Re: MD: mini disc advertising (was hating mp3)

2000-01-27 Thread PrinceGaz


Hi Robert,

If thats the same ad we saw in Britain with the guy with a
pigeon on his head I certainly think the genius behind it
deserves reasonable payment for his workj -- a bullet in
the brain!!!

I can say I am staggered by how many guys in their late teens,
or twenties here in Britain are aware of minidisc-- even if they
havent bought into the format, and are well aware of its abilities.
They know about it but havent bought one.

I do agree though that a good ad by Sony could do wonders.
Memory-stick etc music storage?  rubbish!  Five years ago peeps
said hard disks would be dinosaurs and look what happenned!
17GB for about ukp120, good god go back 10 years and you'd
have been lucky to get 170MB for ukp120 !!!

Cheers,
PrinceGaz -- "if it harms none, do what you will"
Email: [EMAIL PROTECTED]
Website: http://website.lineone.net/~princegaz/
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From: "Robert Torres" [EMAIL PROTECTED]
 belive it or not, Sony does actually advertise the Mini Disc over here in
 Oz.  I gota admit though that the ads are really strange and very obscure,
 I'm not sure it's really what they need.  No explanation of the general
 capabilities, though it does make it clear that they have recording
 capabilities I gotta admit.  I have never seen print media advertisements
 though, only in Japan where there are brochures in all the stores (cause
 most big stores sell everythingKmart style I guess).  It has just a big
 a hiold over there as cd etc in terms of presence in stock displays.
 
 Well, enough of my ramble, just a point of interest.

 Sony also has MD advertising here in Spain, and I think it has helped
 - but I've only seen it before movies.  It shows 3 or 4 different
 folks doing all sorts of wacked-out stuff with headphones on - some
 of it quite physical - and then ends with a guy sitting at his desk
 recording an MD, popping it out of the deck, and then dropping into
 his portable, labelled 'musica para volar' (music for flying).  He
 then gets funky with some pigeons and the commercial ends with some
 voice over about your music (can't remember exactly what the slogan
 is).

 Like I mentioned in an earlier post, this advertising seemed to at
 least raise general awareness here.  And the ad is decent.  It sends
 home the "home recording" point mentioned above and raises awareness.
 This commercial isn't specifically Spanish - most of it is music.
 I'd be surprised if it hasn't made it elsewhere.

 more general interest bits for you all...

 bob


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Re: MD: mini disc advertising (was hating mp3)

2000-01-27 Thread Robert Torres


At 14:37 +1000 27/1/00, Doug, Judy  Jeremy Watt wrote:
belive it or not, Sony does actually advertise the Mini Disc over here in
Oz.  I gota admit though that the ads are really strange and very obscure,
I'm not sure it's really what they need.  No explanation of the general
capabilities, though it does make it clear that they have recording
capabilities I gotta admit.  I have never seen print media advertisements
though, only in Japan where there are brochures in all the stores (cause
most big stores sell everythingKmart style I guess).  It has just a big
a hiold over there as cd etc in terms of presence in stock displays.

Well, enough of my ramble, just a point of interest.

Sony also has MD advertising here in Spain, and I think it has helped 
- but I've only seen it before movies.  It shows 3 or 4 different 
folks doing all sorts of wacked-out stuff with headphones on - some 
of it quite physical - and then ends with a guy sitting at his desk 
recording an MD, popping it out of the deck, and then dropping into 
his portable, labelled 'musica para volar' (music for flying).  He 
then gets funky with some pigeons and the commercial ends with some 
voice over about your music (can't remember exactly what the slogan 
is).

Like I mentioned in an earlier post, this advertising seemed to at 
least raise general awareness here.  And the ad is decent.  It sends 
home the "home recording" point mentioned above and raises awareness. 
This commercial isn't specifically Spanish - most of it is music. 
I'd be surprised if it hasn't made it elsewhere.

more general interest bits for you all...

bob


===
Robert Torres
doctorando en sociología de desarrollo
Ph.D. Candidate - Development Sociology
Cornell University - EEUU
C/Violant d'Hongria Reina d'Aragó, 165, 1-3
08014 Barcelona - SPAIN
[EMAIL PROTECTED]
===
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MD: mini disc advertising (was hating mp3)

2000-01-26 Thread Doug, Judy Jeremy Watt


 I too think that Sony needs to actually do something about MD. I see
 Phillips' CD-R ads ("Got to admit it's gettin' better -- gettin' better
 all the time") on TV and elsewhere, but the only advertisements for MD
 I've seen are in Marvel Comics! Nothing even in SOUND  VISION magazine,
 I don't think. TV and radio commercials would help a lot. In fact, now
 may be Sony's one window of opportunity.

Hi there list,

belive it or not, Sony does actually advertise the Mini Disc over here in
Oz.  I gota admit though that the ads are really strange and very obscure,
I'm not sure it's really what they need.  No explanation of the general
capabilities, though it does make it clear that they have recording
capabilities I gotta admit.  I have never seen print media advertisements
though, only in Japan where there are brochures in all the stores (cause
most big stores sell everythingKmart style I guess).  It has just a big
a hiold over there as cd etc in terms of presence in stock displays.

Well, enough of my ramble, just a point of interest.

jeremy.

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