Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 6:27 PM, samson goddy 
wrote:

> should we use the adventage of the monetizing



My point of view is that we "monetize" through CTAs and fundraising, rather
than wait 27 years to get the resources we need through random ads.

Sean.
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

We are skipping the main question here,  Google Ad grants is based on keyword 
which SL would definitely join. But what i am saying is that, we need to have a 
youtube channel. SL is the only non-profit organization that i know of, that 
does not have a youtube channel. Even OLPC do have youtube channel. Now 
creating the account is easy, the other question is that should we use the 
adventage of the monetizing?, for me yes. Because i figured out how i can 
control it. Because i am already using it. Google Ad Grants and this one i am 
proposing is a very project all together. I hope you understand.

Samson G
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 18:16:23 +0200
To: samsongo...@hotmail.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com; d...@lab6.com
Subject: Re: [Sugar-devel] [Marketing] Smart way to get $$ for posting videos 
on youtube

Yes Samson, the SFC fulfills these criteria. I am sure we would qualify. But as 
Adam says, let's sort out what we want to do first before going to the SFC. 
First step is a donor link which lands on their page with SL as prefilled 
choice.

I suggest we try to go for Google Ad Grants, but this requires work (e.g. which 
keywords, and what our marketing goals are - fundraising for example).

I suggest we skip the low-revenue random-ad approach and work on our calls to 
action (these are really "our own ads" that pop up during video plays). Again 
we need to decide what our marketing objectives are - I think fundraising is an 
excellent first step. We can also do developer recruitment, new-software 
marketing, etc.

To start a fundraising drive, we need the community to be behind a common 
shared vision.

Sean


On Fri, Jun 3, 2016 at 6:02 PM, samson goddy  wrote:




sean can you check this out, i don't think we are qualified for this, 
https://www.google.com/nonprofits/account/signup/us?hl=en
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:46:04 +0200
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube
To: samsongo...@hotmail.com
CC: d...@lab6.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com; 
walter.ben...@gmail.com

Samson - what about Google's program for nonprofits?

https://www.google.com/grants/

Sean



On Fri, Jun 3, 2016 at 5:34 PM, samson goddy  wrote:




okay i am going to create an open doc in google then explain further about the 
video ads. The youtube ads is not as you think, that's why me and dave will 
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube 
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before 
Google's Adsense 45% cut). I say commonly, because like many historical 
advertising networks Google makes efforts to make estimations complicated - ad 
serving is dynamic and many factors are involved. So let's say we get 10,000 
video impressions over the month. That will generate a whopping $3 to $30 US 
for the month (I am being ironic). Whereas if we ever manage to get 10,000 
video impressions on a YouTube channel in a month (a true marketing challenge), 
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate 
Today". Let's assume we can generate those massive views (without cats, dogs, 
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since 
someone watching our vids is probably a qualified lead, interested in education 
tech or libre software in education. That would be 50 people who have visited 
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's 
say the average donation is $5. That's $250 in the month, and we have brought 
visitors to our site and communicated our vision. Now let's say one of the 
10,000 impressions is someone who works for a philanthropic foundation and is 
researching projects to donate to, and a $10,000 donation is made. In that 
lucky scenario, we would need to serve underwear, telecom, or new car ads for 
approximately 27 years at 10K visits per month.

Sean.



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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

Yes Samson, the SFC fulfills these criteria. I am sure we would qualify.
But as Adam says, let's sort out what we want to do first before going to
the SFC. First step is a donor link which lands on their page with SL as
prefilled choice.

I suggest we try to go for Google Ad Grants, but this requires work (e.g.
which keywords, and what our marketing goals are - fundraising for example).

I suggest we skip the low-revenue random-ad approach and work on our calls
to action (these are really "our own ads" that pop up during video plays).
Again we need to decide what our marketing objectives are - I think
fundraising is an excellent first step. We can also do developer
recruitment, new-software marketing, etc.

To start a fundraising drive, we need the community to be behind a common
shared vision.

Sean


On Fri, Jun 3, 2016 at 6:02 PM, samson goddy 
wrote:

>
> sean can you check this out, i don't think we are qualified for this,
> https://www.google.com/nonprofits/account/signup/us?hl=en
> --
> From: sdaly...@gmail.com
> Date: Fri, 3 Jun 2016 17:46:04 +0200
> Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting
> videos on youtube
> To: samsongo...@hotmail.com
> CC: d...@lab6.com; marketing@lists.sugarlabs.org;
> sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com;
> walter.ben...@gmail.com
>
> Samson - what about Google's program for nonprofits?
>
> https://www.google.com/grants/
>
> Sean
>
>
>
> On Fri, Jun 3, 2016 at 5:34 PM, samson goddy 
> wrote:
>
>
> okay i am going to create an open doc in google then explain further about
> the video ads. The youtube ads is not as you think, that's why me and dave
> will submit a doc to explain more about the youtube ads.
> --
> From: sdaly...@gmail.com
> Date: Fri, 3 Jun 2016 17:27:57 +0200
> To: d...@lab6.com
> CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org;
> sam.parkins...@gmail.com; walter.ben...@gmail.com
> Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting
> videos on youtube
>
>
>
> On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
>
> I am eager to see real data on this
>
>
>
> YouTube advertiser RPM (revenue per thousand views), called eCPM by
> YouTube ("effective cost per thousand"), commonly varies from 50 US cents
> to $5 (before Google's Adsense 45% cut). I say commonly, because like many
> historical advertising networks Google makes efforts to make estimations
> complicated - ad serving is dynamic and many factors are involved. So let's
> say we get 10,000 video impressions over the month. That will generate a
> whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
> manage to get 10,000 video impressions on a YouTube channel in a month (a
> true marketing challenge), we could serve 10,000 requests to "find out more
> about Sugar Labs" and "Donate Today". Let's assume we can generate those
> massive views (without cats, dogs, or rabbits) and obtain a conversion rate
> of 0.5% - not unreasonable, since someone watching our vids is probably a
> qualified lead, interested in education tech or libre software in
> education. That would be 50 people who have visited the SL site instead of
> a random ad for clothing or pharmaceuticals. Now let's say the average
> donation is $5. That's $250 in the month, and we have brought visitors to
> our site and communicated our vision. Now let's say one of the 10,000
> impressions is someone who works for a philanthropic foundation and is
> researching projects to donate to, and a $10,000 donation is made. In that
> lucky scenario, we would need to serve underwear, telecom, or new car ads
> for approximately 27 years at 10K visits per month.
>
> Sean.
>
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

yeah, very similar to what i am saying. It's almost the same just that this 
pays faster. I can do much with it because Nigeria is not among selected 
countries, maybe dave or you can apply but we still need youtube channels.


Samson

From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:46:04 +0200
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube
To: samsongo...@hotmail.com
CC: d...@lab6.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com; 
walter.ben...@gmail.com

Samson - what about Google's program for nonprofits?

https://www.google.com/grants/

Sean



On Fri, Jun 3, 2016 at 5:34 PM, samson goddy  wrote:




okay i am going to create an open doc in google then explain further about the 
video ads. The youtube ads is not as you think, that's why me and dave will 
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube 
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before 
Google's Adsense 45% cut). I say commonly, because like many historical 
advertising networks Google makes efforts to make estimations complicated - ad 
serving is dynamic and many factors are involved. So let's say we get 10,000 
video impressions over the month. That will generate a whopping $3 to $30 US 
for the month (I am being ironic). Whereas if we ever manage to get 10,000 
video impressions on a YouTube channel in a month (a true marketing challenge), 
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate 
Today". Let's assume we can generate those massive views (without cats, dogs, 
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since 
someone watching our vids is probably a qualified lead, interested in education 
tech or libre software in education. That would be 50 people who have visited 
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's 
say the average donation is $5. That's $250 in the month, and we have brought 
visitors to our site and communicated our vision. Now let's say one of the 
10,000 impressions is someone who works for a philanthropic foundation and is 
researching projects to donate to, and a $10,000 donation is made. In that 
lucky scenario, we would need to serve underwear, telecom, or new car ads for 
approximately 27 years at 10K visits per month.

Sean.



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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

On Fri, Jun 3, 2016 at 5:51 PM, Walter Bender 
wrote:

> How about "turtle in a box" videos? That would be aligned with our
> mission/vision :)



Indeed! if there is any way to generate zillions of views it's with turtles
;-)
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Walter Bender]

On Fri, Jun 3, 2016 at 11:27 AM, Sean DALY  wrote:

>
> On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
>
>> I am eager to see real data on this
>
>
>
> YouTube advertiser RPM (revenue per thousand views), called eCPM by
> YouTube ("effective cost per thousand"), commonly varies from 50 US cents
> to $5 (before Google's Adsense 45% cut). I say commonly, because like many
> historical advertising networks Google makes efforts to make estimations
> complicated - ad serving is dynamic and many factors are involved. So let's
> say we get 10,000 video impressions over the month. That will generate a
> whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever
> manage to get 10,000 video impressions on a YouTube channel in a month (a
> true marketing challenge), we could serve 10,000 requests to "find out more
> about Sugar Labs" and "Donate Today". Let's assume we can generate those
> massive views (without cats, dogs, or rabbits) and obtain a conversion rate
> of 0.5% - not unreasonable, since someone watching our vids is probably a
> qualified lead, interested in education tech or libre software in
> education. That would be 50 people who have visited the SL site instead of
> a random ad for clothing or pharmaceuticals. Now let's say the average
> donation is $5. That's $250 in the month, and we have brought visitors to
> our site and communicated our vision. Now let's say one of the 10,000
> impressions is someone who works for a philanthropic foundation and is
> researching projects to donate to, and a $10,000 donation is made. In that
> lucky scenario, we would need to serve underwear, telecom, or new car ads
> for approximately 27 years at 10K visits per month.
>
> Sean.
>
>
>  without cats, dogs, or rabbits

How about "turtle in a box" videos? That would be aligned with our
mission/vision :)

-walter

-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org

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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

okay i am going to create an open doc in google then explain further about the 
video ads. The youtube ads is not as you think, that's why me and dave will 
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos 
on youtube


On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland  wrote:
I am eager to see real data on this

YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube 
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before 
Google's Adsense 45% cut). I say commonly, because like many historical 
advertising networks Google makes efforts to make estimations complicated - ad 
serving is dynamic and many factors are involved. So let's say we get 10,000 
video impressions over the month. That will generate a whopping $3 to $30 US 
for the month (I am being ironic). Whereas if we ever manage to get 10,000 
video impressions on a YouTube channel in a month (a true marketing challenge), 
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate 
Today". Let's assume we can generate those massive views (without cats, dogs, 
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since 
someone watching our vids is probably a qualified lead, interested in education 
tech or libre software in education. That would be 50 people who have visited 
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's 
say the average donation is $5. That's $250 in the month, and we have brought 
visitors to our site and communicated our vision. Now let's say one of the 
10,000 impressions is someone who works for a philanthropic foundation and is 
researching projects to donate to, and a $10,000 donation is made. In that 
lucky scenario, we would need to serve underwear, telecom, or new car ads for 
approximately 27 years at 10K visits per month.

Sean.



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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

Adam, please could you confirm with Conservancy that we can set up
adsense and youtube advertising accounts to raise revenue?
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

Google doc will do. 

> From: d...@lab6.com
> Date: Thu, 2 Jun 2016 23:06:16 -0600
> To: samsongo...@hotmail.com
> CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org; 
> sam.parkins...@gmail.com; sam...@greenfeld.org
> Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube
> 
> Hi!
> 
> On 2 June 2016 at 18:28, samson goddy  wrote:
> >
> >> Samson, would you be willing to draft a policy, a regrouping plan,
> >> and a content plan?
> >
> > Sure I can do that, maybe me and you do work on it next week.
> 
> That would be great! Would you prefer to use the wiki, github markdown
> files, an etherpad, or a google doc? :)
> 
> Cheers
> Dave
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

Hi!

On 2 June 2016 at 18:28, samson goddy  wrote:
>
>> Samson, would you be willing to draft a policy, a regrouping plan,
>> and a content plan?
>
> Sure I can do that, maybe me and you do work on it next week.

That would be great! Would you prefer to use the wiki, github markdown
files, an etherpad, or a google doc? :)

Cheers
Dave
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Dave Crossland]

On 2 June 2016 at 04:58, Sean DALY  wrote:

> a fundraising drive needs a compelling story about our vision and goals.
> I'm not sure what that story should be.


Please do check out https://wiki.sugarlabs.org/go/Vision_proposal_2016 as
it will be officiated by SLOBS tomorrow :)
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Sean DALY]

I myself don't see an upside with allowing random ads to be associated with
Sugar Labs, for the tiny amount of income we might receive. If indeed our
US nonprofit status through SFC would allow gains from advertising. Far
better to do Calls to Action ("CTA" in their jargon) and Annotations,
requesting donations.

I support Samuel's suggestion to regroup our social media accounts and
publish a posting policy modelled on Cloudstack's.

Leaving aside our small content stream, a fundraising drive needs a
compelling story about our vision and goals. I'm not sure what that story
should be.

Sean



On Thu, Jun 2, 2016 at 12:29 PM, Sam Parkinson 
wrote:

> Hi Samson,
>
> Last time I checked, Wikipedia was proudly add free (and asking for
> donations to stay that way).
>
> I don't think we should put ads on our wiki.  I believe that we have the
> hosting of the wiki funded/donated.  And the adds can look very trashy and
> unprofessional - no other serious projects have them.
>
> Maybe we can get away with youtube ads, given that people might blame it
> on youtube.  But is it worth doing it?  Isn't the revenue around $0.40/1000
> views?  Do we even have 1000 views?  Is that worth the effect hosting ads
> has on our image?
>
> Thanks,
> Sam
>
>
> On Thu, Jun 2, 2016 at 5:39 PM, samson goddy 
> wrote:
>
> Apart from the youtube adsense google also use ads, but just like android
> is one bad idea. We can embed ads in our texts in our wiki page. Just the
> same way wikipedia does. There is also text ads. Seems like google give
> about 0.30 usd per ads.
>
> --
> From: d...@lab6.com
> Date: Wed, 1 Jun 2016 17:09:47 -0600
> To: sam...@greenfeld.org
> CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org;
> sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com
> Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on
> youtube
>
>
> On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
>
> I would have to ask to see what they are using.
>
>
> Please do! :)
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[samson goddy]

Apart from the youtube adsense google also use ads, but just like android is 
one bad idea. We can embed ads in our texts in our wiki page. Just the same way 
wikipedia does. There is also text ads. Seems like google give about 0.30 usd 
per ads. 

From: d...@lab6.com
Date: Wed, 1 Jun 2016 17:09:47 -0600
To: sam...@greenfeld.org
CC: samsongo...@hotmail.com; marketing@lists.sugarlabs.org; 
sugar-de...@lists.sugarlabs.org; sam.parkins...@gmail.com
Subject: Re: [Sugar-devel] Smart way to get $$ for posting videos on youtube


On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
 I would have to ask to see what they are using.
Please do! :) 


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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Samuel Greenfeld]

I'll ask for more details, but it probably is Hootsuite or one of their
competitors.

https://cwiki.apache.org/confluence/display/CLOUDSTACK/Social+Media+Guidelines

CloudStack's and the ASF's media & brand management policies probably are a
good set to start with as well.



On Wed, Jun 1, 2016 at 7:09 PM, Dave Crossland  wrote:

>
> On 1 June 2016 at 17:07, Samuel Greenfeld  wrote:
>
>> I would have to ask to see what they are using.
>
>
> Please do! :)
>
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Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos on youtube

[Samuel Greenfeld]

Ignoring if Sugar Labs wishes to be associated with ads for a second, we
probably should look into getting all Sugar Labs and potentially Sugarizer
media-publishing accounts turned into service or corporate accounts where
no single individual is in charge.

That way access to those services remains even if the person with said
access cannot provide it or is not immediately available.

I know at least one project under the Apache Software Foundation delegates
access to their Twitter account through an escrow system where no one knows
the actual password.  But I would have to ask to see what they are using.



On Wed, Jun 1, 2016 at 3:42 PM, Dave Crossland  wrote:

> Hi
>
> I think this would be great - will you be able to generate new content for
> it, though? :)
>
> On 1 June 2016 at 13:31, samson goddy  wrote:
>
>> Hello,
>>
>> I was surfing the youtube page "SugarLabs" i saw some Sugar videos with
>> so many views, which people are using our video to get funds. Which can
>> generate money for SugarLabs using the google adsense.  I can't believe
>> that up till now SugarLabs does not have any official account(channel) on
>> youtube. Using this link as guide
>> https://www.google.com/adsense/start/how-it-works/ on how to get cash.
>>
>>  these are the steps we need
>>
>> 1. A gmail account (or i can use mine because, i am already qualified for
>> google adsense)
>>
>> 2. Set up a SugarLabs channel on youtube where we post our official
>> videos.
>>
>> 3. Apply monetizing to the video to get money from the videos.
>>
>> Since we have a good relationship with Google (GCI and GSOC) maybe we can
>> add (Adsense) too.
>>
>> I just need the go ahead so i can get started.
>>
>> Best regards
>> Samson G
>>
>>
>>
>>
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>
>
> --
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> Dave
>
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