Re: Campaign Proposal
Hi Nelson, El mar, 02-03-2010 a las 17:43 +, Nelson Marques escribió: > Hi > > > I've been away from a couple of days due to final exams, presentations > and lately some problems with natural issues, mainly a couple of storms > and national wide red alert. I'm also a Volunteer Firefighter in > Murtosa, therefore I was forced to be off for some time. > > Back to the subject. I'd recon for now that the "wild life" might be a > sensible issue. My proposal: > > Open a Wiki page for discussion of possible themes for a new release to > be opened to community discussion. > Feel free to open a page under http://live.gnome.org/GnomeMarketing section of the wiki, just create a user and create the page. Send a reminder here when you have put your ideas there so the other people that proposed things here can do the same. Then we can read the proposals and discuss more. Try to keep it short so more people read it. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Hi I've been away from a couple of days due to final exams, presentations and lately some problems with natural issues, mainly a couple of storms and national wide red alert. I'm also a Volunteer Firefighter in Murtosa, therefore I was forced to be off for some time. Back to the subject. I'd recon for now that the "wild life" might be a sensible issue. My proposal: Open a Wiki page for discussion of possible themes for a new release to be opened to community discussion. Once the theme has been decided by whoever has the power to do such, according to the community feedback, we can propose another stage for the process to decide name's etc. Would this be reliable and we can abandon my approach on the subject regarding the endangered species? I'm willing to make this happen. nelson On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: > > > Hi all, > > In attachment there is a proposal for a new campaign and it's goals. To > unravel this a bit, it aims to position GNOME brand as an ecological > supporting brand alongside with some things we can do to promote this. > > Another aspect interesting is that through this campaign we are also > trying to mobilize new artists to cooperate with GNOME Project. > > There are other concerns, and this campaign was designed to be a generic > campaign that would allow other campaigns to brew from this one, mainly > to support GNOME through art. > > I am proposing with this campaign the following: > > 1. Give names to GNOME Releases based on endangered species which share > strong points with the main features of GNOME. This is appealing to > users and at some point allows the usage of a more catchy name for every > release, thus we promote a social responsible cause and broaden our > contributors to a new standard, including organizations which promote > several endangered species through the donation of art and media such as > high resolution pictures, movies, etc. > This is also a great opportunity to advocate the usage of Free > Standards. > > 2. Support the existing GNOME artistic community through the > availability of donated media. > > 3. Stimulate Open Desktop standard through following up campaigns and > "call for help" campaigns that are aimed to introducing GNOME to more > people and thus increase our artists. > > 4. Provide grounds that can improve the concept people have around > GNOME, and earn more muscle. > > > > I would deeply like that everyone could advance with suggestions for > this campaign and place in personal comments so I can work to make it an > attractive campaign and take it from paper into implementation. > > Despite I don't need help to make this happen, as I am willing to offer > my time to gather for support between other organizations, to work in > the wiki campaign page, and whatever is necessary, I would like to have > someone that can speak in the name of GNOME Foundation to follow this so > that it complies with the vision behind GNOME. > > Please flame at will... > > Nelson -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 09:50 -0700, Stormy Peters wrote: > > And perhaps they'll remember the message because of the animal. > > They might forget, or not even notice, the GNOME message by itself, > but remember the animal and the associated message. > > This is the whole premise behind using images in presentations. People > remember images. Even if the association between the image and the > message is not 100%. > Yes, I know. I studied this stuff. So, let's think about it: Just imagine yourself back in collage, sitting somewhere, eating a sandwich. Your eyes wander around and you spot a poster on a near wall: There's a spider (or some other animal) in the middle and it's says 'GNOME' in the lower right corner. That's all you see because you have better things to do -- eating your sandwich, for example, and then going back to your studies. In good campaigns, images are meant to convey a certain message. A successful example was Esso's 'Put a tiger in your tank': * http://www.adslogans.co.uk/hof/ad_esso.html * http://www.youtube.com/watch?v=J-qot-tlLrw * http://www.youtube.com/watch?v=v3Q0BQV6s0w As a metaphor, it's immediately clear what the message is. You didn't even need to see the image -- the slogan/tagline was absolutely sufficient! And it was hugely successful as far as I know. After all, it was used for over 25 years which is quite some time in advertising. However, we're discussing the idea of picking images around a certain theme and then ... what? What was the message, again? GNOME is a spider? GNOME cares about spiders? Spiders are cute? Do we really have the money, the time, and the resources to promote other humanitarian causes besides our own one? I know I don't. Regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Nelson: As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther? Did we had a role in that recovery? That option doesn't provide it. While we can act on a positive way, actually doing something, we should turn out backs to it and go for the easier way? That's a fine a example we give to our free contributors. Messes with my ethical senses. I do like victory knots on my belt, but only if I contributed for them. Why should we advertise other people's work? Do we benefit anything from it? Many people will likely not understand the connection between the image of an animal with the cause unless it is explained to them. For example, I wasn't aware that most of the animals mentioned were particular in danger until they were mentioned in this discussion. So, I imagined that the campaign would include information to accompany the release which would explain the connection, to provide people with links to promote the cause, and to encourage people to donate. I think the message could work regardless of whether the image is of a particular animal that is currently endangered with instructions on how to help, or if the image is of a "saved" animal with instructions on how to help save other endangered animals. As long as the information provided to the users is honest and works to promote a good cause, I would think people would be empathetic. I wanted to raise my concerns about using the image of an endangered animal for people to think about. But, I would just ignore my concerns since it seems that others don't feel that this is a real issue to worry about. That doesn't sound like a cause to me, just some plain cheap obtained interest. We should show commitment (as our developers show to us), and not trying to cut some slack on other peoples work. I don't think anyone is suggesting that we take advantage of other people's work in any bad or malicious way. Brian -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
El mar, 23-02-2010 a las 09:50 -0700, Stormy Peters escribió: > > > They might forget, or not even notice, the GNOME message by itself, > but remember the animal and the associated message. > > This is the whole premise behind using images in presentations. People > remember images. Even if the association between the image and the > message is not 100%. > Yeah. What did Apple ever had to do with pre-computer-era thinkers? Yet they built a campaign around "think different" and inspiring personalities. People didn't forget about Apple, instead they associated the feelings that these famous people brought to them with the Apple brand. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 11:06 -0600, Paul Cutler wrote: > I think Spider Monkey might be very appropriate for GNOME 3.0 > considering GNOME Shell (and the new user interface) is the highlight > of the GNOME 3.0 release. And it might be a good thing for all our contributors that care about the Amazonian Rain Forest. De-Florestation is the main reason that the Spider Monkey is being threatened. I would suppose many people, specially from South/Central America will be fond of this. To me, brings back the time of the best GNOME distro ever, Ximian GNOME. nm > > Paul > > On Tue, Feb 23, 2010 at 11:04 AM, Tim Horton wrote: > > On Feb 23, 2010, at 12:01, Stormy Peters wrote: > > > On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance > > wrote: > > > > I'm totally in favor of Gnome 3.0, the "Spider > > Monkey" release. > > I have never in my life witnessed the Gnome > > community pass up > > a chance to name something after a primate. ;-) > > > > > > The Spider Monkey is also my favorite for much the same > > reason. :) > > > > > Spider Monkey strikes me as an odd release subhead... if only > because the JS engine that powers Mozilla's products, as well > as GJS (and thus, Shell), is called Spidermonkey. > > > (Not sure if this was brought up, I've only skimmed the rest > of this thread) > > > --Tim > > > Stormy > > > > -- > > marketing-list mailing list > > marketing-list@gnome.org > > http://mail.gnome.org/mailman/listinfo/marketing-list > > > > > > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > > signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 10:43 -0600, Brian Cameron wrote: > Nelson: > > Coming up with a good campaign requires a lot of discussion, and > takes time to develop properly. It is tricky to get the associations > right on. > > I do think that there is general agreement that associating GNOME with > a positive and humanitarian cause is a good idea. Also, who does not > like fuzzy animals. > > As I suggested before, why don't we pick animals that have recovered > from being extinct, such as the bald eagle, the grizzly bear, the > gray wolf, the green sea turtle, or the Florida panther? Did we had a role in that recovery? That option doesn't provide it. While we can act on a positive way, actually doing something, we should turn out backs to it and go for the easier way? That's a fine a example we give to our free contributors. Messes with my ethical senses. I do like victory knots on my belt, but only if I contributed for them. Why should we advertise other people's work? Do we benefit anything from it? That doesn't sound like a cause to me, just some plain cheap obtained interest. We should show commitment (as our developers show to us), and not trying to cut some slack on other peoples work. > > This brings attention to the humanitarian issue and the danger of > animals becoming extinct, but focuses on growth, solution, and > the positive. This could hopefully create the association that > likewise GNOME is a positive solution to a problem (like freedom > becoming extinct). > > Brian > > > > On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: > >> So I really don't think that naming releases after endangered species > >> will make us look like an endangered species. And I think being > >> associated with cute animals is almost always a good thing. > > > > Thanks for the support, but I don't believe we should continue this. > > Brian's concerns are valid. We might become an endangered species. Like > > most Portuguese of my age, I've served in the military (Air Force > > Police), my former unit was RESCOM (Rescue& Combat), we were trained in > > incursion and extraction of personnel behind enemy lines. Our badge was > > an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. > > That unit had been disbanded in 2004. So, it's a fine example of Brian's > > statement, it ended up by disappearing, and he is right also as we > > might be handing free ammunition to all the GNOME haters outside. > > > > Sort out a theme that doesn't offend no one, I'm willing to place work > > on such campaign. > > > >> But I do like the idea of picking a humanitarian cause more related to > >> us. Is there something in the developing world or technology related > >> that we can link to? Could we pick animals in areas we'd like to help? > >> > >> Stormy > >> > >> On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron > >> wrote: > >> > >> Nelson: > >> > >> I also agree that a humanitarian theme is a something that > >> appeals to > >> me. However, picking the names of endangered species may not > >> be the > >> message that we want to communicate. This may create the > >> undesirable > >> association that GNOME itself is an "endangered species". > >> This could > >> create bad press and ammo for critics. It would be damaging > >> to have > >> people start making jokes about GNOME 3.0 being the "Dodo > >> Release", for > >> example. > >> > >> I would prefer to associate GNOME with a humanitarian cause > >> that > >> also communicates growth rather than being dangerously close > >> to > >> extinction. For example, why not name GNOME after a species > >> that > >> has recovered from being extinct, or with something like solar > >> energy. This communicates a more upbeat and positive message > >> about > >> the brand, avoids such negative associations, and still > >> promotes > >> humanitarian issues. > >> > >> Brian > >> > >> > >> > >> > >> > >> I appreciate that it's a nice idea to adopt > >> humanitarian causes as a way > >> of having some of the good feelings people > >> have for them to rub off on us. > >> > >> But I really don't like the whole endangered > >> species angle. Let me > >> explain why: > >> > >> I have some more suggestions for names: "Lucid > >> Lynx", "Intrepid Ibex", > >> "Jaunty Jackalope", "Hardy Heron"... > >> > >> I don't mean to put a kybosh on the idea > >> altogether, but the animal name > >> thing isn't really origina
Re: Campaign Proposal
I think Spider Monkey might be very appropriate for GNOME 3.0 considering GNOME Shell (and the new user interface) is the highlight of the GNOME 3.0 release. Paul On Tue, Feb 23, 2010 at 11:04 AM, Tim Horton wrote: > On Feb 23, 2010, at 12:01, Stormy Peters wrote: > > On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance wrote: > >> >> I'm totally in favor of Gnome 3.0, the "Spider Monkey" release. >> I have never in my life witnessed the Gnome community pass up >> a chance to name something after a primate. ;-) >> >> > The Spider Monkey is also my favorite for much the same reason. :) > > > Spider Monkey strikes me as an odd release subhead... if only because the > JS engine that powers Mozilla's products, as well as GJS (and thus, Shell), > is called Spidermonkey. > > (Not sure if this was brought up, I've only skimmed the rest of this > thread) > > --Tim > > Stormy > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > > > > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Feb 23, 2010, at 12:01, Stormy Peters wrote: > On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance wrote: > > I'm totally in favor of Gnome 3.0, the "Spider Monkey" release. > I have never in my life witnessed the Gnome community pass up > a chance to name something after a primate. ;-) > > > The Spider Monkey is also my favorite for much the same reason. :) Spider Monkey strikes me as an odd release subhead... if only because the JS engine that powers Mozilla's products, as well as GJS (and thus, Shell), is called Spidermonkey. (Not sure if this was brought up, I've only skimmed the rest of this thread) --Tim > Stormy > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, Feb 23, 2010 at 10:00 AM, Shaun McCance wrote: > > I'm totally in favor of Gnome 3.0, the "Spider Monkey" release. > I have never in my life witnessed the Gnome community pass up > a chance to name something after a primate. ;-) > > The Spider Monkey is also my favorite for much the same reason. :) Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-23 at 10:43 -0600, Brian Cameron wrote: > Nelson: > > Coming up with a good campaign requires a lot of discussion, and > takes time to develop properly. It is tricky to get the associations > right on. > > I do think that there is general agreement that associating GNOME with > a positive and humanitarian cause is a good idea. Also, who does not > like fuzzy animals. > > As I suggested before, why don't we pick animals that have recovered > from being extinct, such as the bald eagle, the grizzly bear, the > gray wolf, the green sea turtle, or the Florida panther? > > This brings attention to the humanitarian issue and the danger of > animals becoming extinct, but focuses on growth, solution, and > the positive. This could hopefully create the association that > likewise GNOME is a positive solution to a problem (like freedom > becoming extinct). I certainly understand how highlighting recovered species might reflect more positively on Gnome, but it seems to me to be more "take" than "give". One of the appealing things (to me) about Nelson's proposal was that we could highlight a cause that needs support. And from a more self-serving perspective, a cause that needs support is more likely to rub our backs when we highlight it. I'm totally in favor of Gnome 3.0, the "Spider Monkey" release. I have never in my life witnessed the Gnome community pass up a chance to name something after a primate. ;-) -- Shaun -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, Feb 23, 2010 at 9:47 AM, Claus Schwarm wrote: > > Nevertheless, a potential problem is confusion. People usually have > better things to do than carefully reading our ads. Mixing _two_ themes > -- namely GNOME's goal and that of another cause -- may result in people > thinking, the ads are about the other cause. > > This is extremely likely in this case: GNOME is a rather abstract > product while an animal is not. Thus, people will recall the animal but > not the message about GNOME. > And perhaps they'll remember the message because of the animal. They might forget, or not even notice, the GNOME message by itself, but remember the animal and the associated message. This is the whole premise behind using images in presentations. People remember images. Even if the association between the image and the message is not 100%. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Hi, I'd like to offer another opinion: On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: > So I really don't think that naming releases after endangered species > will make us look like an endangered species. And I think being > associated with cute animals is almost always a good thing. > Maybe. Nevertheless, a potential problem is confusion. People usually have better things to do than carefully reading our ads. Mixing _two_ themes -- namely GNOME's goal and that of another cause -- may result in people thinking, the ads are about the other cause. This is extremely likely in this case: GNOME is a rather abstract product while an animal is not. Thus, people will recall the animal but not the message about GNOME. In fact, this also happens every now and then in campaigns created by professional agencies. > But I do like the idea of picking a humanitarian cause more related to > us. Is there something in the developing world or technology related > that we can link to? Could we pick animals in areas we'd like to help? > Sounds cool, but let's be realistic: Getting *one* message in the minds of people is already tough. Companies with much more money than us spend millions on this and still fail rather often. Why should we burden ourselves with a second message? Regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
El mar, 23-02-2010 a las 08:51 -0700, Stormy Peters escribió: > So I really don't think that naming releases after endangered species > will make us look like an endangered species. And I think being > associated with cute animals is almost always a good thing. > Me neither. I honestly think people don't think endangered is a synonym for failure, endangered usually puts the guilt in illegal hunting, irresponsible growth and such, and puts the pride in people trying to raise awareness and fighting to get them out of the endangered status. It appeals to me because I see an opportunity and in the worst case a lesson to learn and teach to others about taking care of the stuff we have to not regret later. Honestly I think the view tends to be positive towards the ones promoting the cause. A brainstormish list of possible reactions: - good: + let's help! + oh that sucks, i'll plant a tree + cute animals, we suck for killing them + sensitive guys, they care for life - bad: + animals? really? I only care about the ones I eat! + haha! a dodo! + shouldn't they be hacking instead? And GNOME 3 the Doodling Dodo is a great release name :-). > But I do like the idea of picking a humanitarian cause more related to > us. Is there something in the developing world or technology related > that we can link to? Could we pick animals in areas we'd like to help? > There are a lot of cute animals down here. Also lots of nice places too. I don't know if associating with places would make sense since they are not causes and would be more like ad-space for touristic development :). We have cute vulnerable bears in Perú, locally nicknamed "Googles bear" (as in he's using googles/glasses): http://en.wikipedia.org/wiki/Tremarctos_ornatus Everybody loves bears. Perhaps education can be a cause we can directly support: we provide free software to aid teachers and students to use computers without prohibitive license costs and also give them the chance to learn from our work. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Nelson: Coming up with a good campaign requires a lot of discussion, and takes time to develop properly. It is tricky to get the associations right on. I do think that there is general agreement that associating GNOME with a positive and humanitarian cause is a good idea. Also, who does not like fuzzy animals. As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther? This brings attention to the humanitarian issue and the danger of animals becoming extinct, but focuses on growth, solution, and the positive. This could hopefully create the association that likewise GNOME is a positive solution to a problem (like freedom becoming extinct). Brian On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue& Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an "endangered species". This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the "Dodo Release", for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: "Lucid Lynx", "Intrepid Ibex", "Jaunty Jackalope", "Hardy Heron"... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the "iSomething" convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am P
Re: Campaign Proposal
On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote: > So I really don't think that naming releases after endangered species > will make us look like an endangered species. And I think being > associated with cute animals is almost always a good thing. Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue & Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign. > But I do like the idea of picking a humanitarian cause more related to > us. Is there something in the developing world or technology related > that we can link to? Could we pick animals in areas we'd like to help? > > Stormy > > On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron > wrote: > > Nelson: > > I also agree that a humanitarian theme is a something that > appeals to > me. However, picking the names of endangered species may not > be the > message that we want to communicate. This may create the > undesirable > association that GNOME itself is an "endangered species". > This could > create bad press and ammo for critics. It would be damaging > to have > people start making jokes about GNOME 3.0 being the "Dodo > Release", for > example. > > I would prefer to associate GNOME with a humanitarian cause > that > also communicates growth rather than being dangerously close > to > extinction. For example, why not name GNOME after a species > that > has recovered from being extinct, or with something like solar > energy. This communicates a more upbeat and positive message > about > the brand, avoids such negative associations, and still > promotes > humanitarian issues. > > Brian > > > > > > I appreciate that it's a nice idea to adopt > humanitarian causes as a way > of having some of the good feelings people > have for them to rub off on us. > > But I really don't like the whole endangered > species angle. Let me > explain why: > > I have some more suggestions for names: "Lucid > Lynx", "Intrepid Ibex", > "Jaunty Jackalope", "Hardy Heron"... > > I don't mean to put a kybosh on the idea > altogether, but the animal name > thing isn't really original, given Ubuntu. > > I couldn't care less. Point me some originality in > Ubuntu, and I can > consider my position. > > > > And the iLynx suggestion in the original > proposal seems a but Applish, > no? In addition to the "iSomething" > convention, Apple has used Cheetah, > Puma, Jaguar, Panther, Tiger, Leopard and Snow > Leopard as OS X release > codenames, so choosing a big cat doesn't seem > like a good idea. > > I've supplied alternatives. I've choosen the Iberian > Lynx as a form to > translate my thoughts because he lives in Portugal and > Spain and he is > my neighbor. Didn't felt like loosing time searching > for other species. > I did flavoured a national cause (Portugal and Spain), > because I am > Portuguese. > > > One other negative remark - do we really want > to have GNOME associated > with extinct or almost extinct animals? While > the Siberian Tiger, the > Iberian Lynx, the Javan Rhino and the Mountain > Gorilla make for nice > icon
Re: Campaign Proposal
Brian, I understand your concerns. I rest my case, not going against a sponsor. I'm abandoning this idea. Nelson On Tue, 2010-02-23 at 05:34 -0600, Brian Cameron wrote: > Nelson: > > I also agree that a humanitarian theme is a something that appeals to > me. However, picking the names of endangered species may not be the > message that we want to communicate. This may create the undesirable > association that GNOME itself is an "endangered species". This could > create bad press and ammo for critics. It would be damaging to have > people start making jokes about GNOME 3.0 being the "Dodo Release", for > example. > > I would prefer to associate GNOME with a humanitarian cause that > also communicates growth rather than being dangerously close to > extinction. For example, why not name GNOME after a species that > has recovered from being extinct, or with something like solar > energy. This communicates a more upbeat and positive message about > the brand, avoids such negative associations, and still promotes > humanitarian issues. > > Brian > > > > >> I appreciate that it's a nice idea to adopt humanitarian causes as a way > >> of having some of the good feelings people have for them to rub off on us. > >> > >> But I really don't like the whole endangered species angle. Let me > >> explain why: > >> > >> I have some more suggestions for names: "Lucid Lynx", "Intrepid Ibex", > >> "Jaunty Jackalope", "Hardy Heron"... > >> > >> I don't mean to put a kybosh on the idea altogether, but the animal name > >> thing isn't really original, given Ubuntu. > > > > I couldn't care less. Point me some originality in Ubuntu, and I can > > consider my position. > > > > > >> > >> And the iLynx suggestion in the original proposal seems a but Applish, > >> no? In addition to the "iSomething" convention, Apple has used Cheetah, > >> Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release > >> codenames, so choosing a big cat doesn't seem like a good idea. > > > > I've supplied alternatives. I've choosen the Iberian Lynx as a form to > > translate my thoughts because he lives in Portugal and Spain and he is > > my neighbor. Didn't felt like loosing time searching for other species. > > I did flavoured a national cause (Portugal and Spain), because I am > > Portuguese. > > > >> > >> One other negative remark - do we really want to have GNOME associated > >> with extinct or almost extinct animals? While the Siberian Tiger, the > >> Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice > >> icons, there are almost none left, and their population is in decline. > >> Is that the association we want people to make when they think of GNOME? > >> > >> Anyway - sorry to be the party pooper. > > > > Well, it's better than associating it with Genghis Kahn (aka Temujin) > > the Impaler. Do I see some sense here? > > > > And from another point of view: http://www.unep.ch/ > > It is a subject being supported by the United Nations. And even > > further: http://www.unep.org/awards/>> Do we have a GNOME Logo there? > > If such thing happened, what were the benefits GNOME would take from > > it? > > > > My 2 cents, > > > > PS: I've offered alternatives, such as the Spider Monkeys and the Red > > Wolfs during this thread. Spider Monkeys means fighting against the > > de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US > > national cause. In case we aint going for the cats. > > > > nelson > > > > > >> > >> Cheers, > >> Dave. > >> > > signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing. But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron wrote: > > Nelson: > > I also agree that a humanitarian theme is a something that appeals to > me. However, picking the names of endangered species may not be the > message that we want to communicate. This may create the undesirable > association that GNOME itself is an "endangered species". This could > create bad press and ammo for critics. It would be damaging to have > people start making jokes about GNOME 3.0 being the "Dodo Release", for > example. > > I would prefer to associate GNOME with a humanitarian cause that > also communicates growth rather than being dangerously close to > extinction. For example, why not name GNOME after a species that > has recovered from being extinct, or with something like solar > energy. This communicates a more upbeat and positive message about > the brand, avoids such negative associations, and still promotes > humanitarian issues. > > Brian > > > > > I appreciate that it's a nice idea to adopt humanitarian causes as a way >>> of having some of the good feelings people have for them to rub off on >>> us. >>> >>> But I really don't like the whole endangered species angle. Let me >>> explain why: >>> >>> I have some more suggestions for names: "Lucid Lynx", "Intrepid Ibex", >>> "Jaunty Jackalope", "Hardy Heron"... >>> >>> I don't mean to put a kybosh on the idea altogether, but the animal name >>> thing isn't really original, given Ubuntu. >>> >> >> I couldn't care less. Point me some originality in Ubuntu, and I can >> consider my position. >> >> >> >>> And the iLynx suggestion in the original proposal seems a but Applish, >>> no? In addition to the "iSomething" convention, Apple has used Cheetah, >>> Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release >>> codenames, so choosing a big cat doesn't seem like a good idea. >>> >> >> I've supplied alternatives. I've choosen the Iberian Lynx as a form to >> translate my thoughts because he lives in Portugal and Spain and he is >> my neighbor. Didn't felt like loosing time searching for other species. >> I did flavoured a national cause (Portugal and Spain), because I am >> Portuguese. >> >> >>> One other negative remark - do we really want to have GNOME associated >>> with extinct or almost extinct animals? While the Siberian Tiger, the >>> Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice >>> icons, there are almost none left, and their population is in decline. >>> Is that the association we want people to make when they think of GNOME? >>> >>> Anyway - sorry to be the party pooper. >>> >> >> Well, it's better than associating it with Genghis Kahn (aka Temujin) >> the Impaler. Do I see some sense here? >> >> And from another point of view: http://www.unep.ch/ >> It is a subject being supported by the United Nations. And even >> further: http://www.unep.org/awards/>> Do we have a GNOME Logo there? >> If such thing happened, what were the benefits GNOME would take from >> it? >> >> My 2 cents, >> >> PS: I've offered alternatives, such as the Spider Monkeys and the Red >> Wolfs during this thread. Spider Monkeys means fighting against the >> de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US >> national cause. In case we aint going for the cats. >> >> nelson >> >> >> >>> Cheers, >>> Dave. >>> >>> >> > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an "endangered species". This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the "Dodo Release", for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: "Lucid Lynx", "Intrepid Ibex", "Jaunty Jackalope", "Hardy Heron"... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the "iSomething" convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/>> Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson Cheers, Dave. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Mon, 2010-02-22 at 10:36 +0100, Dave Neary wrote: > Hi, > > Diego Escalante Urrelo wrote: > > Yeah, that's what I meant, "GNOME 2.30: The Philosophical Panther", that > > style of naming. > > I really like the idea of federating the art community around GNOME and > DeviantArt and helping make it more visible, and also help grow it. > > I appreciate that it's a nice idea to adopt humanitarian causes as a way > of having some of the good feelings people have for them to rub off on us. > > But I really don't like the whole endangered species angle. Let me > explain why: > > I have some more suggestions for names: "Lucid Lynx", "Intrepid Ibex", > "Jaunty Jackalope", "Hardy Heron"... > > I don't mean to put a kybosh on the idea altogether, but the animal name > thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. > > And the iLynx suggestion in the original proposal seems a but Applish, > no? In addition to the "iSomething" convention, Apple has used Cheetah, > Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release > codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. > > One other negative remark - do we really want to have GNOME associated > with extinct or almost extinct animals? While the Siberian Tiger, the > Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice > icons, there are almost none left, and their population is in decline. > Is that the association we want people to make when they think of GNOME? > > Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/ >> Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson > > Cheers, > Dave. > signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
Hi, Diego Escalante Urrelo wrote: > Yeah, that's what I meant, "GNOME 2.30: The Philosophical Panther", that > style of naming. I really like the idea of federating the art community around GNOME and DeviantArt and helping make it more visible, and also help grow it. I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: "Lucid Lynx", "Intrepid Ibex", "Jaunty Jackalope", "Hardy Heron"... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the "iSomething" convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Fri, 2010-02-19 at 22:04 -0600, Paul Cutler wrote: > On Fri, 2010-02-19 at 17:49 +, Nelson Marques wrote: > > > > On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: > > > > > > > > > Hi all, > > > > > > In attachment there is a proposal for a new campaign and it's goals. To > > > unravel this a bit, it aims to position GNOME brand as an ecological > > > supporting brand alongside with some things we can do to promote this. > > > > > > Another aspect interesting is that through this campaign we are also > > > trying to mobilize new artists to cooperate with GNOME Project. > > > > > > There are other concerns, and this campaign was designed to be a generic > > > campaign that would allow other campaigns to brew from this one, mainly > > > to support GNOME through art. > > > > > > I am proposing with this campaign the following: > > > > > > 1. Give names to GNOME Releases based on endangered species which share > > > strong points with the main features of GNOME. This is appealing to > > > users and at some point allows the usage of a more catchy name for every > > > release, thus we promote a social responsible cause and broaden our > > > contributors to a new standard, including organizations which promote > > > several endangered species through the donation of art and media such as > > > high resolution pictures, movies, etc. > > > This is also a great opportunity to advocate the usage of Free > > > Standards. > > > > > > 2. Support the existing GNOME artistic community through the > > > availability of donated media. > > > > > > 3. Stimulate Open Desktop standard through following up campaigns and > > > "call for help" campaigns that are aimed to introducing GNOME to more > > > people and thus increase our artists. > > > > > > 4. Provide grounds that can improve the concept people have around > > > GNOME, and earn more muscle. > > > > > > > > > > > > I would deeply like that everyone could advance with suggestions for > > > this campaign and place in personal comments so I can work to make it an > > > attractive campaign and take it from paper into implementation. > > > > > > Despite I don't need help to make this happen, as I am willing to offer > > > my time to gather for support between other organizations, to work in > > > the wiki campaign page, and whatever is necessary, I would like to have > > > someone that can speak in the name of GNOME Foundation to follow this so > > > that it complies with the vision behind GNOME. > > > > > > Please flame at will... > > > > > > Nelson > > > > > > The SOS Lynx (http://www.soslynx.com) has confirmed support if we > > advance with this campaign through the donation of high resolution > > images and videos about the lynx. > > > > This is a great thing I suppose. During this thread it was mentioned > > the issue of the Lynx being a big cat and Apple using big cats (from a > > marketing point of view, I would favor the Lynx for starting up, > > specially because of Apple, but I understand the concerns, and this is > > not compared to label a distribution as Temujin (Genghis Kahn, the > > Impaler). I'm also working on Red Wolfes and Spyder Monkeys until > > someone comes up with further suggestions, this not set on stone and can > > be changed). > > > > I would request from the list that someone who has good communication > > channel with the developers to point me or eventually report to the list > > the strongest points of the GNOME 3.0, like security, flexibility, etc > > and the technology behind them, so we can establish a parallelism with > > the species focused for that release. > > We can most likely create a release video sharing this parallelism. I > > can find someone to create such video (professional, working on pro > > bono) if I get a script/guidelines of what we need to focus for the > > release. > > > > I'm also working on a final revision of the document supplied without > > grammar errors and more objective/insightful so we can file it for later > > consult if needed. > > > > And from this point on (doesn't affect final revision of the document, > > as it will keep the same issues), I'm waiting for a go. > > > > If this "GO" arrives, I'll need access to write a Wiki page for the > > "Save the Wildlife" Campaign. If someone can provide me a contact of > > someone who can represent the GNOME Artists community so we can start > > working on the depot for submited materials would be great. > > > > Anything else, feel free to share. > > > > Nelson. > > > Nelson, > > Thanks for doing this. However, my biggest concern about the SOS Lynx is > the fact that Ubuntu will has codenamed their upcoming 10.04 release > "Lucid Lynx". I'm happy to support the idea of codenaming releases with > the release team, but I think the Lynx is too confusing in the > marketplace between the GNOME and Ubuntu brands. > > Are there are any other potential choices we could use? > > Paul Already pointed 2 earlier...
Re: Campaign Proposal
On Fri, 2010-02-19 at 17:49 +, Nelson Marques wrote: > > On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: > > > > > > Hi all, > > > > In attachment there is a proposal for a new campaign and it's goals. To > > unravel this a bit, it aims to position GNOME brand as an ecological > > supporting brand alongside with some things we can do to promote this. > > > > Another aspect interesting is that through this campaign we are also > > trying to mobilize new artists to cooperate with GNOME Project. > > > > There are other concerns, and this campaign was designed to be a generic > > campaign that would allow other campaigns to brew from this one, mainly > > to support GNOME through art. > > > > I am proposing with this campaign the following: > > > > 1. Give names to GNOME Releases based on endangered species which share > > strong points with the main features of GNOME. This is appealing to > > users and at some point allows the usage of a more catchy name for every > > release, thus we promote a social responsible cause and broaden our > > contributors to a new standard, including organizations which promote > > several endangered species through the donation of art and media such as > > high resolution pictures, movies, etc. > > This is also a great opportunity to advocate the usage of Free > > Standards. > > > > 2. Support the existing GNOME artistic community through the > > availability of donated media. > > > > 3. Stimulate Open Desktop standard through following up campaigns and > > "call for help" campaigns that are aimed to introducing GNOME to more > > people and thus increase our artists. > > > > 4. Provide grounds that can improve the concept people have around > > GNOME, and earn more muscle. > > > > > > > > I would deeply like that everyone could advance with suggestions for > > this campaign and place in personal comments so I can work to make it an > > attractive campaign and take it from paper into implementation. > > > > Despite I don't need help to make this happen, as I am willing to offer > > my time to gather for support between other organizations, to work in > > the wiki campaign page, and whatever is necessary, I would like to have > > someone that can speak in the name of GNOME Foundation to follow this so > > that it complies with the vision behind GNOME. > > > > Please flame at will... > > > > Nelson > > > The SOS Lynx (http://www.soslynx.com) has confirmed support if we > advance with this campaign through the donation of high resolution > images and videos about the lynx. > > This is a great thing I suppose. During this thread it was mentioned > the issue of the Lynx being a big cat and Apple using big cats (from a > marketing point of view, I would favor the Lynx for starting up, > specially because of Apple, but I understand the concerns, and this is > not compared to label a distribution as Temujin (Genghis Kahn, the > Impaler). I'm also working on Red Wolfes and Spyder Monkeys until > someone comes up with further suggestions, this not set on stone and can > be changed). > > I would request from the list that someone who has good communication > channel with the developers to point me or eventually report to the list > the strongest points of the GNOME 3.0, like security, flexibility, etc > and the technology behind them, so we can establish a parallelism with > the species focused for that release. > We can most likely create a release video sharing this parallelism. I > can find someone to create such video (professional, working on pro > bono) if I get a script/guidelines of what we need to focus for the > release. > > I'm also working on a final revision of the document supplied without > grammar errors and more objective/insightful so we can file it for later > consult if needed. > > And from this point on (doesn't affect final revision of the document, > as it will keep the same issues), I'm waiting for a go. > > If this "GO" arrives, I'll need access to write a Wiki page for the > "Save the Wildlife" Campaign. If someone can provide me a contact of > someone who can represent the GNOME Artists community so we can start > working on the depot for submited materials would be great. > > Anything else, feel free to share. > > Nelson. Nelson, Thanks for doing this. However, my biggest concern about the SOS Lynx is the fact that Ubuntu will has codenamed their upcoming 10.04 release "Lucid Lynx". I'm happy to support the idea of codenaming releases with the release team, but I think the Lynx is too confusing in the marketplace between the GNOME and Ubuntu brands. Are there are any other potential choices we could use? Paul -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: > > > Hi all, > > In attachment there is a proposal for a new campaign and it's goals. To > unravel this a bit, it aims to position GNOME brand as an ecological > supporting brand alongside with some things we can do to promote this. > > Another aspect interesting is that through this campaign we are also > trying to mobilize new artists to cooperate with GNOME Project. > > There are other concerns, and this campaign was designed to be a generic > campaign that would allow other campaigns to brew from this one, mainly > to support GNOME through art. > > I am proposing with this campaign the following: > > 1. Give names to GNOME Releases based on endangered species which share > strong points with the main features of GNOME. This is appealing to > users and at some point allows the usage of a more catchy name for every > release, thus we promote a social responsible cause and broaden our > contributors to a new standard, including organizations which promote > several endangered species through the donation of art and media such as > high resolution pictures, movies, etc. > This is also a great opportunity to advocate the usage of Free > Standards. > > 2. Support the existing GNOME artistic community through the > availability of donated media. > > 3. Stimulate Open Desktop standard through following up campaigns and > "call for help" campaigns that are aimed to introducing GNOME to more > people and thus increase our artists. > > 4. Provide grounds that can improve the concept people have around > GNOME, and earn more muscle. > > > > I would deeply like that everyone could advance with suggestions for > this campaign and place in personal comments so I can work to make it an > attractive campaign and take it from paper into implementation. > > Despite I don't need help to make this happen, as I am willing to offer > my time to gather for support between other organizations, to work in > the wiki campaign page, and whatever is necessary, I would like to have > someone that can speak in the name of GNOME Foundation to follow this so > that it complies with the vision behind GNOME. > > Please flame at will... > > Nelson The SOS Lynx (http://www.soslynx.com) has confirmed support if we advance with this campaign through the donation of high resolution images and videos about the lynx. This is a great thing I suppose. During this thread it was mentioned the issue of the Lynx being a big cat and Apple using big cats (from a marketing point of view, I would favor the Lynx for starting up, specially because of Apple, but I understand the concerns, and this is not compared to label a distribution as Temujin (Genghis Kahn, the Impaler). I'm also working on Red Wolfes and Spyder Monkeys until someone comes up with further suggestions, this not set on stone and can be changed). I would request from the list that someone who has good communication channel with the developers to point me or eventually report to the list the strongest points of the GNOME 3.0, like security, flexibility, etc and the technology behind them, so we can establish a parallelism with the species focused for that release. We can most likely create a release video sharing this parallelism. I can find someone to create such video (professional, working on pro bono) if I get a script/guidelines of what we need to focus for the release. I'm also working on a final revision of the document supplied without grammar errors and more objective/insightful so we can file it for later consult if needed. And from this point on (doesn't affect final revision of the document, as it will keep the same issues), I'm waiting for a go. If this "GO" arrives, I'll need access to write a Wiki page for the "Save the Wildlife" Campaign. If someone can provide me a contact of someone who can represent the GNOME Artists community so we can start working on the depot for submited materials would be great. Anything else, feel free to share. Nelson. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Wed, 2010-02-17 at 12:34 -0600, Shaun McCance wrote: > On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: > > > > > > Hi all, > > > > In attachment there is a proposal for a new campaign and it's goals. To > > unravel this a bit, it aims to position GNOME brand as an ecological > > supporting brand alongside with some things we can do to promote this. > > > > Another aspect interesting is that through this campaign we are also > > trying to mobilize new artists to cooperate with GNOME Project. > > > > There are other concerns, and this campaign was designed to be a generic > > campaign that would allow other campaigns to brew from this one, mainly > > to support GNOME through art. > > > > I am proposing with this campaign the following: > > > > 1. Give names to GNOME Releases based on endangered species which share > > strong points with the main features of GNOME. This is appealing to > > users and at some point allows the usage of a more catchy name for every > > release, thus we promote a social responsible cause and broaden our > > contributors to a new standard, including organizations which promote > > several endangered species through the donation of art and media such as > > high resolution pictures, movies, etc. > > This is also a great opportunity to advocate the usage of Free > > Standards. > > I like this idea a lot. We stopped doing release names a few > years ago, largely because of the controversy over naming one > of our releases "Temujin". Some people decided that choosing > non-controversial release names was near impossible, so we just > stopped doing release names altogether. > > This proposal would involve us making a value statement, and > that could cause some controversy. I'm not saying not to do > it. It's just something that people should be aware of if they > try to push this through. There could be pushback, and there's > some history. > > If I could make a request, could we not start with the Iberian > Lynx? Apple is well-known for naming their releases after cats, > and I fear if we started with a cat, the "endangered species" > theme would get lost, and people would just think we're copying > Apple. After we've established the theme, by all means bring > out the cats. I love cats. > > -- > Shaun > How are the GNOME's community feelings towards the Red Wolf (the most endangered canine species with less than 50 specimens)? I can seek cooperation with the Missouri Department of Conservation for this issue (http://mdc.mo.gov/). http://www.youtube.com/watch?v=xwXcPs_5J6g There is also a wicked option, the spider monkey, I probably assume this has a lot of fans within GNOME: http://www.youtube.com/watch?v=p1XVyqqqPi4 There is a Bolivian organization who is fighting for the spider monkeys and the Amazon rain forest (their habitat). Can also seek cooperation with them. Nelson. signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
El mié, 17-02-2010 a las 17:47 +, Nelson Marques escribió: > > Diego, > > I would maintain the number, just add the (promotion) "name" ahead. > Removing numbers will probably make a huge turmoil, and it's not really > necessary. I don't know the dev's position, but I would assume it would > would be handy to keep. > Yeah, that's what I meant, "GNOME 2.30: The Philosophical Panther", that style of naming. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Wed, 2010-02-17 at 12:34 -0600, Shaun McCance wrote: > On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: > > > > > > Hi all, > > > > In attachment there is a proposal for a new campaign and it's goals. To > > unravel this a bit, it aims to position GNOME brand as an ecological > > supporting brand alongside with some things we can do to promote this. > > > > Another aspect interesting is that through this campaign we are also > > trying to mobilize new artists to cooperate with GNOME Project. > > > > There are other concerns, and this campaign was designed to be a generic > > campaign that would allow other campaigns to brew from this one, mainly > > to support GNOME through art. > > > > I am proposing with this campaign the following: > > > > 1. Give names to GNOME Releases based on endangered species which share > > strong points with the main features of GNOME. This is appealing to > > users and at some point allows the usage of a more catchy name for every > > release, thus we promote a social responsible cause and broaden our > > contributors to a new standard, including organizations which promote > > several endangered species through the donation of art and media such as > > high resolution pictures, movies, etc. > > This is also a great opportunity to advocate the usage of Free > > Standards. > > I like this idea a lot. We stopped doing release names a few > years ago, largely because of the controversy over naming one > of our releases "Temujin". Some people decided that choosing > non-controversial release names was near impossible, so we just > stopped doing release names altogether. > > This proposal would involve us making a value statement, and > that could cause some controversy. I'm not saying not to do > it. It's just something that people should be aware of if they > try to push this through. There could be pushback, and there's > some history. > > If I could make a request, could we not start with the Iberian > Lynx? Apple is well-known for naming their releases after cats, > and I fear if we started with a cat, the "endangered species" > theme would get lost, and people would just think we're copying > Apple. After we've established the theme, by all means bring > out the cats. I love cats. > > -- > Shaun > Shaun, Your arguments are valid, and of course I respect them. I am aware of Apple using big cats, but they use it because of their own reasons, we use them to alert people about the one nowadays problems, the extinction of certain species. I'm opened to further suggestions for names of endangered species. I've proposed this one, because I do know this cause. Remember that whatever name we choose there is supposed to be a background on it and a reason. The reason is that we want to sensibilize users about this or that species. Also remember that our users will be targeted by communication and explained that we use names of species that might disappear soon, and we dont use "big cats" names. Another point that is important in choosing the "species" we want to promote is that they share features that can be applied to GNOME. Remember our main goal is still advertising GNOME and lead people to join us, contributing, etc. Just for curiosity, the lynx actually is a smaller version of the leopard and shares the main features of the leopard combined with the speed of a cheetah. Don't forget that we're also giving projection to organizations that work day to day with this species, and no one can blame us for choosing this or that animal, because we need to find before support amongst this organizations. We ain't copying Apple, we're supporting a righteous cause for a gracious animal ;) Apple might be using big cats, but are they promoting any social cause with it ? :) Always open to suggestions, and remember, this isn't my campaign, it's GNOME's campaign, so I'll follow strictly the guidelines provided. I'm going to start working on selecting a couple of species so we have some options, and then someone will select one. We can even make this selection for marketing purposes, like launching a public challenge for our users and sympathizers to vote on a few, bringing more life to the project. I'm liking a lot the positive feedback. Before hand, we can establish this campaign for a certain number of releases and then change to another topic like Technology or something that is very common in people's day to day life, like "Space Exploration" I would recon that having NASA, European Space Agency and so on contributing with more raw art materials would also help. We need also to define a timeline for each campaign, so I start working on future campaigns. We can't spend 10 years advertising the same cause, we can relate a theme to each major release for instance, would sound so monolithic. Next Step: Gather a compilation of qualifying species for this theme. Will update soon. Nelson signature.asc Description: This is a digitally signed m
Re: Campaign Proposal
On Tue, 2010-02-16 at 21:27 +, Nelson Marques wrote: > > > Hi all, > > In attachment there is a proposal for a new campaign and it's goals. To > unravel this a bit, it aims to position GNOME brand as an ecological > supporting brand alongside with some things we can do to promote this. > > Another aspect interesting is that through this campaign we are also > trying to mobilize new artists to cooperate with GNOME Project. > > There are other concerns, and this campaign was designed to be a generic > campaign that would allow other campaigns to brew from this one, mainly > to support GNOME through art. > > I am proposing with this campaign the following: > > 1. Give names to GNOME Releases based on endangered species which share > strong points with the main features of GNOME. This is appealing to > users and at some point allows the usage of a more catchy name for every > release, thus we promote a social responsible cause and broaden our > contributors to a new standard, including organizations which promote > several endangered species through the donation of art and media such as > high resolution pictures, movies, etc. > This is also a great opportunity to advocate the usage of Free > Standards. I like this idea a lot. We stopped doing release names a few years ago, largely because of the controversy over naming one of our releases "Temujin". Some people decided that choosing non-controversial release names was near impossible, so we just stopped doing release names altogether. This proposal would involve us making a value statement, and that could cause some controversy. I'm not saying not to do it. It's just something that people should be aware of if they try to push this through. There could be pushback, and there's some history. If I could make a request, could we not start with the Iberian Lynx? Apple is well-known for naming their releases after cats, and I fear if we started with a cat, the "endangered species" theme would get lost, and people would just think we're copying Apple. After we've established the theme, by all means bring out the cats. I love cats. -- Shaun -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Wed, 2010-02-17 at 12:34 -0500, Diego Escalante Urrelo wrote: > El mié, 17-02-2010 a las 08:09 -0800, Sriram Ramkrishna escribió: > > > > > > On Tue, Feb 16, 2010 at 1:27 PM, Nelson Marques <07...@ipam.pt> wrote: > > > > Please flame at will... > > > > > > > > > > I would hope that nobody would do such a thing for putting effort and > > time into an idea. We have serious community issues if one expects to > > be flamed when proposing an idea. This isn't LKML. :) > > > > Yeah, don't worry ;). We are all friendly people, or try to be :). > > I do like the idea you are proposing in the doc (others: it's a quick > read, give it a look), three concrete points I liked: > > - referring to releases by a name instead of a number, this works fine > for Ubuntu, Debian, Fedora > > - associating the species features to GNOME release features, this > could give an easy starting point for a lot of material I think > > - attracting more artistic contribution since the theme stops being > "GNOME" (geeky, computers) and becomes "$species" (wildlife, ecology, > colourful). > > I'd like to see this, what do others think? Diego, I would maintain the number, just add the (promotion) "name" ahead. Removing numbers will probably make a huge turmoil, and it's not really necessary. I don't know the dev's position, but I would assume it would would be handy to keep. NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
El mié, 17-02-2010 a las 08:09 -0800, Sriram Ramkrishna escribió: > > > On Tue, Feb 16, 2010 at 1:27 PM, Nelson Marques <07...@ipam.pt> wrote: > > Please flame at will... > > > > > I would hope that nobody would do such a thing for putting effort and > time into an idea. We have serious community issues if one expects to > be flamed when proposing an idea. This isn't LKML. :) > Yeah, don't worry ;). We are all friendly people, or try to be :). I do like the idea you are proposing in the doc (others: it's a quick read, give it a look), three concrete points I liked: - referring to releases by a name instead of a number, this works fine for Ubuntu, Debian, Fedora - associating the species features to GNOME release features, this could give an easy starting point for a lot of material I think - attracting more artistic contribution since the theme stops being "GNOME" (geeky, computers) and becomes "$species" (wildlife, ecology, colourful). I'd like to see this, what do others think? -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Wed, 2010-02-17 at 08:09 -0800, Sriram Ramkrishna wrote: > > > On Tue, Feb 16, 2010 at 1:27 PM, Nelson Marques <07...@ipam.pt> wrote: > > Please flame at will... > > > > > I would hope that nobody would do such a thing for putting effort and > time into an idea. We have serious community issues if one expects to > be flamed when proposing an idea. This isn't LKML. :) > > > That said, I haven't looked at the attached docs, but I do like the > idea of ecological friendliness and naming releases after endangered > animals is a splendid idea. O'Reilly did something similar with the > cover of their books although the animals weren't endangered and > interestingly enough I remember the covers as well as the title > sometimes the cover before the title. > > > sri It's not a big idea as it's already for ages with GNU/Linux distributions, by Apple, etc. The point is actually not to do it randomly, but transmitting to the audience that we care about this. This will also open a window for further participation on forthcoming releases. I used the Lynx because it's something that I know, but we'll need more endangered species for next releases if this is a go, so providing new ideas for endangered species to use is also good. I do believe it's reliable to do this and that it will surprise a lot of people, and we will cut the "copy cat" issues by fundamenting the idea with something that really no one can point fingers. I also thought that this might be a good campaign to launch further challenges to the community. I'll give a practical example. I "gear up" my desktop on DeviantART (around 3000 GTK themes/engines), Emerald themes etc... For the GTK Themes I do install them by unpacking them into the .themes folder. People who are arriving to GNOME will install very few themes using the theme installer because the themes provided don't comply and are missing files required by the installer. This is a point that people not so technical might prefer to swap to KDE for instance. Through this we can launch a campaign for artists to make a theme about endangered species and submit it. We have to do it according to our rules, and that comes with full compliant themes. We already have documentation on that. We can get people who participate to be connected to GNOME if we distribute their themes on the release. I don't know how distributions like Fedora, openSuSE, Ubuntu, etc stand when distributing GNOME, but we can ask for their support and distribute this packages (themes/artwork). We can provide wallpapers made by contributors using the donated images through art.gnome.org as we can also distribute them through the organizations who will cooperate with us (ex: SOS Lynx) and of course promote GNOME at zero cost through another channels. I believe this is a good way to expand not only GNOME philosophy and Free Software, but also to attempt to get more people commited to GNOME. I wouldn't expect we have full themes supporting Metacity, Emerald, GTK, icon sets etc... but I would recon that many people would most likely be willing to provide art and become interested in GNOME. A reliable campaign like this could even allow us to offer challenges to schools, remember that distributing themes donated on official releases it's also a great victory for artists who get their work distributed around for millions of users. If this is not appealing, we might need to think on something else, but it's a start. Doesn't require resources from the GNOME Community, won't endangered other projects, so I see it as a win situation. About the flames, the important is that everyone can provide ideas and debate. I'm interested on everyone's point of view. Besides "flaming" and "flames" are words that call for people's attention ;) NM signature.asc Description: This is a digitally signed message part -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Campaign Proposal
On Tue, Feb 16, 2010 at 1:27 PM, Nelson Marques <07...@ipam.pt> wrote: > > Please flame at will... > > > I would hope that nobody would do such a thing for putting effort and time into an idea. We have serious community issues if one expects to be flamed when proposing an idea. This isn't LKML. :) That said, I haven't looked at the attached docs, but I do like the idea of ecological friendliness and naming releases after endangered animals is a splendid idea. O'Reilly did something similar with the cover of their books although the animals weren't endangered and interestingly enough I remember the covers as well as the title sometimes the cover before the title. sri -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
