Re: Campaign Proposal
Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/ Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson Cheers, Dave. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron brian.came...@sun.comwrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/ Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson Cheers, Dave. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Brian, I understand your concerns. I rest my case, not going against a sponsor. I'm abandoning this idea. Nelson On Tue, 2010-02-23 at 05:34 -0600, Brian Cameron wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/ Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson Cheers, Dave. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Facebook, just a thought
El vie, 19-02-2010 a las 03:26 +, Nelson Marques escribió: Hi, Anyone has knowledge about those widgets that we can add to facebook profile? I think those are boxes or some term like that. Having them would be great. We can even put a game up and get insanely rich, that's the trend nowadays isn't it ;)? -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron brian.came...@sun.com wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in
Re: Facebook, just a thought
On Tue, 2010-02-23 at 11:28 -0500, Diego Escalante Urrelo wrote: El vie, 19-02-2010 a las 03:26 +, Nelson Marques escribió: Hi, Anyone has knowledge about those widgets that we can add to facebook profile? I think those are boxes or some term like that. Having them would be great. We can even put a game up and get insanely rich, that's the trend nowadays isn't it ;)? The point on the boxes are that you can display them on your profile and take your profile visitors to see what you advertise there. They are used a lot for surveys and such. We can use them to spread out the Word (works in the same principle as terrorist cells). About games... Well, I speak from the European point of view, and nearly all mobile operators have free traffic to facebook. Yes it an addition that translates into millions, but that's not my fight (Richard B. Riddick, fictional escaped convict, murderer). nelson signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Nelson: Coming up with a good campaign requires a lot of discussion, and takes time to develop properly. It is tricky to get the associations right on. I do think that there is general agreement that associating GNOME with a positive and humanitarian cause is a good idea. Also, who does not like fuzzy animals. As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther? This brings attention to the humanitarian issue and the danger of animals becoming extinct, but focuses on growth, solution, and the positive. This could hopefully create the association that likewise GNOME is a positive solution to a problem (like freedom becoming extinct). Brian On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameronbrian.came...@sun.com wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the iSomething convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am
Re: Campaign Proposal
El mar, 23-02-2010 a las 08:51 -0700, Stormy Peters escribió: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Me neither. I honestly think people don't think endangered is a synonym for failure, endangered usually puts the guilt in illegal hunting, irresponsible growth and such, and puts the pride in people trying to raise awareness and fighting to get them out of the endangered status. It appeals to me because I see an opportunity and in the worst case a lesson to learn and teach to others about taking care of the stuff we have to not regret later. Honestly I think the view tends to be positive towards the ones promoting the cause. A brainstormish list of possible reactions: - good: + let's help! + oh that sucks, i'll plant a tree + cute animals, we suck for killing them + sensitive guys, they care for life - bad: + animals? really? I only care about the ones I eat! + haha! a dodo! + shouldn't they be hacking instead? And GNOME 3 the Doodling Dodo is a great release name :-). But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? There are a lot of cute animals down here. Also lots of nice places too. I don't know if associating with places would make sense since they are not causes and would be more like ad-space for touristic development :). We have cute vulnerable bears in Perú, locally nicknamed Googles bear (as in he's using googles/glasses): http://en.wikipedia.org/wiki/Tremarctos_ornatus Everybody loves bears. Perhaps education can be a cause we can directly support: we provide free software to aid teachers and students to use computers without prohibitive license costs and also give them the chance to learn from our work. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Hi, I'd like to offer another opinion: On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Maybe. Nevertheless, a potential problem is confusion. People usually have better things to do than carefully reading our ads. Mixing _two_ themes -- namely GNOME's goal and that of another cause -- may result in people thinking, the ads are about the other cause. This is extremely likely in this case: GNOME is a rather abstract product while an animal is not. Thus, people will recall the animal but not the message about GNOME. In fact, this also happens every now and then in campaigns created by professional agencies. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Sounds cool, but let's be realistic: Getting *one* message in the minds of people is already tough. Companies with much more money than us spend millions on this and still fail rather often. Why should we burden ourselves with a second message? Regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, Feb 23, 2010 at 9:47 AM, Claus Schwarm clschw...@googlemail.comwrote: Nevertheless, a potential problem is confusion. People usually have better things to do than carefully reading our ads. Mixing _two_ themes -- namely GNOME's goal and that of another cause -- may result in people thinking, the ads are about the other cause. This is extremely likely in this case: GNOME is a rather abstract product while an animal is not. Thus, people will recall the animal but not the message about GNOME. And perhaps they'll remember the message because of the animal. They might forget, or not even notice, the GNOME message by itself, but remember the animal and the associated message. This is the whole premise behind using images in presentations. People remember images. Even if the association between the image and the message is not 100%. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 10:43 -0600, Brian Cameron wrote: Nelson: Coming up with a good campaign requires a lot of discussion, and takes time to develop properly. It is tricky to get the associations right on. I do think that there is general agreement that associating GNOME with a positive and humanitarian cause is a good idea. Also, who does not like fuzzy animals. As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther? This brings attention to the humanitarian issue and the danger of animals becoming extinct, but focuses on growth, solution, and the positive. This could hopefully create the association that likewise GNOME is a positive solution to a problem (like freedom becoming extinct). I certainly understand how highlighting recovered species might reflect more positively on Gnome, but it seems to me to be more take than give. One of the appealing things (to me) about Nelson's proposal was that we could highlight a cause that needs support. And from a more self-serving perspective, a cause that needs support is more likely to rub our backs when we highlight it. I'm totally in favor of Gnome 3.0, the Spider Monkey release. I have never in my life witnessed the Gnome community pass up a chance to name something after a primate. ;-) -- Shaun -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance sha...@gnome.org wrote: I'm totally in favor of Gnome 3.0, the Spider Monkey release. I have never in my life witnessed the Gnome community pass up a chance to name something after a primate. ;-) The Spider Monkey is also my favorite for much the same reason. :) Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Feb 23, 2010, at 12:01, Stormy Peters wrote: On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance sha...@gnome.org wrote: I'm totally in favor of Gnome 3.0, the Spider Monkey release. I have never in my life witnessed the Gnome community pass up a chance to name something after a primate. ;-) The Spider Monkey is also my favorite for much the same reason. :) Spider Monkey strikes me as an odd release subhead... if only because the JS engine that powers Mozilla's products, as well as GJS (and thus, Shell), is called Spidermonkey. (Not sure if this was brought up, I've only skimmed the rest of this thread) --Tim Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
I think Spider Monkey might be very appropriate for GNOME 3.0 considering GNOME Shell (and the new user interface) is the highlight of the GNOME 3.0 release. Paul On Tue, Feb 23, 2010 at 11:04 AM, Tim Horton t...@hortont.com wrote: On Feb 23, 2010, at 12:01, Stormy Peters wrote: On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance sha...@gnome.org wrote: I'm totally in favor of Gnome 3.0, the Spider Monkey release. I have never in my life witnessed the Gnome community pass up a chance to name something after a primate. ;-) The Spider Monkey is also my favorite for much the same reason. :) Spider Monkey strikes me as an odd release subhead... if only because the JS engine that powers Mozilla's products, as well as GJS (and thus, Shell), is called Spidermonkey. (Not sure if this was brought up, I've only skimmed the rest of this thread) --Tim Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 10:43 -0600, Brian Cameron wrote: Nelson: Coming up with a good campaign requires a lot of discussion, and takes time to develop properly. It is tricky to get the associations right on. I do think that there is general agreement that associating GNOME with a positive and humanitarian cause is a good idea. Also, who does not like fuzzy animals. As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther? Did we had a role in that recovery? That option doesn't provide it. While we can act on a positive way, actually doing something, we should turn out backs to it and go for the easier way? That's a fine a example we give to our free contributors. Messes with my ethical senses. I do like victory knots on my belt, but only if I contributed for them. Why should we advertise other people's work? Do we benefit anything from it? That doesn't sound like a cause to me, just some plain cheap obtained interest. We should show commitment (as our developers show to us), and not trying to cut some slack on other peoples work. This brings attention to the humanitarian issue and the danger of animals becoming extinct, but focuses on growth, solution, and the positive. This could hopefully create the association that likewise GNOME is a positive solution to a problem (like freedom becoming extinct). Brian On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameronbrian.came...@sun.com wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an endangered species. This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the Dodo Release, for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: Lucid Lynx, Intrepid Ibex, Jaunty Jackalope, Hardy Heron... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the
Re: Campaign Proposal
On Tue, 2010-02-23 at 11:06 -0600, Paul Cutler wrote: I think Spider Monkey might be very appropriate for GNOME 3.0 considering GNOME Shell (and the new user interface) is the highlight of the GNOME 3.0 release. And it might be a good thing for all our contributors that care about the Amazonian Rain Forest. De-Florestation is the main reason that the Spider Monkey is being threatened. I would suppose many people, specially from South/Central America will be fond of this. To me, brings back the time of the best GNOME distro ever, Ximian GNOME. nm Paul On Tue, Feb 23, 2010 at 11:04 AM, Tim Horton t...@hortont.com wrote: On Feb 23, 2010, at 12:01, Stormy Peters wrote: On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance sha...@gnome.org wrote: I'm totally in favor of Gnome 3.0, the Spider Monkey release. I have never in my life witnessed the Gnome community pass up a chance to name something after a primate. ;-) The Spider Monkey is also my favorite for much the same reason. :) Spider Monkey strikes me as an odd release subhead... if only because the JS engine that powers Mozilla's products, as well as GJS (and thus, Shell), is called Spidermonkey. (Not sure if this was brought up, I've only skimmed the rest of this thread) --Tim Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
El mar, 23-02-2010 a las 09:50 -0700, Stormy Peters escribió: They might forget, or not even notice, the GNOME message by itself, but remember the animal and the associated message. This is the whole premise behind using images in presentations. People remember images. Even if the association between the image and the message is not 100%. Yeah. What did Apple ever had to do with pre-computer-era thinkers? Yet they built a campaign around think different and inspiring personalities. People didn't forget about Apple, instead they associated the feelings that these famous people brought to them with the Apple brand. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
CONTACTS GUADEC
Stormy, I've contacted Vodafone Portugal and waiting for them to reply me with the contact from someone in Vodafone NL that can evaluate this proposal for sponsorship on Guadec. I'm also waiting on a callback from Logitech (Switzerland) to send proposal for Guadec. It's being a bit harder on the other dutch mobile operators, as I only have dealt with them through Product Managers and they are not the right people for this kind of contact, but I'm working on it. As said before, I'm ignoring all the MVNO's as I don't believe they will be interested, most of the them if not all explore small market niches that are of no interest to us. I'm going to check other Benelux companies that suit this. How do you want to handle the contacts? Wanna take over on those interested? I really would love to pass those interest to someone who is directly involved on this event. nelson On Wed, 2010-02-17 at 09:44 -0700, Stormy Peters wrote: Nelson, Here's the brochure. If you could help us expand to mobile companies, that'd be awesome. Stormy On Wed, Feb 17, 2010 at 9:30 AM, Nelson Marques 07...@ipam.pt wrote: On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote: Hi Nelson, On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt wrote: About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. Are you willing to identify and approach some of these companies about GUADEC sponsorship? We have a brochure, so the main work is identifying contacts, approaching them, giving a pitch and then following up with them. (And following up with them. And following up with them. ;) Stormy Hi, I can dig some information about possible interested companies and try to approach them. I do know that some are more friendly because I've contacted about 280 Operators (including MVNO's) in Europe in the past. Before approaching we need to know a couple of things: # What benefits can they take from sponsoring (ex: how are we going to advertise them, expected visitors) # What do we need from them (ex: money, merchandising, etc) # I would advice also than when applies, we should ask for participation as well, like providing speakers to conferences. This get touchy as some companies are related to users and opensource, but in a different way from us... for instance the emerging market for netbooks and tables is of interest to Vodafone as they provide carrier data services through GSM Networks. They are attacking this niche, but the issue is how we relate it with open source. So, this needs some thinking. Taking a look into potential companies that can help us. I do have a background in the Netherlands, as I lived there for almost 2 years, I can most likely get some contacts from companies like Logitech. Point me the material that we have already done. As you now my english is not native, and before I contact them, I'll send to the list a general message so that people can fix it correctly and I'll take it from there. I'll place some effort on this one. It would help if we have a program already available for the event and a list of activities/participation's. I'll be in touch about this. NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: CONTACTS GUADEC
If you want to cc sponsonr...@guadec.org, we can help respond to people. Stormy On Tue, Feb 23, 2010 at 11:49 AM, Nelson Marques 07...@ipam.pt wrote: Stormy, I've contacted Vodafone Portugal and waiting for them to reply me with the contact from someone in Vodafone NL that can evaluate this proposal for sponsorship on Guadec. I'm also waiting on a callback from Logitech (Switzerland) to send proposal for Guadec. It's being a bit harder on the other dutch mobile operators, as I only have dealt with them through Product Managers and they are not the right people for this kind of contact, but I'm working on it. As said before, I'm ignoring all the MVNO's as I don't believe they will be interested, most of the them if not all explore small market niches that are of no interest to us. I'm going to check other Benelux companies that suit this. How do you want to handle the contacts? Wanna take over on those interested? I really would love to pass those interest to someone who is directly involved on this event. nelson On Wed, 2010-02-17 at 09:44 -0700, Stormy Peters wrote: Nelson, Here's the brochure. If you could help us expand to mobile companies, that'd be awesome. Stormy On Wed, Feb 17, 2010 at 9:30 AM, Nelson Marques 07...@ipam.pt wrote: On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote: Hi Nelson, On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt wrote: About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. Are you willing to identify and approach some of these companies about GUADEC sponsorship? We have a brochure, so the main work is identifying contacts, approaching them, giving a pitch and then following up with them. (And following up with them. And following up with them. ;) Stormy Hi, I can dig some information about possible interested companies and try to approach them. I do know that some are more friendly because I've contacted about 280 Operators (including MVNO's) in Europe in the past. Before approaching we need to know a couple of things: # What benefits can they take from sponsoring (ex: how are we going to advertise them, expected visitors) # What do we need from them (ex: money, merchandising, etc) # I would advice also than when applies, we should ask for participation as well, like providing speakers to conferences. This get touchy as some companies are related to users and opensource, but in a different way from us... for instance the emerging market for netbooks and tables is of interest to Vodafone as they provide carrier data services through GSM Networks. They are attacking this niche, but the issue is how we relate it with open source. So, this needs some thinking. Taking a look into potential companies that can help us. I do have a background in the Netherlands, as I lived there for almost 2 years, I can most likely get some contacts from companies like Logitech. Point me the material that we have already done. As you now my english is not native, and before I contact them, I'll send to the list a general message so that people can fix it correctly and I'll take it from there. I'll place some effort on this one. It would help if we have a program already available for the event and a list of activities/participation's. I'll be in touch about this. NM -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: CONTACTS GUADEC
And thanks very much! On Tue, Feb 23, 2010 at 2:15 PM, Stormy Peters sto...@gnome.org wrote: If you want to cc sponsonr...@guadec.org, we can help respond to people. Stormy On Tue, Feb 23, 2010 at 11:49 AM, Nelson Marques 07...@ipam.pt wrote: Stormy, I've contacted Vodafone Portugal and waiting for them to reply me with the contact from someone in Vodafone NL that can evaluate this proposal for sponsorship on Guadec. I'm also waiting on a callback from Logitech (Switzerland) to send proposal for Guadec. It's being a bit harder on the other dutch mobile operators, as I only have dealt with them through Product Managers and they are not the right people for this kind of contact, but I'm working on it. As said before, I'm ignoring all the MVNO's as I don't believe they will be interested, most of the them if not all explore small market niches that are of no interest to us. I'm going to check other Benelux companies that suit this. How do you want to handle the contacts? Wanna take over on those interested? I really would love to pass those interest to someone who is directly involved on this event. nelson On Wed, 2010-02-17 at 09:44 -0700, Stormy Peters wrote: Nelson, Here's the brochure. If you could help us expand to mobile companies, that'd be awesome. Stormy On Wed, Feb 17, 2010 at 9:30 AM, Nelson Marques 07...@ipam.pt wrote: On Wed, 2010-02-17 at 09:15 -0700, Stormy Peters wrote: Hi Nelson, On Fri, Feb 12, 2010 at 10:37 AM, Nelson Marques 07...@ipam.pt wrote: About Guadec, have you contacted Vodafone? or any other big Mobile operators? I would assume that pushing the right keys, they would tag alongside with Guadec. Also try to have small local business present, and push hardware manufacturers into it aswell. Tryed BenQ ? it's a Benelux based company, should be interest from them. Having a company like BenQ with us could help. Are you willing to identify and approach some of these companies about GUADEC sponsorship? We have a brochure, so the main work is identifying contacts, approaching them, giving a pitch and then following up with them. (And following up with them. And following up with them. ;) Stormy Hi, I can dig some information about possible interested companies and try to approach them. I do know that some are more friendly because I've contacted about 280 Operators (including MVNO's) in Europe in the past. Before approaching we need to know a couple of things: # What benefits can they take from sponsoring (ex: how are we going to advertise them, expected visitors) # What do we need from them (ex: money, merchandising, etc) # I would advice also than when applies, we should ask for participation as well, like providing speakers to conferences. This get touchy as some companies are related to users and opensource, but in a different way from us... for instance the emerging market for netbooks and tables is of interest to Vodafone as they provide carrier data services through GSM Networks. They are attacking this niche, but the issue is how we relate it with open source. So, this needs some thinking. Taking a look into potential companies that can help us. I do have a background in the Netherlands, as I lived there for almost 2 years, I can most likely get some contacts from companies like Logitech. Point me the material that we have already done. As you now my english is not native, and before I contact them, I'll send to the list a general message so that people can fix it correctly and I'll take it from there. I'll place some effort on this one. It would help if we have a program already available for the event and a list of activities/participation's. I'll be in touch about this. NM -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Nelson: As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther? Did we had a role in that recovery? That option doesn't provide it. While we can act on a positive way, actually doing something, we should turn out backs to it and go for the easier way? That's a fine a example we give to our free contributors. Messes with my ethical senses. I do like victory knots on my belt, but only if I contributed for them. Why should we advertise other people's work? Do we benefit anything from it? Many people will likely not understand the connection between the image of an animal with the cause unless it is explained to them. For example, I wasn't aware that most of the animals mentioned were particular in danger until they were mentioned in this discussion. So, I imagined that the campaign would include information to accompany the release which would explain the connection, to provide people with links to promote the cause, and to encourage people to donate. I think the message could work regardless of whether the image is of a particular animal that is currently endangered with instructions on how to help, or if the image is of a saved animal with instructions on how to help save other endangered animals. As long as the information provided to the users is honest and works to promote a good cause, I would think people would be empathetic. I wanted to raise my concerns about using the image of an endangered animal for people to think about. But, I would just ignore my concerns since it seems that others don't feel that this is a real issue to worry about. That doesn't sound like a cause to me, just some plain cheap obtained interest. We should show commitment (as our developers show to us), and not trying to cut some slack on other peoples work. I don't think anyone is suggesting that we take advantage of other people's work in any bad or malicious way. Brian -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 09:50 -0700, Stormy Peters wrote: And perhaps they'll remember the message because of the animal. They might forget, or not even notice, the GNOME message by itself, but remember the animal and the associated message. This is the whole premise behind using images in presentations. People remember images. Even if the association between the image and the message is not 100%. Yes, I know. I studied this stuff. So, let's think about it: Just imagine yourself back in collage, sitting somewhere, eating a sandwich. Your eyes wander around and you spot a poster on a near wall: There's a spider (or some other animal) in the middle and it's says 'GNOME' in the lower right corner. That's all you see because you have better things to do -- eating your sandwich, for example, and then going back to your studies. In good campaigns, images are meant to convey a certain message. A successful example was Esso's 'Put a tiger in your tank': * http://www.adslogans.co.uk/hof/ad_esso.html * http://www.youtube.com/watch?v=J-qot-tlLrw * http://www.youtube.com/watch?v=v3Q0BQV6s0w As a metaphor, it's immediately clear what the message is. You didn't even need to see the image -- the slogan/tagline was absolutely sufficient! And it was hugely successful as far as I know. After all, it was used for over 25 years which is quite some time in advertising. However, we're discussing the idea of picking images around a certain theme and then ... what? What was the message, again? GNOME is a spider? GNOME cares about spiders? Spiders are cute? Do we really have the money, the time, and the resources to promote other humanitarian causes besides our own one? I know I don't. Regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
