Re: [PROPOSAL] Get it here community download promotion program
On Thu, Jun 7, 2012 at 2:21 PM, Dave Fisher dave2w...@comcast.net wrote: On Jun 7, 2012, at 2:03 PM, Nancy K wrote: Rob, Hi! This looks so good! I do have some suggestions. 1. ' send a request to the ooo-dev mailing list and we can make a translated version for you. ' takes you to the page of MANY mailing lists. I can see someone getting overwhelmed here. People are not going to scroll too far down that list - maybe a direct link to the page for translations without all of the choices - or - place a quick link button for Translations at the top of the mailing list page? Markdown adds ids for header paragraphs. So a hash tag can easily be added to any link. 2. Items 2, 3 and 4 talk about the means for linking the logo - I really like the yellow example below this (including the alt!) - could this be placed above 2,3 and 4 as simply 'Here is a copy/paste link to use. If you do not use this copy/past link and want to personalize it further, these are the rules you must follow: (insert 2,3,4)' I think this would encourage the copy/paste (with the alt for SEO!)- and it offers an easy copy/paste connection for those that are not into coding - but want a quick link. Also, could the Image link include an alt=Download Apache OpenOffice here that would help - currently it is img style=-webkit-user-select:none; src= http://incubator.apache.org/openoffficeorg/images/get-it-here/en.png; / +1. BTW - it is possible to use the Apache CMS Bookmarklet and create a patch. I'm willing to submit any CMS related patch someone wishes to contribute. Send patches to ooo-dev with a subject using a prefix of [RFW - CMS]. Good for any contribution from a non-committer. Regards, Dave Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Rob Weir robw...@apache.org To: ooo-dev@incubator.apache.org; ooo-market...@incubator.apache.org Cc: tradema...@apache.org Sent: Thursday, June 7, 2012 9:29 AM Subject: Re: [PROPOSAL] Get it here community download promotion program On Sun, May 13, 2012 at 10:45 AM, Rob Weir robw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. Here is the new page on the website. (It is not linked to from anywhere yet) http://incubator.apache.org/openofficeorg/get-it-here.html I'd like to kick this off with a blog post in the next week or so. So if anyone sees anything urgently wrong, please speak up now. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF. Rob-- This is good! Hopefully I'll finally get to the Distributor FAQ I mentioned a while back this weekend and I'll include a mention of this. Of course, we'll need lots of feedback on that I'm sure. -- MzK Everything will be all right in the end... if it's not all right then it's not the end. -- Sonny, The Best Exotic Marigold Hotel
Re: [PROPOSAL] Get it here community download promotion program
On Sun, May 13, 2012 at 10:45 AM, Rob Weir robw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. Here is the new page on the website. (It is not linked to from anywhere yet) http://incubator.apache.org/openofficeorg/get-it-here.html I'd like to kick this off with a blog post in the next week or so. So if anyone sees anything urgently wrong, please speak up now. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF.
Re: [PROPOSAL] Get it here community download promotion program
Hi Rob, comments inside. Rob Weir schrieb: On Sun, May 13, 2012 at 10:45 AM, Rob Weirrobw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. Here is the new page on the website. (It is not linked to from anywhere yet) http://incubator.apache.org/openofficeorg/get-it-here.html I'd like to kick this off with a blog post in the next week or so. So if anyone sees anything urgently wrong, please speak up now. [..] 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF. Typo: program an must -- program and must This is an example of how the Get it here! logo might be included in an HTML page: img width=300 height=100 alt=Download Apache OpenOffice here src=http://incubator.apache.org/openofficeorg/images/get-it-here/en.png/ The example should show the whole markup for a link, so that a copypaste is possible. a href=http://download.openoffice.org/; img width=300 height=100 alt=Download Apache OpenOffice here src=http://incubator.apache.org/openofficeorg/images/get-it-here/en.png/ /a The structure can be improved: h2 id=conditionsConditions:/h2 ol li pThe logo may be resized, so long as the aspect ratio is preserved and the logo remains legible, but the logo may not be otherwise altered./p /li li pThe logo strongmust directly link/strong to one of:/p ul li The Apache OpenOffice a href=http://www.openoffice.org;home page/a /li liThe download page for Apache OpenOffice, either the a href=http://download.openoffice.org;main download page/a or the a href=http://www.openoffice.org/download/other.html;detailed download page/a./li liOne of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org, http://it.openoffice.org, http://fr.openoffice.rg, etc./li /ul li pThe logo strongmust not/strong link to a page at any other website other than openoffice.org./p /li li pThe logo strongmust not/strong link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice.br / /p /li /ol pAny use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from per the existing a href=http://incubator.apache.org/openofficeorg/trademarks.html;trademark policy/a /p Kind regards Regina
Re: [PROPOSAL] Get it here community download promotion program
Rob, Hi! This looks so good! I do have some suggestions. 1. ' send a request to the ooo-dev mailing list and we can make a translated version for you. ' takes you to the page of MANY mailing lists. I can see someone getting overwhelmed here. People are not going to scroll too far down that list - maybe a direct link to the page for translations without all of the choices - or - place a quick link button for Translations at the top of the mailing list page? 2. Items 2, 3 and 4 talk about the means for linking the logo - I really like the yellow example below this (including the alt!) - could this be placed above 2,3 and 4 as simply 'Here is a copy/paste link to use. If you do not use this copy/past link and want to personalize it further, these are the rules you must follow: (insert 2,3,4)' I think this would encourage the copy/paste (with the alt for SEO!)- and it offers an easy copy/paste connection for those that are not into coding - but want a quick link. Also, could the Image link include an alt=Download Apache OpenOffice here that would help - currently it is img style=-webkit-user-select:none; src=http://incubator.apache.org/openoffficeorg/images/get-it-here/en.png; / Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Rob Weir robw...@apache.org To: ooo-dev@incubator.apache.org; ooo-market...@incubator.apache.org Cc: tradema...@apache.org Sent: Thursday, June 7, 2012 9:29 AM Subject: Re: [PROPOSAL] Get it here community download promotion program On Sun, May 13, 2012 at 10:45 AM, Rob Weir robw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. Here is the new page on the website. (It is not linked to from anywhere yet) http://incubator.apache.org/openofficeorg/get-it-here.html I'd like to kick this off with a blog post in the next week or so. So if anyone sees anything urgently wrong, please speak up now. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF.
Re: [PROPOSAL] Get it here community download promotion program
On Jun 7, 2012, at 2:03 PM, Nancy K wrote: Rob, Hi! This looks so good! I do have some suggestions. 1. ' send a request to the ooo-dev mailing list and we can make a translated version for you. ' takes you to the page of MANY mailing lists. I can see someone getting overwhelmed here. People are not going to scroll too far down that list - maybe a direct link to the page for translations without all of the choices - or - place a quick link button for Translations at the top of the mailing list page? Markdown adds ids for header paragraphs. So a hash tag can easily be added to any link. 2. Items 2, 3 and 4 talk about the means for linking the logo - I really like the yellow example below this (including the alt!) - could this be placed above 2,3 and 4 as simply 'Here is a copy/paste link to use. If you do not use this copy/past link and want to personalize it further, these are the rules you must follow: (insert 2,3,4)' I think this would encourage the copy/paste (with the alt for SEO!)- and it offers an easy copy/paste connection for those that are not into coding - but want a quick link. Also, could the Image link include an alt=Download Apache OpenOffice here that would help - currently it is img style=-webkit-user-select:none; src=http://incubator.apache.org/openoffficeorg/images/get-it-here/en.png; / +1. BTW - it is possible to use the Apache CMS Bookmarklet and create a patch. I'm willing to submit any CMS related patch someone wishes to contribute. Send patches to ooo-dev with a subject using a prefix of [RFW - CMS]. Good for any contribution from a non-committer. Regards, Dave Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Rob Weir robw...@apache.org To: ooo-dev@incubator.apache.org; ooo-market...@incubator.apache.org Cc: tradema...@apache.org Sent: Thursday, June 7, 2012 9:29 AM Subject: Re: [PROPOSAL] Get it here community download promotion program On Sun, May 13, 2012 at 10:45 AM, Rob Weir robw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. Here is the new page on the website. (It is not linked to from anywhere yet) http://incubator.apache.org/openofficeorg/get-it-here.html I'd like to kick this off with a blog post in the next week or so. So if anyone sees anything urgently wrong, please speak up now. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF.
Re: [PROPOSAL] Get it here community download promotion program
On Tue, 2012-05-29 at 16:38 -0400, Shane Curcuru wrote: +1 on the general plan. Allowing broad use of logo(s) that point to AOO, but is clearly distinct from the actual AOO product logo(s) is a great idea. On 2012-05-28 2:16 PM, Rob Weir wrote: On Sun, May 13, 2012 at 10:45 AM, Rob Weirrobw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I don't think we received any feedback from Trademarks@ on this proposal. -Rob I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Yes, please; have it checked into SVN and on the main site since that's a location that all projects clearly monitor for changes and use for permanent storage. Hi, Well, both the SVG and PNG files are on the wiki now - is there a particular place in the SVN repo where folks would want these put? //drew snip
Re: [PROPOSAL] Get it here community download promotion program
On Wed, May 30, 2012 at 10:44 AM, drew d...@baseanswers.com wrote: On Tue, 2012-05-29 at 16:38 -0400, Shane Curcuru wrote: +1 on the general plan. Allowing broad use of logo(s) that point to AOO, but is clearly distinct from the actual AOO product logo(s) is a great idea. On 2012-05-28 2:16 PM, Rob Weir wrote: On Sun, May 13, 2012 at 10:45 AM, Rob Weirrobw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I don't think we received any feedback from Trademarks@ on this proposal. -Rob I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Yes, please; have it checked into SVN and on the main site since that's a location that all projects clearly monitor for changes and use for permanent storage. Hi, Well, both the SVG and PNG files are on the wiki now - is there a particular place in the SVN repo where folks would want these put? We currently have: https://svn.apache.org/repos/asf/incubator/ooo/pmc/ for generic non-code PMC stuff. Right now it just has stuff related to the SGA from Oracle. What if we created a new subdir: https://svn.apache.org/repos/asf/incubator/ooo/pmc/marks Under there we could put material related to our trademarks. There will likely be copies of them in other directories, on the website, etc. But this can be the official location for the reference copy of the logos, including source. //drew snip
Re: [PROPOSAL] Get it here community download promotion program
On Wed, 2012-05-30 at 11:14 -0400, Rob Weir wrote: On Wed, May 30, 2012 at 10:44 AM, drew d...@baseanswers.com wrote: On Tue, 2012-05-29 at 16:38 -0400, Shane Curcuru wrote: +1 on the general plan. Allowing broad use of logo(s) that point to AOO, but is clearly distinct from the actual AOO product logo(s) is a great idea. On 2012-05-28 2:16 PM, Rob Weir wrote: On Sun, May 13, 2012 at 10:45 AM, Rob Weirrobw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I don't think we received any feedback from Trademarks@ on this proposal. -Rob I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Yes, please; have it checked into SVN and on the main site since that's a location that all projects clearly monitor for changes and use for permanent storage. Hi, Well, both the SVG and PNG files are on the wiki now - is there a particular place in the SVN repo where folks would want these put? We currently have: https://svn.apache.org/repos/asf/incubator/ooo/pmc/ for generic non-code PMC stuff. Right now it just has stuff related to the SGA from Oracle. What if we created a new subdir: https://svn.apache.org/repos/asf/incubator/ooo/pmc/marks Under there we could put material related to our trademarks. There will likely be copies of them in other directories, on the website, etc. But this can be the official location for the reference copy of the logos, including source. Makes sense - will hold off a bit for any other ideas, otherwise will do just that. //drew
Re: [PROPOSAL] Get it here community download promotion program
+1 on the general plan. Allowing broad use of logo(s) that point to AOO, but is clearly distinct from the actual AOO product logo(s) is a great idea. On 2012-05-28 2:16 PM, Rob Weir wrote: On Sun, May 13, 2012 at 10:45 AM, Rob Weirrobw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I don't think we received any feedback from Trademarks@ on this proposal. -Rob I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Yes, please; have it checked into SVN and on the main site since that's a location that all projects clearly monitor for changes and use for permanent storage. Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. Resizing should keep the aspect ratio. I'm less concerned (although you may want to specify) about demanding minimum and maximum pixel sizes. 8-) Also, if folks wanted to submit and get PPMC approval of a couple of alternate versions (perhaps a wide banner-like one, and a square one) that would be useful. This is up to the project, but feel free to create other similar-ish logos that third parties can use under the same (or similar) guidelines) 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org Provide another example, so it's clear what the pattern is. c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. Yes, this is important, both for our project purposes, as well as mirroring purposes. You might want to emphasize (just for those who have their own agenda in mind) that this logo cannot point to any other sites besides the official download/homepages of the project. (I.e. I want it to be crystal clear that using this to point to someone else's distribution site is an explicit violation, and will be dealt with). 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF. Would it useful to ask third parties to email the URL to where they have posted this logo to the ooo-marketing@ list? That way, we have a sense of (most of) the places people are using this, and can spot check the uses as we have time. No explicit approval required, just sending the email is sufficient. But that's a project decision. - Shane
Re: [PROPOSAL] Get it here community download promotion program
On Sun, May 13, 2012 at 10:45 AM, Rob Weir robw...@apache.org wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I don't think we received any feedback from Trademarks@ on this proposal. -Rob I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF.
Re: [PROPOSAL] Get it here community download promotion program
On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of...I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. Roberto a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF. +1 to the proposal. Regards, Dave -- This e- mail message is intended only for the named recipient(s) above. It may contain confidential and privileged information. If you are not the intended recipient you are hereby notified that any dissemination, distribution or copying of this e-mail and any attachment(s) is strictly prohibited. If you have received this e-mail in error, please immediately notify the sender by replying to this e-mail and delete the message and any attachment(s) from your system. Thank you.
Re: [PROPOSAL] Get it here community download promotion program
On Mon, May 14, 2012 at 3:55 PM, drew d...@baseanswers.com wrote: On Mon, 2012-05-14 at 15:47 +0200, Roberto Galoppini wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of...I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. Why not? For two reasons. Rob pointed out one of them. The other reason is that you could not be able tro track traffic on GA. Roberto Roberto a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF. +1 to the proposal. Regards, Dave -- This e- mail message is intended only for the named recipient(s) above. It may contain confidential and privileged information. If you are not the intended recipient you are hereby notified that any dissemination, distribution or copying of this e-mail and any attachment(s) is strictly prohibited. If you have received this e-mail in error, please immediately notify the sender by replying to this e-mail and delete the message and any attachment(s) from your system. Thank you.
Re: [PROPOSAL] Get it here community download promotion program
On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini rgalopp...@geek.net wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of... I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. To be precise: if someone wraps the download, then they are not eligible for this Get it here! program that would give automatic permission to use this specific logo. But if they have a good reason for wrapping, then they are free to do that in two ways; 1) By not using the AOO logos or 2) By requesting explicit permission to use the AOO logos. We would evaluate these requests on a case-by-case basis, just as we do now for all requests. So the point of the logo program is not to define absolute prohibitions. The idea is just to carve out an area that we are comfortable allowing the use of the logo without any further review by the PMC. IMHO this should include restrictions that prevent the most common abuses that we are aware of. But this is not an absolute prohibition. It just means if you want to do something outside of this particular promotion program you need to take the longer path of asking explicit permission. -Rob Roberto a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF. +1 to the proposal. Regards, Dave -- This e- mail message is intended only for the named recipient(s) above. It may contain confidential and privileged information. If you are not the intended recipient you are hereby notified that any dissemination, distribution or copying of this e-mail and any attachment(s) is strictly prohibited. If you have received this e-mail in error, please immediately notify the sender by replying to this e-mail and delete the message and any attachment(s) from your system. Thank you.
Re: [PROPOSAL] Get it here community download promotion program
On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini rgalopp...@geek.net wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of...I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. To be precise: if someone wraps the download, then they are not eligible for this Get it here! program that would give automatic permission to use this specific logo. But if they have a good reason for wrapping, then they are free to do that in two ways; 1) By not using the AOO logos or 2) By requesting explicit permission to use the AOO logos. We would evaluate these requests on a case-by-case basis, just as we do now for all requests. So the point of the logo program is not to define absolute prohibitions. The idea is just to carve out an area that we are comfortable allowing the use of the logo without any further review by the PMC. IMHO this should include restrictions that prevent the most common abuses that we are aware of. But this is not an absolute prohibition. It just means if you want to do something outside of this particular promotion program you need to take the longer path of asking explicit permission. Hi, Yes, I understand the details of what we are talking about, thanks. First - To my thinking there is really only one issue - do they deliver an unaltered copy of the official binary release package? If yes, they are in compliance and how they do so is of no concern to us. If no, then they are not in compliance and we should ask them to change or stop.ok, well actually I disagree with some of where Rob is heading with this However that is for the most general case. In this specific case, an expedited, no request required use, I agree that one adds conditions. My only real concern here is that these conditions should be kept to an absolute bare minimum. The vast majority of folks who will do this are honest agents and they will try to comply, for those who would do something a bit nefarious they won't care what we write. So - I would just stick with: They must acknowledge (disclose) the trademark owner (ASF) on their site. I would just give one link and say this is what you use: http://www.openoffice.org/download/ Finally, I would insist that the actual link be tied to the graphic - if you fly the graphic then clicking on the image must take you to that address - i.e Get it Here! end of requirements. In the case of the particular use request before us, that site as currently constructed would actually fail those requirements (The logo's used do not link, rather they have a separate download button) - but it would be easy enough for them to come into compliance. (having the download button in addition to the image link would not be an issue) The only
Re: [PROPOSAL] Get it here community download promotion program
On Mon, May 14, 2012 at 5:55 PM, drew d...@baseanswers.com wrote: On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini rgalopp...@geek.net wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of...I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. To be precise: if someone wraps the download, then they are not eligible for this Get it here! program that would give automatic permission to use this specific logo. But if they have a good reason for wrapping, then they are free to do that in two ways; If they wrap you don't have any way to provide the end user with the hash, though. 1) By not using the AOO logos or 2) By requesting explicit permission to use the AOO logos. We would evaluate these requests on a case-by-case basis, just as we do now for all requests. So the point of the logo program is not to define absolute prohibitions. The idea is just to carve out an area that we are comfortable allowing the use of the logo without any further review by the PMC. IMHO this should include restrictions that prevent the most common abuses that we are aware of. But this is not an absolute prohibition. It just means if you want to do something outside of this particular promotion program you need to take the longer path of asking explicit permission. Hi, Yes, I understand the details of what we are talking about, thanks. First - To my thinking there is really only one issue - do they deliver an unaltered copy of the official binary release package? If yes, they are in compliance and how they do so is of no concern to us. Easiest way to be sure they don't alter is us being the download site. Anything else need to be checked, and unfortunately sometimes things change over time, so it's a continuous process. If no, then they are not in compliance and we should ask them to change or stop.ok, well actually I disagree with some of where Rob is heading with this However that is for the most general case. In this specific case, an expedited, no request required use, I agree that one adds conditions. My only real concern here is that these conditions should be kept to an absolute bare minimum. The vast majority of folks who will do this are honest agents and they will try to comply, for those who would do something a bit nefarious they won't care what we write. So - I would just stick with: They must acknowledge (disclose) the trademark owner (ASF) on their site. I would just give one link and say this is what you use: http://www.openoffice.org/download/ Finally, I would insist that the actual link be tied to the graphic - if you fly the graphic
Re: [PROPOSAL] Get it here community download promotion program
On Mon, May 14, 2012 at 9:20 AM, Roberto Galoppini rgalopp...@geek.netwrote: On Mon, May 14, 2012 at 5:55 PM, drew d...@baseanswers.com wrote: On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini rgalopp...@geek.net wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of...I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. To be precise: if someone wraps the download, then they are not eligible for this Get it here! program that would give automatic permission to use this specific logo. But if they have a good reason for wrapping, then they are free to do that in two ways; If they wrap you don't have any way to provide the end user with the hash, though. 1) By not using the AOO logos or 2) By requesting explicit permission to use the AOO logos. We would evaluate these requests on a case-by-case basis, just as we do now for all requests. So the point of the logo program is not to define absolute prohibitions. The idea is just to carve out an area that we are comfortable allowing the use of the logo without any further review by the PMC. IMHO this should include restrictions that prevent the most common abuses that we are aware of. But this is not an absolute prohibition. It just means if you want to do something outside of this particular promotion program you need to take the longer path of asking explicit permission. Hi, Yes, I understand the details of what we are talking about, thanks. First - To my thinking there is really only one issue - do they deliver an unaltered copy of the official binary release package? If yes, they are in compliance and how they do so is of no concern to us. Easiest way to be sure they don't alter is us being the download site. Anything else need to be checked, and unfortunately sometimes things change over time, so it's a continuous process. I like the idea of the Get it here graphic for external sites and agree with the above caveat. I would probably vote for : http://www.openoffice.org/download as the standard link. We have the native languages covered in this approach. If no, then they are not in compliance and we should ask them to change or stop.ok, well actually I disagree with some of where Rob is heading with this However that is for the most general case. In this specific case, an expedited, no request required use, I agree that one adds conditions. My only real concern here is that these conditions should be kept to an absolute bare minimum. The vast majority
Re: [PROPOSAL] Get it here community download promotion program
On Mon, May 14, 2012 at 11:55 AM, drew d...@baseanswers.com wrote: On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini rgalopp...@geek.net wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of... I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. To be precise: if someone wraps the download, then they are not eligible for this Get it here! program that would give automatic permission to use this specific logo. But if they have a good reason for wrapping, then they are free to do that in two ways; 1) By not using the AOO logos or 2) By requesting explicit permission to use the AOO logos. We would evaluate these requests on a case-by-case basis, just as we do now for all requests. So the point of the logo program is not to define absolute prohibitions. The idea is just to carve out an area that we are comfortable allowing the use of the logo without any further review by the PMC. IMHO this should include restrictions that prevent the most common abuses that we are aware of. But this is not an absolute prohibition. It just means if you want to do something outside of this particular promotion program you need to take the longer path of asking explicit permission. Hi, Yes, I understand the details of what we are talking about, thanks. First - To my thinking there is really only one issue - do they deliver an unaltered copy of the official binary release package? If I put up a website that uses the Get it Here! logo, and that button links to a custom installer.exe program that first downloads and installs malware, and then invokes the real AOO installer, then I don't think that should be covered. Do you? The fact that it eventually delivers an unaltered copy of AOO is nice, but the fact that our logo is used to entice users to install malware should be a concern to this PMC. Do you really disagree with this? If yes, they are in compliance and how they do so is of no concern to us. Compliance is whatever we define it to be, If no, then they are not in compliance and we should ask them to change or stop.ok, well actually I disagree with some of where Rob is heading with this However that is for the most general case. In this specific case, an expedited, no request required use, I agree that one adds conditions. My only real concern here is that these conditions should be kept to an absolute bare minimum. The vast majority of folks who will do this are honest agents and they will try to comply, for those who would do something a bit nefarious they won't care what we write. So - I would just stick with: They must acknowledge (disclose) the trademark owner (ASF) on their site. The fact that they link directly to the download site is
Re: [PROPOSAL] Get it here community download promotion program
On Mon, 2012-05-14 at 12:39 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 11:55 AM, drew d...@baseanswers.com wrote: On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini rgalopp...@geek.net wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of...I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. To be precise: if someone wraps the download, then they are not eligible for this Get it here! program that would give automatic permission to use this specific logo. But if they have a good reason for wrapping, then they are free to do that in two ways; 1) By not using the AOO logos or 2) By requesting explicit permission to use the AOO logos. We would evaluate these requests on a case-by-case basis, just as we do now for all requests. So the point of the logo program is not to define absolute prohibitions. The idea is just to carve out an area that we are comfortable allowing the use of the logo without any further review by the PMC. IMHO this should include restrictions that prevent the most common abuses that we are aware of. But this is not an absolute prohibition. It just means if you want to do something outside of this particular promotion program you need to take the longer path of asking explicit permission. Hi, Yes, I understand the details of what we are talking about, thanks. First - To my thinking there is really only one issue - do they deliver an unaltered copy of the official binary release package? If I put up a website that uses the Get it Here! logo, and that button links to a custom installer.exe program that first downloads and installs malware, and then invokes the real AOO installer, then I don't think that should be covered. Do you? No I do no think it is acceptable to use the Apache OpenOffice brand to distribute malware. The fact that it eventually delivers an unaltered copy of AOO is nice, but the fact that our logo is used to entice users to install malware should be a concern to this PMC. Do you really disagree with this? of course not. If yes, they are in compliance and how they do so is of no concern to us. Compliance is whatever we define it to be, Yup you have the legal right to put it anyway you want.. If no, then they are not in compliance and we should ask them to change or stop.ok, well actually I disagree with some of where Rob is heading with this I suppose it is really my fault for being so imprecise - as long as they are distributing the official binary release and not including malware as part of the process then it is none of our concern the technique they use to deliver
Re: [PROPOSAL] Get it here community download promotion program
On Mon, May 14, 2012 at 5:27 PM, drew d...@baseanswers.com wrote: On Mon, 2012-05-14 at 12:39 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 11:55 AM, drew d...@baseanswers.com wrote: On Mon, 2012-05-14 at 10:57 -0400, Rob Weir wrote: On Mon, May 14, 2012 at 9:47 AM, Roberto Galoppini rgalopp...@geek.net wrote: On Mon, May 14, 2012 at 3:27 PM, Rob Weir robw...@apache.org wrote: On Sun, May 13, 2012 at 2:23 PM, Dave Fisher dave2w...@comcast.net wrote: On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. Did you have a specific size in mind? Or would we state it more qualitatively, like The logo may be resized, provided it remains legible, but may not be otherwise altered. 2. The image must be linked to one of: This should probably be wored as The image must be directly linked to one of... I don't think we want to allow use of the logo in cases where it links to a different install program that installs adware and then invokes the real installer. Agree 100%, unfortunately few downloads websites add adware, tool-bars as well as malicious software. You might want to explicitely state that the download page can't be wrapped, though. To be precise: if someone wraps the download, then they are not eligible for this Get it here! program that would give automatic permission to use this specific logo. But if they have a good reason for wrapping, then they are free to do that in two ways; 1) By not using the AOO logos or 2) By requesting explicit permission to use the AOO logos. We would evaluate these requests on a case-by-case basis, just as we do now for all requests. So the point of the logo program is not to define absolute prohibitions. The idea is just to carve out an area that we are comfortable allowing the use of the logo without any further review by the PMC. IMHO this should include restrictions that prevent the most common abuses that we are aware of. But this is not an absolute prohibition. It just means if you want to do something outside of this particular promotion program you need to take the longer path of asking explicit permission. Hi, Yes, I understand the details of what we are talking about, thanks. First - To my thinking there is really only one issue - do they deliver an unaltered copy of the official binary release package? If I put up a website that uses the Get it Here! logo, and that button links to a custom installer.exe program that first downloads and installs malware, and then invokes the real AOO installer, then I don't think that should be covered. Do you? No I do no think it is acceptable to use the Apache OpenOffice brand to distribute malware. Good. The fact that it eventually delivers an unaltered copy of AOO is nice, but the fact that our logo is used to entice users to install malware should be a concern to this PMC. Do you really disagree with this? of course not. Good. So I think we're in agreement that activating the link for the get it here logo should trigger an unmodified AOO install. I think directly link is a good way to express it. If I understand your point, it is that the unmodified version could exist anywhere, not just on our download site. I agree. bits are bits. Where they live is not our concern. If yes, they are in compliance and how they do so is of no concern to us. Compliance is whatever we define it to be, Yup you
[PROPOSAL] Get it here community download promotion program
We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF.
Re: [PROPOSAL] Get it here community download promotion program
Hi all, Is there an alt description that can be added to the image link? Search engines aren't smart enough to 'read' a picture/image - so the text within the picture makes no difference to the ranking - that is where the 'alt' description in the image source (src) comes in to play. This also allows OpenOffice to place the kind of information they want the search engines to rank all within the link - which adds to SEO trust. img src= https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 ; width=300 height=100alt=Free complete Open Office official download site / (The words you use are BEST after a keyword research - after that Google analytics takes place for awhile - I just placed a suggestion here). When a search engine sees alt descriptions such as 'get itfree' or 'try it free' (the current MS download trial button alt words) - they are missing out on the benefits of added SEO. The search engines that read 'try openoffice now' where openoffice replaces 'it' are small but important ways to add to seo page ranking. You can write 'get it here' on the website, just code the img src= alt=something that says openoffice I checked some of the back links to openoffice.org by typing the following into the Google Search box. Taking the links should send you to the page that includes a link to openoffice.org(using openoffice.org here - but any page you want to check works). The page has some options listed on the left - but the filter doesn't seem as good as the one you get in Google Analytics link:openoffice.org Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Rob Weir robw...@apache.org To: ooo-dev@incubator.apache.org Cc: tradema...@apache.org Sent: Sunday, May 13, 2012 7:45 AM Subject: [PROPOSAL] Get it here community download promotion program We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF.
Re: [PROPOSAL] Get it here community download promotion program
On Sun, May 13, 2012 at 11:27 AM, Nancy K nancythirt...@yahoo.com wrote: Hi all, Is there an alt description that can be added to the image link? Search engines aren't smart enough to 'read' a picture/image - so the text within the picture makes no difference to the ranking - that is where the 'alt' description in the image source (src) comes in to play. This also allows OpenOffice to place the kind of information they want the search engines to rank all within the link - which adds to SEO trust. img src= https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 ; width=300 height=100alt=Free complete Open Office official download site / (The words you use are BEST after a keyword research - after that Google analytics takes place for awhile - I just placed a suggestion here). Good point. alt text is good for accessibility as well. So we should include some sample HTML that can be used for embedded this into a webpage. -Rob When a search engine sees alt descriptions such as 'get itfree' or 'try it free' (the current MS download trial button alt words) - they are missing out on the benefits of added SEO. The search engines that read 'try openoffice now' where openoffice replaces 'it' are small but important ways to add to seo page ranking. You can write 'get it here' on the website, just code the img src= alt=something that says openoffice I checked some of the back links to openoffice.org by typing the following into the Google Search box. Taking the links should send you to the page that includes a link to openoffice.org(using openoffice.org here - but any page you want to check works). The page has some options listed on the left - but the filter doesn't seem as good as the one you get in Google Analytics link:openoffice.org Nancy Web Design Free 24 hour pass to lynda.com. Video courses on SEO, CMS, Design and Software Courses From: Rob Weir robw...@apache.org To: ooo-dev@incubator.apache.org Cc: tradema...@apache.org Sent: Sunday, May 13, 2012 7:45 AM Subject: [PROPOSAL] Get it here community download promotion program We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF.
Re: [PROPOSAL] Get it here community download promotion program
On May 13, 2012, at 7:45 AM, Rob Weir wrote: We get regular requests from individuals and companies that want to add a link to the AOO download, and to use the logo with it. These range from websites of individual users, to websites that aggregate download links for many open source projects. Currently, requesting and receiving such permission requires a request to the PMC, approval and then additional approval by the Apache VP Branding. I'd like to propose a streamlined approach where we can give blanket permission, without an additional request, for using a specific logo (the one that Drew designed) for a specific download situation. If there are no objections from the PMC, and we get a +1 from Trademarks@, I'll write this up on the website. =Use of the Apache OpenOffice Download Promotion Logo= Anyone, without additional permission from this project, may use the following logo subject to the following conditions: The logo: https://cwiki.apache.org/confluence/download/attachments/27834483/get-aoo-300x100-cf.png?version=1modificationDate=1331970198000 [NB. We should move this to a more memorable location] Conditions: 1. The logo may not be modified except to resize it. If translations of the Get it here! text are required, send a request to the ooo-dev list and we can provide a translated version for you. There should be a minimum size. 2. The image must be linked to one of: a) the http://www.openoffice.org webpage b) one of the official Native Language pages at openoffice.org, e.g., http://de.openoffice.org c) the download page for Apache OpenOffice: http://download.openoffice.org or http://www.openoffice.org/download/other.html 3. The logo must not link to a specific download file or mirror. This causes problems with load balancing and fallbacks and may prevent users from getting the latest version of OpenOffice. 4. Any use Apache-owned logos beyond the above is not covered by this program an must be explicitly requested from the ASF. +1 to the proposal. Regards, Dave
