Re: [mailop] Best Re-engagement Email

[Luke via mailop]

I can't tell if people truly believe response codes and enhanced codes are
used uniformly and reliably out in the wild, or if they are just talking
about their own personal systems and the codes they throw. Setting any kind
of hard rule based on 5xx/4xxx or x.x.x is completely irresponsible if
you're sending email at scale for tens of thousands of distinct
senders. When I was actually doing this kind of thing for a living, you
could give me any response/enhanced code combination and tell me what I was
supposed to do with it (retry, don't retry, permanently suppress) and I
could give you 100,000 messages sent in any given week that would disprove
the rule.

At one point we had a hard rule to suppress addresses returning 550 5.?.?.
I can't remember the code. One day Hotmail has a bug and starts throwing
millions and millions of these responses at us. We ended up adding *hundreds
of millions* of good addresses to our users' suppression lists because
*clearly* this was a hard bounce and they were invalid addresses. The code
says so.

As a sender, the only way to keep up with the insane responses (both codes
and strings) that come back from remote servers is to have someone who
manually review response handling rules daily or weekly. What is also
helpful is crowdsourcing improperly handled responses from your users who
care enough to review their SMTP logs; "hey looks like this should be a
retry, not a bounce." After a while you'll end up with a system that is
pretty good at doing the right thing in most circumstances.

Luke


On Thu, Sep 19, 2019 at 9:14 PM Jay Hennigan via mailop 
wrote:

> On 9/19/19 20:38, Lyndon Nerenberg via mailop wrote:
>
> > Others have hinted at this, but let me call it out explicitly:
> >
> >Pay attention to the SMTP Enhanced Status Codes
> >
> > A [45]XX can be graduated by the associated [45].X.X.
>
> Add to the below list, if you get a 550 5.7.1 you need to stop mailing
> and look very hard at your customer's list gathering practices. Either
> the receiving system's sysadmins or the individual recipient is
> intentionally refusing mail from you specifically.
>
> > E.g.:
> >
> >552 5.2.3
> >552 5.3.4  You sent something too porky for the recipient. That's
> >   *your* fault, not theirs.
> >
> >452 4.3.1  The entire destination system is out of disk space.
> >   Likely not the recipient's fault.
> >
> >5XX 5.3.5  The sysadmins running the recipient's mail system are
> >   not top notch.  Not the recipient's fault.
> >
> >550 5.6.9  The recipient is hosted on a server running old software
> >   that fails on UTF8 headers.  While they might lose
> >   some of the messages you send their way, this isn't
> >   necessarily an excuse to boot them from the list
> >   outright (unless the majority of your traffic
> >   provokes this failure).
>
> --
> Jay Hennigan - j...@west.net
> Network Engineering - CCIE #7880
> 503 897-8550 - WB6RDV
>
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Re: [mailop] Best Re-engagement Email

[Jay Hennigan via mailop]

On 9/19/19 20:38, Lyndon Nerenberg via mailop wrote:


Others have hinted at this, but let me call it out explicitly:

   Pay attention to the SMTP Enhanced Status Codes

A [45]XX can be graduated by the associated [45].X.X.


Add to the below list, if you get a 550 5.7.1 you need to stop mailing 
and look very hard at your customer's list gathering practices. Either 
the receiving system's sysadmins or the individual recipient is 
intentionally refusing mail from you specifically.



E.g.:

   552 5.2.3
   552 5.3.4You sent something too porky for the recipient. That's
*your* fault, not theirs.

   452 4.3.1The entire destination system is out of disk space.
Likely not the recipient's fault.

   5XX 5.3.5The sysadmins running the recipient's mail system are
not top notch.  Not the recipient's fault.

   550 5.6.9The recipient is hosted on a server running old software
that fails on UTF8 headers.  While they might lose
some of the messages you send their way, this isn't
necessarily an excuse to boot them from the list
outright (unless the majority of your traffic
provokes this failure).


--
Jay Hennigan - j...@west.net
Network Engineering - CCIE #7880
503 897-8550 - WB6RDV

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Re: [mailop] Best Re-engagement Email

[Lyndon Nerenberg via mailop]

> And if it bounces ...
> Emergency Stop Emailing Immediately!

Others have hinted at this, but let me call it out explicitly:

  Pay attention to the SMTP Enhanced Status Codes

A [45]XX can be graduated by the associated [45].X.X.

E.g.:

  552 5.2.3
  552 5.3.4 You sent something too porky for the recipient. That's
*your* fault, not theirs.

  452 4.3.1 The entire destination system is out of disk space.
Likely not the recipient's fault.

  5XX 5.3.5 The sysadmins running the recipient's mail system are
not top notch.  Not the recipient's fault.

  550 5.6.9 The recipient is hosted on a server running old software
that fails on UTF8 headers.  While they might lose
some of the messages you send their way, this isn't
necessarily an excuse to boot them from the list
outright (unless the majority of your traffic
provokes this failure).


In other words, it would be nice if mailing list managers were more
nuanced in their handling of non-delivery diagnostic responses.

That's not so say you shouldn't punt somebody with an overall delivery
failure rate >80%.  But within the failure diagnostics you get back,
pay attention to what the remote system is telling you, and judge
accordingly.  Not all permanent failures are permanent.

See 
https://www.iana.org/assignments/smtp-enhanced-status-codes/smtp-enhanced-status-codes.xhtml

--lyndon

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Re: [mailop] Best Re-engagement Email

[Luke via mailop]

Ah I see. That makes sense. Things like "Mailbox Over Quota" or a slew of
other errors that are "non-temporary" but don't specifically indicate "this
mailbox doesn't exist" are probably worth a couple of tries. I've heard
people say you should retry an address that returned "5xx No such user" or
"5xx invalid recipient address" and I thought that's what you were
suggesting.

On Thu, Sep 19, 2019 at 1:00 PM Michael Wise via mailop 
wrote:

>
>
> Sometimes, for reasons beyond the recipient’s control, things go wrong.
>
> Mailbox gets attacked and goes over quota.
>
> DNS servers go down (should never happen, but)
>
> BGP hijack.
>
>
>
> All sorts of things are possible.
>
> But if you’re getting a bounce, and the server or account is down for more
> than a day, and you’re trying to re-engage, then remove ‘em.
>
> Hard and fast rules are good in theory, lousy in practice, just like
> practical rules can be horrible in theory.
>
> Somewhere in the middle is the truth.
>
> But don’t ignore signals.
>
>
>
> Aloha,
>
> Michael.
>
> --
>
> *Michael J Wise*
> Microsoft Corporation| Spam Analysis
>
> "Your Spam Specimen Has Been Processed."
>
> Got the Junk Mail Reporting Tool
>  ?
>
>
>
> *From:* Luke 
> *Sent:* Thursday, September 19, 2019 12:48 PM
> *To:* Michael Wise 
> *Cc:* Ken O'Driscoll via mailop 
> *Subject:* Re: [mailop] Best Re-engagement Email
>
>
>
> Are you saying you should retry an address once or twice even if it
> bounces?
>
>
>
> On Thu, Sep 19, 2019, 12:31 PM Michael Wise via mailop 
> wrote:
>
>
>
> And if it bounces …
>
> Emergency Stop Emailing Immediately!
>
>
>
> Maybe try again once of twice, but if all those fail, for goodness sake,
> remove their name permanently.
>
>
>
> Aloha,
>
> Michael.
>
> --
>
> *Michael J Wise*
> Microsoft Corporation| Spam Analysis
>
> "Your Spam Specimen Has Been Processed."
>
> Got the Junk Mail Reporting Tool
> 
> ?
>
>
>
> *From:* mailop  *On Behalf Of *Laura Atkins
> via mailop
> *Sent:* Thursday, September 19, 2019 9:38 AM
> *To:* Michael Peddemors 
> *Cc:* mailop@mailop.org
> *Subject:* Re: [mailop] Best Re-engagement Email
>
>
>
>
>
> On 19 Sep 2019, at 16:47, Michael Peddemors via mailop 
> wrote:
>
>
>
> On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote:
>
> Thus there are three categories of subscriber responses:
> - Clicked on unsub link or "no" button. Stop mailing.
> - Clicked on opt-in link or "yes" button. Continue mailing.
> - Did nothing. Send one reminder mail asking them again to opt-in in
> 7-10 days. After that, let them go. Stop mailing them.
>
>
> +1, and can we go even further?  Confirmed double opt-in subscribers are
> MUCH more valuable that single opt-in, you might even consider keeping all
> confirmed double opt-in completely separate from other types of mailings,
> so that that part of your service always has the highest reputation.
>
>
>
> But you still need to pay attention to engagement with your confirmed
> subscribers. And reconfirming folks who confirmed 5 years ago but have not
> clicked on any link or opened anything or logged into your website in the
> previous 3 years is a good idea, no matter that they confirmed years ago.
>
>
>
> laura
>
>
>
> --
>
> Having an Email Crisis?  We can help! 800 823-9674
>
>
>
> Laura Atkins
>
> Word to the Wise
>
> la...@wordtothewise.com
>
> (650) 437-0741
>
>
>
> Email Delivery Blog: https://wordtothewise.com/blog
> 
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> ___
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Re: [mailop] Best Re-engagement Email

[Michael Wise via mailop]

Sometimes, for reasons beyond the recipient’s control, things go wrong.
Mailbox gets attacked and goes over quota.
DNS servers go down (should never happen, but)
BGP hijack.

All sorts of things are possible.
But if you’re getting a bounce, and the server or account is down for more than 
a day, and you’re trying to re-engage, then remove ‘em.
Hard and fast rules are good in theory, lousy in practice, just like practical 
rules can be horrible in theory.
Somewhere in the middle is the truth.
But don’t ignore signals.

Aloha,
Michael.
--
Michael J Wise
Microsoft Corporation| Spam Analysis
"Your Spam Specimen Has Been Processed."
Got the Junk Mail Reporting 
Tool ?

From: Luke 
Sent: Thursday, September 19, 2019 12:48 PM
To: Michael Wise 
Cc: Ken O'Driscoll via mailop 
Subject: Re: [mailop] Best Re-engagement Email

Are you saying you should retry an address once or twice even if it bounces?

On Thu, Sep 19, 2019, 12:31 PM Michael Wise via mailop 
mailto:mailop@mailop.org>> wrote:

And if it bounces …
Emergency Stop Emailing Immediately!

Maybe try again once of twice, but if all those fail, for goodness sake, remove 
their name permanently.

Aloha,
Michael.
--
Michael J Wise
Microsoft Corporation| Spam Analysis
"Your Spam Specimen Has Been Processed."
Got the Junk Mail Reporting 
Tool
 ?

From: mailop mailto:mailop-boun...@mailop.org>> On 
Behalf Of Laura Atkins via mailop
Sent: Thursday, September 19, 2019 9:38 AM
To: Michael Peddemors mailto:mich...@linuxmagic.com>>
Cc: mailop@mailop.org
Subject: Re: [mailop] Best Re-engagement Email


On 19 Sep 2019, at 16:47, Michael Peddemors via mailop 
mailto:mailop@mailop.org>> wrote:

On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote:
Thus there are three categories of subscriber responses:
- Clicked on unsub link or "no" button. Stop mailing.
- Clicked on opt-in link or "yes" button. Continue mailing.
- Did nothing. Send one reminder mail asking them again to opt-in in
7-10 days. After that, let them go. Stop mailing them.

+1, and can we go even further?  Confirmed double opt-in subscribers are MUCH 
more valuable that single opt-in, you might even consider keeping all confirmed 
double opt-in completely separate from other types of mailings, so that that 
part of your service always has the highest reputation.

But you still need to pay attention to engagement with your confirmed 
subscribers. And reconfirming folks who confirmed 5 years ago but have not 
clicked on any link or opened anything or logged into your website in the 
previous 3 years is a good idea, no matter that they confirmed years ago.

laura

--
Having an Email Crisis?  We can help! 800 823-9674

Laura Atkins
Word to the Wise
la...@wordtothewise.com
(650) 437-0741

Email Delivery Blog: 
https://wordtothewise.com/blog






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Re: [mailop] Best Re-engagement Email

[Luke via mailop]

Are you saying you should retry an address once or twice even if it bounces?

On Thu, Sep 19, 2019, 12:31 PM Michael Wise via mailop 
wrote:

>
>
> And if it bounces …
>
> Emergency Stop Emailing Immediately!
>
>
>
> Maybe try again once of twice, but if all those fail, for goodness sake,
> remove their name permanently.
>
>
>
> Aloha,
>
> Michael.
>
> --
>
> *Michael J Wise*
> Microsoft Corporation| Spam Analysis
>
> "Your Spam Specimen Has Been Processed."
>
> Got the Junk Mail Reporting Tool
>  ?
>
>
>
> *From:* mailop  *On Behalf Of *Laura Atkins
> via mailop
> *Sent:* Thursday, September 19, 2019 9:38 AM
> *To:* Michael Peddemors 
> *Cc:* mailop@mailop.org
> *Subject:* Re: [mailop] Best Re-engagement Email
>
>
>
>
>
> On 19 Sep 2019, at 16:47, Michael Peddemors via mailop 
> wrote:
>
>
>
> On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote:
>
> Thus there are three categories of subscriber responses:
> - Clicked on unsub link or "no" button. Stop mailing.
> - Clicked on opt-in link or "yes" button. Continue mailing.
> - Did nothing. Send one reminder mail asking them again to opt-in in
> 7-10 days. After that, let them go. Stop mailing them.
>
>
> +1, and can we go even further?  Confirmed double opt-in subscribers are
> MUCH more valuable that single opt-in, you might even consider keeping all
> confirmed double opt-in completely separate from other types of mailings,
> so that that part of your service always has the highest reputation.
>
>
>
> But you still need to pay attention to engagement with your confirmed
> subscribers. And reconfirming folks who confirmed 5 years ago but have not
> clicked on any link or opened anything or logged into your website in the
> previous 3 years is a good idea, no matter that they confirmed years ago.
>
>
>
> laura
>
>
>
> --
>
> Having an Email Crisis?  We can help! 800 823-9674
>
>
>
> Laura Atkins
>
> Word to the Wise
>
> la...@wordtothewise.com
>
> (650) 437-0741
>
>
>
> Email Delivery Blog: https://wordtothewise.com/blog
> 
>
>
>
>
>
>
>
>
>
>
>
>
>
> ___
> mailop mailing list
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Re: [mailop] Best Re-engagement Email

[Michael Wise via mailop]

And if it bounces ...
Emergency Stop Emailing Immediately!

Maybe try again once of twice, but if all those fail, for goodness sake, remove 
their name permanently.

Aloha,
Michael.
--
Michael J Wise
Microsoft Corporation| Spam Analysis
"Your Spam Specimen Has Been Processed."
Got the Junk Mail Reporting 
Tool ?

From: mailop  On Behalf Of Laura Atkins via mailop
Sent: Thursday, September 19, 2019 9:38 AM
To: Michael Peddemors 
Cc: mailop@mailop.org
Subject: Re: [mailop] Best Re-engagement Email


On 19 Sep 2019, at 16:47, Michael Peddemors via mailop 
mailto:mailop@mailop.org>> wrote:

On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote:

Thus there are three categories of subscriber responses:
- Clicked on unsub link or "no" button. Stop mailing.
- Clicked on opt-in link or "yes" button. Continue mailing.
- Did nothing. Send one reminder mail asking them again to opt-in in
7-10 days. After that, let them go. Stop mailing them.

+1, and can we go even further?  Confirmed double opt-in subscribers are MUCH 
more valuable that single opt-in, you might even consider keeping all confirmed 
double opt-in completely separate from other types of mailings, so that that 
part of your service always has the highest reputation.

But you still need to pay attention to engagement with your confirmed 
subscribers. And reconfirming folks who confirmed 5 years ago but have not 
clicked on any link or opened anything or logged into your website in the 
previous 3 years is a good idea, no matter that they confirmed years ago.

laura

--
Having an Email Crisis?  We can help! 800 823-9674

Laura Atkins
Word to the Wise
la...@wordtothewise.com
(650) 437-0741

Email Delivery Blog: 
https://wordtothewise.com/blog






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Re: [mailop] Best Re-engagement Email

[Laura Atkins via mailop]

> On 19 Sep 2019, at 16:47, Michael Peddemors via mailop  
> wrote:
> 
> On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote:
>> Thus there are three categories of subscriber responses:
>> - Clicked on unsub link or "no" button. Stop mailing.
>> - Clicked on opt-in link or "yes" button. Continue mailing.
>> - Did nothing. Send one reminder mail asking them again to opt-in in
>> 7-10 days. After that, let them go. Stop mailing them.
> 
> +1, and can we go even further?  Confirmed double opt-in subscribers are MUCH 
> more valuable that single opt-in, you might even consider keeping all 
> confirmed double opt-in completely separate from other types of mailings, so 
> that that part of your service always has the highest reputation.

But you still need to pay attention to engagement with your confirmed 
subscribers. And reconfirming folks who confirmed 5 years ago but have not 
clicked on any link or opened anything or logged into your website in the 
previous 3 years is a good idea, no matter that they confirmed years ago.

laura 

-- 
Having an Email Crisis?  We can help! 800 823-9674 

Laura Atkins
Word to the Wise
la...@wordtothewise.com
(650) 437-0741  

Email Delivery Blog: https://wordtothewise.com/blog 







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Re: [mailop] Best Re-engagement Email

[Brett Schenker via mailop]

I agree with everything All said and regularly seeing "winback" campaigns
employed and work to varying degrees.

Depending on the type of sender, I find questionnaires work well in this
scenario as part of the chain of emails. Those emails for me have always
gotten high engagement and you get data you can act upon after.

On Thu, Sep 19, 2019, 11:42 AM Al Iverson via mailop 
wrote:

> We save various examples internally and share them with some clients
> upon request, but really, I can't share it externally. I can
> summarize, though.
>
> My suggestion is avoid most of the advice here from non-deliverability
> consultants. This is one area where everybody has their own idea of
> best practices but few have implemented or tested at scale.
>
> A few things that I recommend, based on experience:
> - It should be HTML and branded as you, fully authenticate properly,
> etc. (Yes, some people here hate HTML. They're not the target demo.)
> - Nothings beats a big ole clickable "stay on the list" button.
> - We actually found in some tests that you get more responses if you
> have both a big YES and a big NO button. The "no" button is just your
> normal unsub link. But of course, this feels silly because you're
> going to drop non-responders anyway. But it seems to work.
> - If you can offer up something in exchange for opting in, like a site
> wide discount if a retailer, that will help improve response rates.
>
> Keep in mind that you truly have to stop mailing non-responders, or
> else you're not actually doing re-engagement filtering / reconfirming
> properly.
>
> Thus there are three categories of subscriber responses:
> - Clicked on unsub link or "no" button. Stop mailing.
> - Clicked on opt-in link or "yes" button. Continue mailing.
> - Did nothing. Send one reminder mail asking them again to opt-in in
> 7-10 days. After that, let them go. Stop mailing them.
>
> The deeper you dig into your historical subscriber database, the worse
> deliverability is going to be. This is one of multiple reasons why you
> can't just take all your 10 year old addresses and try to run them
> through this process every year. This is something you do once for
> subscribers who have stopped engaging with your emails. (What that
> cutoff point is depends on your industry and how dire your
> deliverability issues may be.)
>
> Cheers,
> Al Iverson
>
>
> --
> al iverson // wombatmail // chicago
> http://www.aliverson.com
> http://www.spamresource.com
>
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Re: [mailop] Best Re-engagement Email

[Michael Peddemors via mailop]

On 2019-09-19 8:35 a.m., Al Iverson via mailop wrote:

Thus there are three categories of subscriber responses:
- Clicked on unsub link or "no" button. Stop mailing.
- Clicked on opt-in link or "yes" button. Continue mailing.
- Did nothing. Send one reminder mail asking them again to opt-in in
7-10 days. After that, let them go. Stop mailing them.


+1, and can we go even further?  Confirmed double opt-in subscribers are 
MUCH more valuable that single opt-in, you might even consider keeping 
all confirmed double opt-in completely separate from other types of 
mailings, so that that part of your service always has the highest 
reputation.





--
"Catch the Magic of Linux..."

Michael Peddemors, President/CEO LinuxMagic Inc.
Visit us at http://www.linuxmagic.com @linuxmagic
A Wizard IT Company - For More Info http://www.wizard.ca
"LinuxMagic" a Registered TradeMark of Wizard Tower TechnoServices Ltd.

604-682-0300 Beautiful British Columbia, Canada

This email and any electronic data contained are confidential and intended
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Please note that any views or opinions presented in this email are solely
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Re: [mailop] Best Re-engagement Email

[Kelly Molloy via mailop]

The answers to most of these issues would be found in A/B testing.
Test each element separately--queue up a list of variables, and test
each in turn. IME, the answers are different for each industry/list.

--Kelly

On Wed, Sep 18, 2019 at 3:31 PM Damon via mailop  wrote:
>
> I have asked around and got a few opposing answers. Plain text vs. HTML, 
> images ok/images not-ok, Opt-out Link at top or bottom, send from 
> transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging 
> included or not.
>
> Anyone have any really good examples of ubiquitous re-engagement email 
> content and/or would like to share some insight/direction?
>
> Regards,
> Damon
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Re: [mailop] Best Re-engagement Email

[Al Iverson via mailop]

We save various examples internally and share them with some clients
upon request, but really, I can't share it externally. I can
summarize, though.

My suggestion is avoid most of the advice here from non-deliverability
consultants. This is one area where everybody has their own idea of
best practices but few have implemented or tested at scale.

A few things that I recommend, based on experience:
- It should be HTML and branded as you, fully authenticate properly,
etc. (Yes, some people here hate HTML. They're not the target demo.)
- Nothings beats a big ole clickable "stay on the list" button.
- We actually found in some tests that you get more responses if you
have both a big YES and a big NO button. The "no" button is just your
normal unsub link. But of course, this feels silly because you're
going to drop non-responders anyway. But it seems to work.
- If you can offer up something in exchange for opting in, like a site
wide discount if a retailer, that will help improve response rates.

Keep in mind that you truly have to stop mailing non-responders, or
else you're not actually doing re-engagement filtering / reconfirming
properly.

Thus there are three categories of subscriber responses:
- Clicked on unsub link or "no" button. Stop mailing.
- Clicked on opt-in link or "yes" button. Continue mailing.
- Did nothing. Send one reminder mail asking them again to opt-in in
7-10 days. After that, let them go. Stop mailing them.

The deeper you dig into your historical subscriber database, the worse
deliverability is going to be. This is one of multiple reasons why you
can't just take all your 10 year old addresses and try to run them
through this process every year. This is something you do once for
subscribers who have stopped engaging with your emails. (What that
cutoff point is depends on your industry and how dire your
deliverability issues may be.)

Cheers,
Al Iverson


-- 
al iverson // wombatmail // chicago
http://www.aliverson.com
http://www.spamresource.com

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Re: [mailop] mailop Digest, Vol 143, Issue 30

[Damon via mailop]

I pinged several legitimate email marketing directors I know with list
sizes totalling well north of a billion (combined) and surprisingly they
all agreed that reengagement/win-back (or whatever semantics you wish to
use) is not a thing.
They all agreed to stop sending them and promised to try to limit their
lists to a maximum of 4 non-engager's each and no bounces.

In reality though...

I like text only but that runs afoul of 'everything has to be measured'.
I generally ask that they exclude marketing in the messages and the only
CTA is to stay on the list.. or unsubscribe now vs. just falling off the
list when the campaign is finished. I deal only with legitimate companies
so I am unable to comment on how a spammer might do it.

My campaign thoughts have been for this type of campaign... the above +
light email (above the page only), html version of text, logo w/ optional
sig line image & tracker only for images, 2 emails a week (wed/sat) for 4
weeks (personally I would only do one email a week but this was a happy
medium for most marketing departments I have dealt with). If no engagement
after the campaign is over - drop them.

Regards,
Damon


>
> Re-engagement is not a thing It's something marketers would like to
> happen but it simply does not work well!
>
> I saw plenty of panicked customers who did not understand GDPR try and
> re-permission entire lists where they may not have had to and their lists
> got decimated.
>
>
> On Wed, 18 Sep 2019 at 20:36, Damon via mailop  wrote:
>
>> I have asked around and got a few opposing answers. Plain text vs. HTML,
>> images ok/images not-ok, Opt-out Link at top or bottom, send from
>> transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging
>> included or not.
>>
>> Anyone have any really good examples of ubiquitous re-engagement email
>> content and/or would like to share some insight/direction?
>>
>> Regards,
>> Damon
>> ___
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>> mailop@mailop.org
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>>
>
>
> --
>
> [image: Instiller Logo] 
> Dave Holmes
> Technical Director
>
> d...@instiller.co.uk
> T 0333 939 0013  |  M 07966 013 309
> 1 Park Farm Barns | Packington Lane | Stonebridge | CV7 7TL
>
>
> Instiller is a trademark of Instiller Limited, registered in England
> 5053657.
>
> This email contains proprietary information, some of which may be legally
> privileged. It is for the intended recipient only.
> If an addressing or transmission in error has misdirected this email,
> please notify the author by replying to this email.
> If you are not the intended recipient, you must not use, disclose,
> distribute, copy, print or rely on this email.
> ___
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>
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Re: [mailop] Best Re-engagement Email

[Matt V via mailop]

On 2019-09-19 2:41 a.m., Hal Murray via mailop wrote:

If you think I'm not engaging because your web-bugs aren't working, you could 
ask me if I still want to be on your list.


This is the exact purpose of a re-engagement message - Hey we noticed 
you've not reading/engaging with our emails in an extended period of 
time, do you still want to receive them?


Basically asking your subscribers "are you still interested in our 
emails otherwise we will stop".


For all the hate about marketing emails you would think this is the 
exact type of responsible behaviour you'd want from them.


--
~
MATT


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Re: [mailop] Best Re-engagement Email

[Johann Klasek via mailop]

On Thu, Sep 19, 2019 at 09:15:18AM -0400, Tom Kulzer via mailop wrote:
> > On Sep 18, 2019, at 10:24 PM, Jay Hennigan via mailop  
> > wrote:
> > 
> > "If you want to continue to receive email from us, click here or reply to 
> > this email leaving the subject unchanged."
> 
> Vacation autoresponders will break that and auto confirm people on auto reply.

I don't think so. If the Reply-To: header contains the confirmation address
an interactive response takes this one, but autoresponder (at least the
one I know) operates on Sender: or From: (where the mail directly comes from),
which should be some other address than the confirmation address.

JeeK


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Re: [mailop] Best Re-engagement Email

[Tom Kulzer via mailop]

> On Sep 18, 2019, at 10:24 PM, Jay Hennigan via mailop  
> wrote:
> 
> "If you want to continue to receive email from us, click here or reply to 
> this email leaving the subject unchanged."



Vacation autoresponders will break that and auto confirm people on auto reply.

Cheers,
Tom Kulzer
CEO & Founder
AWeber Communications




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Re: [mailop] Best Re-engagement Email

[Dave Holmes via mailop]

Re-engagement is not a thing It's something marketers would like to
happen but it simply does not work well!

I saw plenty of panicked customers who did not understand GDPR try and
re-permission entire lists where they may not have had to and their lists
got decimated.


On Wed, 18 Sep 2019 at 20:36, Damon via mailop  wrote:

> I have asked around and got a few opposing answers. Plain text vs. HTML,
> images ok/images not-ok, Opt-out Link at top or bottom, send from
> transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging
> included or not.
>
> Anyone have any really good examples of ubiquitous re-engagement email
> content and/or would like to share some insight/direction?
>
> Regards,
> Damon
> ___
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> mailop@mailop.org
> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
>


-- 

[image: Instiller Logo] 
Dave Holmes
Technical Director

d...@instiller.co.uk
T 0333 939 0013  |  M 07966 013 309
1 Park Farm Barns | Packington Lane | Stonebridge | CV7 7TL


Instiller is a trademark of Instiller Limited, registered in England
5053657.

This email contains proprietary information, some of which may be legally
privileged. It is for the intended recipient only.
If an addressing or transmission in error has misdirected this email,
please notify the author by replying to this email.
If you are not the intended recipient, you must not use, disclose,
distribute, copy, print or rely on this email.
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Re: [mailop] Best Re-engagement Email

[Hal Murray via mailop]

Damon said:
> I have asked around and got a few opposing answers. Plain text vs. HTML,
> images ok/images not-ok, Opt-out Link at top or bottom, send from
> transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging
> included or not. 

You skipped the most important part.  Send mail people want.

What do you mean by engaging and why would you be sending re-engaging email 
and why does it need an opt-out link?

-

My personal opinion.  I am probably not one of your typical users.

I prefer plain text.  I like appropriate pictures and graphs.  I don't consider 
logos to be appropriate.  I really hate blinky bouncy crap.

I'm a privacy nut.  I don't want you tracking my mail reading.  If you think 
I'm not engaging because your web-bugs aren't working, you could ask me if I 
still want to be on your list.

If I decide I don't want to be on your list, I will unsubscribe.  If 
"re-engage" means invite me to get back on your list or some other list, I'm 
probably going to be annoyed by that sort of email.  An opt-out link doesn't 
make any sense since I already unsubscribed.  (And I don't opt-out from things 
I didn't opt-in to.)



-- 
These are my opinions.  I hate spam.




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