Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 6:27 PM, samson goddy 
wrote:

> should we use the adventage of the monetizing



My point of view is that we "monetize" through CTAs and fundraising, rather
than wait 27 years to get the resources we need through random ads.

Sean.
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

We are skipping the main question here,  Google Ad grants is based on keyword 
which SL would definitely join. But what i am saying is that, we need to have a 
youtube channel. SL is the only non-profit organization that i know of, that 
does not have a youtube channel. Even OLPC do have youtube channel. Now 
creating the account is easy, the other question is that should we use the 
adventage of the monetizing?, for me yes. Because i figured out how i can 
control it. Because i am already using it. Google Ad Grants and this one i am 
proposing is a very project all together. I hope you understand.

Samson G
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 18:16:23 +0200
To: samsongo...@hotmail.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com; d...@lab6.com
Subject: Re: [Sugar-devel] [Marketing] Smart way to get $$ for posting videos 
on youtube

Yes Samson, the SFC fulfills these criteria. I am sure we would qualify. But as 
Adam says, let's sort out what we want to do first before going to the SFC. 
First step is a donor link which lands on their page with SL as prefilled 
choice.

I suggest we try to go for Google Ad Grants, but this requires work (e.g. which 
keywords, and what our marketing goals are - fundraising for example).

I suggest we skip the low-revenue random-ad approach and work on our calls to 
action (these are really "our own ads" that pop up during video plays). Again 
we need to decide what our marketing objectives are - I think fundraising is an 
excellent first step. We can also do developer recruitment, new-software 
marketing, etc.

To start a fundraising drive, we need the community to be behind a common 
shared vision.

Sean


On Fri, Jun 3, 2016 at 6:02 PM, samson goddy  wrote:




sean can you check this out, i don't think we are qualified for this, 
https://www.google.com/nonprofits/account/signup/us?hl=en
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:46:04 +0200
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube
To: samsongo...@hotmail.com
CC: d...@lab6.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com; 
walter.ben...@gmail.com

Samson - what about Google's program for nonprofits?

https://www.google.com/grants/

Sean



On Fri, Jun 3, 2016 at 5:34 PM, samson goddy  wrote:




okay i am going to create an open doc in google then explain further about the 
video ads. The youtube ads is not as you think, that's why me and dave will 
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube 
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before 
Google's Adsense 45% cut). I say commonly, because like many historical 
advertising networks Google makes efforts to make estimations complicated - ad 
serving is dynamic and many factors are involved. So let's say we get 10,000 
video impressions over the month. That will generate a whopping $3 to $30 US 
for the month (I am being ironic). Whereas if we ever manage to get 10,000 
video impressions on a YouTube channel in a month (a true marketing challenge), 
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate 
Today". Let's assume we can generate those massive views (without cats, dogs, 
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since 
someone watching our vids is probably a qualified lead, interested in education 
tech or libre software in education. That would be 50 people who have visited 
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's 
say the average donation is $5. That's $250 in the month, and we have brought 
visitors to our site and communicated our vision. Now let's say one of the 
10,000 impressions is someone who works for a philanthropic foundation and is 
researching projects to donate to, and a $10,000 donation is made. In that 
lucky scenario, we would need to serve underwear, telecom, or new car ads for 
approximately 27 years at 10K visits per month.

Sean.



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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

Yes Samson, the SFC fulfills these criteria. I am sure we would qualify.
But as Adam says, let's sort out what we want to do first before going to
the SFC. First step is a donor link which lands on their page with SL as
prefilled choice.

I suggest we try to go for Google Ad Grants, but this requires work (e.g.
which keywords, and what our marketing goals are - fundraising for example).

I suggest we skip the low-revenue random-ad approach and work on our calls
to action (these are really "our own ads" that pop up during video plays).
Again we need to decide what our marketing objectives are - I think
fundraising is an excellent first step. We can also do developer
recruitment, new-software marketing, etc.

To start a fundraising drive, we need the community to be behind a common
shared vision.

Sean


On Fri, Jun 3, 2016 at 6:02 PM, samson goddy 
wrote:

>
> sean can you check this out, i don't think we are qualified for this,
> https://www.google.com/nonprofits/account/signup/us?hl=en
> --
> From: sdaly...@gmail.com
> Date: Fri, 3 Jun 2016 17:46:04 +0200
> Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting
> videos on youtube
> To: samsongo...@hotmail.com
> CC: d...@lab6.com; marketing@lists.sugarlabs.org;
> sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com;
> walter.ben...@gmail.com
>
> Samson - what about Google's program for nonprofits?
>
> https://www.google.com/grants/
>
> Sean
>
>
>
> On Fri, Jun 3, 2016 at 5:34 PM, samson goddy 
> wrote:
>
>
> okay i am going to create an open doc in google then explain further about
> the video ads. The youtube ads is not as you think, that's why me and dave
> will submit a doc to explain more about the youtube ads.
> --
> From: sdaly...@gmail.com
> Date: Fri, 3 Jun 2016 17:27:57 +0200
> To: d...@lab6.com
> CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org;
> sam.parkins...@gmail.com; walter.ben...@gmail.com
> Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting
> videos on youtube
>
>
>
> On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
>
> I am eager to see real data on this
>
>
>
> YouTube advertiser RPM (revenue per thousand views), called eCPM by
> YouTube ("effective cost per thousand"), commonly varies from 50 US cents
> to $5 (before Google's Adsense 45% cut). I say commonly, because like many
> historical advertising networks Google makes efforts to make estimations
> complicated - ad serving is dynamic and many factors are involved. So let's
> say we get 10,000 video impressions over the month. That will generate a
> whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
> manage to get 10,000 video impressions on a YouTube channel in a month (a
> true marketing challenge), we could serve 10,000 requests to "find out more
> about Sugar Labs" and "Donate Today". Let's assume we can generate those
> massive views (without cats, dogs, or rabbits) and obtain a conversion rate
> of 0.5% - not unreasonable, since someone watching our vids is probably a
> qualified lead, interested in education tech or libre software in
> education. That would be 50 people who have visited the SL site instead of
> a random ad for clothing or pharmaceuticals. Now let's say the average
> donation is $5. That's $250 in the month, and we have brought visitors to
> our site and communicated our vision. Now let's say one of the 10,000
> impressions is someone who works for a philanthropic foundation and is
> researching projects to donate to, and a $10,000 donation is made. In that
> lucky scenario, we would need to serve underwear, telecom, or new car ads
> for approximately 27 years at 10K visits per month.
>
> Sean.
>
>
> ___ Marketing mailing list
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> http://lists.sugarlabs.org/listinfo/marketing
>
>
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

sean can you check this out, i don't think we are qualified for this, 
https://www.google.com/nonprofits/account/signup/us?hl=en
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:46:04 +0200
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube
To: samsongo...@hotmail.com
CC: d...@lab6.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com; 
walter.ben...@gmail.com

Samson - what about Google's program for nonprofits?

https://www.google.com/grants/

Sean



On Fri, Jun 3, 2016 at 5:34 PM, samson goddy  wrote:




okay i am going to create an open doc in google then explain further about the 
video ads. The youtube ads is not as you think, that's why me and dave will 
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube 
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before 
Google's Adsense 45% cut). I say commonly, because like many historical 
advertising networks Google makes efforts to make estimations complicated - ad 
serving is dynamic and many factors are involved. So let's say we get 10,000 
video impressions over the month. That will generate a whopping $3 to $30 US 
for the month (I am being ironic). Whereas if we ever manage to get 10,000 
video impressions on a YouTube channel in a month (a true marketing challenge), 
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate 
Today". Let's assume we can generate those massive views (without cats, dogs, 
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since 
someone watching our vids is probably a qualified lead, interested in education 
tech or libre software in education. That would be 50 people who have visited 
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's 
say the average donation is $5. That's $250 in the month, and we have brought 
visitors to our site and communicated our vision. Now let's say one of the 
10,000 impressions is someone who works for a philanthropic foundation and is 
researching projects to donate to, and a $10,000 donation is made. In that 
lucky scenario, we would need to serve underwear, telecom, or new car ads for 
approximately 27 years at 10K visits per month.

Sean.



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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

yeah, very similar to what i am saying. It's almost the same just that this 
pays faster. I can do much with it because Nigeria is not among selected 
countries, maybe dave or you can apply but we still need youtube channels.


Samson

From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:46:04 +0200
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube
To: samsongo...@hotmail.com
CC: d...@lab6.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com; 
walter.ben...@gmail.com

Samson - what about Google's program for nonprofits?

https://www.google.com/grants/

Sean



On Fri, Jun 3, 2016 at 5:34 PM, samson goddy  wrote:




okay i am going to create an open doc in google then explain further about the 
video ads. The youtube ads is not as you think, that's why me and dave will 
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube 
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before 
Google's Adsense 45% cut). I say commonly, because like many historical 
advertising networks Google makes efforts to make estimations complicated - ad 
serving is dynamic and many factors are involved. So let's say we get 10,000 
video impressions over the month. That will generate a whopping $3 to $30 US 
for the month (I am being ironic). Whereas if we ever manage to get 10,000 
video impressions on a YouTube channel in a month (a true marketing challenge), 
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate 
Today". Let's assume we can generate those massive views (without cats, dogs, 
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since 
someone watching our vids is probably a qualified lead, interested in education 
tech or libre software in education. That would be 50 people who have visited 
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's 
say the average donation is $5. That's $250 in the month, and we have brought 
visitors to our site and communicated our vision. Now let's say one of the 
10,000 impressions is someone who works for a philanthropic foundation and is 
researching projects to donate to, and a $10,000 donation is made. In that 
lucky scenario, we would need to serve underwear, telecom, or new car ads for 
approximately 27 years at 10K visits per month.

Sean.



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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 5:51 PM, Walter Bender 
wrote:

> How about "turtle in a box" videos? That would be aligned with our
> mission/vision :)



Indeed! if there is any way to generate zillions of views it's with turtles
;-)
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Walter Bender]

On Fri, Jun 3, 2016 at 11:27 AM, Sean DALY  wrote:

>
> On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
>
>> I am eager to see real data on this
>
>
>
> YouTube advertiser RPM (revenue per thousand views), called eCPM by
> YouTube ("effective cost per thousand"), commonly varies from 50 US cents
> to $5 (before Google's Adsense 45% cut). I say commonly, because like many
> historical advertising networks Google makes efforts to make estimations
> complicated - ad serving is dynamic and many factors are involved. So let's
> say we get 10,000 video impressions over the month. That will generate a
> whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
> manage to get 10,000 video impressions on a YouTube channel in a month (a
> true marketing challenge), we could serve 10,000 requests to "find out more
> about Sugar Labs" and "Donate Today". Let's assume we can generate those
> massive views (without cats, dogs, or rabbits) and obtain a conversion rate
> of 0.5% - not unreasonable, since someone watching our vids is probably a
> qualified lead, interested in education tech or libre software in
> education. That would be 50 people who have visited the SL site instead of
> a random ad for clothing or pharmaceuticals. Now let's say the average
> donation is $5. That's $250 in the month, and we have brought visitors to
> our site and communicated our vision. Now let's say one of the 10,000
> impressions is someone who works for a philanthropic foundation and is
> researching projects to donate to, and a $10,000 donation is made. In that
> lucky scenario, we would need to serve underwear, telecom, or new car ads
> for approximately 27 years at 10K visits per month.
>
> Sean.
>
>
>  without cats, dogs, or rabbits

How about "turtle in a box" videos? That would be aligned with our
mission/vision :)

-walter

-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org

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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

Samson - what about Google's program for nonprofits?

https://www.google.com/grants/

Sean



On Fri, Jun 3, 2016 at 5:34 PM, samson goddy 
wrote:

>
> okay i am going to create an open doc in google then explain further about
> the video ads. The youtube ads is not as you think, that's why me and dave
> will submit a doc to explain more about the youtube ads.
> --
> From: sdaly...@gmail.com
> Date: Fri, 3 Jun 2016 17:27:57 +0200
> To: d...@lab6.com
> CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org;
> sam.parkins...@gmail.com; walter.ben...@gmail.com
> Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting
> videos on youtube
>
>
>
> On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
>
> I am eager to see real data on this
>
>
>
> YouTube advertiser RPM (revenue per thousand views), called eCPM by
> YouTube ("effective cost per thousand"), commonly varies from 50 US cents
> to $5 (before Google's Adsense 45% cut). I say commonly, because like many
> historical advertising networks Google makes efforts to make estimations
> complicated - ad serving is dynamic and many factors are involved. So let's
> say we get 10,000 video impressions over the month. That will generate a
> whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
> manage to get 10,000 video impressions on a YouTube channel in a month (a
> true marketing challenge), we could serve 10,000 requests to "find out more
> about Sugar Labs" and "Donate Today". Let's assume we can generate those
> massive views (without cats, dogs, or rabbits) and obtain a conversion rate
> of 0.5% - not unreasonable, since someone watching our vids is probably a
> qualified lead, interested in education tech or libre software in
> education. That would be 50 people who have visited the SL site instead of
> a random ad for clothing or pharmaceuticals. Now let's say the average
> donation is $5. That's $250 in the month, and we have brought visitors to
> our site and communicated our vision. Now let's say one of the 10,000
> impressions is someone who works for a philanthropic foundation and is
> researching projects to donate to, and a $10,000 donation is made. In that
> lucky scenario, we would need to serve underwear, telecom, or new car ads
> for approximately 27 years at 10K visits per month.
>
> Sean.
>
>
> ___ Marketing mailing list
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> http://lists.sugarlabs.org/listinfo/marketing
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

okay i am going to create an open doc in google then explain further about the 
video ads. The youtube ads is not as you think, that's why me and dave will 
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube 
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before 
Google's Adsense 45% cut). I say commonly, because like many historical 
advertising networks Google makes efforts to make estimations complicated - ad 
serving is dynamic and many factors are involved. So let's say we get 10,000 
video impressions over the month. That will generate a whopping $3 to $30 US 
for the month (I am being ironic). Whereas if we ever manage to get 10,000 
video impressions on a YouTube channel in a month (a true marketing challenge), 
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate 
Today". Let's assume we can generate those massive views (without cats, dogs, 
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since 
someone watching our vids is probably a qualified lead, interested in education 
tech or libre software in education. That would be 50 people who have visited 
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's 
say the average donation is $5. That's $250 in the month, and we have brought 
visitors to our site and communicated our vision. Now let's say one of the 
10,000 impressions is someone who works for a philanthropic foundation and is 
researching projects to donate to, and a $10,000 donation is made. In that 
lucky scenario, we would need to serve underwear, telecom, or new car ads for 
approximately 27 years at 10K visits per month.

Sean.



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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:

> I am eager to see real data on this



YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube
("effective cost per thousand"), commonly varies from 50 US cents to $5
(before Google's Adsense 45% cut). I say commonly, because like many
historical advertising networks Google makes efforts to make estimations
complicated - ad serving is dynamic and many factors are involved. So let's
say we get 10,000 video impressions over the month. That will generate a
whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
manage to get 10,000 video impressions on a YouTube channel in a month (a
true marketing challenge), we could serve 10,000 requests to "find out more
about Sugar Labs" and "Donate Today". Let's assume we can generate those
massive views (without cats, dogs, or rabbits) and obtain a conversion rate
of 0.5% - not unreasonable, since someone watching our vids is probably a
qualified lead, interested in education tech or libre software in
education. That would be 50 people who have visited the SL site instead of
a random ad for clothing or pharmaceuticals. Now let's say the average
donation is $5. That's $250 in the month, and we have brought visitors to
our site and communicated our vision. Now let's say one of the 10,000
impressions is someone who works for a philanthropic foundation and is
researching projects to donate to, and a $10,000 donation is made. In that
lucky scenario, we would need to serve underwear, telecom, or new car ads
for approximately 27 years at 10K visits per month.

Sean.
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Adam Holt]

On Fri, Jun 3, 2016 at 10:25 AM, Dave Crossland  wrote:

> Adam, please could you confirm with Conservancy that we can set up
> adsense and youtube advertising accounts to raise revenue?
>

I don't see why not, if there is a genuine consensus to move forward here?
But most important who will manage these and how?

If we have an organized/near-definitive proposal (preferably approved by
Oversight Board, or similar) for how Sugar Labs wants to move forward, then
I will approach SFConservancy on any final required mechanics here.

Karen Sandler (SFC Exec Director) and her team are currently researching
how SL can get a donation button for SL (presumably using PayPal) much like
http://sfconservancy.org/donate/ and helping get Samson Goddy's Yoruba
translation contract organized, among a quite number of other SL financial
+ legal requests at this time, so we really please need to be understanding
to avoid sending them trial balloons, doing our own due diligence first,
Thanks all!

--
Unsung Heroes of OLPC, interviewed live @ http://unleashkids.org !
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 3 June 2016 at 08:34, Sean DALY  wrote:
> I'm saying random ads will generate peanuts, while well-thought out
> fundraising will generate resources greater than peanuts.

I am eager to see real data on this. I hope you are proven right :D
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 4:17 PM, Dave Crossland  wrote:

> I'm not saying if $X or $Y is greater; I am saying that we don't know
> which is greater, and Samson will learn a lot by trying to maximize
> the revenue of both.
>


In that case, I'm saying random ads will generate peanuts, while
well-thought out fundraising will generate resources greater than peanuts.
Sean
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 3 June 2016 at 04:42, Sean DALY  wrote:
> On Fri, Jun 3, 2016 at 7:03 AM, Dave Crossland  wrote:
>>
>> Your assertion that SL would see more revenue from CTA compared to ads.
>
> How can I make up data for a fundraising drive which hasn't happened yet?

You can't ;) That's exactly my point :)
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

Adam, please could you confirm with Conservancy that we can set up
adsense and youtube advertising accounts to raise revenue?
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 3 June 2016 at 07:39, Walter Bender  wrote:
> Virtual all of the money raised so far by Sugar Labs has been in targeted
> requests: Trip Advisor, Gould, Nokia (never signed)... I think there is lots
> of evidence that these focused approaches are effective. Is that not
> evidence in support of Sean's assertion, or am I misinterpreting something?

We're not talking about 'actively' raising funds by approaching a
single large donor as a sales operation; we're talking about raising
funds from 'passive' mass audience donors as a marketing operation.

Generating funds indirectly by serving ads on videos that click
through to the advertiser's funnels will generate $X, and generating
funds directly by serving ads to click through to our own funnels will
generate $Y.

I'm not saying if $X or $Y is greater; I am saying that we don't know
which is greater, and Samson will learn a lot by trying to maximize
the revenue of both.
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Walter Bender]

Virtual all of the money raised so far by Sugar Labs has been in targeted
requests: Trip Advisor, Gould, Nokia (never signed)... I think there is
lots of evidence that these focused approaches are effective. Is that not
evidence in support of Sean's assertion, or am I misinterpreting something?

-walter

On Fri, Jun 3, 2016 at 6:42 AM, Sean DALY  wrote:

>
> On Fri, Jun 3, 2016 at 7:03 AM, Dave Crossland  wrote:
>
>> Your assertion that SL would see more revenue from CTA compared to ads.
>
>
>
> How can I make up data for a fundraising drive which hasn't happened yet?
> Sean
>
>
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>


-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org

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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 7:03 AM, Dave Crossland  wrote:

> Your assertion that SL would see more revenue from CTA compared to ads.



How can I make up data for a fundraising drive which hasn't happened yet?
Sean
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

Google doc will do. 

> From: d...@lab6.com
> Date: Thu, 2 Jun 2016 23:06:16 -0600
> To: samsongo...@hotmail.com
> CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
> sam.parkins...@gmail.com; sam...@greenfeld.org
> Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube
> 
> Hi!
> 
> On 2 June 2016 at 18:28, samson goddy  wrote:
> >
> >> Samson, would you be willing to draft a policy, a regrouping plan,
> >> and a content plan?
> >
> > Sure I can do that, maybe me and you do work on it next week.
> 
> That would be great! Would you prefer to use the wiki, github markdown
> files, an etherpad, or a google doc? :)
> 
> Cheers
> Dave
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

Hi!

On 2 June 2016 at 18:28, samson goddy  wrote:
>
>> Samson, would you be willing to draft a policy, a regrouping plan,
>> and a content plan?
>
> Sure I can do that, maybe me and you do work on it next week.

That would be great! Would you prefer to use the wiki, github markdown
files, an etherpad, or a google doc? :)

Cheers
Dave
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

Hi Sean!

On 2 June 2016 at 11:20, Sean DALY  wrote:
>
> On Thu, Jun 2, 2016 at 6:53 PM, Dave Crossland  wrote:
>
> > On 2 June 2016 at 04:58, Sean DALY  wrote:
>
> > > I myself don't see an upside with allowing random ads to be associated 
> > > with
> > > Sugar Labs, for the tiny amount of income we might receive. If indeed our 
> > > US
> > > nonprofit status through SFC would allow gains from advertising.
> > > ___Far better to do Calls to Action ("CTA" in their jargon) and 
> > > Annotations,
> > > requesting donations.___
> >
> > What data do you have to back up this assertion? :)
>
> Um, which assertion?

Your assertion that SL would see more revenue from CTA compared to ads.

Cheers
Dave
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

Sure I can do that, maybe me and you do work on it next week. 

From: d...@lab6.com
Date: Thu, 2 Jun 2016 10:53:14 -0600
To: sdaly...@gmail.com
CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com; sam...@greenfeld.org
Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube


On 2 June 2016 at 04:58, Sean DALY  wrote:
I myself don't see an upside with allowing random ads to be associated with 
Sugar Labs, for the tiny amount of income we might receive. If indeed our US 
nonprofit status through SFC would allow gains from advertising. Far better to 
do Calls to Action ("CTA" in their jargon) and Annotations, requesting 
donations.

What data do you have to back up this assertion? :) 

I suggest that Samson learn how to do social media monetization by trying both 
CTA/Annotations and ads and seeing which works better.  I support Samuel's 
suggestion to regroup our social media accounts and publish a posting policy 
modelled on Cloudstack's.

I agree - Samson, would you be willing to draft a policy, a regrouping plan, 
and a content plan? 
(Perhaps in some ways similar to the plan I drafted for the Github migration? 
https://wiki.sugarlabs.org/go/Infrastructure_Team/Migrating_to_GitHub) Leaving 
aside our small content stream, a fundraising drive needs a compelling story 
about our vision and goals. I'm not sure what that story should be.
Per the conversion funnel model 
(https://github.com/sugarlabs/www-sugarlabs/blob/master/STRUCTURE.md#conversion-funnel)
 then I think the videos should be about "Discovery, Awareness, Attract, 
Brand"; which is to say, that they should be short (under 1 minute), show off 
'the best of sugar' and leave people thinking "I want to try out Sugar" 
How many cool things can be phrased like, "Did you know with Sugar you can do 
X"?

Eg, I hope that by the end of the summer we can make a video that says "Did you 
know with Sugar you can make fonts?"

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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

Yeah, the ads on wiki is a bad idea for sugarlabs. I was only making a 
suggestions. And no, I newly created a channel on youtube with just 144 views i 
have over $ 0.44. And yes sugar video have over 24,000 views on youtube. You 
can type sugarlabs on youtube and you will see different channels posting our 
videos. We should just stick with the youtube.

Date: Thu, 2 Jun 2016 20:29:34 +1000
From: sam.parkins...@gmail.com
Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube
To: samsongo...@hotmail.com
CC: d...@lab6.com; sam...@greenfeld.org; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org

Hi Samson,
Last time I checked, Wikipedia was proudly add free (and asking for donations 
to stay that way).
I don't think we should put ads on our wiki.  I believe that we have the 
hosting of the wiki funded/donated.  And the adds can look very trashy and 
unprofessional - no other serious projects have them.
Maybe we can get away with youtube ads, given that people might blame it on 
youtube.  But is it worth doing it?  Isn't the revenue around $0.40/1000 views? 
 Do we even have 1000 views?  Is that worth the effect hosting ads has on our 
image?
Thanks,Sam

On Thu, Jun 2, 2016 at 5:39 PM, samson goddy  wrote:




Apart from the youtube adsense google also use ads, but just like android is 
one bad idea. We can embed ads in our texts in our wiki page. Just the same way 
wikipedia does. There is also text ads. Seems like google give about 0.30 usd 
per ads. 

From: d...@lab6.com
Date: Wed, 1 Jun 2016 17:09:47 -0600
To: sam...@greenfeld.org
CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com
Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube


On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
 I would have to ask to see what they are using.
Please do! :) 


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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Thu, Jun 2, 2016 at 6:53 PM, Dave Crossland  wrote:

> What data do you have to back up this assertion? :)



Um, which assertion?
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 2 June 2016 at 04:58, Sean DALY  wrote:

> I myself don't see an upside with allowing random ads to be associated
> with Sugar Labs, for the tiny amount of income we might receive. If indeed
> our US nonprofit status through SFC would allow gains from advertising. Far
> better to do Calls to Action ("CTA" in their jargon) and Annotations,
> requesting donations.
>

What data do you have to back up this assertion? :)

I suggest that Samson learn how to do social media monetization by trying
both CTA/Annotations and ads and seeing which works better.


> I support Samuel's suggestion to regroup our social media accounts and
> publish a posting policy modelled on Cloudstack's.
>

I agree - Samson, would you be willing to draft a policy, a regrouping
plan, and a content plan?

(Perhaps in some ways similar to the plan I drafted for the Github
migration?
https://wiki.sugarlabs.org/go/Infrastructure_Team/Migrating_to_GitHub)


> Leaving aside our small content stream, a fundraising drive needs a
> compelling story about our vision and goals. I'm not sure what that story
> should be.


Per the conversion funnel model (
https://github.com/sugarlabs/www-sugarlabs/blob/master/STRUCTURE.md#conversion-funnel)
then I think the videos should be about "Discovery, Awareness, Attract,
Brand"; which is to say, that they should be short (under 1 minute), show
off 'the best of sugar' and leave people thinking "I want to try out Sugar"

How many cool things can be phrased like, "Did you know with Sugar you can
do X"?

Eg, I hope that by the end of the summer we can make a video that says "Did
you know with Sugar you can make fonts?"
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 2 June 2016 at 04:58, Sean DALY  wrote:

> a fundraising drive needs a compelling story about our vision and goals.
> I'm not sure what that story should be.


Please do check out https://wiki.sugarlabs.org/go/Vision_proposal_2016 as
it will be officiated by SLOBS tomorrow :)
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 2 June 2016 at 04:29, Sam Parkinson  wrote:

> Do we even have 1000 views?  Is that worth the effect hosting ads has on
> our image?


https://www.youtube.com/watch?v=qyjzpUmVEV0 has 26,6xx views over 6 years
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

I myself don't see an upside with allowing random ads to be associated with
Sugar Labs, for the tiny amount of income we might receive. If indeed our
US nonprofit status through SFC would allow gains from advertising. Far
better to do Calls to Action ("CTA" in their jargon) and Annotations,
requesting donations.

I support Samuel's suggestion to regroup our social media accounts and
publish a posting policy modelled on Cloudstack's.

Leaving aside our small content stream, a fundraising drive needs a
compelling story about our vision and goals. I'm not sure what that story
should be.

Sean



On Thu, Jun 2, 2016 at 12:29 PM, Sam Parkinson 
wrote:

> Hi Samson,
>
> Last time I checked, Wikipedia was proudly add free (and asking for
> donations to stay that way).
>
> I don't think we should put ads on our wiki.  I believe that we have the
> hosting of the wiki funded/donated.  And the adds can look very trashy and
> unprofessional - no other serious projects have them.
>
> Maybe we can get away with youtube ads, given that people might blame it
> on youtube.  But is it worth doing it?  Isn't the revenue around $0.40/1000
> views?  Do we even have 1000 views?  Is that worth the effect hosting ads
> has on our image?
>
> Thanks,
> Sam
>
>
> On Thu, Jun 2, 2016 at 5:39 PM, samson goddy 
> wrote:
>
> Apart from the youtube adsense google also use ads, but just like android
> is one bad idea. We can embed ads in our texts in our wiki page. Just the
> same way wikipedia does. There is also text ads. Seems like google give
> about 0.30 usd per ads.
>
> --
> From: d...@lab6.com
> Date: Wed, 1 Jun 2016 17:09:47 -0600
> To: sam...@greenfeld.org
> CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org;
> sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com
> Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on
> youtube
>
>
> On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
>
> I would have to ask to see what they are using.
>
>
> Please do! :)
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sam Parkinson]

Hi Samson,

Last time I checked, Wikipedia was proudly add free (and asking for 
donations to stay that way).


I don't think we should put ads on our wiki.  I believe that we have 
the hosting of the wiki funded/donated.  And the adds can look very 
trashy and unprofessional - no other serious projects have them.


Maybe we can get away with youtube ads, given that people might blame 
it on youtube.  But is it worth doing it?  Isn't the revenue around 
$0.40/1000 views?  Do we even have 1000 views?  Is that worth the 
effect hosting ads has on our image?


Thanks,
Sam

On Thu, Jun 2, 2016 at 5:39 PM, samson goddy  
wrote:
Apart from the youtube adsense google also use ads, but just like 
android is one bad idea. We can embed ads in our texts in our wiki 
page. Just the same way wikipedia does. There is also text ads. Seems 
like google give about 0.30 usd per ads.


From: d...@lab6.com
Date: Wed, 1 Jun 2016 17:09:47 -0600
To: sam...@greenfeld.org
CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com
Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on 
youtube



On 1 June 2016 at 17:07, Samuel Greenfeld  
wrote:

I would have to ask to see what they are using.


Please do! :)

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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

Apart from the youtube adsense google also use ads, but just like android is 
one bad idea. We can embed ads in our texts in our wiki page. Just the same way 
wikipedia does. There is also text ads. Seems like google give about 0.30 usd 
per ads. 

From: d...@lab6.com
Date: Wed, 1 Jun 2016 17:09:47 -0600
To: sam...@greenfeld.org
CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com
Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube


On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
 I would have to ask to see what they are using.
Please do! :) 


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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

so how can we get started?, if I may ask we are still going to create the 
account. Then use this app to allow other users use the account without knowing 
the password. Can we still use it in our twitter page? Because we don't need 
password for facebook. The question is that can I still go ahead to created the 
host account? Because not all gmail account is qualify for the adsens. Mine is 
alreay accepted my Google.

From: sam...@greenfeld.org
Date: Wed, 1 Jun 2016 22:34:33 -0400
To: d...@lab6.com
CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com
Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube

I'll ask for more details, but it probably is Hootsuite or one of their 
competitors.

https://cwiki.apache.org/confluence/display/CLOUDSTACK/Social+Media+Guidelines

CloudStack's and the ASF's media & brand management policies probably are a 
good set to start with as well.



On Wed, Jun 1, 2016 at 7:09 PM, Dave Crossland  wrote:

On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
 I would have to ask to see what they are using.
Please do! :) 




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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Samuel Greenfeld]

I'll ask for more details, but it probably is Hootsuite or one of their
competitors.

https://cwiki.apache.org/confluence/display/CLOUDSTACK/Social+Media+Guidelines

CloudStack's and the ASF's media & brand management policies probably are a
good set to start with as well.



On Wed, Jun 1, 2016 at 7:09 PM, Dave Crossland  wrote:

>
> On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
>
>> I would have to ask to see what they are using.
>
>
> Please do! :)
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:

> I would have to ask to see what they are using.


Please do! :)
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Samuel Greenfeld]

Ignoring if Sugar Labs wishes to be associated with ads for a second, we
probably should look into getting all Sugar Labs and potentially Sugarizer
media-publishing accounts turned into service or corporate accounts where
no single individual is in charge.

That way access to those services remains even if the person with said
access cannot provide it or is not immediately available.

I know at least one project under the Apache Software Foundation delegates
access to their Twitter account through an escrow system where no one knows
the actual password.  But I would have to ask to see what they are using.



On Wed, Jun 1, 2016 at 3:42 PM, Dave Crossland  wrote:

> Hi
>
> I think this would be great - will you be able to generate new content for
> it, though? :)
>
> On 1 June 2016 at 13:31, samson goddy  wrote:
>
>> Hello,
>>
>> I was surfing the youtube page "SugarLabs" i saw some Sugar videos with
>> so many views, which people are using our video to get funds. Which can
>> generate money for SugarLabs using the google adsense.  I can't believe
>> that up till now SugarLabs does not have any official account(channel) on
>> youtube. Using this link as guide
>> https://www.google.com/adsense/start/how-it-works/ on how to get cash.
>>
>>  these are the steps we need
>>
>> 1. A gmail account (or i can use mine because, i am already qualified for
>> google adsense)
>>
>> 2. Set up a SugarLabs channel on youtube where we post our official
>> videos.
>>
>> 3. Apply monetizing to the video to get money from the videos.
>>
>> Since we have a good relationship with Google (GCI and GSOC) maybe we can
>> add (Adsense) too.
>>
>> I just need the go ahead so i can get started.
>>
>> Best regards
>> Samson G
>>
>>
>>
>>
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>
>
> --
> Cheers
> Dave
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

Hi

I think this would be great - will you be able to generate new content for
it, though? :)

On 1 June 2016 at 13:31, samson goddy  wrote:

> Hello,
>
> I was surfing the youtube page "SugarLabs" i saw some Sugar videos with so
> many views, which people are using our video to get funds. Which can
> generate money for SugarLabs using the google adsense.  I can't believe
> that up till now SugarLabs does not have any official account(channel) on
> youtube. Using this link as guide
> https://www.google.com/adsense/start/how-it-works/ on how to get cash.
>
>  these are the steps we need
>
> 1. A gmail account (or i can use mine because, i am already qualified for
> google adsense)
>
> 2. Set up a SugarLabs channel on youtube where we post our official videos.
>
> 3. Apply monetizing to the video to get money from the videos.
>
> Since we have a good relationship with Google (GCI and GSOC) maybe we can
> add (Adsense) too.
>
> I just need the go ahead so i can get started.
>
> Best regards
> Samson G
>
>
>
>
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-- 
Cheers
Dave
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