Tes el gigante de las búsquedas promete un nuevo gran cambio en su motor y, sobre todo, su funcionamiento. Google Instanthttp://www.google.com/instant/#utm_campaign=launchutm_medium=vanutm_source=instant es el nombre que ha recibido una mejora que durante los próximos tres días aparecerá paulatinamente en el navegadorhttp://www.youtube.com/watch?v=ElubRNRIUg4feature=player_embedded. La sensación, la primera vez, resulta algo extraña. Basta con cambiar una letra para que cambie el resultado. Por ejemplo, al introducir hot, sale como primer resultado hotmail. En cambio, si se pone hote, salen resultados de hoteles. Es decir, da los resultados más probables según su algoritmo según los términos introducidos por el resto de usuarios. Primero fue Google Suggest, el sistema de sugerencias de búsquedas que aparecen al comenzar un término. Ahora, con Instant, no hará falta dar al botón de buscar. Directamente, sólo con las primeras palabras cargará los resultados en pantalla. Google hace hincapié no sólo en el gran cambio tecnológico que esto significa, sino también en lo mucho que se ha cuidado la privacidad de cada usuario. Aunque se encuentre dentro del servicio, no aparecerán resultados de búsquedas previas salvo que así lo quiera. Según Jonathan Effrat, ingeniero encargado del desarrollo, este cambio permitirá ahorrar entre 2 y 5 segundos por petición. En total, haciendo un cálculo global, Google Instant hará que se ahorren 11 horas por segundo en todo el mundo. Esta aceleración en búsquedas y el valor que cobra a partir de este cambio aparecer como primer resultado en Google podría abrir la puerta a comerciar con ello. Sin embargo, Javier Arias, ingeniero de Google España, desechaba por completo esta posibilidad: no hay ninguna intención de hacer un uso publicitario de esta caja. Un anunciante no podrá pagar por ello. Estamos, ante todo, para dar un servicio al usuario, cuanto más rápido y efectivo, mejor. Google Instant estará disponible en inglés, español, italiano, ruso, francés y alemán desde el principio. En los móviles, dado el ancho de banda que consume se puede activar o desactivar. También en el navegador, pero confían en que sean muy pocos los que renuncien a esta innovación. De hecho, para ahorrar en recursos, no se carga toda la página cuando se cambia una letra, sino sólo el texto inferior que da los resultados. Opera es el único navegador de los cinco predominantes que se resiste. Según Jonathan Effrat es cuestión de semanas que se sume a Firefox, Chrome, Safari y Explorer. © EDICIONES EL PAÍS S.L.http://www.elpais.com/corporativos/elpais/elpais.html - Miguel Yuste 40 - 28037 Madridhttp://www.elpais.com/espana/madrid/ [España]http://www.elpais.com/todo-sobre/pais/Espana/ESP/ - Tel. 91 337 8200 http://www.elpais.com/articulo/tecnologia/Google/agiliza/sistema/busquedas/Instant/elpeputec/20100908elpeputec_7/Tes?print=1 José Antonio López Globomedia - Dpto. Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] EL PAIS: Google ensaya un sistema de noticias de pago
Google ensaya un sistema de noticias de pago R. M. - Madrid - 22/06/2010 Google puede firmar la paz con los editores de periódicos. La empresa está ensayando un sistema de gestión de contenidos con opción de pago llamado Newpass que permitirá a los usuarios comprar con un clic las noticias, y a los editores utilizar una única infraestructura para rentabilizar sus contenidos a través de web, móviles y tabletas digitales. La noticia saltó en el diario italiano La Repubblica, que adelantó que el proyecto que Google está probando en Italia permitiría a los usuarios disponer de una sesión de inicio único desde el que podrían buscar todo tipo de contenidos -texto, audio o vídeo- con la suficiente flexibilidad para dar cabida a suscripciones y micropagos. Al usuario le bastaría pulsar en un icono para pagar por un sistema similar al de Google Checkout. También se contempla que puedan usar el sistema Paypal. Los ingresos que se obtuvieran se dividirían luego entre Google y los editores con un sistema parecido al de Adsense, con el que Google trabaja en la actualidad con las web a las que paga por cada clic que hacen sus visitantes en los anuncios insertados. Al aportar los diarios los contenidos, la mayor parte de los ingresos sería para ellos. Aunque Google ha señalado que no tiene nada específico que anunciar en este momento, un portavoz tampoco negó la iniciativa: Hemos dicho constantemente que estamos hablando con los editores de noticias sobre las vías posibles de trabajo conjunto, incluyendo cualquier tipo de tecnología que les permita mejorar sus servicios, o si podemos ayudarles con la tecnología de los servicios de suscripción o aquellos que estén desarrollando. Nuestro objetivo es el mismo que tenemos con todos los productos de Google: llegar al mayor número de usuarios posibles a nivel global. La noticia puede ser esperanzadora para los diarios y un balón de oxígeno para Google, que siente el acoso cada vez más agobiante de los editores que, como el magnate Rupert Murdoch creen que el buscador parasita sus contenidos. © EDICIONES EL PAÍS S.L.http://www.elpais.com/corporativos/elpais/elpais.html - Miguel Yuste 40 - 28037 Madridhttp://www.elpais.com/espana/madrid/ [España]http://www.elpais.com/todo-sobre/pais/Espana/ESP/ - Tel. 91 337 8200 José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html inline: image001.gif
[IWETEL] The New York Times - U.K. Approves Crackdown on Internet Pirates
http://www.nytimes.com/[cid:image001.gif@01CAD7DB.17AD1830]http://www.nytimes.com/http://www.nytimes.com/ April 8, 2010 U.K. Approves Crackdown on Internet Pirates By ERIC PFANNER PARIS - The British Parliament on Thursday approved plans to crack down on digital media piracy by authorizing the suspension of repeat offenders' Internet connections. Following the House of Commons late Wednesday, the House of Lords on Thursday approved the bill after heavy lobbying from the music and movie industries, which say they suffer huge losses from unauthorized copying over the Internet. The law makes Britain the second large European country, after France, to approve a so-called graduated response system, under which online copyright violators face temporary suspensions of their Internet accounts if they ignore warning letters to stop. The U.K. has today joined the ranks of those countries who have taken decisive and well-considered steps to address the issue, John Kennedy, chief executive of the International Federation of the Phonographic Industry, said in a statement. We hope this will prompt more focus and urgency for similar measures in other countries where debate is under way. The anti-piracy plan is part of a broader bill aimed at stimulating the development of the digital economy in Britain. Many of the original proposals in the bill were dropped in the rush to complete the legislation before national elections set for May 6. These included a plan to impose a tax on telephone lines to finance the expansion of faster broadband connections to remote areas. Under the proposal, every telephone landline was to be subject to a levy of 50 pence, or 76 U.S. cents, a month. Also dropped was a plan to use public money to finance local television news reports on ITV, a commercial broadcaster. The government's anti-piracy plans were also modified in the final rounds of negotiations over the bill. Under previous proposals, which were fiercely contested by civil liberties groups, the content industries could have gone to court to seek injunctions requiring Internet service providers to block access to Web sites that foster piracy. That clause was dropped from the final version of the bill. But analysts said wording inserted elsewhere in the bill could give the government similar powers to block access to Web sites. The Open Rights Group, which campaigned unsuccessfully against cutoffs of Internet service for illicit downloads, vowed to turn the passage of the bill into an election issue. The group said on its Web site that the votes showed that politicians are out of touch and unable to understand our values. http://www.nytimes.com/2010/04/09/technology/09piracy.html José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html inline: image001.gif
[IWETEL] Reuters - Books get the 3D treatment in South Korea
Books get the 3D treatment in South Korea Wed, Mar 24 2010 SEOUL (Reuters) - Pop-up is so passe: South Korean scientists have developed 3D technology for books that makes characters literally leap off the page. The popularity of 3D entertainment has been given a boost by a slew of recent films, including sci-fi blockbuster Avatar and Tim Burton's Alice in Wonderland. Several companies are also offering 3D televisions and a 3D video game console will launched soon. At South Korea's Gwangju Institute of Science and Technology, researchers used 3D technology to animate two children's books of Korean folk tales, complete with writhing dragons and heroes bounding over mountains. Pictures in the books have cues that trigger the 3D animation for readers wearing computer-screen goggles. As the reader turns and tilts the book, the 3D animation moves accordingly. It took us about three years to develop the software for this, said Kim Sang-cheol, the team leader of the project. Kim said the technology could be used for any type of book and sees it eventually being used for images displayed over smart phones or at museums to enhance exhibits. But those waiting for 3D books may have to wait long. It will take a while to market this technology to the general public, Kim said. He was not sure of the eventual price but thinks it will be affordable enough to be mass marketed. (Reporting by Reuters TV and Christine Kim; writing by Jon Herskovitz; Editing by Miral Fahmy) © Thomson Reuters 2010. All rights reserved. José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] La Vanguardia.es lanza FaigClic.cat, un buscador y agregador de noticias en catalán
La Vanguardia.es lanza FaigClic.cat, un buscador y agregador de noticias en catalán 15/03/2010 | Actualizada a las 06:20h | Internet y Tecnologíahttp://www.lavanguardia.es/internet/index.html La Vanguardia.es amplía a partir de hoy su oferta informativa con el lanzamiento de FaigClic.cat (http://www.faigclic.cat/index.html), un buscador y agregador de noticias en el que se recogen, organizadas por secciones y temas, las principales noticias de la actualidad publicadas en más de 150 fuentes de información online en catalán. El principal objetivo de FaigClic.cat es el de ofrecer a los usuarios de habla catalana los mejores recursos disponibles en internet para que puedan ampliar la información sobre los temas que más les interesen en su idioma. FaigClic.cat analiza las noticias publicadas en decenas de páginas web informativas en catalán que han sido seleccionadas por el equipo editorial de FaigClic.cat por su relevancia. En FaigClic.cat se muestran los titulares de estas noticias, que enlazan con la fuente original respectiva. Secciones y temas de actualidad Las quince grandes secciones en las que FaigClic.cat agrupa las noticias han sido seleccionadas en función de criterios geográficos y temáticos. Son las siguientes: Àrees geogràfiques, Ciutats, Comarques, Ciència i Tecnologia, Comunicació, Economia, Espanya, Esports, Estils de vida, Món, Oci i Cultura, Opinió, Política, Societat y Successos. Cada una de estas secciones ofrece distintos temas de actualidad. Para cada uno de estos temas, el equipo editorial de FaigClic.cat ha seleccionado varios sitios web de referencia. Sobre estos sitios web actúa el motor de búsqueda elaborado por FaigClic.cat. Estas fuentes son revisadas y actualizadas de manera permanente. Por defecto, las noticias publicadas en FaigClic.cat aparecen publicadas según su relevancia -determinada por el algoritmo desarrollado por el equipo de FaigClic.cat -, pero también pueden presentarse ordenadas por hora de publicación. FaigClic.cat todavía está en fase beta de desarrollo. Los usuarios pueden enviar sus comentarios y sugerencias de mejora a la dirección redac...@faigclic.catmailto:redac...@faigclic.cat. Con este proyecto, La Vanguardia.es apuesta por la agregación de contenidos como una de las vías para enriquecer la selección de contenidos que ofrece a sus usuarios, Gracias a FaigClic.cat, los lectores de La Vanguardia.es podrán descubrir nuevas fuentes de información sobre aquellos temas que más les interesen. FaigClic.cat sigue la estela de otros proyectos de búsqueda y agregación de noticias desarrollados por otros importantes grupos internacionales de comunicación, como Blogrunnerhttp://www.blogrunner.com/, impulsado por The New York Times. La Vanguardia.es ya lanzó en abril de 2009 el buscador y agregador de noticias HagoClic.comhttp://www.hagoclic.com/index.html, un proyecto que ha supuesto una decidida apuesta por el llamado periodismo de enlaces con el que se complementa la información ofrecida por el equipo periodístico de La Vanguardia.es. Concebido como una guía de contenidos online en catalán, FaigClic.cat seguirá ampliando su oferta informativa durante los próximos meses. http://www.lavanguardia.es/internet-y-tecnologia/noticias/20100315/53897561979/la-vanguardia.es-lanza-faigclic.cat-un-buscador-y-agregador-de-noticias-en-catalan.html José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] Especial sobre Google en el suplemento Negocios de El País (07-03-2010)
Se abre la veda contra Googlehttp://www.elpais.com/articulo/primer/plano/abre/veda/Google/elpepueconeg/20100307elpneglse_2/Tes/ La hegemonía del buscador desata una oleada de denuncias desde todos los frentes Los operadores piden un peaje por el uso de su redhttp://www.elpais.com/articulo/primer/plano/operadores/piden/peaje/uso/red/elpepueconeg/20100307elpneglse_3/Tes/ El principio de neutralidad de Internet está en juego La prensa se rebela contra los enlaces de Google Newshttp://www.elpais.com/articulo/primer/plano/prensa/rebela/enlaces/Google/News/elpepueconeg/20100307elpneglse_4/Tes/ Los editores europeos temen un monopolio de los libros descatalogados Editorial Google en Europahttp://www.elpais.com/articulo/primer/plano/Google/Europa/elpepueconeg/20100307elpneglse_1/Tes/ José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] The Economist - A special report on managing information: Handling the cornucopia
A special report on managing information Handling the cornucopia Feb 25th 2010 From The Economist print edition The best way to deal with all that information is to use machines. But they need watching IN 2002 America’s Defence Advanced Research Projects Agency, best known for developing the internet four decades ago, embarked on a futuristic initiative called Augmented Cognition, or “AugCog”. Commander Dylan Schmorrow, a cognitive scientist with the navy, devised a crown of sensors to monitor activity in the brain such as blood flow and oxygen levels. The idea was that modern warfare requires soldiers to think like never before. They have to do things that require large amounts of information, such as manage drones or oversee a patrol from a remote location. The system can help soldiers make sense of the flood of information streaming in. So if the sensors detect that the wearer’s spatial memory is becoming saturated, new information will be sent in a different form, say via an audio alert instead of text. In a trial in 2005 the device achieved a 100% improvement in recall and a 500% increase in working memory. Is this everybody’s future? Probably not. But as the torrent of information increases, it is not surprising that people feel overwhelmed. “There is an immense risk of cognitive overload,” explains Carl Pabo, a molecular biologist who studies cognition. The mind can handle seven pieces of information in its short-term memory and can generally deal with only four concepts or relationships at once. If there is more information to process, or it is especially complex, people become confused. Moreover, knowledge has become so specialised that it is impossible for any individual to grasp the whole picture. A true understanding of climate change, for instance, requires a knowledge of meteorology, chemistry, economics and law, among many other things. And whereas doctors a century ago were expected to keep up with the entire field of medicine, now they would need to be familiar with about 10,000 diseases, 3,000 drugs and more than 1,000 lab tests. A study in 2004 suggested that in epidemiology alone it would take 21 hours of work a day just to stay current. And as more people around the world become more educated, the flow of knowledge will increase even further. The number of peer-reviewed scientific papers in China alone has increased 14-fold since 1990 (see chart 3). [http://www.economist.com/images/20100227/201009SRC835.gif] “What information consumes is rather obvious: it consumes the attention of its recipients,” wrote Herbert Simon, an economist, in 1971. “Hence a wealth of information creates a poverty of attention.” But just as it is machines that are generating most of the data deluge, so they can also be put to work to deal with it. That highlights the role of “information intermediaries”. People rarely deal with raw data but consume them in processed form, once they have been aggregated or winnowed by computers. Indeed, many of the technologies described in this report, from business analytics to recursive machine-learning to visualisation software, exist to make data more digestible for humans. Some applications have already become so widespread that they are taken for granted. For example, banks use credit scores, based on data about past financial transactions, to judge an applicant’s ability to repay a loan. That makes the process less subjective than the say-so of a bank manager. Likewise, landing a plane requires a lot of mental effort, so the process has been largely automated, and both pilots and passengers feel safer. And in health care the trend is towards “evidence-based medicine”, where not only doctors but computers too get involved in diagnosis and treatment. The dangers of complacency In the age of big data, algorithms will be doing more of the thinking for people. But that carries risks. The technology is far less reliable than people realise. For every success with big data there are many failures. The inability of banks to understand their risks in the lead-up to the financial crisis is one example. The deficient system used to identify potential terrorists is another. On Christmas Day last year a Nigerian man, Umar Farouk Abdulmutallab, tried to ignite a hidden bomb as his plane was landing in Detroit. It turned out his father had informed American officials that he posed a threat. His name was entered into a big database of around 550,000 people who potentially posed a security risk. But the database is notoriously flawed. It contains many duplicates, and names are regularly lost during back-ups. The officials had followed all the right procedures, but the system still did not prevent the suspect from boarding the plane. One big worry is what happens if the technology stops working altogether. This is not a far-fetched idea. In January 2000 the torrent of data pouring into America’s National Security
[IWETEL] The Economist - A special report on managing information: All too much
A special report on managing information All too much Feb 25th 2010 From The Economist print edition Monstrous amounts of data QUANTIFYING the amount of information that exists in the world is hard. What is clear is that there is an awful lot of it, and it is growing at a terrific rate (a compound annual 60%) that is speeding up all the time. The flood of data from sensors, computers, research labs, cameras, phones and the like surpassed the capacity of storage technologies in 2007. Experiments at the Large Hadron Collider at CERN, Europe’s particle-physics laboratory near Geneva, generate 40 terabytes every second—orders of magnitude more than can be stored or analysed. So scientists collect what they can and let the rest dissipate into the ether. According to a 2008 study by International Data Corp (IDC), a market-research firm, around 1,200 exabytes of digital data will be generated this year. Other studies measure slightly different things. Hal Varian and the late Peter Lyman of the University of California in Berkeley, who pioneered the idea of counting the world’s bits, came up with a far smaller amount, around 5 exabytes in 2002, because they counted only the stock of original content. [http://www.economist.com/images/20100227/201009SRC722.gif] What about the information that is actually consumed? Researchers at the University of California in San Diego (UCSD) examined the flow of data to American households. They found that in 2008 such households were bombarded with 3.6 zettabytes of information (or 34 gigabytes per person per day). The biggest data hogs were video games and television. In terms of bytes, written words are insignificant, amounting to less than 0.1% of the total. However, the amount of reading people do, previously in decline because of television, has almost tripled since 1980, thanks to all that text on the internet. In the past information consumption was largely passive, leaving aside the telephone. Today half of all bytes are received interactively, according to the UCSD. Future studies will extend beyond American households to quantify consumption globally and include business use as well. March of the machines Significantly, “information created by machines and used by other machines will probably grow faster than anything else,” explains Roger Bohn of the UCSD, one of the authors of the study on American households. “This is primarily ‘database to database’ information—people are only tangentially involved in most of it.” Only 5% of the information that is created is “structured”, meaning it comes in a standard format of words or numbers that can be read by computers. The rest are things like photos and phone calls which are less easily retrievable and usable. But this is changing as content on the web is increasingly “tagged”, and facial-recognition and voice-recognition software can identify people and words in digital files. “It is a very sad thing that nowadays there is so little useless information,” quipped Oscar Wilde in 1894. He did not know the half of it. Copyright © 2010 The Economist Newspaper and The Economist Group. All rights reserved. José A. López Globomedia, Dpto. de Documentación-Comunicación jalo...@globomedia.esmailto:jalo...@globomedia.es Los artículos de IWETEL son distribuidos gracias al apoyo y colaboración técnica de RedIRIS - Red Académica española - (http://www.rediris.es)
[IWETEL] The Guardian - More European newspapers put up paywalls
More European newspapers put up paywalls Germany's Berliner Morgenpost and Hamburger Abendblatt follow France's Le Figaro in charging for content More European newspapershttp://www.guardian.co.uk/media/newspapers are joining the paid content club: Axel Springer has put up online paywallshttp://www.guardian.co.uk/media/paywalls for two of its German newspapers, the Berliner Morgenpost and the Hamburger Abendblatt. This follows reports of French paper Le Figaro readying a paywall this monthhttp://paidcontent.co.uk/article/419-frances-le-fig-and-lexpress-planning-paywalls-too/, and ahead of a planned paywall from Times Online, expected this springhttp://paidcontent.co.uk/article/419-murdoch-rusbridgers-paywall-warning-sounds-like-b.s.-to-me/. Access to all content on morgenpost.de now costs €4.95 (£4.32/$6.79) a month. A premium subscription to abendblatt.de costs €7.95 (£6.93/$10.90) a month. Abendblatt.de has a mixture of free and premium content: it appears it charges extra for content specific to the Hamburg region, while making national news free. Subscriptions for both are renewed on a monthly basis. (Releasehttp://ecommerce.ulitzer.com/node/1274170 via Ulitzer.) Axel Springer has already seen some success in paid-content models for its papers. In December 2009, it launched paid-for iPhone appshttp://paidcontent.co.uk/article/419-axel-springer-kicking-off-news-paywall-with-iphone-apps/ for two of its other German newspapers, the tabloid Bild and Die Welt. Clickandbuy, which provides the charging mechanism for these apps as well as the new online paywalls, says that Bild is now ranked first and Die Welt ninth in Germany's app store. It will be worth watching whether – and how – this move will link up with another of Springer's plans, for third-party micropayments. In December, Springer's head of public affairs, Christoph Keese, said that Springer wanted to work with Google and other search engines to develop a direct payment systemhttp://paidcontent.co.uk/article/419-axel-springer-wants-newspaper-google-paid-content-partnership/, to charge people for individual articles when they clicked on Google's search results. No news yet on whether that idea will fly. http://www.guardian.co.uk/media/pda/2010/feb/08/european-newspapers-paywalls/print José Antonio López GLOBOMEDIA Dpto. Comunicación-Documentación jalo...@globomedia.esmailto:jalo...@globomedia.es Los artículos de IWETEL son distribuidos gracias al apoyo y colaboración técnica de RedIRIS - Red Académica española - (http://www.rediris.es)
[IWETEL] El Economista - Francia estudia un impuesto a la publicida d en búsquedas web
Francia estudia un impuesto a la publicidad en búsquedas web 8/01/2010 - 7:34 http://ecodiario.eleconomista.es/politica/noticias/1817502/01/10/Opositores-rechazan-destitucion-del-presidente-del-Banco-Central-argentino.html PARIS (Reuters) - El presidente francés Nicolas Sarkozy dijo el jueves que quería que las autoridades vieran si los ingresos por publicidad en Internet de los grandes motores de búsquedas pueden ser gravados en Francia, como en sus países de origen. En declaraciones frente a líderes y representantes del sector de las artes y el entretenimiento, también dijo que quería que el organismo antimonopolio del país dictaminara si Google tiene una posición de mercado dominante en la publicidad por Internet. Por ahora, esas empresas pagan impuestos en los países donde tienen su sede central, pese a que representan una gran parte de nuestro mercado de publicidad, dijo. Sarkozy realizó los comentarios después de la aparición de una información que recogía que Francia podría comenzar a cobrar impuestos a los ingresos por publicidad en Internet a gigantes como Google, y usar los fondos para respaldar a las industrias creativas que han sido golpeadas por la revolución digital. La propuesta, impulsada en una comisión encargada por el Gobierno, es el último desafío de Francia a los contenidos gratis por Internet. El país ha generado una controversia en el pasado con algunas de las leyes antipiratería más estrictas del mundo. El impuesto, que también se aplicaría a otros operadores como MSN y Yahoo, pondría fin al enriquecimiento sin ningún límite o compensación, dijo Guillaume Cerutti, uno de los autores del informe, al diario Liberation. El impuesto se aplicaría incluso si el operador tiene sus oficinas fuera de Francia, ya que los usuarios de Internet, que abren publicidades o sitios relacionados, están en el país, dijo el diario. El presidente Nicolas Sarkozy ha tratado en varias oportunidades presentarse a si mismo como un defensor del legado cultural de Francia en la era digital, y recientemente pidió a la opinión pública que presente proyectos para competir con los planes de Google para crear una biblioteca por Internet. Los críticos dicen que el asunto de compensar a los autores es complejo, debido a que muchas de las canciones, películas y textos publicados en Internet en estos días son creados gratis por aficionados que están fuera de la elite cultural. Cerutti, presidente de Sotheby's en Francia, diseñó el informe junto a Jacques Toubon, un ex ministro, y Patrick Zelnik, un ex ejecutivo discográfico, quien ha producido canciones de la primera dama de Francia, Carla Bruni-Sarkozy. Fuente: http://www.eleconomista.es/telecomunicaciones-tecnologia/noticias/1817757/01/10/Francia-estudia-un-impuesto-a-la-publicidad-en-busquedas-web.html José Antonio López GLOBOMEDIA Dpto. Comunicación-Documentación jalo...@globomedia.esmailto:jalo...@globomedia.es Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html
[IWETEL] Advertising Age: News Publishers Start Seeking Money From Twitter Feeds
News Publishers Start Seeking Money From Twitter Feeds
Not Selling Paid Tweets Yet, but Other Approaches Are Rising
By Nat Ivesmailto:ni...@adage.com
Published: January 05, 2010
NEW YORK (AdAge.com) -- When Kim Kardashianhttps://twitter.com/KimKardashian
can ask $10,000 just for sending a marketer's tweet to her 2.8 million
followers on Twitter, traditional news companies have to wonder whether they
can cash in too.
javascript:popImage('/images/bin/image/paidtweets010510big.jpg')
Since last month, major Canadian news publisher Canoe has used a service from
Assetize that inserts an advertising bar on top of pages that get shouted out
in participating Twitter feeds.
Many news sites have successfully harnessed Twitter to distribute their stories
and build their audiences, after all, but they aren't making money from news
tweets yet. Now, though, early exploration is emerging from Los Angeles to New
York to Montreal.
Paid-tweet purveyor Ad.lyhttp://ad.ly/, the 4-month-old Los Angeles startup,
has pitched its services for the most obvious approach, inserting paid tweets
among news tweets. So far the big takers are individuals such as Ms.
Kardashian, but Ad.ly says major publishers are coming to the table, too.
The New York Times isn't ready to try paid tweets, despite nearly 2.3 million
followers for its main Twitter feedhttps://twitter.com/nytimes -- heady
enough territory to ape Ms. Kardashian if it wanted to. We're taking a bit of
a wait-and-see approach on that one, said Denise Warren, senior VP-chief
advertising officer at The New York Times Media Group. We want to be sure that
audiences really understand the difference between the paid tweet and the real
tweet.
Instead, however, The New York Times Online has started selling packages of ads
that appear specifically for visitors who arrive through social media such as
Twitter and Facebook. Advertisers can buy certain shares of such readers,
typically around 25%, so a page receiving a million visitors via social media
would show a participating marketer's ad to 250,000 of them.
The effort, begun last fall, is still too young to gauge. I couldn't give you
projections yet for what we think this is going to yield, Ms. Warren said,
declining to identify advertisers that have bought the program. What we've
seen, like most publishers, is that there's more of an acceptance by marketers
to embrace these kinds of tools. We're definitely seeing much more interest in
these programs.
It's one way to try monetizing all the traffic arriving through Twitter and
other social media, but Canoe, a major Canadian news publisher based in
Montreal, has just started trying something even more directly tied to its news
tweetshttps://twitter.com/canadapolitics. Since last month, it's used a
service from Assetizehttp://www.assetize.com/ that inserts an advertising bar
on top of pages that get shouted out in participating Twitter feeds.
There's room for the publisher's branding and an ad message, plus buttons
encouraging retweets and ad sales. So far Canoe is using the advertising bar to
promote itselfhttp://links.assetize.com/links/757c3e, displaying the Canoe
logo and messages like @canadapolitics shared this article through the Canoe
network. But ads from outside marketers might be coming next.
They've given us ample opportunity to present advertising or sponsorship in
that space, said David Newland, who was editor in chief at Canoe before being
named its first director of social media. We're interested in potentially
going that route, depending on what happens.
Mr. Newland isn't ready for paid tweets yet either, but like more and more in
the news business, he's eager to figure out what might work. I'm very
conscious of people's sensitivities around advertising in any new medium, he
said. We don't want to tick people off. At the same time, we are in the
business of doing business.
I don't think we're the only ones scratching our heads and asking, 'How does a
big company use a micro media?' Mr. Newland added.
That process of exploration seems likely to deliver paid tweets to news feeds
sooner or later. Assetize and critics argue that paid tweets are an
interruption and alienate followers. Ad.ly CEO Sean Rad believes tweets are
media like any other, perfectly able to carry advertising as long as it's
relevant and used with restraint.
Twitter is like blogging in the early days, Mr. Rad said. You had people
using blogging in the beginning as a toy to express their behind-the-scenes
thoughts. Then you had it shift into this very serious platform. Twitter's the
same thing.
It's not clear how much money could be in play for news publishers. Ad.ly's
prices range from $1 up through the Kardashian $10,000, depending on the
Twitterer, or about $1 to $3 to reach a thousand consumers. That's a higher
rate than ad networks get but lower than standard display advertising costs on
the web.
Ad.ly, which connects participating
[IWETEL] EL PAIS - Google permitirá a los editores controlar el p ago de sus noticias
Google permitirá a los editores controlar el pago de sus noticias El buscador seguirá ofreciendo los enlaces, pero limitará el acceso gratuito a cinco clics diarios cuando así lo decida la publicación ELPAÍS.com - Barcelona - 02/12/2009 Google ofrecerá a los editores de publicaciones en línea la posibilidad de restringir el acceso a las noticias desde Google a cinco enlaces gratuitos diarios. Si el internauta consulta más de cinco artículos de un medio, la publicación podrá cobrar por los mismos. La medida la toma Google en plena polémica sobre los beneficios que obtiene al ofrecer los citados enlaces sin que los productores de estas noticias perciban ninguna compensación y sobre el modelo de negocio de las publicaciones en línea. Google ha anunciado este cambio de política para dar a los editores más control sobre las búsquedas en sus contenidos. En el blog de la compañía se explican los cambios del programa First Click Freehttp://googlenewsblog.blogspot.com/. La actualización del programa permite a los editores restringir el acceso a sus páginas sin registro o suscripción. Ello supone que el internauta, en los casos que el editor lo haya decidido, verá una ventana de registro tras los primeros cinco clics. El sistema se aplicará tanto en Google News como en la página de búsquedas generales que seguirán ofreciendo el título y las primeras frases de la información. Google asegura que son conscientes que ofrecer contenido de calidad no es fácil y a menudo caro. Google se reserva el ofrecer el título y las primeras frases informando al internauta de si el acceso íntegro es gratuito o está sometido a alguna restricción. En el caso de medios cuya consulta actualmente exige suscripción y que ofrecen el título y los primeros párrafos en su portada, el buscador sólo ofrecerá este contenido. Esta medida se toma en plena polémica sobre los beneficios que obtiene el buscador al ofrecer el listado de noticias sin que el editor de las mismas reciba compensación. Rupert Murdoch, que ha llegado a acusar a Google de robar los contenidos editoriales, ha abierto negociaciones con Bing, el buscador de Microsoft, para llegar a un acuerdo económico que daría a Bing la exclusiva de ofrecer los enlaces a las publicaciones de su grupo editorial. © EDICIONES EL PAÍS S.L.http://www.elpais.com/corporativos/elpais/elpais.html - Miguel Yuste 40 - 28037 Madridhttp://www.elpais.com/espana/madrid/ [España]http://www.elpais.com/todo-sobre/pais/Espana/ESP/ - Tel. 91 337 8200 http://www.elpais.com/articulo/tecnologia/Google/permitira/editores/controlar/pago/noticias/elpepusoc/20091202elpeputec_1/Tes mailto:jalo...@globomedia.es José Antonio López M. Globomedia - Dpto. Comunicación-Documentación jalo...@globomedia.esmailto:jalo...@globomedia.es Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html inline: image/gif
[IWETEL] Cinco Dias - Microsoft ofrece dinero a Murdoch para que sa que sus periódicos de Google
Microsoft ofrece dinero a Murdoch para que saque sus periódicos de Google S. M. / M. J. - Madrid - 24/11/2009 Microsoft ha mantenido diversos encuentros con News Corp, el holding de Rupert Murdoch, para intentar llegar a un acuerdo en internet. Según la prensa estadounidense, bajo el pacto, el gigante de los medios sacaría los contenidos online de sus distintos periódicos del motor de búsqueda de Google, que pasarían a alojarse en los dominios online de la compañía de Bill Gates. A cambio, Microsoft compensaría económicamente a los periódicos de News Corp, entre los que figuran diarios como Sun en Reino Unido o The Wall Street Journal. Según ha señalado Financial Times, la iniciativa de los contactos, que todavía están en su fase inicial, ha procedido del holding de Rupert Murdoch. De hecho, a lo largo de las últimas semanas, diversos representantes de News Corp han indicado que su compañía está estudiando fórmulas para hacer que los internautas paguen por acceder a las noticias que se publican en sus distintas páginas web. En algunos casos han llegado a asegurar que Google roba historias de los periódicos y han amenazado incluso con iniciar acciones legales. Y News Corp no sería la única. También The New York Times está buscando herramientas para cobrar por acceder por internet a sus distintas noticias. Con su irrupción en este ámbito del negocio de internet, Microsoft estaría tratando de erosionar el liderazgo de Google en el segmento de las búsquedas online. En este sentido, Financial Times ha señalado que el gigante del software ha mantenido contactos con otros grupos editoriales (entre los que estaría la alemana Axel Springer) para tratar la posible salida de sus webs del buscador de Google. Estos movimientos coinciden con el impulso del negocio de búsquedas por parte de Microsoft, que la pasada primavera lanzó su nuevo sistema Bing. Desde su llegada, Bing apenas si ha logrado debilitar la posición de Google. Según Comscore, el buscador de Microsoft alcanzó una cuota de mercado del 9,9% en EE UU frente al 65,4% de Google. En mayo, antes de la llegada de Bing, la cuota de Microsoft en este país era del 8% por el 65% de su rival. Una larga polémica con los medios Google ha mantenido una dura pugna con diversos grupos de medios de comunicación en todo el mundo durante los últimos tiempos. A finales del verano, el propio regulador italiano de la competencia llegó a acusar al buscador online de obtener beneficios de las noticias realizadas por los medios de comunicación italianos. En un intento de reducir la polémica, Google anunció en septiembre que estaba desarrollando un sistema de pago, similar a PayPal, para que los periódicos pudieran obtener beneficios de sus reportajes online. FUENTE: http://www.cincodias.com/articulo/empresas/Microsoft-ofrece-dinero-Murdoch-saque-periodicos-Google/20091124cdscdiemp_14/cdsemp/?view=print mailto:jalo...@globomedia.es José Antonio López GLOBOMEDIA, Dpto. Comunicación-Documentación Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html
[IWETEL] AFP - Europe's first 'personalised paper' rolls off the presses
Europe's first 'personalised paper' rolls off the presses (AFP) - 1 day ago BERLIN - Billed as Europe's first personalised paper, niiu, a newspaper tailored to readers' individual wishes and delivered to their door before 08:00 am, made its first appearance in Berlin on Monday. Customers of the paper choose what topics they want to read about -- be it sport, politics, fashion or any from a wide choice -- and receive news only on their chosen subject collated together and delivered like any other paper. Articles are pulled together from major German papers such as Handelsblatt, Bild and Tagesspiegel, foreign titles such as the International Herald Tribune or the New York Times, as well as major blogs and Internet news sources. For the right to print their news, niiu pays a licence to these papers, which in turn reach a younger audience, as niiu is aimed mainly at students, who pay 1.20 euros (1.79 dollars) to get their news fix. Non students are expected to stump up 1.80 euros. The two German entrepreneurs who came up with the idea were delighted with their first day in business, having launched the concept in mid-October. More than 1,000 people have already signed up on the Internet to receive the niiu, said Wanja Oberhof, 23, one of the founders. That has exceeded all our expectations, he told AFP. It's not just students, the interest is much wider, he added. The pair hopes to be printing 5,000 copies in the next six months, first in Berlin before rolling it out nationwide. At a time when newspapers globally are struggling with competition from Internet news sources, the founders acknowledge that niiu is a risky venture. However, they said that young people were tired of trawling the web for news and would pay for the tailored service their paper offers. Our feedback has shown that people prefer to read from paper, said Oberhof. Eventually, clients will be able to choose the length of the paper delivered -- for example, eight pages on a busy Monday morning but 60 pages on a Friday when there might be more time to read. Initially, however, the paper consists of 16 pages. Copyright © 2009 AFP. All rights reserved. José Antonio López GLOBOMEDIA - Dpto. Comunicación-Documentación Los archivos de IWETEL pueden ser consultados en: http://listserv.rediris.es/archives/iwetel.html
[IWETEL] EU gives free online access to its archives
EU gives free online access to its archives VALENTINA POP Today @ 09:28 CET The EU on Sunday (18 October) used the book fair in Frankfurt to launch its online digital library of official documents issued in the last 50 years. The EU's so-called digital bookshop puts more than 12 million scanned pages online, to be downloaded for free by anyone interested. The oldest document is a 1952 speech by Jean Monnet which inaugurated the High Authority of the Coal and Steel Community, later to become the EU. The digital library frees the memory of the European Union tied to paper since its beginning, EU commissioner for multilingualism Leonard Orban said. The millions of pages now accessible to everyone in the 23 official languages demonstrate the continued commitment of the European Union to preserve and encourage the history of the Union in its linguistic diversity, he added. Apart from the bloc's 23 official languages, some publications are also available in Chinese, Russian and around 20 other languages. The equivalent of four kilometres of bookshelves were scanned from February 2008 at a cost of about €2.5 million and will also be included in Europeana, a mammoth project aimed at digitising several national libraries and arts museums all over the EU. The move comes also amid fierce opposition by European publishers to the free online books project of US giant Google. Also at the Frankfurt book fair, French publisher Editis announced the development of an online book distribution system. By creating their own digital bookstore, comments The New York Times, French publishers reckon they might be able to keep Google and Amazon at bay, or at least extract better terms in any French settlement modelled after the proposed US deal. But apart from the Editis project, big French publishers such as Hachette, Gallimard or Flammarion are developing their own online projects, making it hard to provide a united front against the US company. © 2009 EUobserver.com. All rights reserved. Printed on 19.10.2009. http://euobserver.com/9/28846?print=1 José A. López Globomedia - Dpto. de Documentación-Comunicación jalo...@globomedia.es mailto:jalo...@globomedia.es
[IWETEL] Google crea un 'periódico personalizado' con 36 gran des medios de EE UU
Google crea un 'periódico personalizado' con 36 grandes medios de EE UU Google va a lanzar Fast Flip, un servicio con el que el usuario puede configurarse en internet una revista a la medida con los contenidos que desee. En la iniciativa participan 36 grandes grupos de medios de EE UU. El buscador dice querer ayudar a diarios y revistas a elevar los ingresos. http://www.cincodias.com/imagen/empresas/Google-crea-periodico-personalizado-36-grandes-medios-EE-UU/20090915cdscdiemp_1/cdsemp/ Google crea un 'periódico personalizado' con 36 grandes medios de EE UU. Imagen de la página web donde se aloja el nuevo servicio de Google de lectura de prensa Fast Flip. - * Un proyecto al margen del sistema Checkout http://www.cincodias.com/articulo/empresas/Google-crea-periodico-personalizado-36-grandes-medios-EE-UU/20090915cdscdiemp_13/cdsemp/?view=print#despiece1 S. Millán / M. Jiménez - Madrid - 15/09/2009 El laboratorio de Google quiere dar un nuevo paso en la unión entre los mundos offline y online. Ahora busca mejorar la forma de leer en internet y que el usuario vea contenidos y pase de página casi de la misma manera que si estuviese leyendo físicamente una revista. Ese parece ser el objetivo del nuevo servicio Fast Flip, que va a entrar en funcionamiento durante el día de hoy. Josh Cohen, responsable de Producto de Google News, explicó ayer durante una conference call que esta aplicación, alojada en una página web, está diseñado para innovar la manera en la que se hace uso de los medios de comunicación y combina algunas de las cualidades de los medios impresos y online. Además, el directivo aseguró que Fast Flip está diseñado para elevar el tráfico de lectores desde internet y ayudar a los medios a elevar sus ingresos, y busca innovar en la industria de la comunicación. Cohen explicó que este servicio captura imágenes de las noticias de los medios con los que Google ha llegado al acuerdo, elegidas por el usuario. Si el internauta pincha en ellas va directamente al medio del que proceden. Al mismo tiempo, las noticias están organizadas por secciones (Política, Economía, Internacional, Deportes...), categorías o grado de interés con pestañas de noticias recomendadas, recientes, más vistas y titulares. Fast Flip, que va a estar disponible inicialmente en EE UU, ha sido desarrollado por Google Labs, y permitirá el acceso desde cualquier parte del mundo. El ejecutivo explicó que la compañía de internet tiene previsto extender este servicio fuera de EE UU, si bien no precisó los posibles plazos de tiempo. En el lanzamiento inicial, según dijo Cohen, Google ha firmado acuerdos con 36 grandes grupos de medios de EE UU entre los que figuran The New York Times Company, The Washington Post, The Atlantic, Newsweek, Fast Company y ProPublica. Además, el ejecutivo señaló que Fast Flip está al margen de Google News, recordando que este último servicio sólo incluye el titular con unas breves líneas de texto de introducción. A su vez, Cohen añadió que este nuevo servicio desarrollado por el popular buscador va a tener una versión móvil para sistemas como Android o iPhone. Un proyecto al margen del sistema Checkout Josh Cohen descartó que el nuevo Fast Flip tenga algo que ver con la aplicación a los medios del sistema de pagos online Checkout, que según se público la pasada semana en la prensa estadounidense, la compañía ha ofrecido a la Asociación de Periódicos de América en su búsqueda por encontrar fórmulas para cobrar por los contenidos en la web. La pasada semana se supo que Google planea desplegar este sistema de micropagos para internet durante 2010. No sería la única opción puesto que la citada asociación también ha reclamado la colaboración de otras tecnológicas como Microsoft, IBM y Oracle. En cualquier caso, Google parece empeñada en buscar cauces de colaboración con la prensa tras las polémicas en algunos países por el uso de los contenidos de los medios en Google News. Fuente: http://www.cincodias.com/articulo/empresas/Google-crea-periodico-personalizado-36-grandes-medios-EE-UU/20090915cdscdiemp_13/cdsemp/ José A. López GLOBOMEDIA - Dpto. de Documentación-Comunicación jalo...@globomedia.es mailto:jalo...@globomedia.es Normas para el correcto uso del correo electrónico: http://www.rediris.es/mail/estilo.html
[IWETEL] La UE plantea derechos de autor más 'light' para cre ar bibliotecas digitales
La UE plantea derechos de autor más 'light' para crear bibliotecas digitales Antonio León | 28/08/2009 - 8:14 La comisaria europea Viviane Reding se dispone a quitarle el sueño a las sociedades de autor, como hizo con el sector español de telecos. La silla en Bruselas de esta luxemburguesa ha sido ratificada un lustro más por el Gobierno de su país. Y Reding ya maniobra para unir la propiedad intelectual a sus competencias sobre las telecomunicaciones. Si en la redistribución de carteras pierde telecos, su plan B es asaltar Mercado Interior, desde la que también gestionaría la propiedad intelectual. Reding ya ha logrado que Bruselas presente hoy una Comunicación a favor de impulsar la digitalización del legado cultural europeo: libros, música, cuadros, películas... En noviembre de 2008 ya puso en marcha Europeana: un proyecto de biblioteca digital continental. Cambios legislativos Europeana choca con idénticos obstáculos que Google Book Search: los derechos de autor. Así que las ideas que hoy plantea para impulsar Europeana también ayudarían a Google (GOOG.NQ http://ecodiario.eleconomista.es/empresa/GOOGLE ). De hecho, la Comunicación que hoy será presentada -y a la que ya ha tenido acceso elEconomista-, no disimula su simpatía por la labor que Google está desempeñando para digitalizar obras de arte, facilitar su acceso al gran público y garantizar su conservación. Reding también aplaude los acuerdos del motor estadounidense de búsqueda en Internet para digitalizar los fondos de las bibliotecas nacionales de Francia e Italia. Considera que es una labor hercúlea en la que deben colaborar el sector público y el privado. Y la comisaria allana el terreno para seguir el modelo estadounidense y aligerar los derechos de autor. Y prevé que se levanten ampollas en las sociedades de gestión colectiva de derechos de autor. Una obra está protegida hasta pasados 70 años de la muerte del creador. En EEUU, las anteriores a 1923 son de dominio público, lo que amplía los fondos digitalizables sin pagar derechos a los herederos. EEUU también permite digitalizar las obras huérfanas -suponen entre el 10 y 20% de las protegidas-. Mientras que en Europa, si no se localiza al titular de los derechos de una obra huérfana, no se puede digitalizar. Desarrollar el mercado 'online' Otro elemento de reflexión que Bruselas analiza con simpatía: en la otra orilla del Atlántico, Google ha alcanzado un reciente pacto con editores y autores para entregarles al menos el 60% de los beneficios obtenidos al digitalizar obras aún protegidas. Europa tiene un problema añadido: la legislación en teoría común sobre derechos de autor se aplica en cada uno de los 27 países del club de una manera, lo que impide que muchas obras figuren en un registro paneuropeo mientras las licencias para explotarla sean nacionales y no continentales. Bruselas teme que la UE, si no retoca su marco legal, deje pasar un mercado que sí existirá en Estados Unidos. Ejemplos: desarrollo de tecnologías de digitalización compatibles entre sí, más tráfico de contenidos y servicios online, o más posibilidades de que los autores sigan sacando partido a sus obras más allá de los 3 o 5 años iniciales, tras los cuales dejan de imprimirse salvo notables excepciones. http://ecodiario.eleconomista.es/europa/noticias/1500043/08/09/La-UE-plantea-derechos-de-autor-mas-light-para-crear-bibliotecas-digitales.html José Antonio López Globomedia - Dpto. de Documentación-Comunicación jalo...@globomedia.es Los artículos de IWETEL son distribuidos gracias al apoyo y colaboración técnica de RedIRIS - Red Académica española - (http://www.rediris.es)
[IWETEL] Expansion - La revolución de los libros sin papel
La revolución de los libros sin papel Publicado el 11-06-2009 , por G. Escribano La creciente difusión de los libros digitales está cambiando el mercado editorial e introduciendo unos nuevos dispositivos: los 'ereaders'. Disponibles desde 250 euros, bajarán de precio en unos meses; la descarga de contenidos ronda los 1,5 euros. La Biblioteca Nacional cabe en una tarjeta de memoria y se puede consultar en un libro sin papel. Ésta es la gran revolución que han provocado el libro digital (ebook) y el dispositivo para leer este formato (ereader). Pero, ¿es cómodo leer en una pantalla digital? ¿No pierde el romanticismo un libro sin papel y con tinta electrónica? ¿Son caros estos aparatos de lectura? ¿Habrá ferias del libro digital? La realidad es que, como ocurre con todas las novedades electrónicas, todavía hay mucho camino por recorrer. Suelo comparar el momento actual de los ereaders con los primeros móviles y con lo que han llegado a ser hoy en día terminales como el iPhone, para imaginar hasta dónde llegarán, cuenta Ignacio Latasa, director de Leer-e, la distribuidora en España de lectores como iLiad y Cybook. Sin embargo, lo más importante no es pensar en los dispositivos de lectura, sino hasta dónde llegará el mundo editorial y los cambios que la tecnología impulsará en la creación y difusión de contenidos. Aparecerán nuevas formas de editar y crear, que ahora ni nos planteamos por las limitaciones del papel, augura Latasa. Futuro La proliferación de lectores digitales es una señal de que hay futuro. Desde marzo, está apareciendo una multitud de modelos nuevos. Algunos en color, con capacidad de reproducir música y con conexión constante a Internet, cuenta Arantxa Mellado, directora ejecutiva de www.ediciona.com, portal para profesionales de la edición digital. Las editoriales tendrán que buscar nuevos modelos de negocio y darle al lector un valor añadido, como una banda sonora a un libro, o incluir fragmentos de artículos o notas críticas. Supone más trabajo, pero una fuente adicional de ingresos, explica esta profesional del sector. Sin embargo, Mellado detecta cierta rigidez en el mercado editorial español que puede frenar este avance. Tengo fe en la capacidad de adaptación de las editoriales, en su capacidad para reaccionar. Pero aquí tenemos una cultura del fracaso muy arraigada que, a veces, impide desarrollar ideas nuevas. En Estados Unidos, que va muy por delante en edición digital, cuentan con la gran ventaja competitiva de no tener miedo a experimentar, asegura. Pero hay una pregunta que Mellado no puede dejar de plantearse, ya que los ereader se enfrentan a un duro rival en el mercado: ¿Ganará el ereader al móvil? Porque, al final, todos los dispositivos portátiles convergen. Al margen de este conflicto, la cuestión sobre la que los expertos del sector no pueden responder es qué ocurrirá con el romanticismo alrededor del libro. Es una materia demasiado subjetiva, comenta Mellado, que argumenta a favor del libro electrónico: Son mucho más cómodos. No es lo mismo llevar encima un libro de 800 páginas que cargar con más de 5000 páginas en un pequeño dispositivo de 200 gramos. Se trata de portabilidad y usabilidad Con este nuevo soporte de lectura, es posible llevar más de 4.000 libros en el bolsillo, establecer marcadores o, incluso, usar la función de lectura por medio de audio. Se sustituye, así, la mochila cargada de libros por un aparato electrónico. El futuro del libro pasa ineludiblemente por estos dispositivos, dice, en referencia al dispositivo Papyre 6.1, Juan González de la Cámara, fundador y director general de Grammata. Esta firma de capital 100% español está orientada al diseño y comercialización de libros electrónicos y de contenidos para estos aparatos. ¿Y qué hay del precio de los ereaders? Los dispositivos son todavía relativamente caros, desde 250 euros, y más en relación con los contenidos disponibles. Sin embargo, como toda tecnología, una vez que sea aceptada, simplemente habrá que esperar un tiempo para que entren en escena las economías de escala y lleguen los precios más económicos, explica Latasa. En relación con el coste de los dispositivos, está la implantación en el mercado como un gadget habitual. Si pensamos en el tiempo necesario para que una tecnología nueva se asimile por la sociedad hasta convertirse en algo masivo, tendremos que esperar algo más de tiempo, explica el experto. Sin embargo, Latasa saca la bola de cristal y augura que en 3 ó 5 años, los lectores electrónicos estarán ya establecidos en nuestra sociedad. En las generaciones más jóvenes, serán de uso común en pocos años. ¿Y el precio de los ebooks? En los diversos portales de Internet que comercializan este formato, como Amazon o Leer-e, una edición anotada de El Quijote cuesta algo más de un euro. http://www.expansion.com/2009/06/11/empresas/tecnologia/1244752194.html José Antonio López
